hollywood draw

84.36 million US dollars! As soon as this terrifying box office statistics appeared, it immediately caused strong discussions throughout Hollywood. Judging from the popularity of "Batman" this year, everyone knows that the box office is basically impossible to have a Waterloo, at least not lower than the previous work "The Moment of War", but this number is still a bit too exaggerated!

Compared with the previous years of Warner Bros.'s superhero movies, they have been significantly more prepared this year. Faced with the box office explosion in the theater market, far exceeding the expected box office, and there is no rush. On Saturday morning, 1,000 copies of "Dark Knight" films prepared in advance were printed and copied, and they began to be transported to theaters in major cities in North America without stopping.

Since "The Dark Knight" can explode with such an amazing box office this Friday, fans will undoubtedly burst out with even more enthusiasm on this holiday on Saturday. Warner Bros. believes in this, and the theater alliance led by the three major theater companies also believes in this.

The actual situation is no different from what they imagined. On Saturday morning, the theaters that were screening "The Dark Knight" in major cities in North America changed the normal state of being deserted. Since the door opened in the morning, there was a scene of crowds immediately.

Since Wayne's films have always been the most popular in theaters for several years in the past, with past success, theaters have far surpassed ordinary people's confidence in "The Dark Knight". Some small theaters with relatively independent autonomy and independence even offered a screening rate of more than 75% for "The Dark Knight". From the beginning of the first movie in the morning, every 5 minutes, a "The Dark Knight" will start to be screened.

There is only one reason for theater companies to judge whether a film is good, that is, whether it can bring more traffic to the theater. They don’t care about art or art at all. Only when more fans flock to the theater can they drive the theater’s real profit points, popcorn, beverages, various selling products, movie peripherals, etc.

The madness of the fans in the summer and the generous consumption around the movie are the main factors that have created this largest schedule in North America. "The Dark Knight" can be said to have set a good start for the summer schedule. The theater will give the film a screening rate of more than 60% of the film, and the main purpose is to make the huge benefits therein.

Therefore, the theaters that exist in bustling areas of major cities in North America fell into a busy atmosphere early in the morning. Compared with those fans who watched the movie earlier yesterday, there is a very obvious difference between these people who came here early in the morning.

"At 9:45, seven tickets for this "Batman: The Dark Knight" game, thank you."

In front of the ticket window of a theater under the American theater chain in New York, a young child voice sounded, and with the help of his father, he put a large handful of change on the front desk of the ticket gate.

"Okay, seven pictures of "The Dark Knight"." The Mexican ticket seller habitually repeated the customer's needs. Seeing that the other party did not raise any objections, he quickly issued seven movie tickets in his hand. While handing them over, he put away a large handful of change in front of the window.

While he was busy all the time, he also noticed from the corner of his eyes that this should be a fan of two families who brought their children to watch movies.

Before he could think too much, the ticket-buying team moved forward again. A man standing at the window was a man. The other party handed over a picture of Franklin and said, "The last game "The Dark Knight" is six pictures, thank you."

"Okay, the last six episodes of "The Dark Knight" will charge you one hundred dollars. This is your change..."

"Hey, eight pictures of "Batman: The Dark Knight", I'm going to play at 10:05 in the morning!"

The ticket seller lowered his head, kept issuing invoices, collecting money, and seeking change. Although the central air conditioner in the theater lobby was turned on very well, there were still obvious sweat stains on his head within a while, but the queues in front of the ticket window did not decrease at all.

He can't remember how long it took to experience the intensity of work like today. He was very busy since the morning yesterday, but he did not have the intensity of today. He was just a ticket seller and couldn't figure out what it was, and he didn't have time to think about it.

Fortunately, when he saw that he was too busy here, the theater manager took off his suit jacket, rolled up his sleeves and opened a ticket window, which slowly relieved his busy work and gradually reduced the crowd in line.

When the ticket seller mechanically raised his head, he finally breathed a sigh of relief. There was finally no queue in front of him. He glanced at the clock hanging in the hall. It turned out that before he knew it, it was almost eleven o'clock. This was the first time he had stopped his work since he started working this morning.

"Woody, hey, here."

The voice of the theater manager rang behind him. "If you want to go to the toilet, go now, hurry up and drink water, go to the toilet, and solve personal problems. I guess it will take less than twenty minutes and I will be busy again."

