hollywood draw

285 - Surroundings of Horror

The AMC chain theater chain of Santa Monica Commercial Center is still lively, and the bustling crowd seems to have ignored the fact that it is about to enter lunch time. Almost all those who are queuing up to enter the cinema to watch the movie are excited to discuss the plot with their friends.

Matthew Webb, who had just entered the cinema, would have to watch the screening of "Die Hard 3" for a while, turned around and walked out of the cinema again. After Pete Imre checked the ticket, he pulled him aside and whispered from the theater staff:

"Neither one watches me, if the film is not interesting, I'm secretly coming to you. Pete, you know, I'm a fan of Bruce Wesley, not a traitor."

"Okay, I will forgive you this time. The screening of "Batman: The Moment of War" is very long. You will definitely end first. Then you come to find me secretly and maybe you can see the final battle scenes."

Pete Imre waved his hand and followed the crowd into the cinema.

Whether it is North America or the Celestial Empire more than 20 years later, it is never difficult to change the screening room after the film starts. There are only a few people in a theater. Especially when they get busy with popular movies, almost no one is watching the theater, and it is common for customers to change the halls and watch movies privately.

Later, the only thing I had to worry about was the screening mode. Because of the emergence of 3D, I couldn’t watch without glasses, so this phenomenon was much less.

In the large screening hall where there are more than a hundred people, the lights in the ceiling are gone one after another, and opening advertisements appear on the wide screen. Because most of the teenagers are in the theater, these children are chatting and discussing the movies with great enthusiasm.

When the opening advertisement of the routine passed and the film entered the official screening, a low soundtrack sounded first, and in conjunction with the darkness that seemed to be unwinding on the screen, it instantly attracted everyone's attention.

The chatting sound gradually became weaker, and Pete Imre suppressed his excitement and watched the bat group appear on the screen in conjunction with the low background music.

A beam of lights that seemed to be used in a stage play, shining on groups of bats. The orange-yellow cold light and the unresolvable black fog around it, coupled with the sudden change of violin sound of the background music, the beginning of the video makes people feel breathless.

"Sure enough, Wayne Greenberg's movies are the best enjoyment only when viewing them on the equipment in the theater."

Pete Imre couldn't help but admire that this feeling of in-depth video atmosphere is definitely not something that the videotape can experience.

Without any long-windedness, the camera changed and it began to tell the story of Bruce Wayne and Rachel's youth, which immediately attracted the attention of movie fans.

The two theaters that screened two films at the same time were completely different at this time.

Although there are only a few viewers in "Die Hard 3", they are not quiet at all. There are two couples watching the video while eating popcorn and chatting, as if they are watching TV in their own living room.

The next door "Batman: The War Moment" is completely the opposite. In addition to the first few minutes of the film, there are some bright colors. Since the story came to the murder of the old Thomas Wayne, the theme tone of the film has completely darkened.

There are no less than 150 people in the hall, watching the movie quietly. The dark and serious storyline is not as good as the movie fans who come with friends do not have the desire to discuss it, and just want to focus on the discovery of the next story.

It is also a big investment and production during the summer season. Even if you watch a movie while chatting, it will not affect the viewing experience. However, from the beginning, the other movie has used the director's expertise to pull the audience's attention into the story.

"Batman: The Moment of War" can be said that even the sun is full of darkness and seriousness. From the beginning, it uses profound themes to guide the audience's thinking, and at the same time allows the audience to grow along with Batman.

How much impact does a child lose his parents in childhood and his inner fear have on a person? How can normal people come out of the shadow? Will superheroes lose their direction in life, and will they be as fragile as ordinary people?

There are too many problems that make people look forward to, so even a second of the shots are not willing to waste them.

"Hey, when did you come here!" Pete Imre was tired of seeing it. He was about to change his position when he found a good friend sitting on the steps.

The film has entered the end part, and the whole film can be said to have no urine points at all, and basically does not give movie fans a chance to take a breath. Although the plot is advanced according to the timeline, it is edited very compactly.

"Shh!"

Matthew Webb stared at the big screen, stretched out his finger and placed it in front of his mouth, signaling his friends to whisper. "It was about ten minutes ago, okay, I regret it. "Die Hard 3" is very good, but it is just an ordinary summer popcorn, without any novelty, and it's so boring."

Pete Imre shrugged in the darkness. The video he liked was recognized by his friends, which made him feel inexplicably proud.

Perhaps, this is the joy of sharing.

The whole movie is nearly two and a half hours. When Batman takes the card on the big screen, he jumps and soars in the sky of Gotham City, before the lights on the ceiling lights light up, there is a loud applause in the darkness.

