hollywood draw

640 - Wayne is increasingly important to Warner Bros.

After coming to the United States, Wayne stayed in New York for only one day. After going to Blue Sky Studio to observe silently for a while, he immediately boarded the plane back to Los Angeles.

For this animation studio, his attitude has always been to let go and never interfere in management and development plans. Even if the animation studio can only accept some advertisements or the scraps of Hollywood movie projects, he never wanted to use Warner Bros. channels to give the studio more convenience.

As we all know, there are still many ways to make real-life movies. Even at a small cost, you can always come up with countless ways to make them. However, there are no shortcuts for animated feature films, and they are just accumulating technology and experience little by little until they come naturally.

Of course, Hollywood's film companies are not fools. Animation studios or animation departments are completely big holes in money-burning. The only reason they can invest money willingly is the existence of visible interests.

The benefits that a successful animated feature film can bring are incomparable to live-action movies. Not only in the box office, but the main revenue points of animated feature films have always been offline.

Walt Disney relied on dream-like fairy tales and its revenues have been strong in Hollywood for decades, and the result is also very obvious. Now it is the only large film company that has not been acquired by the Media Group and has relied on its own to develop into a media group.

Even though internal turmoil has become more and more intense in recent years, Disney has become several factions, and relying on the foundation accumulated by previous successful animated movies, it still far surpasses Sony Columbia in terms of revenue.

Therefore, animation feature films have always been a mountain of gold. However, with the changes of the times and the vigorous development of computer animation, a new king has appeared in Hollywood now, that is, Pixar Animation Studio.

The lucky Disney happened to have taken this bug-like animation studio again on the verge of being eliminated by the times. In the early years, the leader of Joe was in trouble. In order to solve the distribution problem of Pixar Studio, he signed an extremely unequal treaty with Disney and directly tied this studio with unlimited potential to Disney.

The success of "Toy Story" has fully proved the profitability of computer animation feature films for all Hollywood film companies. The revenue from Disney's crazy sales of toys is incomparable to the box office profit.

In terms of animation feature films, Wayne's ambition is actually not very good, especially the Blue Sky Studio in his hand. In his heart, he always seems to be operating a high-quality asset waiting to sprout. With this attitude, whether he doesn't ask or stretch out his hands, it is the greatest help to this studio.

Even if Blue Sky Studio personally won some of the outsourced animations of "Titanic", there was no point in it.

This kind of thing is not urgent. What Wayne has to do is to ensure the living funds of the studio. Naturally, more professional animation workers will develop later. After the Glad American Awards Ceremony ended, the time has come to the end of February. The new year's Oscars ceremony is about to come. He will continue to show his influence during the awards season step by step.

In early March, after a few years, Wayne was interviewed by "Vanity Fair" again and became the cover character of the new episode of Vanity Fair.

The cover character of "Vanity Fair" on the eve of the Academy Awards ceremony is generally those who are interested in competing for the Academy Awards. Facing the Oscar's final sprint, his situation is relatively special. Everyone knows that this year's "Batman: The Dark Knight" has not been nominated for a heavyweight Oscar.

"In fact, most outstanding and successful men are all behind the scenes! Wayne Greenberg, who is called the King of Darkness by fans all over the world, is also recognized as the modern chivalrous owner in North America. It took him only three years to become famous in the world, but he received the Congressional Gold Medal that represents the highest honor, which made countless people appreciate the kindness behind him, but it took him seven years."

This is the comment that "Vanity Fair" appears on the cover together with the new cover character's pictures. This passage was written by Carter, a well-known editor-in-chief of "Vanity Fair", after interviewing Wayne himself.

Opening this issue of "Vanity Fair", an article written by editor-in-chief Carter himself, but the picture is a classic cover reprinted from "Time". Wayne was wearing a black suit, with his arms wrapped around his chest and looking forward. Beside him, he was surrounded by icons from hundreds of media outlets of all sizes.

No matter who sees this photo, he will immediately remember the past that caused a sensation in the United States two years ago. The reason why this photo was used was that Warner Bros. and Wayne himself was quite obvious, so that at this special node this year, the public and some people would constantly evoke some memories of this young Hollywood director.

