hollywood draw
551 - Bitter Success
The normal distribution process of a Hollywood movie is always after it is officially released in the theater market. The film will take advantage of the popularity of the videotape, native albums, and related derivatives licenses, etc. Some of the more popular movies have achieved relatively impressive box offices, and even have to wait for several rounds of TV premiere rights to be sold before the producer will release the videotape.
Of course, movies that can be officially released and released in theaters only account for a small part of the entire Hollywood production industry. Most of the small-cost movies were the videotape market at the beginning of production, and there was no chance of appearing in theaters to show them.
But this definitely does not include movies of "Batman: The Dark Knight". Warner Bros. has a complete release plan for the movie, and it is impossible to kill a chicken and get an egg. Even the single album related to the movie is to market the movies that are being released. On this album, Warner Bros. basically has no intention of making much money.
The shops around the movie that the two teenagers mentioned were only half a block away from the cinema. Zach Schneider and others followed patiently, and no one spoke along the way, because if this matter was true, it meant that something big happened in "Batman: The Dark Knight", and it also meant that the dream of this movie that wanted to hit a higher box office would be shattered in an instant.
"I heard that there is a saying that has always been circulating in the circle." Charlize Theron sighed a little and muttered to Actor Henry beside him. "I have heard many people say that every big investment and big production in Hollywood, from the start of the project to the official downgrade, will always be accompanied by countless troubles, inexplicable troubles, with almost no exceptions."
This is indeed like a curse. As long as it is a famous big production in Hollywood, you will encounter inexplicable troubles from the beginning of shooting. There are many reasons for this, but almost every big production is officially released and after it is released, it is indeed from all kinds of troubles and competition.
As long as you think of "Batman: The Dark Knight", the plot leak storm, the sequel leak storm, etc., Zach Schneider's heart is slowly sinking.
He has been with Wayne for a long time and has a relatively thorough understanding of this circle, so he has always been aware that every successful person is the object of countless people who want to make him unlucky. Sometimes even if he does something that has no benefit to him, as long as he can make that successful person unlucky, countless people are willing to do it.
"I'll go in and take a look first. Actor, call Nina. Whether this matter is true or not, it must be notified. None of us knows whether there is anything else waiting behind it."
Turning his head and saying to Ector Henry, Zach Schneider took a few steps, followed the two teenagers into this videotape store specializing in selling movies.
After entering the store, he found that there were many fans in line. In the store, which was at most forty or fifty square meters, hundreds of people were stuffed into it like a sardine moment. Fortunately, the order was guaranteed, and most of them were waiting for the checkout.
There was a very obvious feature among the people in line, that is, almost everyone was holding a videotape with a simple bat logo printed on it. Seeing this, Zach Schneider almost jumped up in shock.
You should know that Hollywood's copyright awareness has always been very strong, and no one will be stupid enough to make such a mistake. Although piracy has always existed in North America, it belongs to a very small part of the underground, especially since the 1980s, there have been no more fanfare in the market for many years. Doing so is completely unworthy of the loss for the producers.
As he hurriedly picked up a videotape from the shelves, Zach Schneider squeezed into the lineup of movie fans, listening to these young people in his ears, and excitedly chatting about topics related to "Batman: The Dark Knight". His heart slowly cooled down.
It's very simple. As long as this thing appears on the market, it will not be able to be remedied. Even if not many leaks out, it will have a huge impact on the movies being released. But looking at the current situation, it is impossible for not many leaks out.
This is just a very ordinary surrounding store. No one knows how many stores sell Batman videotapes are in North America!
Without caring about the others, Zach Schneider handed a photo of Franklin to the cashier staff, ignoring the other party's shout of change, turned around and walked out of the store. They had to inform Warner Bros. of the news as soon as possible.
"I have called Nina, and the boss is participating in the TV station's interview program. After that, Nina will tell him everything that happened." Seeing Zach Schneider come out, Ector Henry came up a few steps and said while taking the video tape from the other party to watch it.
“Ok.”
Nodding, Zach Schneider looked at Charlize Theron, frowned, and said, "Sally, you go back and rest first. Don't disclose this to anyone. I will go directly to Warner Bros. Building."
