hollywood draw

"boom!"

At 10:50 in the morning, a warm applause that seemed to overturn the theater came out through the closed screening hall door.

Warner Bros. Investigator Sean skillfully patted a large stack of questionnaires and a bundle of pens at his feet, and was ready for the job he had to face.

The entire film of "The Flash" is only 106 minutes long. The only reason for doing this is to sell more money. Hollywood Film Company has done a lot of research. The compact commercial film is about 100 minutes, which is the most appropriate film duration.

This time length is also the favorite of the theater, and it is also to be able to quickly turn the scenes and attract more people.

"f**k, I really want to see Superman's movie now, yes, Wonder Woman is on the big screen..."

"It's so satisfying. This is a real superhero. The special effects are so shocking."

"I swear, just looking at the special effects, it's worth the fare!"

As soon as the theater opened the door of the screening hall, the fans who followed were talking about the movie they had just watched. What made investigator Sean feel relaxed was that the fans who had already come out expressed their expressions, which showed that they were quite satisfied with the film.

"Hey, can you delay your few seconds..."

Seeing that the crowd had already started to line up and slowly walked out, Sean quickly met and said to the three young men in front, waving the questionnaire and pen in their hands.

"Of course, I mean no problem."

Almost all movie fans who have long-term movie-watching habits have encountered these. The three young people skillfully took the questionnaire and pen, filled out the scores on it carefully, and handed them back to Sean again, and then continued to talk excitedly about the plot of the movie.

As long as you are satisfied with the movie, movie fans are usually very easy to talk to, which is the most favorable situation for the investigation. In less than ten minutes, a large stack of filled-in questionnaires were stacked at Sean's feet again.

This kind of work will be carried out more than a dozen times today, and this is the inevitable process of Hollywood movies and the main means for Hollywood movie companies to obtain first-hand data.

"Well, it seems that the fans' views on this film are completely different from some previous public opinion."

Sean just sat down and rested for a while, looking at the movie fans queuing up one after another, the theater manager Milk Ramsey bent down and picked up several questionnaires, nodding while watching, saying, "A, A, A-, A+, B+, I haven't been in a commercial film for a long time, and I have seen such a gratifying movie fans' comments."

"This is just the beginning." Sean shrugged and glanced at him.

"It's already been able to explain a lot, Sean."

Shaking his head slightly, Milk Ramsey looked at the other party and whispered: "I just watched it at the front desk. Even if it is not included in the venue organized by Wayne fans, "The Flash" has been held for a total of six games so far, with an average attendance rate of about 65%. Hey, you should understand what I mean, today is Friday!"

Like Burbank's theater, a theater under the Imperial Theater, has completed the modern multi-hall renovation early, and can start multiple movies at the same time. In addition, this is still a weekday morning, it is already a very popular work to have this attendance.

"Where is "Godzilla?" Hearing this news, Sean also had a smile on his face, but the first thing he cared about was still the company's main competitor. "How about "The Flash"?"

"The ticket sales ratio between the two parties is around 7 to 1, but this data is not accurate, it is just something I have observed from the morning to now."

Regardless of what Sony Columbia wants to do, just look at the ticket sales ratio, Sean understands that the first-day box office of "The Flash" is likely to crush "Godzilla".

Of course, it’s not yet noon, let alone the night with the highest attendance rate. In addition, the data from this theater is probably very different from the final result, but at least it has been proved that most people’s first choice is still "The Flash".

"If such a ticket sales ratio continues, before getting off work tonight, I will make suggestions to the headquarters to reduce one or two theaters for "Godzilla" and give it to "The Flash" tomorrow. The copy has been applied for in advance..." Before returning to the office, Milkor Ramsey patted Sean on the shoulder and said with some slight slight words.

In fact, the big projects of large film companies were basically unable to make much money at the box office in the early stages of their release. The reason why they agreed to sign such a box office share contract was for the traffic of those people.

The screening agreement usually reached by theater companies with distribution companies not only contains the film's screening cycle in the theater, but more importantly, the box office sharing terms of the film.

The most common box office share ratio in Hollywood is 90-10, which means that after deducting the operating expenses of the theater, the publisher receives 90% of the theater and the theater receives the remaining 10%. The operating expenses of the theater will be negotiated specifically for different films and will also change with the different influences of both parties.

However, this high share of the distribution company is only applicable to the early stages of the release of the film, such as the first week and the next week.

As time goes by, the ratio of this number continues to change, from 90-10 to 80-20, 70-30, 60-40, and so on. For example, some films that want to show their skills at the Oscars, because they need to screen the film for a long time, will even give more than 90% of the box office revenue to theater companies.

According to normal circumstances, the box office revenue of a film from the beginning of its release to the end of the series can basically reach about 50% or 50%. After all, the movie is not only screened for one or two weeks, and the lengthening of the timeline will gradually change.