The Year of the Year in 1996 was so special. Time magazine gave this glory of one year to Wayne and hundreds of media around him, including well-known authoritative media in North America, as well as some gossip tabloids that are usually despised. As long as you see this photo, it is difficult not to remind people of the past that has not yet been two years.

"Unlike literature, dance, music, painting, withering, drama and architecture, as the world recognized as the eighth largest art category in the world, movies are always quite different from the former. Whether you want to rely on the big screen to express your ideas, you must first let the audience gain something."

At the beginning of the article, Carter, editor-in-chief of Vanity Fair, quoted Wayne's original words in an interview. "Some people go to the theater just for pure entertainment, while others want to get some inspiration from the movies, how to make more people want from the movies, this question has accompanied my entire career."

As Hollywood recognized as the best director in the balance between art and business, most people think that Wayne has done the best in this regard. The following article is editor-in-chief Carter's narrative of Wayne himself.

"Wayne Greenberg, born in a Hollywood film art family, grew up fiddling with hand-crolled cameras since he was a child. He learned all the painful process of crazy learning of all film theory knowledge in childhood and youth, and made an extremely solid accumulation for this director who was destined to start another golden age in Hollywood.

To this day, we will count his slightly immature graduation film "Happy Death Day", the great "Escape from the Desperate Town", the "Joker", which smashes countless market barriers around the world, "Joker", which is still regarded as the ceiling of horror films by movie fans, "Batman: The Moment of War" that re-evokes a generation's memories of DC comics, and the Oscar best film "Walking in the Side" that perfectly interprets its own style for the first time.

The emergence of classic works vividly at purpose also witnessed the great progress of this film master step by step. Although God prefers this hard-working child and gives him unparalleled directorial talent, it is precisely the accumulation of these works that the world-wide "Batman: The Dark Knight" appeared.

The perfect combination of great art and commerce is the joint evaluation of "Batman: The Dark Knight" by countless film critics from various countries and regions. Wayne Greenberg's talent seems to be unable to hide it anymore. Through a series of great films, this master of film noir is still moving forward, continuing to try to bring more unique works to the audience in his own way."

The article in "Vanity Fair" this time is very special, and there is no question or answer in the presentation method. Editor-in-chief Carter combined the interview results and the relevant information he has reviewed, and praised his past works in detail with a complete article.

The well-known editor-in-chief is very clear about the reasons behind this interview and is willing to form a win-win situation with the other party through his own magazine.

In the subsequent articles, he not only frequently mentioned the huge influence caused by Wayne's films, but also focused on the star-making ability of these works.

"Wayne Greenberg prefers to use new actors, which has almost become a consensus in Hollywood. Whether you are like a blank piece of paper before, whether you have been abandoned by the mainstream market before, these actors can often show a new surprise when they come to his crew.

Yin San Hawke, who is now active in major mainstream works, always talks about his cooperation with Wayne in an interview, and is full of gratitude. What is more famous is Will Smith, an African superstar. Even after many years, Will Smith, who has become the box office guarantee, still yearns for their cooperation back then.

I'm afraid no one would have guessed that the cooperation between Wayne and Will Smith would have allowed an African-American singer to become one of Hollywood's signature male stars since the 1990s. From Christian Bale to Gary Oldman and others, they are also Wayne's works, allowing them to find their own place in the Hollywood stage.

Charlie Xin, who was reborn in "Batman: The Dark Knight", always resigned to his praise of Wayne in public. Such an actor who is recognized as hopeless in the circle also found his former self in his collaboration with him.

Wayne is like having a pair of sharp eyes as sharp as an eagle, and can always see the shining points of the actors from places that others cannot observe. Countless Hollywood actors have told the media that they hope to participate in Wayne's works and hope to find a better self in their cooperation with him."

With the large-scale release of this issue of "Vanity Fair", Wayne's works filmed in some years have begun to be frequently mentioned and discussed by many media. In just a few days, a new trend has emerged among the public, and more and more people have begun to participate.

Warner Bros. was very happy to have such a scene. At first, even they didn't expect that after the topic was discussed, Wayne's videotapes filmed in early years such as "Escape from the Deadly Town", "The Joker", "The Joker" and other videos showed huge shipments and rental volumes in a short period of time.

