hollywood draw

As May is about to end and June is about to enter, this year's summer vacation has a different atmosphere than before.

Normally, as long as the summer season starts, every weekend will be the beginning of fierce competition. As long as the videos are released at the same time, they will wish they will be successful and fight face to face.

But this weekend in the theater market, "Brave Heart", which was also very popular and controversial before the release, did not stir up any splashes after it was released. Except for the star-studded premiere, it was silently submerged in the theater market.

In people's impression, no one believed that "Brave Heart" could be compared with "Batman: The War Moment", even if Batman was the second weekend of its release.

Neither the investment scale or the main creative lineup of these two films are considered not on the same level.

Just talking about the comparison between directors, Mel Gibson is a top player in the industry in acting, but his box office appeal is not necessarily amazing. On the other hand, Wayne not only has been creating glory in the theater market in the past few years, but also has a large number of die-hard movie fans.

These hardcore movie fans are his basic base, and the main reason why they can guarantee the lower box office limit when the film is released.

Even if the actors were taken out, Liam Neeson and others received sufficient recognition in their performances because of "Schindler's List".

In the box office battle between the two films, Batman basically has no chance of failing.

"Brave Heart" is not as good as the box office of "Batman: The Moment of War", which many media have expected. However, the film led by Mel Gibson was suppressed by the always low-key "Die Hard 3" and could only rank third in the box office on the weekend. This situation was something that many people did not expect.

Three days after the weekend, after "Brave Heart" was launched on a large scale in North America, it only gained an extremely pitiful box office of more than 14 million yuan in this extremely hot period. This result completely made Paramount unable to see hope of turning things around.

In this matter, Shirley Lansing completely followed the business rules. Knowing that the theater company would reduce the screening scale in the second week, she ignored Mel Gibson's opposition and directly gave up the subsequent promotional investment in the film and stopped the loss in time.

Compared with Paramount, who can't see hope, the performance of Twentieth Century Fox is much better. The box office of "Die Hard 3" has never exploded. It is in a state of being neither swelling nor popular, but it has performed extremely strongly in the theater market and has always occupied a certain market share.

After three days of the next weekend, he still scored 22.7 million US dollars, successfully defeating the first week of "Brave Heart", which was released, ranked second in the weekend box office rankings.

The film ranked first, without any suspense, is "Batman: The Moment of War". After four working days of brewing, this film ushered in a strong rebound again on Friday.

The young people who had originally postponed their movie watching plan last week because they were hard to get tickets. After the holiday on the next weekend, they called on friends to flock to the theater, contributing a healthy and stable box office trend to the film.

On Friday, under the incredible eyes of the media and film critics, the box office closed at $15.07 million. On Saturday, the box office rose again, surged to $18.07 million. On Sunday, he took advantage of the victory and won again to get $15.65 million.

After three days of the next weekend, it won the weekend box office championship with a box office of US$48.79 million.

At the same time, the focus of the media's extensive coverage was also on the film's total box office in North America. "Batman: The Moment of War" took only ten days to exceed 150 million US dollars, up to 152.43 million US dollars.

The extremely strong box office trend of this film has repeatedly allowed third-party prediction companies to increase the final position of the film's box office in the prediction.

Even Spinach, which is in Las Vegas, canceled the betting channel for the film's $250 million box office after Monday, and changed it to $300 million.

Unlike the media's extensive reports on the box office of the film, the Hollywood circle is focused on the peripheral revenue of "Batman: The Moment of War". This film not only has extremely strong box office, but also has amazing profits created offline.

Although Warner Bros. has not announced its peripheral sales in the future, the companies have speculated through market response that the value created by this part has exceeded more than twice the box office share.

It has to be said that Wayne started the superhero movie trend in advance, and also made various production companies look at comics that can be adapted. Sony Columbia was already in a meeting to discuss the possibility of making Spider-Man early on Monday.

The same plan is also Twentieth Century Fox, and the initiator of the plan is Townsend Rossman, who also set his sights on the heroes he owns.

This weekend, Jimmy, as an agent, was the busiest person, with countless job invitations and party invitations sent to the new agency almost at the same time.

During this period, he had to deal with the harassment of his old boss CAA, and he also had to determine all the things of the new company. He could not stop the tasks assigned by Wayne. It can be said that he was busy with his feet not touching the ground.

