hollywood draw

The words of producer Clater Singer received the consent of almost everyone. When he mentioned the young director, everyone nodded subconsciously.

In the past, there was only a compliment to Wayne Greenberg from Townsend Rossman of 20th Century Fox, saying that he and Jerry Brookheimer were rare producer geniuses.

However, in Hollywood, where business touts everywhere, few people take this publicity seriously.

If Wayne Greenberg is a directorial genius, perhaps no one can refute it. He has proved his ability in director with his unparalleled achievements.

The emergence of "Blair the Witch" was a craziest move in the theater market in just a few weeks, which surprised all the production companies in the circle. Suddenly, they realized that marketing can still be played like this!

When Universal Pictures found the original director and wanted to buy all the copyrights of the film, it was discovered that the representative who negotiated with them turned out to be Wayne's agent Jimmy.

It was not until then that they realized that in addition to Harvey Weinstein, the manipulator behind the scenes was hiding a stronger hungry wolf deeper.

"The first videotape of "Blair Witch" has very poor sales performance and is also average in the rental market. If you want to recover the funds invested in buying copyrights, the second video must be guaranteed to be successful."

Ron Mayer's face was cold, and when he mentioned the video tape and peripheral copyright, he felt heartbroken.

The offline results of this film are not worthy of the size they should have, nor are they worthy of the box office results they have created.

Logically speaking, this type of high-box horror film should be absolutely popular in the video tape market, but it is contrary to the market rules and has always been both salty and unpretentious.

If you rely solely on offline operation copyrights, it will probably take more than ten or twenty years to recover the cost of investment.

"I suggest we simply don't change anything and do it again according to this marketing plan," Justin, an executive of the distribution department, said as he looked at Ceo.

"I have carefully analyzed this thing. Not only did "Blair the Witch" succeed, but the benchmark "Joker's Scarlet", the horror film, also used this technique. It seems that Wayne Greenberg has tried this plan twice and got the desired results."

Seeing that no one around objected, Ron Mayer nodded. "Then let's promote it as planned. The company has offered tens of millions of marketing expenses for this project. You have to spend them all in two weeks to cause social discussion as soon as possible."

In order to copy the first part, Universal Pictures only gave the young director $400,000, just to want him to shoot the effect that was close to the first part.

The fact is the same. The effect of the film is no different from the first part. The shaking long shots fill the entire movie, and even the rough editing effect is deliberately imitating the first part.

It can be said that in order not to have any accidents, Universal Pictures has chosen the most secure production method.

After the meeting, Clater Singer followed Ceo and waited until he entered the elevator. He observed the other person's expression for a while and said:

"The offline results of the first part of "Blair Witch" did not meet our expectations at all. I suspect this was also designed by Wayne Greenberg, otherwise how could he be willing to sell the copyright of the box office of over 100 million yuan!"

"Whether he had expected it or not, it's meaningless to say this now." Ron Mayer sighed, looking at the floor numbers that kept pounding in front of him. "You have to keep an eye on the little director and several actors. Don't show any news that shouldn't appear before the film is released!"

"I will."

Nodding, Clater Singler paused for a moment, lowered his voice and said, "I mean, should I disclose the news that Wayne Greenberg is the mastermind of "The Witch Blair" through our media and cause him some trouble!"

As long as the other party has a movie, it will definitely become a box office bomb. This is almost a rule of the industry. This is very bad. No one wants to see this continue.

As long as this success continues, when the production company faces Wayne's works, it will subconsciously choose to avoid it, or in the summer season where every inch of land is worthwhile. After all, no one wants to use their own big investments and big productions to collide with that dark madman.

Sony Colombia, which is tragic in this regard, has conducted two experiments on all production companies, and each time it is ruthlessly crushed.

The experience of "Brave Heart" this year is still in front of you. Many people feel that the potential of this film has been squeezed out of the mainstream market by "Batman: The Moment of War" before it has been released. It cannot be said that this is not an alternative sorrow.

Regardless of whether it was because of Warner Bros., it was through other off-site measures, but Wayne Greenberg's excellent quality works, and the fans' blind trust in the brand "Greenberg Production".

"Forget it." Faced with this proposal to ruin the other party's reputation, Ron Meyer thought for a while, until the elevator "ding" sounded, he frowned and said while walking out.

"The screening of "Batman: The War Moment" has entered a stable period. Even if we present evidence and release news now, it will not affect the film's 300 million yuan, and it will offend that young man in vain. Warner Brothers may even pounce on him and bite us, which is not worth it."

