hollywood draw

"The Walker of the Insular" took advantage of the huge marketing effect of the Oscars and returned to the top five in the weekly box office. Even if the film returns to the theater on a large scale again, a large number of fans will go to the theater to buy tickets to watch it again. However, in the subsequent investigation by Warner Bros., it was found that the film still has mixed reviews among ordinary audiences.

This is the fact. This is not a movie suitable for everyone, especially for female audiences. The large number of swear words, slang, violent and bloody scenes in the film have set up a threshold for watching movies.

However, the effect that Warner Bros. wants has been achieved, and the honor that the film should have been rewarded has also been gained. Although the box office outbreak is suspected of being a flash in the pan and lasted less than a week, it still contributed nearly 20 million US dollars to the film again.

It's just a very regrettable that although the film's box office broke out briefly, it still failed to make the total box office in North America exceed, or close to $200 million, and lasted until the second week of April. Seeing that things were not done, Warner Bros. immediately made the decision to completely derail the film to avoid affecting its subsequent operations.

In fact, as early as the film started to compete for the Olympics, Warner Bros. had already made various follow-up preparations. The video tape of "The Walker" was officially released worldwide on the second day after North America was completely out of stock. Not only did Pepsi stores across the United States complete stockings in advance, but the audio stores, large convenience stores, etc. in major cities all appeared almost on the same day.

With the honor of the six-seater Little Golden Man of Oscars, especially the honor of the best video, the videotape has just been launched, and there have been queuing up to buy in various places.

"Damn, Auburn, I don't have enough pocket money!"

In a Pepsi store in a community of color in downtown Los Angeles, a Mexican teenager said helplessly to the black boy around him: "Damn it, we came here so early and waited for two hours before we came in. I didn't expect the videotape price of "The Infinite Walker" is like this!"

That's right, this time, "The Walker" has only two reputations for Oscars. The first is the regular version, priced at $11.99, and the second is the director's editing extended version, the Oscar commemorative gift box, priced at $33.99, and it will come with six exquisite little gold man keychains and a commemorative Oscar poster.

Apart from these two pricing, there is no other choice for the videotape. This pricing method directly hits the bottom line of acceptance by many people.

The black boy obviously didn't expect that it would be such a pricing. They both tried their best to praise pocket money, and they thought that the ordinary version would be the same as in "Batman", with a price of around $9.9. For more than ten dollars, they could actually take it out, but both of them obviously took a fancy to the Oscar commemorative edition gift box set at a glance.

"Aiton, why don't we put the money together? How about buying this commemorative version?" The black boy named Auburn turned his eyes and suggested: "Buy it back and we'll go to your house to watch it, and then hold it for a week. Think about it, in the extended version, I heard that director Wayne Greenberg specially edited many "restrictive" scenes."

When the Mexican West boy heard the word restriction level, he looked at each other with his companions and smiled, and took the initiative to hand over a large handful of change in his pocket. The two boys stood in front of the shelves and counted their assets together.

Perhaps for many adults, "The Walker of the Side" has no mystery. Even though he won six Little Golden Man at this Oscar, the type of the film is determined and does not meet the expectations of female audiences.

But from another perspective, the temptation of R-level films marked in such brightly, especially those that won the Oscars, is simply fatal to teenagers. As long as some of the possible shots are mentioned, every teenager will have his eyes shining.

This is not the damn rich area, and no one cares whether these videos are sold to adults.

"Hey, wait."

The black boy Auburn was counting money down, but his companion suddenly patted him on the shoulder, pointed to a little behind the shelf, and said, "Look at this."

“What the f**?!”

Both boys were attracted by the position at a little behind the shelf. They were also the video tape of "The Walker of the Side" and were indeed marked on it. They were the director's edited extended version. The only difference between them and the Oscar gift box souvenir, that is, this is not a gift box, and does not contain souvenirs related to Oscars.

The most important thing is that the same director edited the extended version of "The Walker of the Stop", priced at $19.99! The two of them couldn't help but look closer and found that this special version was not only sold, but could only be purchased with the Oscar souvenir gift package on the shelves next to them.

After careful reading back and forth, the two also found that the videotape of the individual director edited the extended version of "The Walker" was $19.99, and the Oscar commemorative peripheral gift box was $9.9. After the two were added together, they were less than $30, but there was no difference from the $33.99 gift box.

