hollywood draw

"Wayne Greenberg's special style continues, combined with the special effects scenes of a big investment, "Dark Knight" continues the grand scene in the front seat like a dark epic. The theme of the film is quite artistic. This will be a movie that is comparable to "The Joker" and even surpasses "The Joker"!" --- Kenneth Tulan.

"At the moment the internal trial ended, dozens of professionals in the circle gave Wayne a ten-minute applause. Everyone, whether it was media reporters, film critics or film selection experts in theaters, were completely conquered by this film." --- "Premiere"

"The film has both a strong Greenber format dark style, as well as outstanding action scenes and visual effects. More importantly, these popular elements are all serving the story and theme of the film. The depth of the film is deeply fascinating"--"Vanity Fair"

“…”

Looking at the unanimous praises on the newspapers, magazines, and film critics columns on the table, Ron Meyer, sitting behind the desk, gradually raised the corners of his mouth and showed a cold smile.

That's right, "The Dark Knight" itself has the biggest popularity of the summer season this year, and Warner Bros. is still spared no effort to promote it. The preview that ended yesterday, and early this morning, all media were occupied by topics about "The Dark Knight".

Everything makes movie fans look forward to the arrival of mid-May, but when these news are now seen in Universal Pictures CEO, they rarely smile.

"Ron, are you sure you want to do this?"

Sitting across from the desk, it was Steven Spielberg, a famous old man in the circle. At this moment, he frowned and expressed his dissatisfaction without any concealment. "It is not necessary for us to do this, and there may even be a possibility of losing both sides. I suggest that the release period be staggered with "The Dark Knight". Otherwise, if both sides suffer..."

"Steven, you just need to cooperate with the company's promotional plan." Ron Mayer smiled and looked at the other party, saying in a relaxed tone: "Even if the two films compete, it is just a simple business behavior and has nothing to do with your personal relationship. You know, Steven, May this year is so crowded. There are big productions released every weekend, and none of us can avoid it, and we don't need to hide."

His meaning is very clear. To hide, it should be that other companies' videos should avoid them, rather than them avoiding other videos.

Steven Spielberg glanced at the pile of newspapers and magazines on the table, shook his head, got up and left the office of Universal Pictures CEO. This time, he was just fulfilling the director contract he had signed long ago. After all, Universal Pictures is not dreaming of factories, and it is not his turn to make decisions here. Even if the other party gives him face, he will not let him interfere in the distribution work.

"Warner, are you ready for the dinosaurs' collision..."

Ron Mayer murmured in a low voice. He has not forgotten yet. In the summer season of the previous year, how Warner Bros. pressed Universal Pictures to the ground and rubbed it hard. He has been patient for a year. He is just waiting for the completion of "Jurassic Park 2".

As long as the news about the big dinosaur is released, how much madness can it cause? Now, as long as he thinks about it, his whole body trembles with excitement. He is waiting for this moment.

Originally, this "Jurassic Park 2" was about to be released in June, but this year's Universal film "The King of Talks" attracted widespread attention as soon as it was released at the end of March, and the box office continued to rise. In just over a month, it was a terrifying box office of US$180 million in North America, and the global box office had exceeded 300 million yesterday. Such a result gave him and all executives and shareholders of Universal Pictures.

I want to compare the hit movies like "The King of Talk", "Jurassic Park" is Universal Pictures' first work this year. Now Ron Mayer is waiting to use this movie that is destined to be a big box office hit to Warner Bros. from behind.

The scene that happened in the CEO office of Universal Pictures was destined to be known. After the first internal preview, Warner Bros. immediately took advantage of the popularity of the media to start the final sprint for publicity and marketing work.

Soft articles promoting "The Dark Knight" can be seen everywhere in newspapers, magazines, and even on TV shows. Posters centered on Christian Bale were posted in major cities in North America, in front of cinemas and in front of videotape sales and rental stores in almost overnight.

Seeing that a new summer season is about to begin, starting in May and throughout the last three months, there will be large productions that will be released on every weekend with more than tens of millions of dollars. Some special and popular schedules will even be released on weekends.

However, compared with other crowded schedules, "The Dark Knight", which had already announced its release date, forced other production companies to avoid mid-May. No one was stupid, and no one wanted to confront this movie that was destined to be a big hit.

The rules of summer season. Normally, if you want to enter this season, you have to meet many competitors no matter what. The box office champions that will be won every weekend are almost always from open and secret struggles, and there is no possibility of luck.

From this point of view, it is conceivable that the influence of "The Dark Knight" is also a wolf in front and a tiger in the back, at least, at least, no major production was willing to compete on the same weekend.