These are real benefits. At this point, even Twentieth Century Fox took advantage. The full copyright of "Happy Death Day" is in their hands, and the sales and rental of videotapes also skyrocketed.

As time went by, in mid-to-late March, a news suddenly broke out in the media, which almost seized all the pages before the Oscars began. This news also had a very close relationship with Wayne, but this time he was no longer the protagonist and miserably turned into someone else's background board.

"Titanic" uses anti-market rules and unreasonable box office trends, and finally surpassed "Batman: The Dark Knight" in global box office in one fell swoop, with a box office of 1.23 billion US dollars. At the same time, the big ship's footsteps had no intention of stopping, and it continued to move towards an even more incredible peak.

It is also in this context that Warner Bros. reversed the normal state of Oscar films and quickly withdrew from the North American and global theater markets, "Batman: The Dark Knight", which had few screenings left. After ten months of screening, the film withdrew from all theaters.

"Batman: The Dark Knight" was released in May 1997 and was out of stock in late March 1998. The North American box office closed at $553 million, the overseas box office closed at $669 million, and the global box office totaled $1.222 billion. Although it was only at the top of the box office list in film history for less than a year, it was unreasonably surpassed by "Titanic", but this did not damage the greatness of "Batman: The Dark Knight".

On the second day after "Batman: The Dark Knight" officially announced that it was in the global downturn, the movie video tape instantly appeared in mainstream audio and video stores and movie surrounding stores in major cities across the United States.

Warner Bros. has had many relevant experiences, especially the entire distribution department has put the top attention on this film "Batman: Dark Knight". Their sufficient preparations have proved very wise afterwards. On the day the videotape of "Batman: Dark Knight" was released, a large number of fans were queuing up at the doors of audio-visual stores in some mainstream commercial districts.

"The director's cut, priced at $39.9, was sold out on the first day, and the normal version of $14.99 is not much better, as if everything related to "Batman: The Dark Knight" has become the focus of fans' competition."

In the CEO office of the Warner Bros. headquarters building, Bruce Rosenblum said to Jeff Robinoff, who was watching sales data: "Too shit, fortunately we prepared very well this time. On the day when various dealers called to restock, they sent the inventory nearby."

Jeff Robinoff, who was also smiling, nodded, and while flipping the sales data report, he tilted his head and asked, "Over the factory..."

"From the videotape sales day to now, it's been a week, and we've all worked overtime 24 hours a day."

He whistled proudly. Before the other party could finish asking, Bruce Rosenblum said directly: "I don't care what the shit-like unions in the factory say. If they delay the production of "Batman: Dark Knight", I will use the contract to make them bankrupt!"

A vicious look flashed across his face, and Jeff Robinov frowned without a trace. Both of them were good at work and personal relationships, but the other person's character who was still sharp during middle age has always been the concerns of Warner Brothers.

Looking back at the sales statistics in front of them, the videotape of "Batman: The Dark Knight" has sold crazily $45.6 million in the past week. What surprised them was that the very expensive director's editing version accounted for one-third of this number!

In the video tape sales and rental market, it has always won long-term victories. For example, "Batman: The Moment of War" two years ago, it still contributes a lot of revenue to Warner Bros. judging from the first week of sales of "Batman: The Dark Knight", this video can bring Warner Bros. 300 million to Warner Bros. in a short period of time in the video tape market!

And this is just a videotape market. After the video was officially released, Warner Bros. has already started the operation of all copyright channels, which will inevitably squeeze out all the offline potential of this video.

"abc is the North American TV premiere of "Batman: The Dark Knight", and the latest round of bid is $50 million!"

This work is also under the charge of Bruce Rosenblum, and his voice is filled with unpredictable excitement. "If anything unexpected happens, a new sky-high record will be created. CBS, FOX, and PBS's previous bid was $37 million. We are not in a hurry, these three companies will definitely give new quotes again."

"The TV premiere right is really not too urgent."

Jeff Robinoff nodded and said, "Even if it is dragged until the end of the Oscar, it will only be beneficial for us. Believe me, this price will be higher over time."

Not only North American television broadcasting rights, but also the five English-speaking friends countries led by the British Isles, and even the entire Western region, can create sky-high income for Warner Bros. in terms of television broadcasting rights.

