hollywood draw

Compared to the first time he showed his own movie trailer in the Super Bowl, Wayne now has to be much more calm.

Like a few years ago, every year at this time, Sergey and the housekeeper will gather in the living room in the manor to watch the Super Bowl with his boss, and then watch his new film trailer. This year, there is only a relatively special guest.

Since Warner Bros. showed his own movie trailer a few years ago on a super night, this highly anticipated "North American Spring Festival Gala" midfield advertising show has basically become a Hollywood blockbuster preview base and a fixed channel for major film companies to promote their top films this year.

Of course, the price of being on the Super Bowl midfield advertising show has always been quite high. As early as a few years ago, Warner Bros. had offered a sky-high price of more than three million US dollars. It was not the top films of a big film company, and generally would not choose such a expensive promotional channel.

The first advertisement of the Super Bowl midfield advertising show is quite important in the hearts of movie fans. Everyone knows that if nothing unexpected happens, this will be the trailer of Wayne's film carnival again this summer. Therefore, the first advertising space has become another brand logo produced by Greenberg to some extent.

“e on! is here…”

Sergei's sturdy body, like a human bear, sat cross-legged on the living room carpet. He didn't care or interest the gossip he talked about. The secrets in the circle that the other two men casually talked about had nothing to do with him. It was obvious that the only person who cared about the trailer in the whole living room was the most attentive to him.

With the sound of the Russian bears, everyone in the living room looked at the TV that had just finished the first half.

"boom!"

The TV went dark and did not give the audience time to wonder. Then, accompanied by the roaring background sound, two huge letters appeared: DC. The two letters were still composed of dark elements as a whole, and they only stayed for less than a second before flashing by.

The picture returned to brightness, and James Franco appeared in front of the audience in a bright red Flash suit. At the same time, a low male voiceover appeared in the background.

"You can go to any time, any universe!"

After the short voice-over sounded, the Flash on the TV ran out in an instant with lightning flashing all over his body.

The picture flashed again, the TV returned to darkness again, and a huge DC appeared again. Just like the first rhythm, it disappeared in less than a second, and the subsequent picture turned into another superhero.

In the warm sunset, Batman Bruce Wayne leaned against the balcony with a cup of whiskey in a daze. Just like the scene at the end of "The Dark Knight", the Flash Barry Allen ran out of the void wearing a bright red blitz suit.

This time it is not like the ending of "Batman: The Dark Knight", without any mystery, and the camera directly gives a close-up feature from a close distance.

"Hi Mr. Wayne, you may have to delay your retirement plan and we may need your help!"

The Flash ran to the balcony without nonsense, and directly explained his purpose under the low background music.

“who?”

Bruce Wayne, holding whiskey, remained unchanged, as if he had experienced countless vicissitudes and time. Even the Flash, who suddenly appeared in front of him, did not cause any emotional changes.

"An old friend you know!" The Flash answered quickly, and then made a running posture. "I'll also go and notify others, be prepared, Mr. Wayne!"

Before leaving, Barry Allen turned his head again, looked at Batman with a vicissitudes of life, and murmured in a low voice: "This world needs heroes!"

The screen on the TV flashed by again, and the dark and serious DC letters appeared for the third time. The low voiceover in the background sounded again, repeating Barry-Eren's whisper.

"This world needs heroes!"

The musical sound changed violently, from low to a rich and electronic style lightness, and the picture also switched to the Flash, which was his work scene as an investigator.

"Tell me, you can go anywhere, right?"

"At any time, in any universe, right?"

Accompanied by the low voice-over questioning, the picture began to flicker faster and faster, just like someone suddenly accelerated the timeline, and Barry Allen's figure also changed faster and faster.

Sometimes it was an ordinary investigator, sometimes turning into lightning, fighting with an unseen enemy, sometimes it seemed to be talking to several mysterious figures.

"Thorn!"

The special effects of lightning suddenly filled the entire TV screen, ending the picture that was getting faster and faster. Finally, these lightnings gathered together in sparks and hit a bright red lightning sign. The camera was getting farther and farther away, and a line of text gathered on the flashing sign:

DC:The Flash!

The screen darkened again, and DC, which has remained unchanged for thousands of years, flashed by again. The purpose here is very obvious, which is to continuously strengthen the audience's brand effect on DC.

