hollywood draw

If we talk about exclusive screening, this is definitely not a new term. The practice of exclusive screening in Hollywood has lasted for more than half a century. From the earliest era of hand-cranking screenings, to the current film era, and even the subsequent digital era, it has always been three major theater companies and the six Hollywood giants, using them to a well-known monopoly tool.

Specifically, "exclusive screening" refers to a contract signed between the publisher and the screener to ensure that the screeners located in the hinterland of the city can conduct exclusive, first-round film screenings, thereby preventing competing theaters in the same area from screening the same new film at the same time.

Although this policy is not limited to large-scale screening providers, in fact, independent theaters and theaters have been fighting against the "exclusive screening" of large theaters. In recent years, due to the rapid growth of the North American film market, the operating difficulties of independent theaters and theaters have intensified, and the exclusive screening of large theaters has been hurt even more deeply by the large theaters.

In fact, people only see the impact of exclusive screening on small theater companies, and completely ignore the impact on production companies. You should know that generally the three theater companies sign exclusive screening contracts. When they sign a film from a certain production company, it means the end of other films in the same period.

Since the 1990s, after each of Wayne's films was released, it has brought massive traffic and benefits to the theater alliance led by the three major theater companies. To a certain extent, it is entirely possible to negotiate exclusive screening contracts with theater companies based on his name alone.

If the new film today is not "The Walker of the Side", it is Batman's second film, then Bruce Rosenblum would never hesitate and would be 100% sure to talk about it.

But this is not a pure commercial film after all. Even at the beginning of the project preparation, Wayne explained the situation in advance. The main goal of this film is to make the Oscar Little Golden Man.

After the film was completed, all senior executives of Warner Bros. knew that this was destined not to be a film with a large audience. The extremely stylized production, coupled with the excessive scale in the film, it is difficult for theater companies to believe that such a film can be popular all over the world like Batman.

"Don't worry, Bruce."

A thick cigar was thrown over through the desk. Jeff Robinoff walked out from behind the desk with his fingers holding the cigar that had just been lit, stood in front of the window, and looked down at the busy crowd on Burbank Street.

Two thick fogs spurted out from his nose, which was particularly obvious under the rising sunlight. "Bruce, to some extent, Wayne is much smarter and more greedy than you and me! He has a complex personality, but his principles are not complicated at all.

That's right, that's the priority of interests. He can endure the critics' face-to-face comments for the damn little golden man, or he can try to please the old man in the academy against his will, but there will never be many such situations. I believe that no matter what the result of the Oscar journey of "The Infinite Walker" this time, he will immediately turn around and continue to shoot commercial films with huge benefits!"

The meaning of Warner Bros. CEO is very obvious. There is no need to worry about whether this "Walker" has signed an exclusive screening contract, or even the benefits of this film. They just need to work hard to help the young man fight for what he wants.

After this film, whether it is their eagerly exclusive screening agreement, the extremely generous box office revenue, and the peripheral revenue that has made countless companies in the circle jealous, they will naturally make up for it.

"I just feel a little sorry." Bruce Rosenblum shook his head slightly, carefully trimming the cigar, and said again: "It seems that this "The Walker of the Skies" can not only recover investment from the theater market, but also make a lot of money."

“I never doubted this.”

As the chuckle came, Jeff Robinoff turned around and walked back to his desk, glanced at the various newspapers and magazines on the desktop, which were 90% flattered by "The Walker". Some media were public relations from Warner Bros., and more were taking advantage of the popularity.

"Bruce, Wayne's film cannot lose money." Although he said with a smile, he could still hear his confidence. "At least, this film cannot lose money. Unless he misses three or two times in a row, he completely consumes all the brand effect he has established among the fans. Otherwise, even if he shoots a niche, a large number of fans will still be willing to try it."

Bruce Rosenblum took the spray gun, lit the cigar and nodded. He also knew that this was the biggest benefit of the director establishing a brand effect.

When a large number of movie fans think that the films you shoot are all high-quality, even if you make a mistake occasionally, movie fans will choose to watch them because of inertia, especially among young people.