Things have a greater impact than the three of them imagined. This is the first time that such a thing has happened in the circle with huge influence and huge investments in movies like "Batman: The Dark Knight". So when Zach Schneider and his wife felt Warner Bros., they learned that Bruce Rosenblum had learned about this situation.
At the same time, Wayne, who was participating in a TV interview in Chicago, learned Nina's revelation after the show, without any hesitation. The hotel did not bother back and handed over the crew that was being promoted to Charles Rowan, and directly booked a business jet and rushed towards Los Angeles that day.
Pirated version appears! This is the first thought in Wayne's mind after he boarded the plane. And in Hollywood, this situation is one of the most unlikely events. He was very anxious along the way. The beginning of this movie was so good that he certainly didn't want his careful work hard to waste because of these inexplicable things.
At 8 o'clock in the evening, a Mercedes-Benz business car stopped under the Warner Bros. Wayne looked tired and took Nina and Sergei to get off the car and hurried into the building. The number of elevators rising was like his heart, hanging little by little.
But when the three of them knocked on the door of the CEO office, the scene they saw was very different from what they imagined. Zach Schneider and Ector Henry, together with Bruce Rosenblum, John Gray, Jeff Robinoff, and his secretary, were sitting in the rest area and laughing happily, without the urgency that should have appeared.
"I won the bet!"
Before Wayne could say hello to the people, Bruce Rosenblum immediately stood up excitedly when he saw him, waved his arms, pointed to the clock on the wall, and said excitedly to the rest of the people: "It's not yet nine o'clock, I won. You each owe me a bottle of good wine."
"Damn it, I thought he could only come back in the middle of the night even if he was fast!"
Jeff Robinoff squeezed the cigar into the ashtray, stood up in a low voice, walked to Wayne and the other two, shrugged, and said, "We called Charles, and he said you didn't even go back to the hotel, you've already boarded the plane and rushed back."
Seeing the relaxed attitude of several people, Wayne secretly breathed a sigh of relief. He knew that if there was an irreparable situation, these people would never have the leisure to use the time he came back to make a bet. Now at least it can be confirmed that there should be a situation behind this matter that he did not know.
He hugged Jeff Robinoff gently, sat on the sofa in the lounge area, turned around and looked at the few people who were suppressing their smiles, spread their hands, and said helplessly: "Tell me, guys, what's going on."
"Look at this."
Zach Schneider smiled and picked up the videotape he bought today from the coffee table, handed it to him and said, "Look at it carefully, this thing will definitely give you a huge surprise."
After taking the video tape, Wayne discovered at first sight that the cover of this thing was very rough and occupied by large black shadows. But it was normal. After all, the poster of "Batman: The Dark Knight" was also based on the darkness. Judging from the black bat picture above, this video tape is indeed very confusing.
What's even more strange is that at first glance, there was no text on the entire cover, no production company logo, no actor name, director name, and even no movie name.
"here."
A finger pointed at the bottom of the videotape, and Zach Schneider's voice sounded at the same time. It was not until this time that Wayne noticed that at the bottom of the videotape, there was a very small line of letters, with the name of the video: "The Knight of the Night 2".
“What?!”
He raised his head with a confused look on his face. Wayne didn't understand what it meant at all. What exactly did it mean. Seeing his expression, Bruce Rosenblum couldn't help laughing.
"Okay, that's how it is..."
Actor Henry was relatively honest, shrugged and began to explain from the beginning. "We immediately watched this video after we bought the tape. To some extent, the things in it have nothing to do with "Batman: The Dark Knight". This may be considered a genius marketing, but it has nothing to do with our movie content."
Before he could continue, Bruce Rosenblum immediately continued his words: "I have investigated. This is a masterpiece of a newly established film company this year called The Asylum. Their founder turned out to be an executive of Viscoe Films, named David Michael Rutt, and this thing is the first project they produced."
With Bruce Rosenblum's story, Wayne also understood why the few people were not worried at all, but instead showed a laughing smile. It was really absurd, comparable to the plot that only appeared in the movie. It really made Warner Bros. executives who were facing a great enemy laugh and cry from a punch to the cotton.
