hollywood draw

385 - The First Box Office Massacre

Things are actually very simple. After Daisy watched the premiere, she mobilized other fans in the discussion group to leave a large number of comments on the Internet about "The Matrix".

On this platform that has never been commercialized, more young people spontaneously discuss everything about the film. I'm afraid that movie fans like Daisy and others would not have expected that it would have such a great influence.

At first, IMDB's featured message board was used as the main base. Later, because more young people followed suit, various discussion topics of "The Matrix" were posted on more other online forums.

"This is equivalent to another social hot trend, a trend that belongs to netizens and young people..."

After listening to Nina's report, Wayne felt a sigh. He originally thought that this kind of Internet trend would not appear until around 1998, when Amazon completely acquired IMDB and spent money to expand operations, but he did not expect that everything would come so quickly.

It was mainly influenced by the thinking patterns of the previous life. On this land, the Internet was much faster than he thought. Obviously, there were more netizens mainly young people than they thought.

Nina sat at the dining table, picked up the milk and took a big sip before sighing: "Daisy actually didn't expect that when she called this morning, she said that now, as long as she opens a webpage, she can see various discussions about "The Matrix".

According to my analysis, only a part of the people who come to the theater now, and then there will be more young people who are used to online access to the theater because of the ubiquitous movie information on the Internet and the factors such as curiosity."

Wayne nodded silently. If he was not mistaken, if he had developed into the theater, there would be more than this netizens. No matter how social hot spots were formed, once they became a certain trend, more people would join in.

When your classmates, friends and family are discussing the topic of "The Matrix", you will naturally want to join in, and the prerequisite for joining is to watch the video.

Hollywood has proved it with many successful movies, and movies that trigger social hot topics will eventually make a fortune.

Even later, after the production company learned that this is the code of wealth, it will breathe and find ways to use means to cause social hot spots and trigger large-scale discussions among the whole nation. This kind of marketing plan emerges one after another.

"The Matrix is ​​so lucky. This film is closely related to the Internet, which can cause a sensation among so many young netizens." Wayne comfortably raised his legs and leaned on the chair, and was not in a hurry to eat the breakfast in front of him. After lighting a cigarette, he picked up the newspaper on the dining table.

"Yes, Daisy said that too." Nina nodded and said while eating bacon: "She told me that the main reason for the people who spontaneously followed the trend to spread information was this. The connection between the Matrix and the Internet is so exciting."

That's why Wayne felt that coincidental, just like God is helping, there are too many topics that young people can discuss between "The Matrix" and the Internet.

"Wow, Warner Brothers are such a big deal!"

The one on the top of several newspapers was not an entertainment newspaper, but a Washington Post. The assistant lady had obviously read it, so she put this social newspaper on the first one so that he could see it as soon as possible.

The head of the Matsin organization declared that America is a land of freedom, and everyone has the right to love and be loved, and love has nothing to do with gender, race, identity and status. The homosexual community should receive the respect it deserves and should not be the object of discrimination by people.

They call on more homosexual groups to stand up bravely and make their own voices. Love is sacred and should not be despised by most ordinary people. People should give them the right to love.

The reporter then interviewed the Biltis Women's Organization, who also expressed the same viewpoint and called on more women to stand up and bravely admit their orientation problems. There is nothing wrong with love itself...'

The publication of this thing in the social section of the Washington Post already represents too many things. He didn't know how Jeff Robinoff did it, which would allow this authoritative social media to agree to publish such sensitive and controversial reports.

But those with a little sensitivity will understand that such reports appearing in the Washington Post itself represents a certain kind of political correctness.

The Mattersing Association, founded in Los Angeles, California in the 1950s, belongs to North America's first modern gay rights organization. The organization gathers a group of gay men in the local area, with the purpose of protecting and improving the rights of local "gay men".

As this group grows bigger and bigger, the number of people increases, including the region that has grown to all over North America. It has long been a small organization in Los Angeles that can be described as a description.

But these people belong to marginalized groups in society after all, and they have no channels to speak out, and it is even more impossible for any media to risk huge controversy to help them speak out.

