hollywood draw

The sunshine in California is always particularly bright, and May is about to enter, and the warmest climate in Los Angeles begins to come unknowingly.

This is the third time Wayne has officially arrived at Fox Building. From the beginning of entering the sixth floor, he can feel the change in people's eyes when they look at him.

But he doesn't care about this now. A director in Hollywood may have a short distance between success and failure. If there is a problem with the subsequent screening of the movie, their eyes will turn into pity and disdain when they look at him.

When he walked into the conference room that Terry told him, the first thing he cared about was the expanded screening of the film.

After taking the information handed to him by Terry, Wayne sat in the chair and looked at the plan in front of him silently.

The new week, starting today, will expand the screening scale of "Happy Day" to 1,000 theaters. Fox will invest about US$3 million in publicity and distribution funds before this weekend, depending on the subsequent performance.

It is not the cost of publicity and distribution in twenty years. In the early 1990s, millions of publicity expenses were already considered a considerable investment. Compared with the promotion and distribution funds that were often higher than the production costs in the future, it is basically impossible in this era. Even the actual publicity funds invested by James Cameron's "Terminator 2" released last year were only $9 million.

After reading these marketing plans prepared by Fox, Wayne breathed a sigh of relief. Since October last year, he felt that he had been carrying heavy pressure, and now he can finally feel a little relaxed.

Finally, I can see success and victory slowly waving to him. It is so difficult to come. Just like the American dream promoted by North America, anyone may realize it, but you will never be able to touch it.

"Wayne, you're going to get busy. Fox has notified the main actors of the crew. Starting this week, you're going to take them to the film promotion." Terry saw him put down the information in his hand and reminded him in a serious tone.

"Of course, as the director of the film, I will fulfill the contract. You will notify me in advance when it starts." Wayne has no objection to this. Adhering to the spirit of the contract is the basic principle of this circle. "Believe me, Terry, those major actors are definitely eager to promote themselves!"

Terry shrugged indifferently. He has watched too many of these things. For the young actors at the bottom, it is like a shark smelling blood. This is their shortcut to becoming a star.

With the ability of Twentieth Century Fox, emergency copying and contacting the theater alliance, these are not problems at all. The second week of "Happy Day" was released, finally appeared in mainstream commercial theaters and began to be screened on a large scale.

With 1,000 theaters and 1,480 screens, the film has also appeared on Fox Cable Network and several TV stations under Xinwen Group, and has begun to increase its publicity scale.

In terms of paper media, in addition to several second- and third-rate tabloids, there are also names and related pictures about "Happy Day" in major local media such as Hollywood Reporter and the Los Angeles Times.

Promotions such as - Birthday Change Day, Tyri's journey of self-salvation.

——The eye-catching thing was that the beautiful Naomi Watts was constantly ravaged.

Who said that the Shocking Department appeared more than 20 years later? At least in the early 1990s, Wayne discovered that the attention-catching moral integrity of the entertainment media had long fallen all over the floor.

Of course, the focus of the film's promotion is all focused on the two beauties, and they naturally have advantages, and their beautiful faces are a very big selling point.

Since Monday, Fox's large-scale publicity and intensive advertising bombing, coupled with "Happy Day" maintaining a rating of more than 90% reputation, the film's box office has begun to grow strongly.

$1.5 million on Monday, $1.76 million on Tuesday, $1.66 million on Wednesday, $1.54 million on Thursday...

Before the new week weekend, the box office of "Happy Day" exceeded $6 million in one fell swoop, with a total box office of $6.87 million, which shocked everyone again.

Fox held an emergency meeting with the crew at the building. In order to cope with the promotional activities starting from Los Angeles on Saturday and Sunday, this was the first time that the main cast and crew members gathered together after the filming of the film was completed.

The Fox publicity department has already formulated a plan, and they only need to match and promote it. Fox is professional in these things. Basically, it is about meetings for fans, attending some TV stations, interacting with fans to talk about the behind-the-scenes stories of the filming, etc.

"Mr. Rossman, Mr. Terry." Wayne saw that the meeting ended immediately and quickly walked to the executive of Fox. Although the video was successfully released, he still had a lot of doubts.