Why did the theater agree to share more than 90% of the box office in the early stage of the busiest movie? This involves the theater's revenue, because their profit focus has never been on the box office from beginning to end.

Some people say that no matter what the box office share ratio is, the theaters will get about 50% in the end. But in Hollywood, whether this number is an industry myth or a fact is another matter.

This means that "franchise products" are generally popcorn and soda in people's eyes. This income is the big part of the theater income. What's important is that this income is not distributed by the publisher.

Detailed data shows that the sales of this "franchise revenue" accounted for 50 to 80% of the total profit of the theater. In 1998 alone, the profit of cinemas across North America was about US$2.5 billion!

In 1990, the average price of movie tickets was US$4.22. Now in 1998, the average ticket price in North America was US$4.69. It has been nearly ten years since the ticket price has remained in this range. In fact, even in the past few years, the ticket price in North America has not increased significantly.

However, the price of this "franchise product" has always been soaring with prices! Whether it is Coke, popcorn, or those snacks, they are all things that are so cheap that they are scary.

Take popcorn as an example. In 1998, the average price of a portion of popcorn was about 75 cents. Including labor, equipment wear, oil, salt, butter and corn kernels, the profit margin was also more than 80%. Because the shipment volume is too large, in comparison, the main cost of this type of "franchise goods" is actually truck transportation...

There is another major income that has always been ignored, that is, the OEM and screen advertising spaces in theaters. The amount of these advertising spaces is calculated entirely by advertisers based on the flow of the theater.

This is why cinemas are willing to sign harsh agreements even if most of the box offices were taken away by the distribution company in the early stage. The amount of cinema traffic is the main body of cinema revenue. In fact, the box office, which is extremely important in the eyes of ordinary people, accounts for a low proportion of cinema revenue.

If you are interested, you will definitely find that the revenue model of theater companies is actually passed down from film companies. On the contrary, the main movie is more like a large-scale advertising film, or more importantly, a gimmick.

However, the only way to show how effective this advertising video is is the box office!

Opening the so-called outerwear of film art, in the eyes of the relevant professional capital behind the scenes, the film industry is just a small part of the money-making tools, and the reality is that Chiloro.

This also explains why theater companies love Wayne's films, because every time Wayne's film is released, they can obtain top-notch traffic, and the profits they can indirectly create for theater companies are astonishingly large.

Just like the movie fans who appeared early in the morning, it was not just in this theater, but the mainstream commercial theaters in major cities in North America were more or less staged. Even the exaggerated ticket-purchasing ratio of "The Flash" and "Godzilla" also happened in major mainstream theaters, and lasted for a full day on Friday.

The scorching sun in Los Angeles is in exchange for the hustle and bustle of the night. When time passes by midnight, the hustle and bustle of the night gradually subside.

Burbank, the entire media capital, has entered a quiet state. There is an office in the upper floor of the Warner Bros. headquarters building, which is still brightly lit. In the office lounge area, Wayne had a half cigar in his hand, scratching his head twice, muttering:

"It makes sense. What did Paul and the bookmaker think in Sony Colombia? There is no reason..."

"Don't worry about so many things for now, nothing is convincing!"

Hearing his dripping sound, Bruce Rosenblum, who was sitting opposite him, shook his head, and always felt that he was thinking too much sometimes. People who are too smart usually look at everything like conspiracy, and there will inevitably be some deviations.

Wayne glanced at him, put the cigar in his mouth, and said with a lake: "No, Sony Columbia has no reason to admit defeat like this. Let me think about it, let me think about it again..."

He had a strong feeling that today is probably the last peace before the storm. Warner Bros.'s investment in "The Flash" has been close to $300 million, and Sony Columbia's investment in "Godzilla" may not be much less than this number!

Who would be so stupid that he watched hundreds of millions of dollars suffer damage? Anyway, Wayne always felt that Paul, the old fox who had been in Hollywood for more than 20 years, was not stupid, and the book ceo could not be a fool either.

The office calmed again. Nina, who was sitting in a corner, covered her mouth with her hands and yawned. She looked at the three men who were silent and shook her head helplessly. All the things she should say were said when she came here in the afternoon. Now the three top Hollywood masters are waiting for a few simple sets of numbers as if they were waiting for the trial.

Another point is that I am afraid neither Sony Columbia nor Paramount Pictures would have expected that Wayne, the DC film leader, would dare to stay in Los Angeles without leading the crew to promote roadshows.

"Bang, bang."

The office door was knocked violently, and the three men who had been smoking cigars silently drank, raised their heads and looked at the knocked door.

"In." Bruce Rosenblum's slightly hoarse voice rang.

"Boss, the executive president of Nelson Entertainment, personally sent the first-day box office data of "The Flash" and their temporary analysis reports. The questionnaires of our and third-party survey companies have been summarized and sorted out..."