hollywood draw

627 - Hollywood's Long Legs Theory

Films with a huge reputation often mean that they have a strong momentum, and there is almost no surprise. You should know that the people who go to the theater to watch movies are not the media or the critics. They are usually also staring at the data. The front line of movies that sink will always be the audience.

Therefore, the audience's reputation, especially large-scale positive reviews, can really be transformed into movie box office.

During the break at noon, the few people had a simple chat. As the afternoon work began, Naomi Watts took the initiative to hide in the director's office and waited for Wayne to finish his work.

In fact, even though Sofia Coppola gave her own speculative tips, Australian actresses are still not optimistic about the film, especially the global box office that can exceed one billion US dollars. The audience's reputation is overwhelming, which can indeed change the box office trend to some extent, but even if it improves, the first weekend of this film will be $28 million!

Since Hollywood entered the 1990s, the biggest change is the strong development of the global film market. It is precisely the great success of the globalization strategy that one or two movies with extremely high box office sales will be produced almost every year.

But Naomi Watts noticed that even if there are films with impressive box office every year, the top ten in the history of film have actually changed very limitedly. If it weren't for Wayne's "Batman: The Dark Knight" swept the world in the mid-year expectation, I'm afraid the film box office list will still not change this year.

This is very telling. Even in the media, it is not like in previous years that the box office of a film can exceed 300 million in North America and 1 billion in the world. Countless examples over the past few years have made everyone awake. The box office of North America has exceeded 300 million in the world and the box office of the global box office has exceeded 1 billion. It is still a very small number of people, with extremely small probability of luck.

Looking forward, none of the works that had a global box office of over one billion US dollars achieved such a poor result on the first weekend. So she was sure that even if the box office in Titanic was strong, it would be at most about 100 million yuan in North America.

Obviously, the development of things has always been consistent with Naomi Watts' expectations. When the time came to the last day of this week's weekday, the crew of "The Flash" ended all the filming work, and before another weekend, most of the crew were disbanded at the studio.

The box office of "Titanic" has basically not improved at all, and it still remains a frustrating scene without any swelling or popularity.

Three days passed again. Early Monday morning, Twentieth Century Fox announced the box office of the Titanic weekend through its media. In a short period of time, the entire Hollywood and the entire North American entertainment media lost their due voice.

Compared with the box office of 28 million US dollars on the first weekend, the movie won crazily $35 million in three days on the following weekend, despite the lack of optimism among professionals and media.

Compared with the first weekend, the film history spectacle of box office rising against the trend was proudly revealed by Twentieth Century Fox when everyone was not prepared.

You should know that "Titanic" is not without its strong competitors. "Starship Team" is like a little dark horse and has always performed very well. "Mila Max's "The Spirit Catcher" released in "Titanic" the next week also won a box office of more than 30 million.

But it seemed that no matter how strong other videos were, the big ship was surprisingly stable and moved forward without any hurry. All competition was slowly crushed by the big ship like a small splash of water in the sea.

“One week.”

On Monday morning, agent Jimmy pushed open the door of Greenberg Manor's living room with a stack of newspapers. The first sentence he sat down mentioned the Titanic, which made countless people lose their voices. "In more than a week after "Titanic", there was a girl who watched the movie more than 50 times! f**k, almost slept in the cinema."

What he said was the girl who watched the most. Jimmy threw it on the entertainment newspaper on the coffee table. There were quite a lot of reports on this. More girls who watched dozens of times accepted interviews from reporters.

"In order to take a look at Lai O, I would rather sleep in the cinema!"

"Although I cry every time I watch a movie, Lai Ao is so handsome..."

"I'm willing to hollow out the last cent in my pocket for Onardo DiCaprio!"

“…”

Jimmy shook her head, looked at the people on the sofa, and sighed: "These girls are so crazy!"

"Who said that selling faces cannot make money?" Wayne shrugged and smiled and picked up a newspaper casually.

As he expected, the media that criticized Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little

"The media's tone has changed too quickly!"

Turning his head and looking at the newspaper, Naomi Watts said helplessly: "The box office of "Titanic" has not exceeded 100 million US dollars yet, right? These people can't wait to hit the movie."

