hollywood draw

Whenever a blockbuster in Hollywood is released, it will always be accompanied by the troubles of the starring, director or production company, and then it will be inexplicably calmed down in a short period of time. Because it doesn’t take too long, the competition in the theater market will determine the outcome and everything will become clear.

If you continue to invest in media resources for hype, all of them will become useless and unable to change the existing results. Even the most horrifying scandal will suddenly become unattended.

Wayne and Warner Brothers both understand this, but they cannot watch the situation ferment. Passive waiting will undoubtedly make more fans stay away from "The Matrix" when making movie-watching choices.

"Nina, what would you think if you went to the movie and knew that the male protagonist of the movie was gay?" No one in the office expected that Wayne turned to look at the silent female assistant beside him.

The assistant lady was stunned for a moment, reached out and pushed her glasses, and replied without hesitation: "If it were me, I would think he was disgusting. Of course, boss, I didn't think lee was disgusting, it was just from a strange movie fan..."

"Ok, I understand."

Wave to the assistant lady, Wayne interrupted her explanation, then turned her eyes to the others, shrugged, and said, "See it. I believe that more ordinary people will think this way, more or less disgusting. We have to do something, simply let Lee issue a denial statement, which is obviously impossible to work."

If the box office of "The Matrix" is not ideal in advance, perhaps Bruce Rosenblum's first idea would be to let things go, then immediately reduce subsequent publicity investment and stop losses in time.

Most production companies do the same, and no one is willing to continue to invest more resources on films that cannot create profits. Or when the input is not proportional to the output, the same situation will happen.

But now that the Matrix is ​​clearly performing well, and it is likely to bring large revenue to Warner Bros., it is absolutely impossible to let things continue to ferment.

"Do you want to call Brandon Lee back?" Bruce Rosenblum said: "Now they should have just arrived in New York, and all activities have not started yet, we..."

"No, let them continue to promote." Jeff Robinoff shook his head, lit the carefully trimmed cigar and stuffed it into his mouth, closed his eyes and vomited a thick cloud of fog. "I need the first-day box office numbers for The Matrix, wait a little longer, wait a little longer!"

Warner Bros. Ceao, who has always been as stable as an old dog, always gives people the illusion of being a good person. In fact, there is no simple one who can play the role of the six executives.

"What do you think?" Wayne looked at him curiously.

"It's a little early now, Wayne."

Jeff Robinoff chuckled, and pointed his hand with a cigar behind his wide desk, where the wall was the Warner Bros.'s company logo.

“What?”

"What?"

Faced with the doubts of Wayne and Bruce Rosenblum, Warner Bros. Ceo did not explain much, but there was no trace of worry in the smile on his face. "Wait for another day, if the box office results of "The Matrix" are very good, I swear that all problems will become not a problem, but I need box office numbers!"

"Okay, it seems I'm a little over-necked." Seeing that he didn't explain, Wayne simply suppressed his curiosity. No one would be more confident in this film than him, so wait for the box office figures to come out.

The reason he came over early in the morning was that half of the revenue from "The Matrix" belonged to Greenberg Studios, and how the film performed was related to his income.

"Then I'll go back first. If you have anything to do, just call me."

After saying that, he nodded to the other party, stood up and tidied up his suit, and prepared to take the assistant lady with him to leave.

"Wayne."

Before leaving, Jeff Robinoff called him again, the smile on his face disappeared, and turned into a serious look, reminding him: "Don't accept interviews from any media or any reporter, don't make any opinions on this matter, ok? At least not today."

"I see."

Wayne nodded and agreed, knowing what the other party said specifically. Homosexuality is too sensitive and making a point of view easily is very likely to make him lose many movie fans.

Most parts of North America are far less open than Los Angeles, especially in several central states.

Not expressing any opinions is the most conservative approach. Without expressing any opinions, there will be no media with ulterior motives that distorts and reports on his words.

Before things are clear, whether they speak up for homosexuality or express disapproval of this group, they will inevitably fail to fall well and offend a large number of people.

"Jeff." There were only two people left in the office. Bruce Rosenblum suddenly spoke: "From the company's standpoint, I must remind you that Warner Bros. is just a publisher of "The Matrix" and the investment proportion is very small!"

