hollywood draw

Due to the temporary withdrawal of "The Mind Catcher" this weekend, the movie that was qualified to hold a grand premiere on Thursday night, leaving only one "The Matrix 2: Reloading", which also indicates that this weekend, the film basically has no competitors of the same level.

The only new film that can be considered a little bit large is just "Ace Spy" jointly produced and distributed by Bowei Pictures and Touchstone Pictures. However, no one is stupid, whether it is the media or the critics, insiders or ordinary audiences. This film is comparable to the second part of the hot sequel "The Matrix". Even Bowei Pictures and Touchstone Pictures have no idea.

This is exactly the case. After the early screening of "The Matrix 2: Reloading" ended on Thursday, it won $13.06 million in the box office on the same day. The last movie "The Matrix" left a deep enough sense of expectation for fans. Countless fans chose to stay up late to watch the early stage on Thursday.

When the box office was put on the Warner Bros.'s senior office desk at the first time, it strengthened Warner Bros.'s confidence in promoting and distributing. Since the arrival of Friday morning, relevant reports on "The Matrix 2: Reloading" have been continuously appeared in major media. The film critic column, under the public relations of Warner Bros., a rare scene of recommending this video one-sidedly.

TV, newspapers, magazines, large billboards located on the roadside of major cities in North America, advertising spaces on the bustling commercial center buildings, etc., almost overnight, movie posters led by Lee Guohao and Charlize Theron were replaced with posters of "The Matrix 2: Reinstalling" overnight.

Of course, due to the nature of the film, the same is true for the Internet, Warner Bros. The strong assistance of the Warner Bros. Internet marketing department and Wayne fan organization, countless soft articles on video promotion also appeared on major portals, movie forums, and IMDB main discussion sections.

No one knows better than Warner Bros. how lucky it is to dominate the summer week. Without the fight between other powerful competitors, they have invested all their efforts in publicity and marketing almost as soon as they determine the potential of the film market.

It seems that only one night has passed. From Friday this weekday, all North America was instantly bombarded by the cyberpunk style of the Matrix. As long as it is a channel for ordinary people to receive information, they are replaced with relevant information about the movie for a while.

Such intensive bombardment marketing has indeed achieved results that surprised Warner Bros. and Wayne. The people related to the crew of "The Matrix" were even more popular in the Big Apple City, the first stop of the promotional journey, and once again received greater feedback from fans than a year ago. As the absolute protagonist of the film, Li Guohao was sought after by the media, and what was even more surprising was Charlize Theron.

This South African Diamond experienced the first taste of "The Matrix" when the first part was released. Unfortunately, before she could feel the pleasure of sudden fame, she plunged into the crew again and started the last two long and complicated filming work.

And this time, Yin Shi, the various obsessions of ordinary fans towards her made her deeply feel that she was really famous. "The Matrix 2: Re-installing" was only released for two days, and she became the new dream goddess of North American men. She has tight black leather jacket, slender waist and long legs, and wearing high heels. All kinds of incredible action scenes are important reasons why male fans buy tickets and enter the theater again and again.

Some good news media found in the theater interview that the popularity of Charlize Theron in this movie is almost comparable to the male lead among the fans, especially in the hearts of those male fans, her sexy and hot image of "cool" is even more popular than that of the male lead.

"Neo's windbreaker, sunglasses, Trinity's figures and dolls are probably almost out of stock!"

In an office at the headquarters of the live-action film and television department at Glendale DreamWorks, Los Angeles, in Los Angeles, veteran Hollywood actor Anthony Hopkins pushed the door open, accompanied by his grunt with obvious jealousy.

"Are those movie fans crazy? Now is the hottest time in Los Angeles." After sitting on the sofa, Anthony Hopkins shrugged at the other people who had arrived early, with an incredible expression. "Just just now, I drove past a theater. Almost all the movie fans at the door were dressed in black windbreakers and black sunglasses. Don't they feel hot? God!"

Steven Spielberg, who was reading the newspaper, looked up and looked at the disrespectful actor and shook his head. He knew more than these people. In the three days after "The Matrix 2: Reloading", Warner Bros.'s film sales were very popular, and for a while, as compared to "Batman: The Dark Knight" released last month.

