hollywood draw

The results of "Batman: The Dark Knight" after its release were actually beyond the box office of more than 10 million US dollars in advance, Wayne and Warner Bros., which were expected to break a series of box office records later and even earn more than 200 million US dollars in the first weekend, which was far beyond their expectations.

Originally, in Warner Bros.'s plan, if the movie could take advantage of its huge popularity and attention, as well as various positive factors, and the box office of over 100 million in the first week, it would definitely be a great success. Now that the movie is creating history, they will certainly not be stingy with promotional resources and want to continue this incredible box office trend.

Even in a few days, they will usher in a very powerful opponent. Even if they have already entered the working day, they have not relaxed at all in terms of publicity and marketing. They have various newspaper soft articles, film critic recommendations, TV shows, online platforms, and even use Wayne and George Lucas as gimmicks to release Batman's single album early on Monday.

As Warner Bros. spared no expense to build momentum for the film, for a moment, all North America seemed to be bombarded with information, and as long as people could receive information, it was full of discussions about Batman.

This shows how strong Warner Bros. is in the promotion and promotion. Universal Pictures has also invested a lot of publicity and marketing funds and resources in "Jurassic Park 2", but in this regard, it is still tightly under the control of Warner Bros.

Obviously, Warner Bros.'s crazy marketing has reaped the sweet fruits they want. "Batman: The Dark Knight" has achieved impressive box office results after crazy increase in screens, scenes, and other methods on the first weekend, even after the weekdays.

After Monday starting in the morning, the traffic in the cinema did have a significant decline compared to last weekend, but the attendance rate of "Batman: The Dark Knight" remains above 50%, which is already a shocking result for a working day.

After lunch time, from the afternoon, all the 3,700 theaters in North America that showed "Batman: The Dark Knight" had an increase in traffic almost at the same time. Although this process was a little slow, it actually happened. This process, until after supper time, reached the peak of traffic again.

Almost all media reporters interviewed in cinemas have found differences in the changes in the crowd. Most of the fans who walked into cinemas from morning to afternoon were teenagers and young people, and most of these people were holding a music album in their hands. Obviously, Warner Bros.'s marketing strategy is very correct.

After night, the cinemas were filled again, and even some theaters located in better locations in the city were in a scene that was hard to get tickets, just like last weekend. The primary reason for this situation is the differentiation of the audience, because most of the movie fans who walked into the cinemas at night were family fans and many children were brought with them.

Due to its strength in filming, the cinema still maintains an average ultra-high filming rate of more than 70% in the filming industry. Basically, except for "Batman: The Dark Knight", other low-cost films in the theater market in the same period are all seen under their strong and domineering performance.

The one-sided phenomenon in the theater market once again made many Hollywood production companies feel relieved, especially the executives of these companies. They voluntarily gave up the beginning of May, which is a golden period before the summer season began, and chose to release their own films at least one month after the release of "Batman: The Dark Knight". This obviously proves that their strategy is extremely correct.

As early as when Batman: The Dark Knight had just announced the schedule, there were some similar rumors in the circle. According to the words of some executives in a certain production company dominated by the book, there were many words of "I would rather go to June and July to squeeze into the same weekend with those big productions with hundreds of millions of dollars in investment, and I would never want to let the films we worked hard to make and be the victim of that dark madman, never."

With the hot results of "Batman: Dark Knight", even after the weekdays, Wayne's mind inevitably began to shift to his next work. Although it is the most important promotional time point for "Batman: Dark Knight", he is constantly communicating with Los Angeles through the phone.

Especially the upcoming premiere of "The Matrix 2: Reloading", his discussions with Warner Bros. and Zach Schneider are held every day. In this series of films, he has a 50% share of its revenue. Many of the plans are big money players, so of course he has to care more about it.

Also, Wayne's senior Luke Simmons, as well as the director Joseph McKinty Nicht, who was selected by himself, were also frequently preparing for "Charlie's Angels" and began to conduct conference calls.

