hollywood draw

The premiere of "Jurassic Park 2" was launched simultaneously, and the box office was 12.4 million US dollars, which is indeed higher than the expectations of Steven Spielberg and Universal Pictures. The market survey conducted by Universal Pictures before the release of the film showed that the early box office of this film would not exceed 10,000 US dollars.

"The third-party survey companies hired by Universal Pictures and the investigators sent by Universal Pictures themselves distributed a total of 6,500 questionnaires and recovered 6,500. According to the survey data just summarized, there were 5,025 of them who scored "Jurassic Park 2" and scored A+ or above, and the rest all scored B or below B for the film, and the overall reputation of fans was about A."

While reading the specific information about the fax clearly and quickly, the secretary carefully observed Steven Spielberg's face. "Batman: The Dark Knight" has been released for a whole week. Its specific data, especially the data related to the reputation of fans, have been widely reported by the media for countless times.

Now it is clear in the circle that the first collision between this pair of friends' works is like Mars hitting the earth. It seems that the personal relationship between the two is very good, but who is not arrogant and arrogant to be a top director who can succeed in this chaotic circle?

"In addition to the first movie fan reputation that is closely related to the box office, "Jurassic Park 2" has won unanimous praise from critics. Many well-known film critics who have participated in the early stage said that the humanistic care in this film is very touching. Up to now, the professional rating represented by critics and critics is 8 points. This is a rare high score in recent years in a science fiction thriller commercial film..."

Hearing this, Steven Spielberg, who had been silent, frowned deeply. To be honest, in this special period of summer, he really didn't care about the opinions and suggestions of those film critics. Since Hollywood entered the 1990s, it has proved that this group of self-proclaimed as the film industry's director has basically zero influence on the summer period.

However, a commercial science fiction thriller that should have faced the summer season and faced the popular movie fans was praised by the film critics for their humanistic care, which made him feel a deep malice.

The elements that can arouse the praise of this part of people are likely to be elements that ordinary fans hate. Steven Spielberg is very clear about this. He waved his hand to interrupt the secretary's actions of wanting to continue reporting. He thought carefully about the video he made himself, and judged with an ugly face whether some of his innovations this time would become the trigger for Waterloo.

It took about three or four minutes before Steven Spielberg spoke, "Is there any?"

The secretary nodded and immediately continued: "Jurassic Park 2 ended early to the present, the emerging online movie database IMDB has included all the information related to the video and has begun to be open to website members. So far, the video has an average score of 8.5 in IMDB, and the more than 500 comments and reviews included are mixed, but there are no bad comments."

The influence of this website has already emerged. Warner Bros. has been seen by all Hollywood film companies through online marketing several times. Faced with the emerging channel of online platforms, which is a cheap and very excellent marketing effect, no filmmaker is not moved.

Every time Warner Bros.'s online movie marketing plan starts with the film database where movie fans gather. There are even definite news that Warner Bros. has also set up a special marketing department for the emerging platform of the Internet, which shows the increase in the influence of the Internet on the box office.

Steven Spielberg also learned about the IMDB website. It is clear that the fans gathered above are almost all young people in the main force of film consumption. Their opinions must be comparable to the reputation of first-hand movie fans, or the reputation that can be known without investigators. The authenticity is very guaranteed.

"I understand, you go back and rest."

After listening to the secretary's report, Steven Spielberg nodded. He didn't look at the others, but only looked at the market feedback tonight. His "Jurassic Park 2" did not exceed "Batman: The Dark Knight" in box office, which made him feel relieved.

After waving his hand to ask the secretary who was working overtime to get off work, he walked to the window and looked at the night view of the DreamWorks Industrial Park with his eyes. No one knew what he was thinking about at this moment.

"$12.4 million! $12.4 million!"

There was no sleepiness at this time, far from the film director Steven Spielberg. In an office at the top of Universal Studios headquarters, Ceo Ron Mayer smiled with a smug smile, and his fingers kept tapping a piece of paper with advance box office data.

In fact, as the head of one of the six major Hollywood giants, Ron Mayer will never underestimate a director who has reached the highest level in the circle. However, the results of the previous work of "Jurassic Park" are amazing. It is one of the only two movies with a total box office of over one billion dollars from the early 1990s to the present. Moreover, this sequel movie with clear attributes in the whole family will obviously not fall at the box office.