"Will there be good news?" Bruce Rosenblum asked with a slightly confusion: "This movie is basically impossible to gain a lot in the Oscars, and neither we nor Wayne participated in the public relations..."

"An old guy hints to me."

Deliberately lowered his voice a little, Jeff Robinoff said: "The final list of the AFL's 100-year and 100 movies will be officially released soon after the Oscars end!"

Nodding thoughtfully, Bruce Rosenblum figured out a lot of things at once. Everyone knows Wayne's personality. No wonder he took the initiative to accept the report on "Vanity Fair", no wonder he took the initiative to participate in Gladmei, no wonder the media under Warner Bros. have been using various soft articles to constantly mention the greatness of Wayne's previous movies.

Everything makes sense. To commemorate the 100th anniversary of the birth of North American films, the emergence of the list of 100-year and 100-year-old great movies means the greatest authority, and no film director is willing to miss it. The Oscars are selected every year, but once this list is included, it means that it has been frequently mentioned as authoritative for many years since then, and it will hardly be changed.

"F**k, Wayne's name, represents a huge amount of interests!"

Subconsciously sighed, Bruce Rosenblum and Jeff Robinoff smiled at each other, lit a thick cigar, and looked at the statistics on the table leisurely.

His sigh is definitely not without basis. After about the week after "Batman: The Dark Knight" was released, it has authorized more than 80 product categories through authorization of postcards, cultural shirts, pencils, pencils, related toys and dolls, and more products will be added to the authorization scope.

Not to mention the subsequent, in the licensing of peripheral products, the movie has successively brought more than $450 million in revenue to Warner Bros. In addition, the more than $45 million sold in the first week of the videotape, as well as TV broadcast authorization, etc., these major offline derivative channels have made Warner Bros. feel oily.

Both of them know that this is just the beginning. Whether it is the authorization of peripheral products or the sale and rental of videotapes, they are not just a one-time transaction like the box office share. Although the derivative income will gradually decrease over time, this profit timeline can be extended to more than ten years!

"Wayne is becoming more and more important to Warner Bros.!"

Both executives saw this emotion in each other's eyes. Especially Bruce Rosenblum, he knew better than anyone else that as long as he maintained a good personal relationship with Wayne, what he deserved would never be taken away.

Especially as time goes by, Wayne's importance to Warner Bros. is still increasing. Not only the executives and shareholders of Warner Bros. and Time Warner, but also the entire Hollywood circle, understands that the current DC series has developed extremely brilliantly. When "Justice League" arrives, it will be possible for Warner Bros. to make money even if they are lying down.

"The revenue generated by DC movies is becoming more and more terrifying. Even if these data are kept confidential, other film companies can guess a rough idea."

Spit out a large cloud of green smoke, Jeff Robinoff sighed in a low voice: "Live-action movies, each of which has the offline profitability of animated feature films. This is a live-action series that Hollywood has never had before. It is the only live-action series that can be comparable to the revenue of the DC series. I'm afraid that the only Star Wars series is left now!"

It’s no wonder that Warner Bros. CEO sighed that even if the revenue of the Star Wars series is comparable to that of the DC series, the two are not comparable at all. How many years have the Star Wars released one? But in Wayne’s hands, the DC series continues to appear in a one-year manner. What makes him even more happy is that it may appear faster in the future!

"Bruce, guess what will happen to those shareholders now when they see the revenue data of "Batman: The Dark Knight"?"

"I guess they must be hollowing out their heads and trying to find a way."

Bruce Rosenblum curled his lips and teased with obvious sarcasm: "Let's find a way to tie Wayne to the Warner Brothers boat."

"After the Oscars are over, I will initiate a proposal at a senior meeting." No matter what others think, Jeff Robinoff has always been stingy with showing that he is on Wayne's side, and is even more stingy with pulling into the relationship with the other party in various ways. "Wayne's remaining director's salary must be paid to him before the release of "The Flash".

Looking at the proud expression of Warner Bros. Ceo, Bruce Rosenblum suddenly figured out a lot and learned a lot.

Is it difficult to be the leader of the six major Hollywood giants? No, it is not difficult at all. As long as you stand by the young old man at any time and think and act in the interests of the other party at any time, it is not difficult at all!

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