According to Warner Bros.'s plan, "Batman: The Dark Knight" will inevitably appear directly in most overseas markets after a full week of release in North America. At that time, dozens of countries and regions will be released one after another. Wayne will definitely not follow the team and keep floating overseas for long-term publicity activities. His plan is to go back to Los Angeles immediately after accompanying the crew through major European cities and deal with the next work.

"The dark king has begun in the summer season, and it is indeed still ruling the theater market! Wayne Greenberg is worthy of being Wayne Greenberg!"

In the small town of Liwu City near Kansas, in the third floor office of AMC headquarters, Ceo Adam Allen sat behind his large desk, staring at the data summary from his theaters with his eyes, and sighed with a smile. "He is going to be a god in Batman: The Dark Knight, and the rest may not be clear, but in the box office, there is great hope that he can surpass the Joker in 1993."

The two executives sitting opposite the work office also had relaxed expressions. After they looked at each other, one of them said: "On the first working day, the box office in North America closed at 24.493 million US dollars. Compared with the day's rest day, the box office fell by only more than 40%. Such an explosive and steady market trend is really surprising! This is a working day!"

When Monday's box office results and various statistics were sent to the executives at the theater headquarters, basically everyone was shocked. For films like "Batman: The Dark Knight", which had a super explosive first weekend box office, the normal market rules should be that most movie fans have exhausted their enthusiasm, and with the pace of starting a new week of work, the box office will inevitably fall sharply.

Especially in recent years, with Wayne's influence growing and Hollywood's changing formal structure, the significance of the first week's box office in commercial production has become increasingly different.

Major Hollywood production companies have basically become subsidiaries of major media groups in North America. Only Walt Disney is the only one that truly exists independently. However, since Walt Disney acquired and integrated TV stations such as ABC, it has actually become a member of the media group.

This has led to the current production companies' power in publicity and marketing far exceeding that of the independent existence period. The media group behind the six giants has really huge advantages in film publicity and marketing.

As a result, the large-scale production films released in the past two years are increasingly under overwhelming publicity. Within two weeks after their release, most potential fans have been rushed into the theater, and even through intensive publicity and marketing, most fans have entered the theater in the first weekend.

This situation is becoming more and more obvious and more common, which means that the first weekend box office accounts for a large commercial production more and more. Some films can account for one-half of the total box office of the film under the marketing of the production company's more eagerness for quick success or even the first weekend box office.

"Wayne Greenberg's first weekend box office has always been very good." Adam Allen leaned on the office chair relaxed, recalling a little, and said: "Except for the horror film "The Joker" that is obviously aiming for short-term profits, his other films usually have a strong momentum."

"Adam, I have to remind you."

Another executive who had been silent saw the relaxed mood on Ceo's face and suddenly spoke: "We are a theater company. Although Wayne Greenberg's videos can indeed bring us huge benefits every time, we still have to have the conservativeness we should have."

Thinking of the call he received this morning, his voice paused slightly before continuing: "I personally suggest to prepare for the box office outbreak of "Jurassic Park 2" as soon as possible. We all know that the positioning of this film is the first choice for family movie viewing. Whether it is director Steven Spielberg or the huge popularity accumulated by the film's predecessor, the film's box office cannot be low in the first week."

As soon as he finished speaking, Adam Allen, who was leaning on the office chair, put away his smile and frowned slightly. These situations are objective, and the other party's reminder is not wrong. "Jurassic Park 2" is indeed worth investing in more screening screens, theaters and screenings. The principle of not putting eggs in a basket is always the first strategy for theater companies to operate.

What's more, in a few days, "Batman: The Dark Knight" will enter the next week. On the other hand, the highly anticipated "Jurassic Park 2" is the more popular first weekend. The attributes of movie fans are that they are bored with the new and unhappy. No one dares to say that Wayne Greenberg's movie can defeat Steven Spielberg the next weekend.

"so."

Adam Allen raised his hand, snapped his fingers, and attracted the attention of the two executives on the other side, saying: "By this Friday, we will notify our theaters that all of them will maintain the screening scale and number of "Batman: The Dark Knight" and try our best to squeeze out the potential of this film. When the next weekend comes, we will decide whether to adjust the screening rate and theater screens of the two films based on the first day of Jurassic Park 2."