Universal Pictures is not afraid of Warner Bros. It is both a Hollywood giant and has a media group behind it. There is no question of who will be afraid of whom among the six major groups.

But for things that are not profitable, it is completely unnecessary to provoke unnecessary competition between each other.

"And." Universal Pictures ceo looked at Clater Singer with a deep look. "Don't be fooled by Wayne Greenberg's appearance. What kind of tolerance, sympathy for minorities, etc. are just packaged by the media. Do you think there will be kind people who can gain a foothold in this circle?!"

He was not sure whether the other party was scrupulous or he could not determine whether the other party was cautious, but since he could succeed in this chaotic circle, it was absolutely impossible to have a high bottom line.

Moreover, in his eyes, this young man is a disaster star. How many people are in trouble because of him? After a closer look, you can find out that in the end, this moving proposal was denied by Ron Mayer.

Or doing so can indeed affect some movie fans' trust in Wayne Greenberg and shake their support for his subsequent films. However, what can Universal Pictures get? It's not worth it at all.

Universal Pictures was very fast. From the next day, just like Harvey Weinstein did it, various local radio stations in North America, second- and third-rate newspapers and magazines, and Pepsi Video Hall stores were full of various missing person notices.

Just like a replica, in the evening science exploration program, edited videos about witches appeared again. In a trance, most people remembered that disgusting and being deceived, and the anger in their hearts came back again.

"Don't shit, come again." In a Pepsi store, two young people were holding a videotape and queuing up to register and pay the fee, they saw the missing person notice posted on the wall.

"Frank, it must be the director of the bitch. It was not enough for him to deceive us once, but he actually wanted to do it again! fxxk!"

The young man with a baseball cap pointed to the missing person notice on the wall and sweared without hesitation with his companions.

"Jason, when I mentioned this, I wanted to kill the director." The white boy named Frank also gritted his teeth. "I called on many friends to promote it. Who knew it was a pseudo-documentary movie, and my friends called me a liar for a month!"

The two of them remembered the stupid things they had done almost at the same time, and also recalled the anger when they found out they were deceived.

Looking at the two video tapes in his hand, Jansen tried hard to suppress his negative emotions and swore to his friends while checking out. "I must remind my friends this time that no one will be fooled anymore. When I think of the scammer director's smug look, I feel so disgusting!"

"Yes." Frank nodded. "I'll go back to school to promote it, so that more people can be deceived."

The two walked out of the store with a videotape and angrily. The good mood that they had made to watch a movie on weekends was also lost by this incident.

As they walked to the parking lot and opened the door and were about to go back, a white boy in a volunteer coat walked over with a large stack of colored printing paper.

"Hey, can you bother you for two minutes?" As he said that, he took out two prepared missing person notices from his arms and handed them to the two. "These are three female college students in Princeton. They have disappeared because of the traces of the witch. Please, if you see them, please call the above. Their families are very anxious now, so please help spread the information..."

"fxxk you!"

"mother fxxker!"

Before he could finish speaking, two swear words came from the opposite side. With his stunned expression, the two boys ignored him, opened the pickup truck door, and drove out of the parking lot with curses.

"Did I say something wrong?" The boy sat on a bench by the side of the road and muttered to himself as he looked at the missing person notice in his hand. "Damn, I said that last time, why did people's attitudes change?!"

This is not the first time this happened. In the whole morning, almost no one answered his missing person notice. Most people would look at him coldly and turn around and leave.

There were also a small number of people, like the two boys just now, cursing.

Last time he did this job, people were obviously very enthusiastic, and they would spontaneously help him post these things.

But he never expected that this situation was not only encountered by himself, but also in North America.

Regardless of the promotional effect, Universal Pictures copied the entire thing Harvey Weinstein did within two weeks, and then the film was impatient to start painting at the scale of 2,098 cinemas.

Unfortunately, in October when the summer season just passed and the Christmas season was not yet here, Warner Bros. The revamped "The Seven Deadly Sins" was released on the same weekend.

Wayne was invited by Warner Bros. to attend the premiere of the film.

The reason why he agreed happily was to stand up for the "Seven Deadly Sins".

Because the revision of this film was influenced by "Batman: The Moment of War", he took the initiative to give way to him. He also wanted to watch this classic movie on the spot, and he could also get to know David Finch, and then inspect Brad Pitt and chat with him.