The rebellious attributes of young people are more or less. They do not believe in so-called authority. Everything will be based on what they see with their own eyes. This is also the main reason why film critics have become less influential in the summer season. Young people would rather believe in the recommendations of friends around them than take a look at the so-called famous film critics for ratings.

"Jeff, the first box office share of the Matrix has been called by theater companies." When talking about this, Bruce Rosenblum frowned.

You should know that there have always been different voices on the income issue of "The Matrix" within the Warner Bros. Everyone knows that Wayne's part must not make any mistakes, and he must not be able to make a penny to the Greenberg studio account.

The production cost of "The Matrix" is about 80 million US dollars, of which 40 million is real money taken out by Wayne. Needless to say, you must enjoy the benefits you deserve.

But the other $40 million was from Warner Bros. Film and Television Production Department, under the banner of Wayne, from international film and financial funds outside the circle, and they inevitably had other ideas.

According to the usual practice of Hollywood production companies, the final account of this "The Matrix" will definitely turn into a loss. The funds from outside the circle are the treatment. Even the group of vampires on Wall Street cannot be able to play with these media giants.

But now it involves Wayne's profits. Although he is the major shareholder of Warner Bros., no one can be sure what he is thinking before he sits down to negotiate.

"I remember that the distribution department signed a distribution contract with the hacker studio paid all the share within half a year after the video was removed?"

Jeff Robinoff put down the cigar in his hand, raised one hand, gently stroked his chin, and thought about it and said carefully. There was no way, Wayne involved, and every decision they made must be cautious.

Especially when it comes to money, no one wants to cause dissatisfaction from the man because of the benefits of this video. If a gap occurs unknowingly, it will be even more unworthy of the loss.

In a thick fog, Bruce Rosenblum's helpless voice came: "It is stipulated that the video will be paid within half a year after it is closed, but according to the rules, all the company's remuneration to Wayne will be paid in advance after it is received. I guess it will take less than two days before the accountant Colin Howard will come to him."

Of course, Warner Bros. has great respect for Wayne. He has won the respect of all senior executives and shareholders with his own strength. Most importantly, he can always bring huge benefits to everyone.

But the other staff around Wayne had a certain other attitude. For example, Jimmy, the agent who was like a vampire, lost all the bottom line whenever Wayne's income was involved. As long as he saw him appear at the negotiating table, any senior Warner Bros. would feel disgusting.

Putting aside Jimmy, who only endured disgust once or twice a year, accountant Colin Howard is not inferior. He is a troublesome person in Warner Bros.'s finance department almost every few months.

Everyone guessed that some of the behaviors of this accountant may not have been approved or authorized by Wayne, but no one would be so stupid as to verify them, because this guy has been protecting the interests of his clients. Well, he will take four senior PwC accountants to maintain them at any time.

The huge profits that "The Matrix" can generate are not just those that Wayne usually shares in the subsequent share. The box office is only a small part of it. The big one is still the huge peripheral sales, and the sales of peripheral items of more than $110 million are nearly $50 million, but they are also lying on Warner Bros.'s financial account.

No one dared to make an idea of ​​this money, and all accounts with surrounding dealers were stared at by the PwC accountants team led by Colin Howard.

"Wait, Wayne should still be on the plane to New York now."

Lifting his wrist, Jeff Robinoff glanced at the time and said, "Before noon, I will call him personally to discuss it. As long as the money belongs to Greenberg Studio is not a cent, he should not object to how Warner Bros. operates the accounts."

Bruce Rosenblum nodded and said dullly: "Okay, I'll leave it to you."

In fact, both of these two people know that no media group composed of capital is willing to give up so much profit, including Wayne's one.

If Wayne is willing to be a producer or director with peace of mind, Warner Bros. will not be stingy with giving top box office share contracts in the circle, but no one is a fool.

Everyone in the company understands that when the huge profits of "The Matrix" are seen by that greedy young man, no matter what project it is, he will definitely think of co-investment as soon as possible and will never be willing to share the "that little" box office share.

"Fortunately Wayne is willful enough to make such a promise to dominate this summer!"

Warner Bros. is not a small company. Wayne just made a promise to never participate in the DC series investment, which drove the media giant to do everything in the summer season based on his meaning. Therefore, most people in the company also think he is a willful madman.