According to the summary of the news received by DreamWorks and his own analysis, in the past three days last weekend, Warner Bros. sold at least $80 million in the movie surroundings! Don’t worry about the box office, just taking out this data will be able to recover all investments in the movie early.

As one of the owners of DreamWorks, even Steven Spielberg felt a hint of jealousy in his heart. You know, even if he lost to Wayne at the box office, he had never felt any annoyance. It can be seen that the influence brought by "The Matrix 2: Reloading" after the release of the film was so great.

"The box office in advance of the game is $13.06 million, which almost broke the early results of the R-level film created by Wayne Greenberg. Zach Schneider, the advertising director, has really begun to take the road to mainstream commercial directors this time."

A black old man who sat aside and had been reading the newspaper silently did not leave the newspaper in his hand. It was Monday morning, and this morning's latest Los Angeles Times, which published the North American box office news for three days last weekend in detail. He did not whisper until after Anthony Hopkins arrived.

As he said, the response it received was unprecedented three days after its release of "The Matrix 2: Reloading" was released. Of course, whether it was the media's extensive coverage or the hot sales scenes around the movie, it was inseparable from the most fundamental box office of the film.

"...After getting $13.06 million in advance on Thursday night, "The Matrix 2: Reloading" performed unstoppable in the online market this weekend. After Friday, the film won an incredible $24.2 million on the last working day of this week. According to the box office statistics rules of the North American theater market, the first day's box office will also be added to the early game results on Thursday, which is 37.26 million! This is the first day box office result of "The Matrix 2: Reloading" in the North American theater market!

When Friday passed and the holidays arrived on Saturday, the enthusiasm of fans exploded even more thoroughly. "The Matrix 2: Reloading" closed again on the same day at $34.38 million. What is even more surprising is that the film's decline on Sunday was completely negligible. Even if the next day was a working day, it still won a terrifying box office of $31.33 million in the North American theater market.

"The Matrix 2: Reloading" has been launched in the North American theater market for three days, with a total box office of US$12.97 million. Without any suspense, it sat on the throne of the weekend box office champion and became the second film with a box office of over 100 million in the first three days of the first weekend of 1997. It is worth mentioning that the producers, behind-the-scenes investors, screenwriters, etc. of this film are all Wayne Greenberg. Even the director of this film, Zach Schneider, also came out of Wayne Greenberg's core team behind the scenes.

Affected by the box office outbreak of "The Matrix 2: Reloading", the total number of North American theater markets has once again risen strongly last weekend. According to the latest survey data obtained by our reporter, after the release of this film, the average box office share in the theater market in the three days last weekend was 62%, completely showing a dominant trend.

The second place in the box office rankings last weekend was "My Best Friend's Wedding", produced and distributed by Sony Columbia Pictures. It closed at $15.32 million in three days last weekend, and the total box office in North America has reached $102 million. Although it relies on the strong reputation of fans, the box office trend is very stable, this work that broke the first weekend box office record of North American romantic romance films was only in the position of the weekend box office champion for a week before being driven down by "The Matrix 2: Reloading".

The third place last weekend was "Wangpai Spy" jointly produced and distributed by Bowei Pictures and Touchstone Pictures. This film, like a dark horse, received $14.37 million in three days of its first weekend when it was released, according to data released by an authoritative third-party forecasting company, the North American box office landing point of this film is about $55 million.

Ranked third and fourth in the three-day box office list last weekend was Wayne Greenberg's great work "Batman: The Dark Knight" and Steven Spielberg's "Jurassic Park 2". The former received $4.32 million and the latter $3.97 million. Although these two films have been screened for more than a month and have completely passed the hottest period, they have always had good box office revenues..."

"The total box office of that "Batman" in North America is almost $550 million, right?" Anthony Hopkins tilted his head, glanced at the newspaper in the hand of the old black man, and asked in a low voice.

"It's almost there, it's $544 million now." The old black man raised his head, glanced at the people around him, and responded in a low voice. "But looking at the current momentum, the box office of this film in North America is at most about $550 million. The box office potential has been completely drained by the hot screening momentum before."

"Wayne Greenberg!"

