hollywood draw

Among the suggestions submitted to Jeff Robinoff by Warner Bros., the filming and production of "Batman" has three schedule suggestions.

The first one is of course in mid-June. Wayne Greenberg's films have a high success rate. Don't worry about market competition. It is released at the hottest time of the summer season. If you want to maximize the box office and other benefits, this period is the most suitable.

The latter option is May, which is the beginning of the summer season, because during this period, Wayne's first few films have been successful, which can continue the movie fans' own movie viewing habits and is easier to operate in publicity.

At the same time, this has another benefit. If Batman can succeed at the beginning of the summer season, it will be a good start for Warner Bros. It will make the box office pressure of the later films released much less.

Jeff Robinoff is still in fear during this summer. During the entire period, the company's production and distribution videos were almost wiped out. It was not until September that he saved some face with "The Joker Returns".

"Jeff." Wayne held the phone with his neck and picked up the coffee and took a sip. "The name of this video cannot be continued by the previous two. It is necessary for fans to know at a glance that this is a new work after the start."

"Yes, what exactly you make a decision? Just distinguish it from the previous one and tell the public movie fans that this story has nothing to do with the first two movies."

Jeff Robinoff supported his decision as always, which was the habit of Warner Bros. CEO, absolutely supported all the problems in the production of the film, and then quietly waited for the film to succeed and the projects he promoted had achieved a large amount of revenue. That was enough.

"When the company promotes externally, it's called "Batman: The War Moment."

Without any embarrassment, Wayne plagiarized the name directly. Since he had a ready-made success template, he was not going to do anything else.

He continued: "Tell the distribution department that you can mention the clown more when promoting externally, so that movie fans can know that these two stories take place in the same universe and the same city, and they will eventually meet, and use the huge popularity of the clown Arthur to bring the audience's expectation to the highest level."

"I understand, you don't have to worry about promotion. The distribution department has set up many plans." Jeff Robinoff paused for a while before continuing: "You have to edit a 30-second trailer with Dawn Scott before mid-January.

In this trailer, it is best not to involve large-scale shots. The company has booked the Super Bowl midfield advertising show in advance. The trailer will be placed in the first advertising space. At that time, hundreds of millions of families will be seen. We should pay attention to the impact."

Given Jeff Robinoff's understanding of this young man, he should know the reason why he is not allowed to use large-scale lenses. This is a work with an investment of over 100 million US dollars. There must be no negative comments, and there is no need to market it by causing controversy.

The film itself is the biggest selling point, and there are many strong conditions for marketing and promotion. There is no need to use controversy to promote it.

"no problem."

Wayne knew the importance of this video to him, and he could not avoid making a production style. "Don't worry, I will strictly control large-scale shots and will not show too bloody pictures. After the production of this video, it will also be at the level of pg13. I will not be willful in this project."

Of course, he knew clearly that at the current standard, if other production companies sent MPAA for review, it would be a R-level film, but Warner Brothers are different. They are themselves members of MPAA, so it would not be too difficult to make the final rating of the film PG13 level.

Even if he doesn't need to propose it specifically, the company will operate at this level. The difference between these two audiences of different levels is too huge. The investment in this film is so high that it will definitely not be able to keep those underage fans out of the door, otherwise the pressure to recover the cost will be too huge.

Speaking of MPAA rating, Jeff Robinoff is not worried at all. "Okay, don't worry about the company. Just focus on shooting and production. Warner Bros. will definitely guarantee the rating of the film."

"By the way, Jeff." Wayne glanced at Tim Burton who was sitting opposite him and said to the microphone: "I need some money in the near future. You know, all my cash has been invested in the company's share expansion financing, so..."

"I understand that after I go to work tomorrow, I will urge the finance department to calculate your director's share as soon as possible." After calculating the time in my mind, Jeff Robinoff said without hesitation:

"Let your accountant come to the company the day after tomorrow, and the first $200 million theater share of "The Joker's Return" will settle clearly with your accountant as soon as possible."

"No problem, then that's it. Tim is still here with me. When we return to Los Angeles, we're chatting."

After talking about the matter, Wayne was about to hang up the phone, but the sound from the opposite side interrupted his move to put down the phone.

"Wayne, what do you think of this year's Oscar?" Jeff Robinoff asked tentatively. "If the company is fully operational, "The Joker's Return" should be able to win two technical awards, but best director..."