David Michael Rut, the executive of the original Weixiu Pictures, and two other friends, established the film company called The Asylum this year. Their original business strategy is like many small and medium-sized film companies in Hollywood. They want to make small-cost independent horror films, and then slowly accumulate experience and capital development.
But when they discovered that the popularity of the movie "Batman: The Dark Knight" had already set off the whole United States before it was released, they decisively chose to modify the company's development strategy.
Only use the title, poster, type, movie introduction, mock storyline, character experience, etc. that have been revealed by "Batman: The Dark Knight" to all the information that the public can see, and then quickly use this information to guess the general content and story plot while starting to speed up the shooting.
What makes people laugh the most is that from the perspective of plot and other aspects, the script and other aspects are purely original, objectively speaking, there is nothing to do with Warner Bros. "Batman: The Dark Knight".
Half a month, only half a month. According to Bruce Rosenblum's investigation, this movie called Night Knight 2 took only half a month from preparation to production. They have watched all the movie contents. The special effects are not even worth 50 cents, and the actors are almost all amateurs. After all, we can't expect that the movie that was produced in just half a month can have any good results.
But they were so fast that they had already filmed the movie before "Batman: Dark Knight" was officially released. The Asylum's goal was very clear, that is, to take advantage of the popularity of "Batman: Dark Knight" after its release, and directly release specious video tapes, making a big profit in the video tape market.
"I met the ancestors of Hollywood Village, this is..."
After hearing the explanations of several people, Wayne lit a cigarette and couldn't help but mutter to himself in a low voice.
"What?!" Jeff Robinov, who was sitting next to him, turned his head and asked in confusion: "What did you just speak Chinese?"
"It's okay." Wayne quickly waved his hand, checked the topic, and looked at Bruce Rosenblum. "How do you plan to solve it? You can't let this company just do it like this, just take advantage of our popularity, right? I guess the movie fans who bought the video tape will be hiding at home and cursing."
"We have notified the legal department and will send a lawyer's letter to the other party, but..." Bruce Rosenblum made an expression you know. "Tomorrow morning, we will notify our media to issue a statement so that more fans will continue to be fooled."
His meaning is very clear. If he wants to solve this problem, it will not be stopped in a short time. Since the other party has made up his mind to take advantage of the popularity, he must have prepared the defendant.
Wayne nodded silently. He hadn't felt anything when they talked about the name of The Asylum, but after hearing about the other party's production process and production methods, the memory that had been covered in dust in his mind was slowly revealed.
This company should be familiar to fans across the Pacific, especially those who are hiding on movie forums. The most amazing thing about Hollywood movie copycats is that this company relies on its well-known copycat productions. From its establishment to its development for more than 20 years, no movie has lost money. This is the most incredible thing.
A more famous incident was Warner Bros.'s later release of "The Hobbit". This film lost about 100 million US dollars when exchanging brothers on the books. However, a few days before the release of "The Hobbit", The Asylum launched "The Hobbit Age" in the videotape market!
It can be said that the promotional fee of a cent was not paid, and relying on the popularity of Warner Bros. to promote "The Hobbit", he made a lot of money in the videotape market. Even if Warner Bros. sued the other party in court afterwards, it was still a mess in the end, because the content of "The Hobbit Age" was completely original, yes, it was relying on the movie poster, introduction, and original genre...
Even if the court finally sentenced The Asylum to lose the case, it was only asking them to modify the title and movie poster, but this punishment was irrelevant, because they had made a big profit in the video tape and disc market.
And this is not an exception. Before the release of Disney's popular film "Pirates of the Caribbean 2: Treasure of the Dead", they released the video of "The King of Pirates". Before the release of "The Da Vinci Code", they released the video of "The Da Vinci Treasure" and before the release of "Singing and Dance: Graduation Season", they released the video of "Sunday College Musical".
There are also "Atlantic" similar to "Pacific Rim". Before the release of "Transformers", they had "Transformed Body" and "1000 Years Prehistoric Years Prehistoric" similar to "Ten Thousand Years Prehistoric". Universal Pictures also lost hundreds of millions of dollars because of their "Super Battleship", thus suing The Asylum's "American Battleship". It can be said that this company is a strange miracle in some aspects.