The thunderous applause lasted for five minutes until the theater staff came in and urged them, and the fans lined up to leave the venue.

"How is it?" Pete Imre and his friends walked out, proudly thrusting their chests. "I said I can't be wrong when watching Wayne Greenberg's movie. Oh my God, this is the highest-level superhero I've ever seen. Have you noticed that Batmobile? That's so cool!"

Matthew Webb nodded involuntarily, recalling Batman's equipment in the film, with a look of yearning. "Yes, there are also Bat Armor and Bat Dart. My God, it's so cool. It would be great if I could have a set of equipment like that!"

The state of the two of them represents the ideas of most young people. From the moment they walked out of the theater, the most discussed equipment was the ones that were impatient.

Obviously, all of this is in the calculations of Warner Bros. This film has broad peripheral prospects in the analysis of the marketing department, which is different from Wayne's previous films.

As the first particularly successful comic character, "Joker" has achieved historical results and may not produce many derivatives. Most of the offline profits are copyright operation and videotape trading and rental.

Batman is different. According to the market department's investigation and analysis, this kind of superhero movie, especially the most familiar superhero fans, has a profit around it that is definitely not lower than animated feature films if it operates well.

Pete Imre and his friends just walked to the theater lobby and saw the surrounding shops surrounded by crowds. They might ignore them before watching the video, but after watching the video, the two changed directions almost at the same time and walked towards the surrounding shops in the theater.

The store is not too big and is filled with people. The bat armor, masks, cloaks, bat darts, and even bat chariots appearing in the video are parked in the middle of the store, and countless young people are staring at them with fiery eyes.

"It's a pity that even if we take out all the pocket money, we can't afford this car." Matthew Webb looked at the bright price above, and the sky-high price of $250,000 was an astronomical figure for teenagers.

"Interested in this car?" Simpson Terry, a clerk, walked to the two of them and asked with a smile after fewer customers. "This bat chariot is the rest of the crew's shooting. It can be said to be a non-sale product, so we will price it at a sky-high price."

He is right. This year, only a thousand dollars are available for buying a used car. The reason why a prop car is priced at 250,000 is that it does not want to be bought by others. It is a gimmick in the store and attracts customers.

"Well, if you really like cars, we have a scale model tank here, which is only $29.9. Of course, this car can't be driven!"

"Sir." Pete Imre finally reluctant to take a look at the car, turned to the clerk and asked, "If you buy Batman's full set of equipment, will there be discounts?"

"Of course, if you want a set, armor, cape, mask, dart, $199 to take them away."

After calculating the pocket money in his pocket, Pete Imre nodded in pain. "Yes, sir, I want a whole set of Batman equipment. Please find me a set of suitable figure for me. By the way, I will give me one of that chariot model too."

Matthew Webb looked at his friend enviously. He had very little pocket money and had no habit of saving money. He couldn't take out so much money at once. In the end, he just bought a car model.

When the two of them were holding a lot of things and preparing to leave the theater and go home, they heard a domineering voice from the store. "I want this car, $250,000? If it can still drive, no problem!"

The young man who spoke was about thirty years old. As soon as he finished speaking, he immediately attracted all his attention and everyone looked at him enviously.

"Okay, sir, please wait a moment." The clerk Simpson Terry looked sweaty. After he stabilized the customer, he immediately ran to the manager's office. It was not until more than ten minutes later that he followed the manager back.

In the end, the Batmobile was bought, but no one knew what they discussed later. It was destined to spend hundreds of thousands of dollars on the movie surrounding it, which was destined to be a crazy move.

"I decided, let's watch it again tomorrow!" Matthew Webb helped hold the equipment and turned to suggest to his friends. "I didn't see it for more than an hour before the video. This is a pity. Maybe I can discuss with my dad tonight, advance some pocket money and buy a set of this equipment."

"Okay, I'm going to put on my full set of gear tomorrow and watch the movie."

This is not just these two children. Fans who have left the theater have more or less bought some movies around them. It is not this AMC theater, but it is the case in all North America.

The box office statistics of the video are not fast, but the real-time sales around the video are placed on the Warner Bros. CEO's desk before getting off work in the evening.

"Yes, that's it, it's pretty good!" Jeff Robinoff didn't look at the specific statistics, but directly focused on the final sales estimate. "I sold more than 23 million US dollars in less than a day? Isn't this number wrong?"

"I've been sure, that's right!" Bruce Rosenblum said affirmatively. "Jeff, this is only less than a day, the number created. Don't forget that night is the peak period for movie viewing. Several theaters have called and asked us to add goods around!"

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