Catherine Kennedy, a famous female producer in Hollywood, saw Steven Spielberg specifically after hearing this number. Seeing that he had no expression, he sighed. "First, "Batman: The Dark Knight" dominated the summer season for a whole month. The popularity has just passed, and he continued to "The Matrix 2: Reloading"! This time he and Warner Brothers are going to make a fortune again!"

After years of development, at least among the people in the circle, Wayne's name as the King of Darkness in the summer is no longer a joke with a joke of ridicule. As the films invested in his studio began to be released in the past two years, the hearts of several people in the office have also risen at the same time that he wants to crush the theater market to spread to the mid-term of the summer season.

This is basically the same idea among several people. The DC movie series with a rapid increase in profitability in one hand, and the commercial films of its film studios are constantly developing. In addition, the college awarded its best director Xiao Jinren, an unprecedented high-standard treatment.

Steven Spielberg looked at Glendale outside the window, smiled and shook his head, sighing: "Unconsciously, Wayne has almost drawn most of the Hollywood prosperous era in the 1990s! It can be predicted that at least in the next few years, he will go smoothly on this road."

After saying these words, he immediately turned around and looked at the old black man holding the newspaper with a serious expression. The sharp emotions in his eyes were unconcealed.

"Listen, Morgan!" Steven Spielberg's voice revealed a strong warning. "The reason I am willing to pull you in "The Break of Locks" is because of our decades of friendship, but, the next release of this film will be conducted by Warner Bros. I think you should understand?"

The demise of several years seemed to have gradually faded Morgan Freeman's gentleman temperament. He nodded gently, looked at Steven Spielberg's eyes and said, "I understand, don't worry, I will never talk to the media."

Just like most celebrities who have been forgotten by Hollywood for a short time because of some bad things, as long as you still have surplus value and some connections left when you are in your career, after a few years, someone will still give you the opportunity to return to the stage.

Just like Robert Downey Jr. was imprisoned several times, and after he came out, Mel Gibson strongly recommended him to the crew, and Mel Gibson temporarily disappeared in front of the public for a few years because of his inappropriate remarks to the Jewish people and returned with "Hacksaw Ridge", these old guys who have been in the circle for decades have some capital to make a comeback.

The same is true for Morgan Freeman now. North American movie fans are quite rational about Hollywood stars. Even if there was an inappropriate scandal with their granddaughter and were chased by several actress victims, it would only cost him a lot of money and then completely disappear in the circle for several years.

The main reason why Steven Spielberg used this old man again in "The Break of Locks" is that he is cheap enough now, so cheap that he only needs less than one million dollars in a pay, and the second is some of the previous relationships.

"I have a good relationship with Wayne. As long as you don't talk nonsense, believe me, he and Warner Bros. will not target you again." Steven Spielberg nodded, looked around the people in the office, and said, "Okay, let's talk about the serious matters. Regarding the issue of "The Break-Lock-Breaking Tide" in conjunction with Warner Bros. This is an attempt to start cooperation between the two sides. Try to focus on the plans of the Warner Bros. Promotional Department. Bruce Rosenblum is an expert in the circle in terms of film marketing..."

It can be said that whether the cooperation between DreamWorks and Warner Bros. can enter the honeymoon period from the beginning? This film has a tentative effect on both sides. In the face of Warner Bros. ranking it at the end of July, Steven Spielberg also fully recognized it.

May, when the summer season begins, is "Batman: The Dark Knight", which is Warner Bros.'s top project this year, and its importance is undisputed. Then in mid-June, in this more competitive period, the Matrix, which has a more secure success rate, is added to the gap after the hot screening of "Batman".

In early July, it was Warner Bros.'s last major investment in summer, "Meta-Time Contact". This film continues the production philosophy of Warner Bros. in recent years. It was adapted from the famous science fiction novel "Contact" by the famous North American astronomer, astrophysicist, cosmologist, and science fiction writer Carl Sagan.

Directed by famous director Robert Zemekis and starring first-line actress Judy Foster, Matthew McConaughey and David Morse, both with the popularity of the original work, as well as with the support of the big directors and the status of big stars, they all reflect the heavy weight of the film without any hesitation.