In the dark background, a line of huge text gradually appeared:

"This world needs heroes!"

"Wayne Greenberg's work!"

“1998, 5, 19, lightning strikes!”

When the trailer of just thirty seconds ended, everyone in the hall of Greenberg Manor took their eyes off the TV one by one.

George Lucas didn't care about what they were going to Gelaimei anymore. He turned to look at the man beside him, raised his hands, clapped his palms first, and gave him his applause. It was like an opening, and the others in the living room gave him encouragement applause together.

"How come this movie seems..."

The father of Star Wars raised his beer, touched Wayne with a bottle, raised his head and took a sip, and then said with hesitation: "Why does it seem that it is not your previous style? The scenes of the Flash appearing in the trailer tend to be brighter, and the briefly appearing main film scene is more like a summer commercial popcorn."

Although Batman Bruce Wayne appears in the trailer, and the overall rhythm of this trailer is fully maintaining a sense of mystery, the short picture reveals quite a lot of information.

Overall, as long as the scenes appear in Allen Barry, the pictures are all very bright tones, which is a world of difference from the overall style of Wayne's previous works. Especially in the previous "Batman: The Dark Knight", the dark opera sense of tall space layout and heavy epic feel almost disappeared.

"That's right."

Wayne nodded and admitted this without hesitation. "This video, compared to the previous DC series, is indeed much simpler in both the story and the picture layout. You are right, this "The Flash" is more like a summer special effect popcorn."

In fact, this trailer has given a clear hint to the role of the Flash Barry Allen. He can travel through time, space, and even through the past and the future, and act as a lubricant character connecting other heroes.

What he is connected to now is undoubtedly Batman Bruce Wayne. When this film is officially released, the audience will know that he is also connected to other heroes. Or it should be said that he is leading out, using his own unique attributes to lead out other heroes, and giving the most reasonable and appropriate explanation for the heroes' gathering.

Frowning, the father of Star Wars still felt that he was too radical and reminded him: "But he has changed his style rashly and drastically, the market..."

Now, whenever Wayne Greenberg's works are mentioned, it seems that the first impression that the audience responds to is a dark and deep theme, a story that attracts people but can constantly think about, an essential attention to social issues, elements that can warn the world, etc.

To put it another way, it means that the so-called "art" component will never be lacked in his works. It is precisely these things that exist, so that his works can make people willing to go to the theater to watch repeatedly, and get different gains every time.

"George, I think that Wayne's film may achieve quite good market results."

Naomi Watts, who was standing by, suddenly spoke under the gaze of everyone: "As an ordinary person, I actually don't like Wayne's previous works, it's all works, even those I personally participated in."

"Hey, Nami..." Looking at the playful smile on the Australian actress's face, Wayne spread his hands helplessly and smiled bitterly.

"Listen to me, Hani."

With a white finger stretched out and swayed to the man, Naomi Watts continued: "As an ordinary audience, although Wayne's previous movies can also be considered very good, but there is one thing that everyone has to admit, that is, if you want to watch his videos better, there is a threshold for movie fans.

But this "Flash" feels more like a visual feast. When we go to the theater to watch movies, we don't have to think too much. Just enjoy the top special effects, enjoy the birth process of the heroes when we were a child, and then happily look forward to the subsequent works. This is enough."

Her meaning is very obvious. The movie "The Flash" really made Wayne abandon many traditional personal styles. At the same time, it also abandoned the invisible threshold for watching movies, and truly sat in the entertainment that can enter the theater for fun, regardless of gender, age or age.

Sometimes this is how things are. Instead of those stories that directors think are high-end, simple and pure visual feasts, without having to spend all their time guessing, they can gain more love from ordinary people.

It's very simple. Michael Bay, who was criticized by film critics as soon as he debuted, seemed to always only explode and explode again. His storytelling ability is a disaster, but he is one of the favorite directors of movie fans.

George Lucas was also scolded by film critics that time, and George Lucas was deeply touched at this point. Whenever Star Wars was released, everyone complained about his storytelling ability, but this did not affect the box office of Star Wars, so he nodded thoughtfully and no longer mentioned his concern about the excessive popcornization of the movie.