hollywood draw

Another working day is coming, Monday represents a new calendar being opened, and also indicates a life-and-death competition in the theater market, with the latest round of results.

Among the six major Hollywood giants, Paramount, the only production and distribution giant who is still truly staying on the Hollywood land, has a very strange and quiet working atmosphere early on Monday morning.

This company with the totem of the mountains is just like their position in Hollywood. In the first thirty years of its establishment, the company has been sitting on the throne of Hollywood overlords with numerous stars, high-quality films and chain theaters all over the United States.

In recent years, Paramount has produced excellent movies such as "The Godfather", "Weekend Night Fever", "Raiders of the Lost Ark", and "Forrest Gump".

From the 1960s to the 1990s Paramount Pictures's real-powered figures changed very quickly, but this did not affect the quality of the company's films. Whether it was Robert Evans, Barry Diller, and Shirley Lansing, the company could always produce well-known and popular films.

If anyone in charge is the strongest, most people will think of Shirley Lansing at the first time. It was the first female giant CEO of the Hollywood Vanity Fair. After Paramount's storm acquisition, he quickly passed the pain period, and then made full use of Viacom's media influence to create revenue far exceeding that before the acquisition.

This CEO, who has always been a strong woman, has seen the unhappiness on her face from the elevator to the time she entered her office this morning.

Even Shirley Lansing's secretary, except for sending a cup of coffee at the beginning, avoided the office far away. Every employee passing by subconsciously took his pace.

“$1.87 million…”

Mission: Impossible's peripheral sales result for the first three days of the first weekend was only a pitiful $1.87 million. When she saw this data early in the morning, Shirley Lansing thought she was confused.

But that's the truth. Perhaps Tom Cruise has some guarantees at the box office, but it doesn't necessarily work well in the surrounding area where a film earns a lot.

After three days of the first weekend in the United States, the surrounding sales were only $1.87 million. This data is relatively roughly statistically. Normally, it is just the most conservative number. But in fact, even if you can get a little more, how much more can it be? $2 million? $3 million?

Paramount invested more than $120 million in the film, including $80 million in production costs and $40 million in publicity and distribution costs before and after the release of the film.

In order to facilitate cooperation with Tom Cruise, the actor contract they signed not only paid a high salary of 20 plus 20, but also agreed to Pat Kingsley's greedy woman with a series of harsh conditions.

All of this is for the revenue of Mission: Impossible. The participation of superstars with huge box office appeal basically guarantees the box office figures of Mission: Impossible. The relatively impressive box office familiarity can also create large peripheral revenue and various offline revenues.

A strange thing happened like this. Three days after the first weekend, Mission: Impossible has not been able to overtake "Tornado" in the box office in Saturday and Sunday, but it was still steadily. The total box office revenue of 41.23 million US dollars in three days was well reached for Paramount.

But what makes people unable to understand is here. Such a high first-week box office number means that there are quite a few ordinary audiences who come to the theater to watch "Mission: Impossible", but these audiences only watch the films, but turn a blind eye to the movies that Paramount has invested heavily.

What's even more ridiculous is actually another data statistics on Shirley Lansing's desk. "The Matrix", which has passed its most popular movie-watching period and has been released for three weeks, shipments last weekend were about $14.38 million.

After thinking about it carefully, Shirley Lansing found that although "The Matrix" fell to third place in the box office last weekend and only won more than 17 million US dollars in three days, it also accumulated the total box office in North America to about 169 million. Most importantly, the total sales in North America were as high as about 130 million US dollars!

This is the Hollywood standard money-making movie. It has successfully converted the impressive box office numbers into peripheral sales with even more terrifying profit margins. Now it seems that the offline operation revenue after the release of "The Matrix" will only be higher.

Everyone thought that Wayne was destined to be absent from this summer, but this film, which also had his name suffix, successfully won all the wars in May in another way.

Could it be that at the beginning of the summer season, as long as it is a film produced by Wayne Greenberg, it is really invincible? Shirley Lansing couldn't help but sigh slightly, put down all the statistics in his hand, walked to the office window and looked towards Burbank, the media capital.

"Good luck Warner Bros...."