Ticketkeeper Woody turned around and found that the manager was constantly reminding him while wearing a suit jacket. He nodded and responded: "Okay, I'll go to the bathroom right away, you can help me with it for a few more minutes."

As soon as he remembered the busyness just now, Woody shivered and didn't care whether the manager agreed or not. He ran towards the bathroom with quick steps.

When he solved his personal hygiene problem, washed his face, and returned to his job with a refreshed look, he found that the manager was looking through today's ticket sales records and looked particularly good.

“So that’s what it is…”

Hearing the other party's muttering, Woody subconsciously asked, "What's wrong? Stock."

The theater manager smiled and clearly visible sweat had soaked his shirt, but he was obviously in a very good mood. "Woody, did you find it? Almost few customers who came here to buy tickets to watch movies today came by themselves. I just saw you, and it was no different from mine. Most of the customers were family fans."

The other party's words made Woody feel like he suddenly realized. He realized from the beginning that today was very different from yesterday, but he didn't have time to think about it. Although yesterday was very busy, the attendance rate was definitely not as high as today, because most of the fans who came yesterday were individuals, or with one or two friends.

Today, the situation is just the opposite. More than 70% of the movie tickets sold since the morning are family fans. The biggest feature is that the proportion of children is very high.

You should know that due to the limitations of the types of past videos, although Wayne's videos are at the top level in the theater market, the audience has never included family fans. Under the social attributes of North America, no parent is willing to take their children to watch an R-level film during weekend breaks.

But this time the situation has obviously improved a lot. The theater is full of noises of children chattering. These sounds reach the ears of the theater manager, and he doesn't feel irritable at all. On the contrary, his expression is full of enjoyment.

When the two were chatting, another group of customers who were with their families began to walk into the theater. As the theater manager said, it was less than twenty minutes before the two ticket windows, and there was a long queue again.

"Little Batman, attack!"

The screenings started earlier, customers who had finished watching the movie had already appeared. Unlike those relatively rational adults, most families with children did not leave the theater hall directly, and naturally took their children into the surrounding shops.

After more than ten minutes passed, a group of little Batman appeared in front of them. Each child almost made the same choice. He put on a Batman armor souvenir, a pitch-black cloak, and those essential masks. He followed his parents, while walking out while imitating the movements in the movie from time to time.

In unusual situations in cinemas, the first one to learn about time-lapse information is the theater company. In the entire film industry chain, although the theater is at the end, the big screen is the first-hand window to connect with the audience, and the relevant information that can affect the box office will also be fed back to the desks of the senior executives of theater companies as soon as possible.

In this inconspicuous small town, Liwu City, the world's largest theater chain company, is the headquarters of AMC. This cinema chain group, founded in 1920, has always occupied the largest market share in the North American theater market.

"Yes, little Batman, attack! Warner Brothers is such a good method. A documentary with these words can be exchanged for the arrangement of family weekend entertainment in all North America!"

In a conference room at AMC headquarters, CEO Adam Allen put down the fax in his hand and shook his head with a smile on his face. "You should all get the news. "The Dark Knight" yesterday, the first day of its release, won nearly $85 million in 3,700 theaters across North America!"

He reached out and knocked on the table, paused, his eyes wrapped around the crowd in the conference room, and he continued: "Warner Brothers have mailed us more than three hundred copies this morning. Obviously, they are fully prepared for the possible box office outbreak of The Dark Knight."

In the entire conference room, more than a dozen executives at AMC headquarters were staring at the CEO intently, and everyone knew the meaning of this number. It was also this unexpected box office figure that was about to change AMC's screening plan for "The Dark Knight".

Such an amazing first-day box office is destined to be impossible to maintain the original screening plan and screening strategy. With the style of theater companies in recent years, the film schedule will definitely increase the screening rate, screening frequency and screening times of the movie, in order to create the most box office results in the shortest time.

"tomorrow!"

ceo Adam Allen clicked the report fax of the theater manager I had just watched, and said to everyone: "From tomorrow, the screening rate of the film "Dark Knight" in all the theaters under our jurisdiction must be increased to more than 75%. Warner Brothers will definitely increase the publicity efforts, and we will do our best to cooperate with them!"

The executives sitting in the conference room knew that Wayne's films were originally the first choice for young audiences during the summer season, so the main force in consumption of these movies was Wayne's films. As this basic market grew bigger and bigger, his movies were very impressive every time.