By the end of July, "The Lock Break" produced by DreamWorks, directed by Steven Spielberg himself, produced by Catherine Kennedy, and starring Morgan Freeman and Anthony Hopkins. At the end of July, this period with relatively less competitive levels, the arrangement of this film is not careless.

At this time, Steven Spielberg and the three DreamWorks are waiting to observe the release process of this film. If all Warner Bros. performs impeccable, then starting next year, a series of DreamWorks masterpieces such as "Save Private Ryan" will be handed over to the Warner Bros. distribution department one after another.

The reports of "The Matrix 2: Reloading" by the outside media and the crazy global box office of "Batman: The Dark Knight" reached $1.12 billion, which was temporarily left behind by Wayne. In the whole of June, except for participating in the premiere of "The Matrix" in the middle, he spent all his time busy.

In addition to being busy preparing for the final work of "Charlie's Angels", he also has to pay attention to the filming progress of "X-Men" from time to time. The crew has moved to Montreal, a Canadian location. Almost every week, he has to stay in Canada for a day or two to watch the film that Bourne Singer has finished filming.

At the same time, he also has to take time to pay attention to the box office and movie peripheral data of "The Matrix 2: Reloading". Of course, Nina has always been responsible for this part of the work. Every few days later, the assistant lady will take time to report on the recent trends.

After the release of this film, although it received a large amount of box office and terrifying peripheral sales figures in a short period of time, even Zach Schneider has shown the film's commercial attributes to the greatest extent in accordance with Wayne's requirements, but it has not changed the disadvantages brought by the type of film.

After winning $12.97 million as an R-rated film in the first three days, the box office trend of the film is far less strong than "Batman: The Dark Knight". It has a momentum of dying if you get addicted, and it perfectly conforms to the market rules of R-rated commercial films.

Until early July, "The Matrix 2: Reloading" was released for three weeks, with a total box office of US$230 million in North America. The second week after the film was officially released on a large scale in North America, under the operation of Warner Bros., it also landed in overseas theater markets in more than 60 countries. Compared to North America's death of being addicted to North America, most of the audiences were rushed into the theaters in the first two weekends, and the overseas screening journey was much stronger.

So far, this film has been in the overseas theater market for two weeks, with a total box office of US$290 million and a global box office of US$522 million. No matter what, for a commercial science fiction film, this result is a great success.

Obviously, the box office potential in overseas regions is still very high, and North America has entered a stage of accumulation. According to a survey report sent by Warner Bros. Marketing Department to Wayne, they expect the global box office of this film will never be less than US$700 million. In this era, this is already an absolute big-selling commercial work.

In early July, theater companies once again reduced the screening scale of "Batman: The Dark Knight". Now the number of theaters for this film has dropped to about 1,550, and basically it will be maintained until the end of the summer season with this number.

In July, the North American theater market welcomed Warner Bros.'s masterpiece "Super Time and Space Contact". At the same time, the "The Wild Clan" released by Disney, Bowei Pictures, and "The Crazy Python Disaster" produced and released by Sony Columbia Pictures. The competition for the summer season officially entered the fierce high nest.

What surprised the industry this year was not actually that Warner Bros. continued to lead the summer revenue list. After all, the same situation has been common in recent years. On the contrary, Sony Columbia and Disney's Bowei Pictures, both companies, have achieved success in many small and medium-sized investments.

For example, Sony Columbia's "My Best Friend's Wedding", "Air Force One", "Really Want to Marry You", and "Absolute Power" jointly invested by Sony Columbia and Warner Bros. Bowei Pictures is also in a similar situation. Although the videos released do not have those popular works that are eye-catching, they use one by one to achieve good results and have achieved many successes without saying a word.

The most intense battle in the summer season is still going on, but Warner Bros. suddenly sent a message to Wayne, which made him just summon the core behind-the-scenes creative team and wanted to start the preparations for "The Flash", but was interrupted by this special news.

The moment he heard the news, Wayne took Nina and left Warner Studios and rushed to the Warner Bros. Headquarters building in Burbank. What he didn't expect was that the country he was thinking about on the other side of the Pacific had rarely approved the release of "Batman: The Dark Knight" in the local theater market.