A strong woman who has always been known for her personal abilities suddenly envies the Warner Brothers Jeff Robinoff. If women want to succeed in this absolutely macho Vanity Fair, they need to put in more effort than men.

All efforts, work ability, etc. are not as successful as Warner Bros. Jeff Robinoff. Even if he lets Wayne make a fuss during the summer season, as long as he holds the young man's thigh tightly, Warner Bros. will naturally win enough profits.

"Tornado", released at the same time last weekend, unsurprisingly suppressed "Mission: Impossible" and successfully took over "The Matrix" for two consecutive weeks with a total box office of $57.08 million in three days on the first weekend.

This puts the film "Mission: Impossible" in an awkward position. Compared with the movie "Tornado" released at the same time, both the box office trend and the audience's reputation were at a disadvantage without any suspense.

Everyone can see that if there is no big accident, the gap between the box office numbers between the two films will be further wider as time goes by.

Since the box office cannot be compared with the films released at the same time, it seems that in the first week, it should not be a problem to rely on the box office to recover production investment. Anyway, the most profitable point in Hollywood has never been the box office, and this aspect does not even account for 20% of the total profit.

But the perimeter that Paramount placed high hopes on was completely defeated. It was put to the Matrix, which was released for three weeks, and the Mission: Impossible, which won $40 million in the first week, was like a joke.

"call."

Shirley Lansing took a deep breath, turned around and sat back to her large desk, picked up the phone on the desk and dialed the number of the issuing department.

"I'm Shirley Lansing. Yes, I'll apply for a department of publicity funds for "Mission Impossible"..."

In this summer, Paramount's top project is to own Tom Cruise's Mission: Impossible. Now, after the first three days have passed, the box office numbers you earn must have nothing to do with failure. In any case, continuing to increase publicity and promotion is the most correct way out.

Starting this Monday, Paramount's investment in Mission Impossible has increased significantly, from various billboards on the roadside of the city, movie posters posted in cinemas and Pepsi stores, to trailers placed on TV and advertising promotions on paper media, Tom Cruise's handsome face can be said to be everywhere.

"This is a revolution in the agent movie. Mission: Impossible is a shining pearl in the agent movie, an agent movie that cannot be born!"

"Everyone is familiar with the plots of undercover, mole, multiple spy, password, code, connector, pen gun, and poison needle. On rainy nights, windbreaker, top hat and sunglasses have also become the standard for spies. At this stage, a breakthrough and innovation is indeed needed. "Mission: Impossible" is a benchmark for such a transformation to some extent."

Similar advertisements and hypes appear everywhere, completely forming a overwhelming attitude. Looking back at Warner Bros., as the main competitor, has always maintained its own publicity rhythm and has not been panicked by Paramount's sudden force.

According to statistics, the film market on this land of North America is the most mature world's number one voter. People only noticed the rapid expansion of the entertainment industry, but did not notice that the population of this country has not increased explosively.

What does this mean? In the theater market, it means that the number of viewers has always been so many and has not increased at all.

The chain reaction is that a certain movie is viewed in a large number of people at the same time, and other movies released at the same time will fall into a situation where the audience is reduced or even deserted.

"Mission: Impossible" suddenly launched a large-scale publicity, fearing that it would become a victim like "The Hulk", but Warner Brothers are not worried about their own films at all. They are now ahead of their opponents and are not making mistakes step by step, which is the safest strategy.

"Mission: Impossible is in an embarrassing situation under the squeeze of our two big productions. If I were a Paramount executive, I would try my best to expand the publicity and try to make a try at the box office of the film."

In the Warner Bros. CEO office, Bruce Rosenblum carefully trimmed a cigar and talked about the media news for the past two days in a relaxed tone. "A film with superstars has been forced to this point. It seems that we are doing a great job, right?"

"Don't underestimate that woman Shirley Lansing."

Wayne, who was sitting opposite him, was also trimming a thick cigar. These were Jeff Robinoff's collection. The reason why he reminded him in this way was because this woman was so famous.

As a movie projectionist in his previous life, Wayne had heard of this legendary female manager, which shows how capable Shirley Lansing is. In fact, it is the same. When this great female executive left, Paramount quickly fell into a period of turmoil.