The two boys looked at each other again, as if they had discovered some huge secret. They tacitly picked up a videotape and an Oscar memorial gift box, lowered their heads and went to the collection desk to pay the money. Until the employee who collected the money was still indifferent, the change was closed, and both of them breathed a sigh of relief.

The same situation not only happened in this Pepsika store, but also in sales outlets in all cities across North America, and it was almost always happening, and it was becoming more and more intense.

In less than a day, Warner Bros. prepared videotapes for at least three days in advance, and they were consumed. Major North American distribution networks called the marketing department under the distribution department of Warner Bros.

The extremely hot sales situation lasted for a whole week. When the sales data statistics were placed on Jeff Robinoff and Wayne's desk in the studio, they saw the specific numbers. Although the two were far apart, they showed the same bloodthirsty smile.

"North America's first week's videotape sales amounted to $145.5 million! Global sales amounted to $290.2 million!" Jeff Robinoff directly yelled in surprise, without caring about the cigar burning halfway in his hand, looking up at the distribution manager sitting opposite the table.

"The statistics are not wrong? Damn, when did R-level video tape make so much money?!"

Now the video sales data of "The Walker" this week is half more than the popular "Batman: The Moment of War". This result almost blinded the Warner Bros. Ceo. Obviously, this data either has a statistical error or has broken the rules that the market should have for some reason.

Otherwise, even if the film is supplemented by Oscar marketing capabilities, it is absolutely impossible to get such a terrifying sales result.

"If I were you, I would take a closer look at the sales data and the specific statistical analysis." Bruce Rosenblum obviously thought of this situation and spread his hands to remind him with a funny look.

Jeff Robinoff raised his finger and pointed at him. This time he lowered his head and watched it carefully from beginning to end. After more than ten minutes passed, he raised his head and looked over again. However, the surprise on his face was even heavier than when he saw the total sales amount for the first time.

"Genius ideas, genius sales methods, Bruce, you are really an expert in this field!"

Among all videotape sales data, it ranks first and accounts for about 65% of sales, which is the so-called extended version of director editing, plus a combination of Oscar-surrounding commemorative gift boxes. The next one is the $9.9 regular version with the second largest number of purchases.

"By increasing the price interval between the two versions and removing the intermediate price pricing, the buyer has two options left. Of course, the majority of people who buy the ordinary version must be the most, but once they want to buy the gift box, they will have doubts about their high selling price. Then, the buyer will find that the director edited and extended version of the $19.99 director, and the $9.9 Oscar peripheral commemorative gift box that is separated and must be purchased together are indeed genius marketing methods."

Bruce Rosenblum leaned against the office chair and said the process lightly. Speaking of this, he suddenly raised his arm and waved it. "As long as he is a normal person, if he wants to buy a special gift box set priced at $33.99, he will definitely choose to buy a two-in-one that adds up to less than $30. The things contained are actually the same, but they are $4 cheaper. I believe no one can stand this temptation.

Moreover, you should have noticed it, right? The purpose of this is mainly to allow most people to actively ignore the cheapest regular version and directly target the more expensive ones.

However, you praised me too early. Is this sales pricing method? I accidentally heard Wayne talk about it when I visited Greenberg Manor. He called this method a toothpaste-squeezing leeks... It is obvious that this sales method is really useful, and that guy has completely understood human nature!"

The two of them looked at each other silently, then grinned and turned their heads together, looking into the direction of Warner Studio through the spacious floor-to-ceiling windows of the office. "That guy Wayne, you're going to make a big profit this time..."

At this time, in the Warner Studios, which is a distance from Burbank, in the temporary director's office, Charles Rowan's eyes revealed a shock. His head moved back and forth between his face and Wayne in sales statistics, constantly looking up and down.

"Shit, Wayne, you have to treat you this time." Reflecting on his disobedience, Charles Rowen leaned on the chair and shouted: "Don't think I'm not sure. Half of the benefits of "The Walker of the Insular" are yours. F**K, investing in projects under his studio can make money faster than if you were a director!"

The profits of videotapes are not secrets for senior producers. The production cost of each plate of this thing is less than 30% of the sales price. This cost is just for the ordinary version priced at $9.9, and it hardly increases the cost and the sales price is much higher, which is simply a huge profit among huge profits.

Not to mention those separate Oscar-surrounding commemorative gift packs, the cost of that thing will only be lower, just a few metal keychains. Once the factory assembly line is started, tens of thousands of them can be produced in a short time.