“Any nomination is OK!”

Wayne won’t have any fantasies. This video can make him save points, that’s enough. “I won’t attend the previews, canvassing parties and cocktail parties that were held. Let the company’s public relations department operate it, just ensure a nomination.”

His words made Warner Bros. CEO breathe a sigh of relief. Although this film is full of social attributes, humanistic care and some exploration of family issues, the main tone is still an American horror film. It is not difficult to operate a nomination and rely on the company's media resources, but it is too difficult to win an award.

"Okay, you can do it first. I'll notify you of the results after the nominee luncheon."

After the phone was hung up, Wayne smiled and shook his head. He understood that no director in the circle could resist the temptation of the Oscar best director, Xiao Jinren. Jeff Robinoff was afraid that he would be the leader, and he could not resist the temptation to force public relations.

He shrugged at Tim Burton. "Okay, the company has done it, let's talk about the remaining shooting plans..."

And Warner Bros. Ceo, who is far away in Los Angeles, did breathe a sigh of relief after hanging up the phone in his study.

With the benefits created by "The Joker Returns" and the importance of Wayne to Warner Brothers now, as long as the other party says he wants to force the award, even if he knows that the success rate is less than two cities, the company must support him unconditionally.

Especially in the past two years, Wayne's project accounts for a large share of the revenue in the movie. It can be said that one leg that supports the company and the other leg is the sum of other projects.

Not only the box office numbers, but also the attributes of his videos, and the profits in offline operations are much higher than the box office revenue. The film "The Joker" is still the main force in the video tape market even now.

Especially after "Jurassic Park" two years ago, the investment in Hollywood commercial blockbusters in the past two years has become increasingly high, with investment costs of tens of millions or hundreds of millions of yuan, and the pressure to recover is becoming increasingly greater.

Even in traditional European film countries, the media have begun to offend Hollywood movies, but they only see the return on investment in the box office, and always feel that it makes sense to offend Hollywood.

A film that costs $60 million will inevitably have about $20 to 30 million in publicity funds. With such a huge investment scale, even if the box office exceeds $200 million, the producer's profit will eventually lose tens of millions of dollars.

This can be regarded as a common phenomenon in Hollywood in the past two years. Just looking at these, all the six major movie giants should go bankrupt at least dozens of times, and then this is not the case.

Hollywood did not collapse because of this. Not to mention the six giants, many small companies did not disappear because of this. Various film investment foundations are still emerging one after another. Not only did they not reduce the enthusiasm and scale of investors, but there were more large-scale investments and large-scale productions that were constantly investing in filming.

The reason for all this is that in addition to obtaining box office revenue in theaters, the film can also generate several times the box office revenue offline.

Since the 1980s, the emergence of video tapes and videotapes has given all Hollywood production companies a shot of cardiotherapy. This carrier can be said to have saved Hollywood for the first time.

At the same time, George Lucas opened up the concept of commercial blockbusters and created terrifying offline revenue, and the revenue of the movie gradually shifted. With the profit model and more profit channels, Hollywood's production costs are also increasing year by year.

After the 1990s, through complete upstream and downstream channels, the profit point of a movie was no longer the box office that the theater company had divided, and it may not even account for 20% of the total revenue.

Of course, all subsequent income must be based on the box office figures, various offline TV stations' copyright transactions, authorization of peripheral products, from houses and cars to children's toys and pencils, all income must be based on the box office figures.

There are also the most important video tapes now, whether they are leasing or buying or selling, which can create terrifying profits. The production cost of its production is so low that it can be ignored, and almost all the sales are profits.

In this market, Wayne's film attributes have always been the most popular type. In terms of videotape rental and trading, the profits created by his several films are more than several times the box office profit.

This is the important reason why Warner Bros. gave him a high box office share and even allowed him to invest in the company in order to tie him up.

The offline profits that Wayne's videos can create are so terrifying. Even if this number is not disclosed, as the remaining five giants in the company in the circle, they can be somewhat inferred.

So he is too important to Warner Bros. This importance is still growing. No matter what Jeff Robinoff does, he has to take into account his feelings even in the awards season, because of this.

You, Warner Brothers, don’t support it, some are big capital companies that are willing to line up to support it. This circle has always been like this. Whoever can create more benefits is the best friend of capital.