As time entered early May and the North American summer season officially kicked off, the publicity work of "The Dark Knight" also entered a intensive bombing stage. Almost where people can receive information, they can see various information about "The Dark Knight".

Unlike other film companies, Warner Bros. has always had a relatively leading publicity channel, that is, the Internet. Since gaining good publicity effects in this virgin land, Warner Bros. has attached great importance to this huge influence.

Including several portals and forums gathered by movie fans such as IMDB, a large number of waters promoting movies have also appeared at the same time. The movie has not been released yet, and all topics about "The Dark Knight" have become a trend of becoming a hot trend in society.

While vigorously promoting, Warner Bros. successfully completed the rating of the film. "The Dark Knight" almost rubbed the edge of the review standards and got the PG13 rating, which is enough to ensure that the information of the film will smoothly begin to appear in the prime time of public TV stations.

Less than a week after the internal preview, Warner Bros. held another movie fan trial. Although every movie fan had to sign a strict confidentiality agreement before entering the venue, the applicants were still terrifying. No one could refuse the temptation to watch "The Dark Knight" in advance, especially those hardcore DC fans.

After the movie fan trial ended, more video information began to appear on the Internet, especially those who have watched the video, who almost blew the movie to the sky. The appearance of similar information has made the expectations of many ordinary movie fans soar, and everyone is waiting for the day when the film is officially released.

"Universal Pictures ceo Ron Mayer officially announced at a regular media conference this morning that "Jurassic Park 2" has been officially scheduled to be released on May 23. Tyrannosaurus Rex has made a comeback after four years. This year's North American summer season will surely usher in a new round of dragon-tie battles..."

"Steven Spielberg, a representative of Hollywood directors in the 1980s, returned with his latest masterpiece "Jurassic Park 2". The release date has been officially confirmed and will be released one weekend after "The Dark Knight". This can be said to be the representative of the directors in the 1980s. The first time he faced the banner of Hollywood directors in the 1990s! Who is the most popular among the audience in the contemporary era..."

Looking through the newspapers one by one, Wayne's eyelids kept beating, and even the corners of his mouth couldn't help but twitch slightly. No one could underestimate the influence of the Tyrannosaurus Rex, and no one was qualified to underestimate Spielberg. Even if he was, he still felt a huge pressure.

Compared with the dark attributes that "Dark Knight" itself has, the name "Jurassic Park" means the template for the whole family to enjoy the movie. Although my own film is not an R-level film this time, the audience thresholds of the two are born to be quite different.

"That guy Ron, I've made a good move!"

The dusty Bruce Rosenblum, looking at various information in the newspaper, shook his head and sighed. "This year, Universal Pictures received a box office bomb like "The King of Talk" at the beginning of the year, which was a complete turnaround. Now "Jurassic Park 2" is about to be released. It is hard to say whether that guy Ron made a decision on this."

Steven Spielberg has been making this film, and it is well known that this information is well known, but the news that the film has been completed has been kept confidential. Now it has suddenly released the release date, which has indeed caught Warner Bros. off guard.

"It's hard to compare with the Tyrannosaurus Rex in terms of audiences," Wayne leaned on the sofa, staring at the Warner Bros. Distribution Supervisor, and emphasized with a serious expression. "We have to think of a way, otherwise, with the current media hype that I and Steven are at the peak showdown, all the publicity we did in the early stage would be cheaper than Universal Pictures."

He has a clear understanding of this aspect. Perhaps after the reputation of superheroes is completely realized, like Marvel's magic in his mind, it can be comparable to the audience of the whole family's movies. But it is very difficult now, because ordinary audiences in this era, as long as they think of the Tyrannosaurus Rex, it means that they will take their families to watch movies on weekends. Such a subconscious is the most scary thing.

It is really that the predecessor of this big dinosaur was so successful. The box office of more than one billion US dollars was Universal Pictures’ biggest capital for head-on efforts to "The Dark Knight".

"We have less than two weeks to go before the release, so we have to do something." Wayne emphasized again. He is not actually afraid of the films competing with each other because he has a huge source of confidence in the film, but it also depends on who the opponent is, no?

Even a novice who never watches movies, I am afraid that when you mention the name "Jurassic Park", you can feel the appearance of the Tyrannosaurus Rex in your mind. Judging from the current situation, it is very likely that both sides will suffer losses.

Bruce Rosenblum was silent for a long time and suddenly said: "I have an idea that I should be able to pull back the attention of the media and movie fans from the dinosaur like shit in a short time..."