Now this report shows that the larger potential consumer group and family fans among North American fans have also joined this movie viewing feast, which means that with the basic base of young fans, the box office of the film "Dark Knight" will rise even further.

You should know that as long as family movie fans come to the theater, there is basically no possibility of buying a single movie ticket, at least four movies will be more than four. Moreover, because at least one child is generally present in families, the sales of popcorn, beverages, and surrounding products in the theater are also very guaranteed.

"Adam, aren't we waiting to see the reaction of the Imperial Cinema and Artist Union Cinema?"

A middle-aged white executive sitting under the head of the CEO kept turning his pen with one hand and raised his head to remind him carefully. "More than 75% of the scheduled films mean that before next weekend, only "The Dark Knight" will exist in our theaters. Isn't it a bit too radical?"

Everyone understands his subtext. AMC is the world's number one theater chain. Its subsidiaries only have more than 500 theaters and more than 6,100 screens in prime locations in major cities in North America. Such radical film scheduling strategies generally only appear in those small theaters. Otherwise, if something unexpected happens, it will be too difficult for them to turn around.

They are the first theater company in North America to create multi-hall theaters, and they are also the theater company in North America that has the most theaters. The plate is too large. Every percentage point screening rate may mean gains and losses of more than one million US dollars.

“Do what I said.”

Adam Allen frowned slightly and explained: "This time "The Dark Knight" is different from Wayne's previous movies. He just won the Oscar for Best Director Xiao Jinman this year. Before the movie was released, the documentary "Little Batman Attack" warmed the entire North America. I have to say that this is a marketing strategy that is so perfect that it cannot be more perfect!

This fax from the report of the managers of major theaters shows that because of this documentary, those parents have changed the main project of weekend family leisure and entertainment to bring their children and their families to watch the movie "Dark Knight". We have to free up more screens. This part of the expected viewing group will fill all the theaters."

Hearing CYO's patient explanation, everyone in the conference room nodded silently. As the closest barrier to connecting the Hollywood film industry and audiences, these executives of theater companies knew very well that family fans were the largest movie-watching group in the theater market. Whenever these family groups appeared in theaters, it was also the golden period for those movies to create box office records.

Finally, he gave a few instructions on the screening arrangements. Adam Allen announced the end of the meeting and returned to his office alone. After sitting at the desk, he stared at the fax in his hand again.

In his heart, Wayne Greenberg is actually not a pure commercial director at all. If he wants to make a classification, he will divide this young film master into traditional old-school directors, such as Hitch Kirk and Francis Ford Coppola.

Contrary to Wayne's age, his two good friends, Steven Spielberg and George Lucas, although much older than him, their techniques and techniques for filming movies are closer to modern technology. Whether it is George Lucas' special effects storm or Steven Spielberg's continuous pursuit of change, they have always been at the forefront of the business field.

This is also what puzzled him. Although Wayne Greenberg's movies, the kernel is never short of violence, blood, discussion of human nature, warnings of social problems, etc., which make the critics have high nests, but the movie is not boring, and the fans have a very high acceptance, and they don't look like a genre director with obvious style.

"The perfect combination of business and art, the contradiction between traditional academy shooting techniques and alternative stylized..."

He had watched the film "Dark Knight" once yesterday. In his eyes, this film is the other party's ultimate personal style, and the perfect combination with commercial blockbusters, everything reaches a perfect balance. Almost all movie fans can get what they want in the film, even those movie fans who like niche art films.

Of course, no one believes that Wayne can make every film perfect as "The Dark Knight", but as long as there is such a film, the director will be firmly written into the history of film. What's more, Wayne has more than this one. When "The Joker" appeared, many people who put him on the altar expressed their confidence that the same film would not appear again within ten years.

Just a few years have passed now? Another film that will also be cast as a god has appeared. Who can guarantee that Wayne will not be able to make another great work in two years?

Throwing down the fax in his hand, Adam Allen shook his head and smiled. No matter what, "The Dark Knight" will bring AMC a revenue of tens of millions of dollars. As long as you can determine this, it is enough. There are enough benefits. Not to mention giving a horror screening rate of more than 75%, no matter how much, he dares to directly give orders to the theater managers under his jurisdiction.

"Dingling, lingling."

Just as he was still thinking, the phone on the desk rang, and he was slightly stunned. Adam Allen raised his hand to pick up the phone, and the secretary's voice immediately came from the microphone. "Boss, do you want to pick up the phone call from the Imperial Cinema?"