The two executives nodded and stood up and left the CEO office together. This is indeed the most conservative strategy, but it is also the most safest business strategy for theater companies.

If the box office of "Jurassic Park 2" explodes at that time and can completely suppress "Batman: Dark Knight" released next weekend, then it will inevitably cut the screening resources of "Batman: Dark Knight", draw more screens, and invest in "Jurassic Park 2".

Everything is mainly market response, so even Warner Bros., who is now extremely strong, cannot find any reason to object.

If the box office of "Batman: The Dark Knight" can continue the current strong crushing situation, then it will keep the screening scale unchanged and completely send this video to the altar. This is not impossible, but everything depends on market performance.

In fact, not only AMC, the world's largest theater chain, but other theater chain companies in North America, have almost all this strategy. This is the hottest period of the year in North America and the most important time for the revenue of theater companies in the year. No theater company is willing to make mistakes and miss the income it should have earned.

With the strong support of theater companies and the promotion and marketing of Warner Bros., "Batman: The Dark Knight" still showed a box office result that shocked the crowd even on weekdays.

After the box office of $24.493 million on Monday, the media's surprise report had not yet arrived, and it achieved another outstanding result on Tuesday. Since Tuesday was the traditional discount day for North American theaters, the number of viewers was significantly higher than Monday. "Batman: The Dark Knight" won another box office of $24.45 million on the same day.

By Wednesday, the attendance rate of the movie finally dropped significantly, with a box office of US$18.37 million. The enthusiasm of fans to watch movies began to gradually calm down. This is a normal market trend. In fact, in the few days after the movie was released, too many fans have watched the movie.

After Thursday, the box office continued to decline slowly, closing at $16.46 million on the same day. So far, "Batman: The Dark Knight" was released in North America for a full week, earning $200.81 million in the first three days, and earning $24.49 million, $24.45 million, $18.37 million and $16.46 million respectively from Monday to Thursday on weekdays.

The release time in North America was a week, and the total box office had reached 284.54 million US dollars. At the beginning of the summer season, it was just starting to become popular. It directly ranked first in the 1997 North America annual box office rankings. It took only seven days a week to temporarily surpass the second-ranked "The King of Talks". This result made countless media exclaim that the wolf is coming.

Putting aside the premiere of "Jurassic Park 2" on Thursday night, we will just take the first week of "Batman: The Dark Knight". Countless media are reporting in large quantities. There are even countless experts in the film industry who stood up and asserted in various media that no one can break the first week of box office results in the next ten years.

“I wouldn’t be surprised at all since I learned that Wayne’s first week’s box office exceeded $200 million, Batman: The Dark Knight has achieved what he is now.”

In the media interview area before the red carpet of the Los Angeles Temple Grand Theater, when Steven Spielberg was asked by reporters how to view the unprecedented first week of "Batman: The Dark Knight", he waved his hand to stop the staff from wanting to skip this topic and talked about the reporters' long guns and short cannons without any scruples.

"As we all know, Wayne and I are very good friends in private." The face of the Jewish good man remained unchanged, and he remained calm and confident. "I still remember a few years ago, when we were gathering, we commented that Wayne was the young man in the circle who was most likely to catch up with me in a short time, but a few years ago, no one of us, the old guys, would have thought that his footsteps would be so fast.

So, I would only be happy with Batman: The Dark Knight's dominance in the theater market, and you know, if it weren't for my film coming out this weekend, maybe I would have been to the Wayne movie celebration party."

Speaking of this, Steven Spielberg shrugged at the camera, then smiled and spread his hands, which caused a kind laugh from dozens of reporters at the scene.

"Director Spielberg, then, now you have become the most direct competitors. Do you have anything to say about the first weekend of Jurassic Park 2?"

After a burst of laughter, the reporters saw that the Jewish old man was about to leave the interview area. A reporter from "Premiere" magazine couldn't wait to ask again.