"Which video has you seen that could rise against the trend in the box office the next weekend?" After throwing the newspaper back to the coffee table, Wayne picked up the coffee in front of him, took a sip and continued: "This can be regarded as a miracle in film history. The audience's reputation is so strong that it has changed all market rules."

As a Hollywood film director, he saw the miracle that James Cameron played, saying that he was not envious and jealous was fake, and even his heart was inexplicably sour.

In the entire history of film several times, no director can pretend to be like a truck driver in front of the eyes of his colleagues all over the world. To be precise, even the later "Avatar" did not have the highest number of movies in terms of viewing. The pace of "Titanic" creating miracles is still just the beginning.

Naomi Watts stared at the newspaper and murmured in a low voice. "The stamina triggered by the reputation of the fans..."

"Yes, the momentum." Wayne nodded and sighed with regret: "But don't think too much, such a scene is basically impossible to copy."

'Posses', which is actually translated into Chinese. The word in the circle is called 'legs'. Legs, by the way, it is the thigh! If a movie has a good premiere but has a sharp drop in box office in the later stage, it is very likely that the audience has a bad reputation, which means that the 'Possesses' is insufficient, which is commonly known as "short legs".

If a film's box office is not impressive in the first week, and after the second week begins, the box office will gradually become stronger, stable and lasting. It means that the audience's reputation is good, with a strong stamina, and really long legs! From some aspects, men like long legs no matter where they are...

In general, fans who have the basis of adaptation will play a high proportion of the final box office of the film (such as DC, Marvel and various literary comics), sequels (films with successful predecessors, such as Chainsaw, Fast and Furious Series), popcorn movies, first day and first week box office results, and will account for a relatively high proportion of the final box office of the film.

If a film can occupy the above two or three factors, the film's premiere box office will account for a higher proportion. Typically, it is the Marvel "Avengers" series, which has both a fan base, a hot sequel and popcorn attribute. Although this type of film has the attribute of "small legs", it can attract money in a short period of time and get a terrifying box office in a few weeks.

Of course, this principle is not absolute. It is not that such films cannot produce "long legs". For example, "Batman: The Dark Knight", whether it is the Nolan version in Wayne's head or the version produced by him, it also has a huge fan base and a sequel to the popular movie, the only thing that is missing is the popcorn attribute.

Because the film is well-made and the overall quality is excellent, it has caused a crazy and good reputation among movie fans as soon as it was released. Not only did the box office explode thoroughly on the first weekend, but the subsequent box office trend is also surprising because of the good reputation effect. Although it also has similar attributes, it is also a typical example of "long legs".

In fact, what can affect the length of "legs" is not just the audience's reputation, but also the most important period. As we all know, the two most likely periods to explode in high box office in North America are the fanatical summer period, and the other is the New Year period at the beginning of the year, also called the Christmas period.

The summer season seems extremely fanatical, with high box office videos frequently appearing, but in fact they are more "small legs". Because this season mainly faces the crowd, which is students and teenagers on holidays.

Film companies that have pursuits in Hollywood have also put their top films in this period, resulting in more than two major productions every weekend, and blockbusters are gathered. After you finish singing and I will appear, it is difficult for the film to "last" because of the audience's reputation.

On the other hand, for the audience, you can see more than two new films every weekend, so on the first weekend of the new film being released, most teenagers have already watched it at the first time. The box office in the later period mainly relies on turning back to the party and passers-by, which is the main reason for the "small legs" of the summer blockbuster.

The so-called New Year's Eve is exactly the time when "Titanic" is stuck. Especially around Christmas, the films released at this time are very tacit, and the production companies and theater companies are all in a long-term screening.

In the warm atmosphere of festivals and holidays, most North American families have entertainment activities that are all family members go out together and go to the theater to watch a movie.

Both are the New Year's Day, North America is very different from us in this regard. Our New Year's Day is also called the Spring Festival. The box office explosion time is concentrated in the seven days after the New Year. Once this legal holiday is over, the box office will experience a cliff-like decline.

The North American New Year films are not as explosive as ours, but they are much better in terms of durability. If you observe carefully, you will find that many of the so-called classic "long legs" in Hollywood come from this period.

Perhaps the competitive nature of this period is not so strong, and the box office is not so easy to explode, but the durability is second to none. Therefore, many independent productions or art films produced by small companies are all in love with this period.

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