hollywood draw

After the Oscars, it was also early April, and Wayne finally completed the production of "Batman: The Moment of War".

Since he had to use his own style to re-arrange the shots in the front of the video, in the last fine cut, his requirements were very harsh. If he was almost dissatisfied, he would hit him back and start over.

Fortunately, there is plenty of time for post-production this time, and with the careful polishing of Wayne, Zach Schneider and others, the media preview was not missed.

The day after the film was completed, Warner Bros. immediately held an internal trial of the company. Whether it was the executives present or the expert who watched the film inside the company, they were shocked by the effect of the film.

In the words of Bruce Rosenblum, Wayne perfectly balanced the commercial and artistic attributes to the extreme this time! And this sentence was recognized by everyone present.

He was busy until mid-April, and Wayne did not get a break. He just came out of the post-production studio and had to take out his energy to cooperate with Warner Bros.'s promotional and marketing.

He began to consciously accept media interviews, and at the same time, he slowly released some information and posters from "Batman: The Moment of War" in a rhythmic manner, which were used to gradually arouse the fans' expectations.

"According to our reporter, "Batman: The War Moment" directed by Wayne Greenberg has completed all productions. At the same time, as the leading actor in the film, Christian Bale's Batman look has also been disclosed.

You can find from this movie poster that this time, Bruce Wayne has changed a lot in both style and equipment. Even if this Batman is wearing dark armor, he can still feel his strength. He will definitely become the perfect screen lover in the hearts of many women."

Just one day before the film media preview, Time Warner's TV station focused on pushing the video.

"According to the reporter's interview with director Wayne Greenberg, this film mainly tells the origin of Batman. The film has no connection with the first two films and is a new story that overturns the previous screen image. It tells all the mental journey that Bruce Wayne encountered from childhood to becoming the Guardian of Gotham..."

Just after the TV station recommended it, the promotional activities of the film gradually became dense. Almost every day, new news about the film will be revealed on major media platforms, sometimes a small trailer of more than ten seconds, and sometimes a scene of Batman fighting briefly.

At the same time, Christian Bale, who had been resting for a period of time, began to appear frequently in front of the media with intensive publicity activities, especially when he appeared at the publicity scene in a bat chariot, which almost became the focus of attention of various media and public.

The promotional focus of this stage of "Batman: The War Moment" is entirely focused on Christian Bale and Naomi Watts, a new Batman and a well-known Hollywood actress, who have completely become the core of publicity.

Although Naomi Watts cannot reach the status of a first-line actress, her screen image has always been very perfect and is the focus of many male fans' pursuit, which can also ensure that it adds more appeal to the film.

Of course, the focus of the film's promotional focus cannot always be on the male and female protagonists. Over time, it will reduce the public's freshness of the film, so the focus of publicity is constantly shifting, and the plan formulated by Warner Bros. will be carried out step by step.

When the media preview was over, all major media and film critics almost all began to praise the director.

"The typical Wayne Greenberg production style is dark and serious, and has more affinity for fans. The large-scale shots of the film are obviously fewer, suitable for more teenagers to watch."

All the media under Warner Bros. have begun to promote film directors. Everyone knows that this young director himself has a huge number of hardcore movie fans.

In just a few days, under the bombardment of TV stations, newspapers, magazines, and radio stations, the potential moviegoers and even many passers-by in North America knew one thing. The King of Darkness, which started the summer season, was back!

From "Happy Day of Death" that initially made the audience know him, to "Escape from the Death Town" which gained a huge reputation, then "The Joker" that swept the world, and "The Joker" that can create miracles with overwhelming works, over the past few years, he has accumulated an uncountable number of fans for him.

The director’s fans are not like celebrities. They will not talk about their favorite directors or post their posters. But when his new film is released, these people will often go to the theater as soon as possible to support the films shot by their idols.

This phenomenon began to emerge when Wayne's last film "The Joker Back" premiered, and Warner Bros. also began to have more expectations for this group of people, which is also the reason why they are hyping up the film directors.

