hollywood draw
224 - Box Office Without a Drop
Naomi Watts's inadvertent teasing made Wayne realize the huge changes in his body. Before he knew it, he had gone from a young director who carried the camera to the current capitalist who puts interests first in everything.
In the Hollywood circle, he has always believed in money, fame and fortune but not God. This change is also a reflection of his continuous success.
"Don't wait for the box office to come out, take a break early."
Wayne shook his head, gently stroked two sleeping golden retrievers, stood up and pulled the Australian beauty into the bedroom.
Before going to bed with his bedside, Naomi Watts asked him curiously. "Are you worried about the box office of "The Joker's Return" the next weekend? I think no director can sleep at this time."
"There is a huge and intensive marketing, a large amount of media resources, various controversies caused by the scary incident of the film, and the huge screening scale, if there is an unexpected surprise in the box office of the film under such an advantage, it doesn't make me wait, so go to bed!"
After saying that, he turned off the bedside lamp and closed his eyes with a blond beauty in his arms. He believed that when he woke up, "The Joker's Resurrection" would still be in its original position.
Greenberg Manor gradually became quiet. In a villa by the beach in Malibu, Los Angeles, Jeff Robinoff sat in his study, still waiting for today's box office report.
Under his auspices, Warner Brothers has done so much work in the past week. It can be said that they have taken frequent actions in media publicity. While tying to "The Shawshank Redemption" and smearing it continuously, they also carry out their own marketing methods and constantly hype the media.
The purpose of all this is for the box office, so he can't sleep peacefully without seeing it.
Sony Columbia is not a clay figure. They also smeared the crew of "The Joker Back" too much. It was just that the news was covered up under various hypes by Warner Bros., which made the situation seem to be one-sided.
"It's already midnight, and the data hasn't been transmitted yet?"
The study door was pushed open, and his wife Bonnie walked to the desk in a pajamas and a cup of coffee, put the hot coffee in front of Jeff Robinoff and said:
"This movie has been released for the second week, right? The situation is very good now, what are you still worried about?"
As the wife of a film company executive, Bonnie also has a deep understanding of this circle, otherwise she would not have been able to marry her husband for twenty or thirty years, and she still has many common topics.
Jeff Robinoff picked up the hot coffee and took a sip, raised his arm and grabbed his wife's hand. "The company's expectations for this film are very high. The market analysis department conducted a detailed investigation. The box office potential of this film has not been released at all. You go and have a rest first, I'm waiting."
"I'll accompany you."
Bonnie sat next to her husband, her eyes naturally fell on the file on the table. The first page of the file was posted with a photo of a young man. She knew that this was Wayne Greenberg.
Director archives like this are produced internally by each production company. Unlike the information that can be obtained on the surface, the production company is much more detailed. It not only contains market analysis of the director's recent works, but also provides personal prospect predictions and other prospects.
Jeff Robinoff also saw his wife's gaze, reached out to pick up the files on the table, put them on the bookshelf behind him, and explained: "This young man is becoming more and more important to the company. His works have become an important part of Warner Bros.'s revenue. From this thing, it can be seen that his level is still improving."
"It's so rare for such young people!"
Bonnie also understood this person's achievements, so she sighed sincerely. "He seems to be born suitable for Hollywood. From the beginning of entering this circle, he seems to have immediately integrated into this industry without adapting."
At this moment, the fax machine "clicked" and "clicked" sounded. She stood up and took off the fax and handed it to her husband who had been waiting for several hours.
From the beginning of seeing the first row of data, Jeff Robinoff smiled. After reading the short print information, he picked up the coffee and took a sip, his posture was like drinking Victory Champagne.
“Good results?”
When my wife looked at his expression, she knew that she must be very proud of today's box office.
Jeff Robinoff shook the printing paper. "20.16 million US dollars, this number is higher than we estimate. It seems that the work in the previous few days was worth it!"
"God!"
Bonnie understood the meaning of this number and said in surprise: "This number is not bad compared to last Friday. If it is not considered the box office in advance, it can be said that the film did not drop the following weekend! This is simply incredible."
"That's right." Jeff Robinoff nodded. "Don't look at the films made by Wayne Greenberg seem to be full of personal style, but only looking at commercial achievements, he is already the top level in Hollywood!"