"The matter of "Blair the Witch" has been negotiated."

Early Monday, Jimmy arrived at Greenberg Manor and began to report on the work results during this period when facing customers who were chewing breakfast.

"Universal Pictures was in a deadlock in the first negotiations when facing our $40 million offer. Then I released the news that I wanted to sell the copyright and showed the attitude of selling it to other companies."

Wayne picked up the milk and tilted his head and took a big sip, uttering softly, focusing most of his attention on breakfast.

After so many years of cooperation, no one knows the agent better than him. Perhaps he has performed mediocrely in other jobs, but once it comes to negotiations about money, Jimmy is a psychological expert.

So since this matter has been negotiated, the profit from selling the copyright will definitely not be lower than his psychological price.

"Okay." Jimmy wanted to keep it a secret. Who knew that the two people who were eating did not show a curious look, which made him feel helpless and continued: "The final transaction price is $34 million, and Universal Pictures bought out all subsequent copyrights about "Blair the Witch", including the offline distribution rights of this film."

Wayne nodded with satisfaction. "Very good, what do you say about Harvey Weinstein?"

"Of course he agreed. The fat man was holding the same thought, that was to realize the potential of the film as soon as possible and squeeze it out."

"And," Jimmy continued: "After we signed the contract, Universal Pictures' ceo Ron Meyer found me and hoped to invite you to the Universal Pictures' anniversary party."

"Push it for me."

Wayne reached out and picked up a tissue, wiped his mouth, and lit a cigarette. "I will go back to the farm for vacation in two days, and have a good rest. If there is such an invitation, I will help me push it."

Jimmy nodded and asked curiously: "You are not involved in the "Batman: The Moment of War"?"

"Yes, I'm not going to do specific work this year, at most I'll just plan and launch two projects."

As Wayne said, Nina, who was still having breakfast, got up and walked towards the living room with her dog.

"Batman: The War Moment" simultaneously landed in overseas theaters on the weekend. The crew also ended the North American publicity work, boarded a plane and rushed to a new battlefield, and attended the British premiere on Friday.

While the crew started publicity in Europe, Wayne was preparing to return to the farm to live for a while, otherwise when the crew's main creator returned to Los Angeles, the film's celebration party and the work arrangements for Zach Schneider and others would be divided into part of his energy.

As for not appearing in the media and not participating in all the promotional tasks afterwards, he didn't think it would have any impact on the trend of the film.

The situation has basically settled. From May to early June, there are no heavyweight opponents except "Brave Heart" and "Die Hard 3". The slightly larger investment projects have all avoided the release time of "Batman: The Moment of War" two months ago.

Now as long as you can be sure that these two films are not threatening, it means that "Batman: The War Moment" can dominate the entire summer season, and this prime time lasts for a few weeks.

"How is Batman's screening rate this week? Didn't it decrease?"

After coming to the living room and sitting down, Wayne stroked the golden retriever's big head and casually asked the agent with a cigarette in his mouth.

"No." Jimmy has been watching the trend of the film all the time, which is related to the final profit Wayne can get and also to his own part of the profit.

"Now in the theater's schedule, our videos account for more than 50% of the time, basically all of them are in prime time, and the rest are other videos."

After hearing this, Wayne felt even more relieved. After the time entered the 1990s, Hollywood film companies and theater companies were very clear, and every time they signed a screening contract, they basically gave up exclusive terms.

This also means that although "Batman: The Moment of War" has the largest screening scale and the largest number of screens, it is inevitable that it will overlap with the other two films in most theaters.

This is also one of the sources of severe conflicts in the film. Currently, the screening rate of "Batman: The Moment of War" is more than 50%, and most of the screening time is still golden events at night.

This item widens the gap with competitors, and the situation formed is that "Batman: The Moment of War" will only arrange the competitor's videos for the remaining time period.

The reason why this situation occurs is entirely determined by market performance. There is almost no favor. The better the film performs in the early stage, the better the screening resources can be obtained. The better the screening resources will bring more box office to the film, which is a completely dead cycle.

The focus of the work of the theater is customer flow. They only know how to look at box office results, followed by other things.

As long as this kind of film schedule is formed, unless the reputation of "Batman: The Moment of War" collapses and the box office shows a cliff-like decline, the competitors will have no hope of turning the tables.