And unlike Wayne's films in the past, those teenagers who want to watch those films can only wait until the film is removed from the theater and go to PepsiCo to rent or buy videotapes to watch. They never can go into the theater to buy R-level movie tickets.

But this time, "Batman: The Moment of War" is at the level of PG13, and teenagers can watch it directly and no longer have to wait patiently for the video tape. This potential movie-watching group, even third-party survey companies, cannot give a specific data.

This is the difference between R-level films and non-R-level films. The audience may double or even double. After all, the main force of watching movies in the summer season are those young people aged 13 to 30.

Throughout April, whether in the media or on TV, or even on outdoor billboards, the promotional posters of "Batman: The Moment of War" were printed, and the promotional intensity of the film was almost everywhere.

Just as time entered the beginning of May, both the critics and the media were praising the reputation of the film and the fans were full of anticipation. Twentieth Century Fox and Paramount started to move slightly on the eve of the release of the film.

In a villa far away in the suburbs of Chicago, Roger Albert lies in his study and writes a long film review after his agent's notice. In New York, further away from Chicago, the famous film critic David Denby also wrote the film review at the same time.

In addition to these two well-known film critics, countless film critics in North America with newspaper columns were notified on the same day and wrote various opinions on "Batman: The Moment of War".

Early the next morning, Wayne had just woken up and received calls from Jimmy and Jeff Robinoff. After a hurry to wash up, he got into the car and rushed to the Warner Bros. Building in Burbank.

"Look at these, Wayne, I didn't expect that after 20th Century Fox and Paramount had endured it for more than a month, they still couldn't help but take action!"

As soon as he entered the CEO office, Wayne saw a lot of newspapers. Even if he just glanced at him, he could find that he was almost full of criticisms about "Batman: The Moment of War".

He picked up a copy of "Chicago Sun Panels" and saw the film reviews in the entertainment section at first glance.

"Interesting!" Wayne was not in a hurry to know what was going on, lit a cigarette, leaned on the sofa and calmed down and read the newspaper.

"The confusion of young Hollywood directors, Wayne Greenberg's depravity!"

When he saw this title, he felt a strange feeling. These critics really wanted to see each other. Have they forgotten how they praised him before?

"The great success of several consecutive films has allowed Wayne Greenberg to receive countless praises. When the film gained box office records, it also gained countless fans and professional reputations. It can be seen from this "Batman: The Moment of War" that this young man has been lost.

He lost his profound humanistic sentiment, profound analysis of social sensitive issues, and his own style, such as stories that can be fascinating and empathetic to the audience, and began to become like Hollywood assembly line production, constantly stuffing popcorn elements into the film!

The story of this film is chaotic, and almost all the scenes are for fighting. The dark and serious style has become more deliberate. In the past, special effects he never used well were filled in. In the second half of the film, except for chasing cars, fighting is like an explosion. The viewing experience is like torture people's nerves.

There is no doubt that this young man has become confused and fallen into commercial popcorn. Just from this video, you can find that he has used up all his talents and entered the vicious circle of constantly denying himself..."

The whole film review is criticizing the film and the director. There are many places where even if you can tell it is fake at a glance, it is still very confusing. Even sober people will find that there are many places where they criticize for the sake of criticism.

"All of these?" Wayne threw the newspaper aside, reached out and picked up another casually. The Entertainment Observer, which he hadn't heard of.

"Yes, these are almost all negative comments about the film, and there are several critical reviews." Jeff Robinoff reached out and pointed to the messy newspapers and magazines on the table, and said with an ugly face: "All negative comments suddenly appeared overnight, all of which were premeditated."

Wayne took a sip of the cigarette, spit out a long cloud of blue mist, tilted his head and continued to watch the newspaper in his hand, and asked in a low voice: "Does it have a big impact on us?"

"It depends on the subsequent reaction." Jeff Robinoff frowned. "No one can guarantee that it will not affect it now. Our video will be released in another week. But at this time, so many criticisms of "Batman: The Moment to Begin" have been revealed!