"Great performance, Director Greenberg. If you have anything to do, go to my office to talk about it," Townsend Rossman said, and said to Terry again: "Terry, you're here to continue."

Townsend Roseman took Wayne out of the big conference room and came to his office, neither of them spoke.

Wayne kept thinking about what touched this big man at the beginning. It could never be a film. Before the screening, no one was sure that any film could succeed.

Townsend's office company is mainly divided into two parts. It is a large office desk against the window. Generally, he likes to look out the window to work. Another part has a large bookshelves filled with books, two sofas and a coffee table.

"Mr. Rossman, I hope to get an answer from you." After sitting on the sofa, Wayne asked the other party carefully. "I don't understand why Fox easily agreed to release the video, and even if the video was bought out, it did not reduce the price. This does not belong to the attitude a big company should have."

Townsend sat opposite him, watching the young man who gave him many surprises. Now the prospects for watching the video must be good, and the child has not lost his calmness.

"There is nothing that cannot be said to you. I want to think about how to answer you." Townsend touched his chin with his left hand, thinking about where to start. "What do you want to know? Are you all?"

"Of course, Mr. Rossman, I have known one thing since I was a child. The sky will never fall for no reason. No one will give you benefits for no reason. Free is the most expensive, so I want to figure out what made you come to me."

"It's your mother, child!" Townsend thought for a while, and indeed the other party never asked him to keep it secret. The young director on the opposite side was not a spoiled child with a huge self-esteem, so he continued:

"Your mother Anna called me. I once owe your father a favor and she needs me to give you a chance. Don't think that your mother is not sure what's going on in Los Angeles when she stays on the farm. She has many friends.

That was when you were just born, and my first job was given to me by your father. In short, we were once considered good friends and partners. But when Old Ruben had a farm, he had never contacted any of his former friends."

Townsend seemed to be trapped in memories as he said that.

Wayne basically can't remember the impression he had when he was a child, but he probably remembered that before he was five years old, his family was indeed in Los Angeles.

Looking at Townsend opposite him who was in deep thought, he asked in an uncertain tone: "The price, Mr. Rossman, even if my mother can ask you to help me, it is not in Fox's interests. You can give me a chance, but I want to know what the price my parents have paid!"

"Your dad, Ruben Greenberg's lawyer, signed an agreement with the Fox issuer." Townsend felt that he liked the calm-headed child more and more, and he always asked the core of the questions.

"The agreement is that if you do not earn money from Fox, he will compensate you for the entire expenses incurred in distributing the film, including the North American copyright buyout fee that has been paid to you."

So that's the case, it makes sense. Wayne leaned on the sofa and lit the cigarette silently. He was not so pretentious that he complained that he was meddling in other people's business at home. His own self-esteem was not that fragile.

He didn't think he could win everything with his talent. This place is Hollywood, and it can be said to be the most realistic place in the world. Talent can be said to be worthless. Stepping on lows is the principle of most people.

"Mr. Rossman, what if the film gets profit? Will that contract never take effect?" He wants to make sure that his parents will not lose their pension money because of his willfulness.

"It can be said that the contract is already a piece of waste paper, kid. You did a great job. When I got the statistics, I knew you didn't disappoint Ruben."

"Thank you, Mr. Rossman."

This can be said to be the opportunity that Anna and Greenberg, the old bet, won for him with millions of dollars. He has always been sober and knew that even with such harsh conditions, such opportunities are hard to come by. Without the favors of Greenberg, the Fox distribution network is not that cheap.

On the sixth floor of Fox, in another office, Jimmy was sitting with Terry, and Uma Thurman and Ethan Hawk were also in the room, as well as Naomi Watts and his agent.

"The promotion will start tomorrow. You must maintain a good image in front of the fans, and best behave like your family. Everyone knows that this is a small-budget movie. When interacting with the fans and being interviewed, talk more about the difficulties in the middle of the shooting, and how you unite and overcome the difficulties."

Listening to Terry's words, Jimmy and Jenny, both agents nodded, saying that they would be optimistic about their clients.

"Happy Day" has shown a big-selling temperament that is not in line with its value. Many media will pursue these three main actors. They must always pay attention to their image and not create scandals during the film's popularity.