The key is that no matter how they were sued by the six giants, each movie would not lose money. Netizens on the other side of the Pacific call this company that specializes in making bad movies. It is the ancestor of Hollywood copycat movies, which is even more powerful than the art films in the San Fernando Valley. At least the female artists in the San Fernando Valley shoot superhero art films and give the production company copyright fees...
"I have to go back and have a good sleep. I haven't had a good rest during this period." Wayne shook his head laughing and crying at the video tape on the table, not suing each other for Warner Brothers. He had any good fantasies. He knew the virtues of this company too well. This is a strange company that has been sent to court by six giants in turn and still existed for more than 20 years.
"It's almost midnight." Bruce Rosenblum pointed to the clock on the wall and said, "Don't wait for the box office of "The Dark Knight" today?"
"Forget it, since I've all been back, I want to go back and rest early."
Wave to the few people, Wayne took Nina and Sergey out of the office without hesitation. Today, he was nervous. After learning that this videotape incident would not cause any harm to his movie, the string that was tense in his heart also relaxed. Now he just wants to go back and have a good sleep.
"Boss, do you have to find a way to warn that company?" Sergei turned around and asked with a gloomy face in the car heading towards Beverly.
"Forget it, let them go."
This is a company that only strives to survive by completely shameless and completely throwing the bottom line to the Pacific Ocean. Wayne only has a strange sense of joy when he thinks about it.
This incident is just a small episode for Wayne. He is preparing to go back to the crew again after a day off in the manor and continue the next promotional plan.
The reason why several Warner Bros. executives were so late and had not come home from get off work was on the one hand because they were waiting for Wayne who couldn't wait to board the plane, and on the other hand, they were waiting for the first box office of the next weekend of "Batman: The Dark Knight".
Not only Warner Bros., including Universal Pictures, are staring at the box office, but also many companies and people in the circle, and they are also staring at the upcoming box office, and even theater companies. Which film has achieved better results is related to the filming scheduling strategy of theater companies after the weekend.
"Jurassic Park 2 ushered in its first weekend of entering the North American theater market. After a day of screening yesterday (Friday), it closed at $32.5 million, plus $12.4 million in advance on Thursday, and the first-day box office of "Jurassic Park 2" was $44.9 million. According to multiple authoritative third-party forecasting agencies, the first-week box office of this movie will not fall below $120 million.
The first-day box office of "Jurassic Park 2" exploded. It took only one day to win nearly 45 million US dollars in the North American theater market. If you look at this result alone, it will definitely be considered successful, but this masterpiece that started painting on the first day is still ranked second in the single-day box office list.
After a week of fermentation, "Batman: The Dark Knight" rebounded strongly on the second weekend after its release. The movie once again ignored the market rules. After winning $16.46 million on Thursday, it soared to $47.5 million on Friday, surpassing the newly released "Jurassic Park 2" and winning the box office champion of the day.
So far, the total box office of "Batman: The Dark Knight" has reached $332 million, which is the fastest film in Hollywood's history to exceed $300 million. Many authoritative forecasting agencies have stated through the media that the lowest box office of this movie will not be less than $450 million. There will not be too many difficulties in the first movie "Joker" and "Jurassic Park" in 1993..."
"450 million US dollars! 450 million US dollars!" Put down half of the newspaper in his hand, Universal Pictures ceo Ron Mayer crossed his hands and leaned on the chair. As he muttered himself, people began to discuss this terrifying number one after another in the conference room.
No one expected that after a whole week of screenings, "Batman: The Dark Knight" could still rebound on Friday after consuming the enthusiasm of a large number of movie fans. This was a result of "Jurassic Park 2". This situation also completely disrupted Universal Pictures' promotional plan.
Ron Mayer was still a little unbelievable at this time. Even though he had already received a specific box office a few hours ago, close to 45 million US dollars. This completely met Universal Pictures' expectations for "Jurassic Park 2", and it also means that if the movie is nothing unexpected, it should be able to bring huge profits to Universal Pictures and Steven Spielberg.
However, if this beautiful box office result is combined with its competitors, it will be so bitter. His prediction of "Jurassic Park 2" is quite accurate, but his prediction of "Batman: The Dark Knight" is obviously outrageous.
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