hollywood draw

In Paramount Ceo office, a man opposite Shirley Lansing's desk, leaning on the chair with his upper body crossed his hands on the desk, squinted his eyes and sighed:

"When a woman is called B***ch by everyone, she is already there regardless of whether she is or not!"

Looking at the statistics report thrown on the table, Shirley Lansing frowned tightly. Although the sounds and contents of the desk made her a strong woman feel a little uncomfortable, she really couldn't refute that this was the case.

"The box office of more than 50 million US dollars in the first three days of the first week is such a gratifying start..."

Shaking his head in disappointment, Paramount Ceo's upper body also relaxed, slowly leaning on his office chair, looking at the same hot sunlight outside the window, saying, "After entering the working day, the box office in a single day suddenly fell sharply, and the first working day only closed at $7.14 million! This is a damn summer vacation!"

If the box office suddenly fell, there would be at least 7 million US dollars in a single day, and Shirley Lansing would not have sweared early in the morning. The key is that the $7.14 million on Monday became the highest box office day this week. This number is just the starting point of a cliff-like decline, not the landing point!

On Tuesday, it suddenly fell by more than 50%, and the box office closed at $3.52 million on the same day! On Wednesday, $2.75 million, $2.45 million on Thursday, $2.5 million on Friday, a series of bloody numbers, like a knife, reminding everyone that it is not that the box office has stabilized, but that there is no way to fall!

Just as Shirley Lansing gritted her teeth and sighed, it is now the annual summer season, and it is the beginning of the summer season that movie fans are most likely to get furious. The box office is about 18 million US dollars in five days, which is a complete failure for a major project like "The Great Collision of Heaven and Earth"!

You should know that the production cost of "The Great Collision of Heaven and Earth" and the investment in publicity and promotion during this period have exceeded 150 million US dollars!

The man sitting opposite the desk saw Ceo's expression look a little lonely, and said in a low voice again: "Sherley, don't worry, judging from the current situation, the film's box office in North America exceeds 100 million, so there should be no problems."

According to previous rules, as long as the films with relatively good results in North America will generally not be much worse overseas. For "The Great Collision of Heaven and Earth", basically, as long as the box office in North America is guaranteed to exceed 100 million yuan and add box office revenue outside Shanghai, even if all investment cannot be recovered from the theater market, relying on the offline operation of the film in the later stage, you will not lose any money.

But the man knew very well that the woman opposite the desk chose to let the video be released at this point in time. The goal was not just to find a way to protect the capital and recover the investment, but to have great ambitions.

"Nick, I'm not a little girl."

Turning to look at the man, Shirley Lansing's face did not change at all, and it was still very ugly. "What do you think of the box office trend of "The Great Collision of Heaven and Earth" this weekend? Tell me about your opinion, Nick."

Splashing dirty water on competitors is simply a common pediatric operation for Hollywood film companies. What is the hype of digging deep into the main actors, hyping up the crew’s problems from morality and even human feelings, etc., is completely a competitive means within the scope of the rules.

But the situation was slightly different this time. No one expected that no matter how huge and dense Paramount's publicity was, the media and gossip entertainment tabloids controlled by Warner Bros. were killed in one sentence, "The president is a black man!", but the effect was unexpectedly amazing.

"The Great Collision of Heaven and Earth" is not the first to do this, nor is it the last one. After all, this is a science fiction movie, right? But once someone hyped it up on a large scale, the consequences are far more serious than they thought.

"Sherley, I have observed it carefully. In fact, the situation is far less than what we see."

The man named Nick Crowley frowned and thought while speaking cautiously: "Don't just see the impact of public opinion on the film. The 'black' president did make many white fans feel disgusted, but this disgust is impossible to say it publicly!

I don’t know there is a special phenomenon. Have you noticed that in the past two days, young Africans have begun to enter the theater in groups to buy tickets and watch movies. So, I think our next publicity strategy can be appropriately changed, and we must try to cover those minorities as much as possible..."

Sometimes, the conclusions obtained from different perspectives are naturally very different. Nick Crowley's eyes are very unique. He is very clear. Ceo asked his original intention whether to stop the loss in time and cut off the large amount of publicity funds to be invested in "The Great Collision of Heaven and Earth", but he had different ideas.

When he heard the man's reason, Shirley Lansing nodded thoughtfully and immediately remembered Warner Bros. When "Escape from the Deadly Town" was released, the bold Warner Bros. distribution department invested tens of millions of dollars in the minority community for the first time.