"Uh..." Steven Spielberg paused, then smiled and shook his head, raising his eyebrows at all the reporters and live cameras. "What do I want to say? Well. Wayne, you've been in full swing for a week. It's time to end the domination of "Batman: The Dark Knight" on the theater market. Although this is a bit unfair, let Tyrannosaurus Rex and Batman collide head-on."

Everyone knows that what he said is a bit unfair, because "Batman: The Dark Knight" was released on the weekend, and the fans' enthusiasm for watching movies must have faded a lot, while "Jurassic Park 2" was released on the first week and has a considerable advantage in itself.

After saying that, Steven Spielberg ignored the never satisfied media reporter and walked towards the Temple Grand Theater with his wife who had always kept smiling.

Universal Pictures invested a lot of capital in this premiere ceremony, and the movie fans cheered constantly, and the celebrities who came to the stage also made countless people confused. For the popularity of the movie, Universal Pictures invited almost all celebrities who could attend.

Listening to the screams coming from behind again that seemed to break the eardrums, Steven Spielberg shook his head. Obviously, with the strong opponents that "Jurassic Park 2" are facing now, Universal Pictures is using all the means to increase the chances of winning the film.

"Ha, George."

Just over ten minutes passed, and after cheering on the red carpet again, George Lucas came directly to the VIP lounge area on the second floor of the theater after a simple interview. The two old guys hugged each other, and Steven Spielberg laughed and joked:

"Well, I thought you were busy preparing for the Rising Star Wars and spent the rest of your time singing. I didn't expect you to come over and support me."

"hey, hey, hey." The father of Star Wars spread his hands and said without showing any weakness: "This is not certain. Maybe next year's Grammy Awards ceremony will invite me to attend."

After a few simple jokes, the old Jewish man took his old friends and greeted the guests who came to help the platform along the way. The two of them found a corner where no one was and sat down.

George Lucas looked at the other person's face carefully, picked up the coffee and took a few sips. After the waiter left, he put away his joking tone and said seriously: "Steven, Wayne's movie this time has almost made notifications for men, women, and young people in the theater market. I believe you should have watched this movie too. In terms of art and business, "Batman: The Dark Knight" can be said to have reached a perfect balance.

Do you know? When I learned that the box office of the first weekend exceeded 200 million US dollars, I was not as surprised as those media. After the night of the premiere, I had a premonition that he would break various box office records. The only thing I didn't expect was that the trend of this film could still be as strong as it was on weekdays! Man, if nothing unexpected happens, you will have big trouble this time."

After saying that, the two looked at each other, and almost reached out to touch their beard at the same time, and laughed inexplicably. George Lucas couldn't help but laugh: "I seem to have seen the media reports, ah, the handover of the scepter of the leader of the Hollywood Jewish director! Steven Spielberg was defeated by his back in the frontal contest...hahaha."

"I'm not surprised, George."

Just right, Steven Spielberg whispered: "But the higher the box office of "Batman: The Dark Knight", the more excitement I feel. In fact, I am very much looking forward to competing with Wayne. Such opportunities are destined to be impossible. When the 200 million dollar figure came out, Katherine and Kate both advised me to put pressure on Universal Pictures to change the schedule, and I rejected them without exception. George, such pressure and feeling will only make me more excited."

George Lucas stretched out a hand, patted the old guy on the shoulder, shrugged, and did not continue to make fun of him.

He has also thought in the past two days that if he and Steven Spielberg switch positions, even if he holds the world's number one IP "Star Wars" in his hand, he will probably be difficult to be 100% sure when facing this unreasonable "Batman" and kill the other party in the theater market.

I'm afraid no one would have thought that a few years ago, the niche director who relied on large-scale cameras to attract attention, was good at playing with human nature in his works, exposing social problems, always had sin, greed, and deception as the theme, and was never short of death in the film. One day, he would use his own unique and alternative dark style film to create great achievements that will make global movie fans worship.

"I'll go to the cinema and wait for the movie to begin, you can go and do it."

After hugging the old guy again, the father of Star Wars left the rest area in a low key, and under the leadership of the staff, he sat in the screening room early, waiting for the official start of the movie.