The situation of this film is a bit special. There is a 40 million investment, which was invested by Greenberg Studio, and the other half is $40 million, most of which comes from international film funds, or they brought it in the name of Wayne.

If the video is profitable, Warner Bros., as the publisher, will not earn a cent less. If the box office results are not ideal, at most it will lose the promotional funds in advance in the early stage. This is why the issuing company is at the absolute upstream of the industrial chain.

"No, Bruce." Jeff Robinoff looked out the window and shook his head, and a ball of blue smoke spurted out from his nostrils. "You ignored the surrounding income and the subsequent offline operation of the film. Of course, the premise of all this depends on the box office figures of "The Matrix". Is it worth it?..."

There are some things he didn't say clearly, and the box office numbers were for others to see, and what he needed was a reasonable reason to take action.

Of course everyone is happy to make money in "The Matrix", but he has to ensure that Wayne's investment will not be easily lost when the film is not good. The reason is very simple. There have been rumors within the board of directors and the company that it is very simple to be a Warner Bros. CEO, and it is enough to establish a good relationship with Wayne Greenberg.

Jeff Robinoff never denies this kind of rumor and agrees with this view very much in his heart. If you want to continue to maintain or deepen the relationship between the two parties, you must reflect your own value and ability, which is very important to both parties.

In front of the Warner Bros. Building, Wayne squeezed into his car under the protection of security personnel, and always maintained the silence principle in the face of a large group of reporters outside the car.

He is also very curious now and wants to see what kind of means will Warner Bros. CIA use to eliminate the impact of homosexuality.

Friday is the last working day, cinemas usually enter peak passenger flow at night. One of the theaters under the AMC theater chain is located near the bustling Fifth Avenue in New York. This is a large theater with traffic in the top three in Big Apple City.

Since the theater opened at 9 a.m., the sudden abnormal situation today has aroused the vigilance of theater manager Sam Mills. Not long after 9 a.m., at least no less than 200 young people flocked into the theater hall without warning.

Several queues were instantly lined up in the ticket window, which should have been deserted. If these young people had not shown order, he would have chosen to call the police as soon as possible.

Just as he leaned against the ticket gate and observed these abnormal men and women, Ramon Miller, the ticket seller at the front desk of the theater, walked towards him with two young men.

"Sam, they are the organizers of these movie fans and want to talk to you." The ticket seller explained, leaving two people and the theater manager behind, turned around and ran back to the ticket window.

"Hi, what can I do to help you?" Sam Mills stretched out his hand and shook the two in front of him with confusion.

"We are students of the New York Film Academy." One of the boys saw his doubts, pointed to the two of them and the others behind him, and introduced themselves. "This time we came here about 260 people. Can we arrange us in a lobby? The ticket sales staff just now told us that there was no large theater to arrange the screening of "The Matrix".

At the New York Film Academy, Sam Mills, this school, really knew that the school had been established for a few years. If you remember correctly, it should have appeared in 1992. After hearing the other party’s origin, he put down his last worry. College students under elite education are always more likely to gain favor from strangers.

"No problem, I can make temporary arrangements for you." The theater manager nodded, waved his hand and called the projectionist who was watching the fun, and ordered: "The first "The Matrix" was put in Hall 1, hurry up and prepare a copy."

"No problem, boss."

The first purpose of the theater is always profitable. As long as it can ensure profitability, it is not a difficult task to temporarily change the order of a screening.

"Do you need any other help?" Sam Mills shrugged and asked again after making arrangements in front of the two.

“Thank you, no need for anything else, thank you very much.”

The two young men thanked politely and returned to the crowd with a smile on their faces. After a while, a burst of cheers broke out from the excited student group.

Sam Mills was very curious. It was not uncommon to watch organized movies like this. What is rare is that there were so many people early in the morning.

However, when the audience lined up to enter the venue, he roughly figured out the specific reason from the chat in the crowd. A large part of this group of young people were Wayne Greenberg's fans, who usually gathered on IMDB to discuss movies.

Several lucky movie fans participated in the movie fan preview of "The Matrix". After returning to school, they recommended the film to their classmates early, praising the film as a great science fiction masterpiece, and then this movie viewing event appeared.

After knowing the specific reason, Sam Mills shook his head and sighed at the youthfulness of the young man. He returned to his office. However, what he didn't expect was still behind. The group of young people seemed to have started, and the more abnormal passenger flow was still behind.