This is the main reason why he dared to fight against Warner Bros. Although this time his opponent is another maker with a total box office of over one billion dollars. However, things have reached a difficult point. Both movies that collided head-on have entered the theater market, and he can only try every means to increase his confidence.

"Catherine." Universal Pictures ceo looked at the producer who had been silent all the time, stood up from behind the desk, and paced slowly while talking about his analysis. "The first week of Batman: The Dark Knight was indeed an unattainable $200 million, but if we want to win this competition, we don't need to find a way to achieve that result, right?"

Hollywood's most successful female producer, Katherine Kennedy, nodded. Although they have always disagreed with the other party's release plan, these words are correct. What their "Jurassic Park 2" is not the strong first week of "Batman: The Dark Knight", but the next weekend when the opponent has consumed most of the enthusiasm of the fans.

With the number of theaters, screens, and even the number of films after the screens are similar, as long as I can suppress the other party's box office next weekend, I have already achieved a preliminary victory in this competition.

"You are right. As long as the first weekend box office of "Jurassic Park 2" can suppress "Batman: The Dark Knight", there is a very high possibility to change the screening strategy of theater companies and strive for more theaters and screens for our next screening."

"So." Ron Mayer smiled and shrugged, sat on the sofa opposite Catherine Kennedy, then put away all the pride on his face, and continued to analyze seriously: "I have studied it carefully and let the market department conduct a strict investigation. The weekday box office of "Batman: The Dark Knight" is indeed very strong, and the decline is less than 50% compared to Sunday.

However, starting tomorrow, due to the large-scale release of our movie and the enthusiasm for watching the movie has been consumed, this weekend, the box office of "Batman: The Dark Knight" fell by only about 50%, and even rebounded a little, and it would only get no more than 50 million US dollars in three days!"

Speaking of this, he paused for a moment and continued: "Don't tell me that the sequel to "Jurassic Park" written by Steven himself did not get 50 million US dollars in the first weekend? That's a joke. Today, we have already received nearly 13 million US dollars just by early box office!"

The production cost of this "Jurassic Park 2" is actually only about $63 million because it is a sequel movie. In addition, the large-scale promotion and promotion cost of Universal Pictures invested in the early stage was $50 million. When Ron Mayer saw the early box office of $12.4 million, he was extremely confident that the film could exceed the production cost line in three days on the first weekend, and even exceed the initial promotion and promotion cost of the investment.

"According to the current market trend, the first three-day box office of this film will not reach the terrifying $200 million US dollars like "Batman: The Dark Knight", but it will definitely not be less than $150 million." Producer Catherine Kennedy also said with a reluctant smile.

She understood that the box office of more than 50 million US dollars that Ron Mayer said was actually very cautious. Their opponent Wayne Greenberg dared to underestimate the other producer, which time was not a loss? Universal Pictures' "Hulk" that was bloody the last year was still vivid in my mind.

In Katherine Kennedy's idea, even if "Jurassic Park 2" is the first weekend and "Batman: The Dark Knight" is the next weekend, the box office of the other party is too terrifying, and the wins and losses of both sides are still a matter of 50. However, after analysis by Universal Pictures CEO, her confidence is actually enough.

"That's right. You can take the team to start the nationwide publicity tomorrow, and leave the rest to Universal Pictures distribution department." Ron Mayer stretched out his right hand, tilted his head, and said firmly: "One 50 million US dollars, this is definitely not difficult for Steven. This number is enough for us to suppress the arrogance of that young man, enough!"

The woman reached out to hold the other person, looked at Ron Mayer's confident expression again, and turned around and left the office. As the first producer of "Jurassic Park 2", she would take the team on a plane and start a promotional journey tomorrow morning. Even if she still had Dandan's concerns, she would not be able to change anything.

Just like the tacit understanding between Universal Pictures and her, the competition with "Batman: The Dark Knight" is destined to use the conventional means in the rules. No one, including Ron Meyer, is willing to have bad thoughts on the young boss. Putting aside the Warner Brothers' counterattack, who can guarantee that the dark madman will go crazy again because of some special means?!