"Ha, I knew someone wouldn't be able to help it first, please pick it up." Adam Allen's lips gradually curled up. As long as he moved his brain, he could know the purpose of the call. Without even thinking about it, he knew how the other party wanted to test AMC's film schedule in the face of the popular scenes of "The Dark Knight".

Not only did Emperor Cinema call, but in the next hour, almost the top ten theater companies in North America called to test AMC's next film schedule. Adam Allen had almost no concealment, nor did he need to hide it, and he happily gave his own film schedule ratio.

Just like having a tacit understanding, almost all theater companies have given similar film schedules. No one is stupid, and they all want to make a big profit while taking advantage of the unexpectedly popular scenes of "The Dark Knight". Now that AMC is the leader, no theater companies will hesitate.

At this time, the CEO of AMC did not know that the world's largest theater chain he worked hard would have been around for more than ten years. Under his leadership, it was also under his leadership that a real estate businessman from the Oriental Ancient Kingdom acquired most of the shares, which briefly achieved the identity of Lin Jian, the owner of the Oriental Ancient Kingdom's real estate company, and the owner of the world's largest theater chain company.

The theater companies noticed the abnormal performance of "The Dark Knight" and all responded. They were the ones who received the fastest news. The changes in the movie fan group in the cinema also attracted the attention of the media and all companies in the circle.

"We have all noticed that the attendance rate of "The Dark Knight" should be very high. Can you talk about the specific data of the film?"

A female reporter with a Hollywood Reporter work permit on her chest in an AMC theater chain in Beverly, Los Angeles is interviewing the theater manager.

He looked at the cameras behind the reporter in a hidden way. The theater manager smiled unchanged and replied to the reporter's microphone: "Of course, this is not a secret. Starting this morning, the attendance rate of "Dark Knight" has reached about 90%, and the attendance rate after lunch is 100%, even if there will be a "Dark Knight" opening every ten minutes."

"Ha, it seems you're very tired." The reporter teased the other party's sweat-soaked shirt and continued to ask: "We all know that "The Dark Knight" achieved a horrifying box office of nearly $85 million in one day yesterday. Is there any hope today that it will exceed yesterday's box office record?"

The theater manager shook his head first, then nodded, explaining: "I don't know whether the film can surpass Friday's box office, but if nothing unexpected happens, the box office today will be about one-fifth more than yesterday's. You may not know that today's movie tickets have basically been sold out, and there are only two more midnight shows that have not been fully booked..."

"O God!"

The female reporter exclaimed in great cooperation, then nodded, and ended the interview politely. "Thank you for accepting our interview, so I won't disturb your work too much."

Turning off the microphone and radio, the female reporter and two photographers came to the theater rest area. After sitting down, they looked at the bustling crowd in the hall and felt incredible.

"Generally speaking," a middle-aged male photographer put down the machine and said with some emotion: "The reason why "The Dark Knight" frantically earned more than 84 million US dollars yesterday was that the predecessors of the movie and the hardcore fans of the big stars, as well as the film directors, were the biggest box office contributors.

In this way, it means that today's box office will never exceed yesterday, and the attendance rate should also be decreasing. Yesterday's movie fans were too crazy. Although they contributed amazing box office results to the film, it also means that too many movie fans' enthusiasm for watching movies has faded. This is the normal market law!”

Everyone understands the subtext of the photographer. Judging from the current situation in theaters, "The Dark Knight" has no intention of following market rules at all. Compared with the normal direction of the theater market, the film has now achieved a box office of nearly $85 million on Friday, and more fans continue to pour into major theaters in North America on Saturday.

"It's not just the first day's box office, "The Dark Knight" may even create a more terrifying first weekend box office record the next day!" The female reporter narrowed his eyes slightly, looked at the families with children, lined up to buy several movie tickets at a time, and then after the movie ended, those people would take their children to the surrounding stores and change their children to a complete set of Batman's equipment.

She even saw many adults, also holding various Batman peripheral souvenirs in her arms, especially those clowns dolls, which appear very frequently. Almost every movie fan who walks into the surrounding shops will have a clown doll when she comes out.

"You can take more photos and watch it. This time Warner Bros. and Wayne Greenberg are going to create a first weekend box office record that will be difficult to surpass in the future! e on, let's interview some movie fans."