hollywood draw

In the seventh floor office of Twentieth Century Fox, it suddenly became quiet. Several people looked at each other for a while. After hearing the early box office of "Batman: The Moment of War", it was so quiet that it was breathing that could be heard from each other.

You know, this is just ahead of schedule. The $7.8 million result of Die Hard 3 is already very exciting, but the competitor's $15.8 million is released, making several people as disgusting as if they had eaten a dead fly.

As the most direct competitors, they all understand what this number means. They were completely crushed before the film was officially released.

"How could there be a director's fan who was so crazy that he had bought the entire cinema?" Bruce Wesley was a little unbelievable, with a sceptical expression. "It's not that Warner Bros. is taking action to support the box office, right? Unless those fans are really crazy, how could this happen?!"

As a big Hollywood star, Bruce Wesley definitely doesn't believe this. If it happened to Tom Cruise because movie fans like it, he might not have expressed doubts.

The mid-1990s was the most appealing time for Hollywood superstars. No matter what type of film it was, as long as there were superstars joining and no mistakes were made in production, the box office was always guaranteed.

But Wayne Greenberg is a director!

If this kind of behind-the-scenes job was put more than ten years ago, public fans would not care about it specifically. When will the director have the same appeal as a superstar? This is too unbelievable.

"No, the data on this investigation report will not be moisture." Townsend Rossman's face was as gloomy as water, and it was a little unnatural.

In the early days of the film's release, the production team or production company took action to support the box office. This kind of thing is quite common. Most of it is for publicity needs and greater subsequent benefits.

But the small means of investigating companies in these circles are clear that the data they provide will generally remove these extra numbers and will only provide real and trustworthy data and messages.

Compared to the director and starring of "Die Hard 3", Townsend Rossman feels very bad. All kinds of phenomena show that his choice may have been wrong this time. At the beginning, he should have avoided this terrifying superhero like other companies of all sizes.

Even if you lose millions of early investment in the early stage, it is probably better than this movie that can be over 100 million yuan in box office, and you will be squeezed out of no living space in the future.

Unfortunately, things have come to this point, and he has no way to express these ideas. Since he has chosen the wrong schedule, he can only struggle to the end.

This is just his own inner thoughts. There are many people who are full of confidence in "Die Hard 3". Not only the main creative team of the film, but also many senior executives of the company, all of whom are full of confidence in the competition and think that at most they will divert movie fans, at least they will not lose.

"Our early game reputation is very good, which is the audience's reputation and the first-hand real sales data in the theater market." John McTiernan, sitting at his desk, said, which is one of his main sources of confidence.

"So, as long as there is no collapse in the audience's reputation, our videos will inevitably sell out."

Bruce Wesley put aside his surprise and nodded slightly. If we only talk about the reputation of the game in advance, this film is a rare high in commercial films, and the reputation of first-hand movie fans is indeed the best credential for converting box office.

Such an excellent reputation for fans, coupled with the box office of $7.8 million that can completely withdraw the quality of the film, is almost the best market performance among all the films he has starred in.

"Don't be too happy too early!"

Townsend Rossman, who was sitting in the boss's chair, did not agree with them, and his face did not improve at all. He glanced at the two of them, opened the drawer and took out a thick cigar. After igniting it, he realized that the cigar this time had no trace of victory.

He found that the two people on the other side looked at him in confusion. He was too lazy to read the survey data anymore. He no longer had the good mood he had at the beginning, so he simply pushed the second piece of printing paper in front of John McTiernan and let him see it by himself.

"According to data obtained by the survey company, after the screening of "Batman: The War Moment", a total of more than 4,000 questionnaires were distributed to movie fans, and no less than 4,000 were collected.

Fans who choose A and above account for 93% of the total questionnaire! Most of the fans who choose other movies are B or B-rated..."

John McTiernan's voice is getting smaller and smaller, which is not good news. If the other party's film is overwhelming whether it is a movie fan's reputation or box office numbers, "Die Hard 3" is likely to have a big box office dip.