The result was also very ideal. No one expected that those "Niko" who had never had the habit of watching movies would enter the theater in groups and contributed a large box office to "Take Out the Deadly Town".

“There is still a chance…”

With a soft murmur, Shirley Lansing looked at the young man opposite the desk seriously, his eyes full of admiration.

Nick Crowley, Paramount's new global marketing and distribution director, is mainly responsible for Paramount's distribution, sales, marketing promotion, and advertising strategy design, development and implementation related to Paramount's screenings in global theaters.

After leaving the chaotic Walt Disney and coming to Paramount, he took only a very short time to settle the position of distribution manager and prove his abilities to the board of directors and senior management again and again.

It's like being destined, because this Nick Crowley had been in the position of Paramount distribution manager for ten years. Before him, there should be a Mr. Goodman who would have changed from Universal Pictures to become Shirley Lansing's right-hand man. Unfortunately, Mr. Goodman left Hollywood because of some troubles as early as 1991.

It was also this Nick Crowley who finally succeeded in taking over as Paramount's CEO, but that was more than ten years later.

“Increase publicity for ethnic minority communities across North America, Nick.”

Shirley Lansing instantly gave up the idea of ​​stopping the loss in time and ordered Nick Crowley: "We don't have much time left. This weekend, it's related to whether the film can continue to stay in the theater at a larger screening scale after the two major projects are released, and we won't do anything that can barely recover the cost!"

Hearing the woman's instructions, Paramount's new distribution manager nodded. "No problem, you don't have to worry about the work in publicity and distribution, just..."

"You don't have to worry about other things!"

Originally, Shirley Lansing had basically given up some of the planned plans, but after adopting Nick Crowley's idea, she decided to continue to implement it.

It is definitely not good to just focus on the promotion of his own film. None of the six giants will not fight back after being beaten. If you want to make "The Great Collision of Heaven and Earth" stay in the theater market for a long enough time, one of the two major projects released next week will inevitably be abandoned by the market.

The cake is so big, and when the three families eat together, how can two families get a halve? Besides, in Shirley Lansing's heart, he is not willing to share the cake with anyone! However, the situation facing "The Great Collision of Heaven and Earth" is far more complicated than the two people in the office think.

Paramount's reaction can be said to be quite fast. His media changed the previous few days and tried hard to refute the publicity methods of clarification. In an instant, it seemed like a unified voice. Various reports with the title "Africans will always be part of this country" appeared in minority communities.

In some ways, the results achieved were very gratifying. After the arrival of this weekend, a large number of Africans went to the theater to buy tickets to watch movies.

However, some media on the market still remain unchanged from the trend. From the Internet to reality, they are constantly reminding the public from all aspects that there is a "black" president in this film who keeps making people feel out of the play. The two public opinion arguments seem to have become two camps in a short time.

Time flies, and the whole Hollywood is staring at this farce. Countless film companies and people in the circle are waiting to watch the box office results of "The Great Collision of Heaven and Earth". However, in the eyes of a few sober people, Paramount's tricks to deal with are at most limited bleeding, and it is impossible to completely eliminate the impact.

In today's theater market, the mainstream audience is not those minority groups. Those Africans may be able to add icing on the cake, but it is too difficult to rely on them to help in time.

On Thursday, May 19, at around 6:30 pm, a long red carpet was laid in front of the Grand Grand Theater in Hollywood. More than ten meters away from the left side of the red carpet, the organizer specially built a huge sunshade to allow the celebrities who were waiting to hide from the remaining sunshine in the sky.

Under the sunshade, Wayne was wearing a black slim suit. The only difference from usual was that he replaced the narrow tie with a relatively formal bow.

Compared to his usual low-key outfit, Naomi Watts is much more beautiful tonight. The white evening dress skirt just sets off two white and slender long legs. There is no button on the whole dress, and it is completely sewn by the Chanel Haute Couture designer who was invited to the manor before departure.

The hair that was tied up high seemed to have invisibly raised its figure. A thin necklace hung with a huge diamond on its slender neck. Apart from this necklace, there was no other jewelry on its body. It can be said that the simplicity was carried out very thoroughly.

"Why are minorities called minorities? It's because those people have too few bases..."

Wayne chuckled with a chuckle on the corner of his mouth and threw a "Premiere" into the arms of the woman beside him, looking up at both sides of the busy red carpet. His eyes only stayed for a few seconds, and immediately looked further away. A premiere of almost the same scale was about to begin more than a dozen blocks away.