In addition, the first lesbian rights organization in the United States, the daughter of Biltis, was established in San Francisco in 1955. These two are the largest homosexual organizations in North America. As long as they have certain channels for speaking out, their influence can be said to be extremely huge.

"It's still too controversial." Wayne shook his head gently. He understood the purpose of Warner Brothers, but this itself seemed to cause another social trend, and it might be out of control.

If things cannot gain the sympathy and recognition of most ordinary people, this time it will eventually calm down silently as it has been maintained for many years.

In central North America and other states, a large number of conservative-minded people may also start to spontaneously boycott the film because of the personal identity of the male protagonist of "The Matrix". If it is not done well, it will be more than worth the loss.

When the newspaper turned the page and saw the other side, Wayne shrugged and muttered. "Okay, I'm overthinking."

Behind the Washington Post, there was a speech by a spokesperson for White House. Zipperton's external spokesperson claimed that the land in North America respects the demands of every minority group, the federal government is willing to promote freedom of marriage between same-sex people, etc.

Regardless of whether these words are for votes or not, as long as the voices from the federal government are made, they will indeed suppress a large part of the controversy.

What interested Wayne the most was that a former White House intern, now Texas Governor Mr. Shibu, also expressed his personal opinion, expressing his willingness to respect this minority group and his willingness to promote the formation of the Marriage Freedom Act.

"Nina." He threw the newspaper on the table, picked up the knife and fork and pointed it at the scrambled eggs on the plate, and looked at the assistant lady. "How did Jeff tell Time Warner to take action? This is a big deal!"

"Each person takes what you need." Nina didn't take these seriously at all, and explained in a casual tone. "Time Warner gave those people the opportunity to speak out, and the dirty politicians also saw the opportunity. In their eyes, it was a good time to win votes."

"Maybe..., after all, everyone is for the benefit."

Interests are the eternal truth in North America. Jeff Robinoff did not wait until the box office figures came out the next day. On Friday afternoon, he began to contact his parent company Time Warner.

He no longer cared about the box office numbers of "The Matrix", and what was even more surprising was the surrounding area. If the current trend continues to develop, the surrounding area profits of this film will definitely create a miracle.

After a day on Friday, Wayne saw these reports on Saturday morning. Many companies, including Universal Pictures, guessed the purpose of Warner Bros., but the heavy first-day box office report also made them understand the significance of investing so much resources.

"The Matrix" and "The Hulk" were released on Friday at the same time. The box office output of the two films that day can be said to be very different.

"The Matrix" won $18.8 million on Friday. If you add $5.75 million in advance, the box office on the first day will almost meet Warner Bros. The terrifying figure of $24.55 million can represent too many things.

But this first-day box office that created miracles was not the most surprising thing, the surrounding sales were.

Including Neo's windbreaker, sunglasses, boots, Trinity's pendant, etc., the Matrix sold about $28 million on the first day, which surprised many colleagues in the circle.

Warner Bros. prepared to sell goods for one month in advance, and all of them were sent to the country on Saturday, and surrounding factories were working overtime to produce.

More licensees have almost blew up the phone number of the distribution department. Almost all companies have the same purpose, wanting peripheral authorization for "The Matrix".

Looking back at the performance of "The Hulk", it is a typical battle that opened high and ended low, and the extremely collapsed audience reputation affected the choice of fans on the first day of Friday. In addition, Wayne's belittlement of this film made more fans give up "The Hulk".

Relying on Hulk's high popularity, large-scale publicity before its release, and the results achieved in advance on Thursday, the box office on the first day barely reached the threshold of $20 million, closing at $20.31 million.

If we look at the box office numbers, the film undoubtedly has a successful beginning, and Universal Pictures should celebrate it very much.

In fact, they also discovered the problem. After a one-day screening on Friday, the reputation of the fans has completely collapsed, and there is a lot of scolding everywhere, which can't be suppressed at all.

This situation was confirmed on Saturday and Sunday, and the box office even took a cliff-like dive before the first weekend passed. Saturday should have been the main movie viewing day for fans, but "The Hulk" only earned $9.23 million, which was directly cut in half compared to the previous day.

The same was true on Sunday, with the number falling to an incredible $4.43 million, making the first box office tragedy this summer.

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