Hollywood has proved it with countless cases. It is not afraid of the different audiences of the film. It will only cause two films to have good box office. It is afraid of crushing video comparisons. In that case, both media and fans will subconsciously choose to ignore crushed videos and only focus on successful people.

This is a winner-takes-all game, and the market rules have been like this for many years.

"See it." Townsend Rossman thought of a way to use it and spit out a mouthful of bitter smoke. "The situation is not as good as you think. If our video reputation drops too quickly tomorrow and the day after tomorrow, it is not impossible for the first weekend to exceed 40 million US dollars! Maybe the box office in North America cannot exceed 10 million!

Look at the end of the investigation report, yes, that's where. Almost 95% of the fans watching "Batman: The War Moment" are young people in the main consumption of movies, which is definitely not good news for us!"

This situation is not impossible. His words were like a basin of ice water, which instantly poured on John McTiernan's head.

The production cost of "Die Hard 3" is as high as 90 million US dollars. If you want to recover the cost through the box office, the global total box office figure will be at least three times higher than the production cost.

The North American theater market, which has the highest box office share, can be said to be the top priority. This is the basic market. If the box office figures in North America are not high enough, the film will not perform well overseas.

Since entering the 1990s, Hollywood films seem to have conquered cities and land overseas, but the box office big-selling films have one rule, that is, only if North America succeeds first and has a great influence, it will be successful in other overseas countries and regions.

So far, even if the world's highest-grossing "The Joker" and "Jurassic Park" have been removed, other good-performing films have not escaped this rule.

There has never been an example of North America's box office not being high, but it has been super high-ranking overseas. It has never been a once.

As the director and producer of the film, it can be said that if the film really fails to meet expectations, it will not even be able to shirk responsibility. Although the compensation is not the money of oneself, the production company seems to have to admit defeat.

But if you want to continue directing the film or be a producer to initiate projects, all production companies will seriously consider it. This is a highly commercial circle and no one is willing to cooperate with money-lossing goods.

Townsend Rossman put the cigar into the ashtray, shook his head and stood up and took off his coat. After putting it on, he glanced at the time and said, "Let's get here today. You guys should take good care of the video promotion plan first, and I'll think of other ways."

Since he had made a selective mistake, he was not ready to stand and wait for death. No matter what method he used, he still had to have the competitive means. Warner Brothers probably wouldn't be ahead of him and then relaxed their blows.

When the lights on the seventh floor of the Twentieth Century Fox went out and the three of them went home to rest in different moods, the Warner Bros. Building, not far from them, also extinguished the lights in a cheerful laughter.

The same two survey data appear to be completely opposite in the eyes of competitors.

Such things happen almost every Thursday and Friday as long as the summer season begins. The films released during this period are all large-scale productions. Even senior executives of the production company cannot sleep well without getting first-hand statistics.

The cost of a large-scale production in the summer season is often tens of millions or hundreds of millions of dollars. Even if there are six giants of the media group behind them, they will suffer serious losses when encountering a film.

Big investment and big productions are indeed the most profitable project in the summer season, and the revenue and profits generated are also amazing. Even laymen know these things, but what they don’t know is that behind every successful Hollywood blockbuster, there must be at least one sad case of falling on the road.

On the same weekend when the summer season just started, there were two highly-watched films released on a large scale, which is not rare in the crowded North American summer season, especially for movie fans, this is the correct way to open their holiday movie carnival.

Most of these young fans will save money for movie tickets in advance, and then take out the accumulated pocket money based on their own or friends' preferences and choose the movies they are interested in to contribute to the box office.

In terms of movie selection during this period, the main force of film consumption is almost no longer influenced by film critics. The common characteristic of these young people is rebellion and contempt for authoritative remarks.

What can really affect their movie choices are recommendations from relatives and friends, and promotional advertisements that can be seen everywhere.

Through the promotion of the video, the celebrity actors, the types of films, etc. that are popular among fans can affect the public's choices. Directors like Wayne who have established their own brand are also important factors that affect the choices of fans.

To put it bluntly, this is the role of appeal, because ordinary people today can obtain not many information channels, and the mystery of Hollywood has not been revealed yet, which has created the necessary conditions for the appeal of celebrities or directors to become popular.