Thinking of the director's increasingly terrifying business ability, he was glad that he chose a few years ago. If he had not initiated the other party's project, he might not have taken over the position of CEO so smoothly.
He let out a long sigh. Warner Bros.'s project performance this year was not ideal, and there were also doubts about his new CEO within the board of directors. He used all its media resources, and even used Kevin Teshura to use the news resources of his parent company Time Warner. This step was right!
The current box office trend of the film will definitely make this year's performance much better. You should know that Wayne's films make only less than 20% of the total profit. The advantages of offline operation of films with this attribute are too obvious.
"Where is "Shawshank Redemption"?" Bonnie thought of her competitors officially released today.
"Ha." Jeff Robinoff suddenly laughed even happier as he looked at his wife who had been with him for decades. "About $4.7 million, the film only received $4.7 million on the first day of release with the screening scale of more than 2,500 theaters."
“$4.7 million?!”
Bonnie felt hugely incredible again, and widened her eyes and asked, "Isn't the reputation of film critics, media and fans who participated in the preview good? How could it be..."
Hearing his wife's words, Jeff Robinoff threw down the fax information, stood up and prepared to go back to the room to rest.
"No need to pay attention to those, we have good reputations from film critics, and the groups that professional reputation can affect are definitely smaller than we imagined. Let's take a break!"
At the same time, in the Sony Columbia company building on West Washington Avenue, Paul Knight, who returned to the company after the premiere, and other core creators such as producer and director, were also watching the statistics just received.
Even if they had to fly early in the morning and lead the team to conduct publicity activities, Nikki Marvin and Frank Delabonte did not feel sleepy. Without seeing first-hand statistics, neither of them could rest with peace of mind.
"$4.7 million!" Director Frank Derabont's voice trembled and he looked at the other people in disbelief.
Even though they knew that the box office on the first day might not be ideal, the huge reputation of the film still left them a lot of hope. When the specific statistics came out, all their hopes were broken.
"We have to think of a way, Paul." Nikki Marvin's expression was so cold that it could twist out of water. "The box office of "The Joker" today is several times that of ours! If this continues, our screening scale will be reduced in a week."
Paul Knight put down his fingers rubbing his eyebrows, and was thinking about countermeasures in his mind, but the more he thought about it, the more he felt his head hurt, and almost all the adverse situations were encountered.
"You guys go back and have a rest first. I will call the three major theaters tomorrow morning to let them ensure the scale of the screening of "Shawshank Redemption" as much as possible. Now we must do a good job of publicity. I hope that the word-of-mouth of fans can improve the box office."
Both the producer and the director understand that this is the only job that can be done now. Their own videos are not chosen by popular fans, and there is no meaning to use any competitive means.
Both of them nodded dullly, stood up and prepared to go back to rest. At least, there should be no trouble in the publicity work.
When both of them left the office, Paul Knight also took off the coat from the hanger and prepared to put it on and go home to rest. But before he could walk out of the office, the phone on the desk rang.
After answering the phone for a few minutes, after putting down the microphone, a look of relief appeared on his face. The phone was called by Ceo, informing him that in addition to the regular publicity activities that had been set, the company had given up the subsequent promotional investment of "Shawshank's Redemption" and was ready to stop losses in time.
Such a decision can be made in a short period of time, which means that CEO is extremely unfavorable to the subsequent results of the film and has basically given up the hope of turning the film over.
He understood that now Sony Columbia and Castle Stone Films should be all hopes that have been put into awards season and at the Academy Awards.
If the film can win a heavy award, the re-screening after the Oscars may not be able to recover the cost by using the halo of the award.
Paul Knight was not in a hurry to notify the crew of the news. He continued to put on his clothes and prepare to go home. The company made this decision in such a short time, which means that he had some expectations for the current situation and had already made preparations in advance.
This should have a big blow to the crew's core creative team, which is equivalent to the distribution company abandoning them directly on the day of release.
Instead of making the two people who have just left more upset, it is better to let them have a good night's sleep and tell them the unfortunate news after they set off for publicity.
After getting downstairs and getting on the car, Paul Knight was still thinking about the data behind the car, especially when he thought of the box office figures of "The Joker's Return", there was basically no decline, and he felt a slight sautum.
"Wayne Greenberg, you dark madman!"
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