The most important thing is the two big film critics. They did not collect our public relations funds this time. It turned out that they had been passed by public relations a long time ago. It depends on how many people they can influence. The influence of these people on the summer season should not be too great."

"The good news is that only two film critics with relatively strong influence are spared no effort to criticize the film. Almost all the rest have accepted Warner Bros.'s public relations and should not speak randomly."

Jeff Robinoff looked at the newspaper at the table and said that in addition to the two critics, they were also famous and might have some bad influence. The remaining film critics did not care, and those people could hardly affect the choices of fans.

"Jeff."

As he twisted the cigarette butt into the ashtray, Wayne looked at Warner Bros. Ceo while thinking. "I have a suggestion, I don't know how the effect is."

"You said that the company has always taken your opinion very seriously."

"Our video will be released in more than a week. The purpose of their doing so is to confuse the public and influence their movie choices."

Wayne frowned slightly and said his thoughts. "Now it's not long or short to release, and the other party obviously deliberately stuck at this time to confuse the perception of potential audiences. We'd better hold two more fan previews to maintain a good audience reputation. Well, contact our own media at the same time and broadcast these fans' true reflections."

Faced with this public criticism that may have an impact, he knew that the situation might not be that serious, but it must be taken seriously. He didn't understand how to fight back. I believe that Warner Brothers is much more professional than him. The idea he can give is to stabilize the reputation of good movie fans, exaggerate it through the media, and influence more people.

Of course, it is also possible that they have watched the critics and those movie critics. After all, the fans of "Batman: The Moment of War" are now full of expectations, and young people are not greatly influenced by authority.

However, there must be measures that should be taken. This is a film with an investment of over 100 million yuan. Even if it can be more insurance, you need to make more efforts.

Nodding, Jeff Robinoff said: "I will discuss with the distribution department. There are many voices criticizing you now, and there will definitely be reporters chasing you for interviews. Try not to respond to this matter. Wayne, the final result will still be based on box office talks, and the rest will be left to the public relations department to handle."

"Okay, I understand."

The hype between the two companies' media has indeed made the upcoming "Batman: The War Moment" a little confusing. Coupled with the two completely different voices in the media, many movie fans have hesitated.

But then Warner Bros. also acted quickly, holding three movie fans' trials in two major cities, Los Angeles and New York. Almost all of them were invited to Wayne's hardcore movie fans. After the screening, the praises of these movie fans were broadcasted through the media.

On the other hand, almost his own media have begun to constantly smear "Die Hard 3" and almost returned the other party's methods.

As time goes by inconvenience, time gradually advances to mid-May. Unlike in the past, "Batman: The Moment of War" will premiere, and 2,500 advanced games will be launched simultaneously on Thursday night.

Subsequently, the first weekend will officially start paintings at the scale of 3,360 cinemas. In this regard, "Die Hard 3" is at a disadvantage. The scale of paintings is only about 2,600 cinemas. However, on the same day, the film will also open 2,000 advanced scenes simultaneously, which means that the two films start a fierce battle of meat-plated meat.

After Hollywood entered the 1990s, with the rapid development of North American films, the summer season has become more and more important. This period where all production companies are competing fiercely has become the carnival that movie fans are most looking forward to.

The cruelty of this period is that almost every weekend, two or more large-scale productions will be released. Fans may give up some of the films because of different viewing flavors, but the significance of the promotion work is here, in order to attract more fans to enter the theater.

On a certain level, the two companies of Twentieth Century Fox and Warner Bros., are both discredited and promoted their own films in order to stimulate the curiosity and interest of the fans, let them enter the theater and choose their own films to contribute to the box office.

On May 15, 1995, at 8 p.m. on Thursday, the Hollywood Chinese Theater and the Los Angeles Temple Theater began the premiere of two movies almost at the same time. Amid the flash of reporters and the shouts of fans, the crew's main creators walked on the red carpet.