hollywood draw

This question is very important. Bob Weinstein must remind his brother that playing with young actors looking for opportunities and deceiving and fooling big directors like Wayne Greenberg are completely different concepts!

"Bob, that's not what I mean."

Harvey Weinstein's eyes have never left the huge audience. Although he is good at operating genre films, he has never seen such a big-selling genre film.

"I just suddenly feel that shooting a garbage witch movie in a short time is not worthy of that marketing plan! You also see the current effect. The box office of "The Joker Returns" has already exploded. After the marketing strategy of these days, the box office numbers of this movie will definitely exceed the data of predictive institutions!"

Shaking his head, Harvey Weinstein stood up with his stomach and took his younger brother out of the theater.

Although that is the case, some things cannot be changed. The Witch still has to be filmed, and he will still host the marketing plan. Even if the matter is exposed in the end, what is the comparison between being scolded and being criticized and being a large amount of US dollars?

Whether he signed a contract with Wayne Greenberg or not, he was not prepared to repent because of his greed. Not to mention that the other party's current status in the circle is no worse than that of himself, as long as he dares to cheat the other party blatantly once, he probably won't be able to make trouble in the Jewish circle in the future.

After a day on Thursday, a new weekend came again. At 8 p.m. Friday, at the Beverly Kodak Theater, a grand premiere just ended the red carpet interview and has officially entered the film screening.

Unlike other crew members, producer Nikki Marvin and director Frank Derabont sat in the second floor lounge with Paul Knight, director of Columbia's distribution department.

“2,520 painting theaters are open!”

Director Frank Derabont's helpless voice has repeated this number all night. Normally, films like "Shawshank Redemption" with an investment scale have been released through six major channels, so it is impossible to open such a small scale.

But when I think of more than 3,300 competitors with screening scale even on weekdays, director Frank Delabont was helpless.

The reason why they didn't watch the movie together was because all three of them were in a bad mood. The few newspapers on the table, as long as they were entertainment sections, were all full of various news about "The Joker's Return".

As soon as you think of those terrifying box office numbers, almost no one of the core creators has the heart to watch movies. "The Joker", which has already exploded in the box office, has become increasingly unstoppable in the box office through a set of reverse operation promotion and marketing by Warner Bros.

After winning nearly $70 million in the first weekend and creating the best painting results this year, "The Joker Returns" unexpectedly won $10.76 million on the first working day of Monday, which was a shocking sight.

This is just the first working day gain. When a scary incident occurred, the box office not only did not fall as they expected, but instead won $11.43 million again due to the blessing of discount days and negative news!

The box office pattern that should have fallen step by step during the weekdays was broken by the video again. As the news continued to ferment, another $11.67 million was withdrawn on Wednesday.

On Thursday, due to the press conference, Warner Bros., who had already given many favors to the public, actually wanted to withdraw the film in advance. Countless passers-by movie fans, because of this social hot incident, entered the theater.

Especially those young people, under the rebellious and curious mentality, they walked into the theater in groups like crazy. Many young people, in order to show their courage in front of their friends, have watched the video more than once.

Under the influence of this social trend, the box office of "The Joker" closed at $17.2 million on Thursday on the working day, which made companies that have been paying attention to the film start meetings to analyze Warner Bros.'s marketing plans.

After a week of release, this film has been reported to be 51.15 million US dollars in four working days under the incredible eyes of countless media critics. The box office of the whole week has reached a terrifying $120.44 million!

This video broke through 100 million and was too smooth, and the result was definitely beyond everyone's expectations.

When the new weekend comes again, they have received very bad news from the beginning of the morning. "The Joker's Return" and "The Shawshank Redemption" appear in the theater at the same time, but more than 90% of the fans who enter the theater all chose the former.

After a day, bad news came one after another. No matter how huge the premiere of "The Shawshank Redemption" was held, and how many stars were there on the stage, these three people did not excite.

Later, just after the video began, I hid directly in the VIP lounge on the second floor.

"Has our publicity work been done in vain?" Producer Nikki Marvin's face was dark and his voice was full of disbelief. "But those professional critics and media who gave positive reviews and high scores to the film, and many fans who watched it first were not fake!"

All three of them were suspicious. After a day of market observation, even after work, the data reported by the observer at night showed that "Shawshank Redemption" was seriously unsuitable for the market.

What they are wondering is that this film is another typical example of a well-known and not a hit?

There are still films like this, but there are still films that are full of professional reputation and movie fans, but they are still not suitable for the market. On the contrary, it is not uncommon.

On the contrary, those summer popcorns, whether they are science fiction films or action blockbusters, are all pitiful with low professional scores, but they can always create miraculously high box offices.

"Don't worry, maybe things will turn around!"

Paul Knight's voice sounded, and he also tightened his face. "As long as the video can be held back under the word of mouth promotion, it will be uncommon for box office results to explode in the later stage!"

At this time, Nikki Marvin wanted to refute him loudly and told him that theater companies definitely don’t have the patience to wait. If the box office of "Shawshank Redemption" was not ideal in the first week, major theater companies would definitely squeeze the scale of screenings.

As a producer, she has watched too much of this kind of thing. Nowadays, theater companies are not without choice. They would definitely rather share the screen with the profitable "The Joker's Resurrection" than wait for the return of "The Shawshank Redemption".

This is a commercial society, and theater companies are also commercial companies that aim to make profits. They will not put the dollar and not make money, just to save face for Sony Columbia.

Besides, Nikki Marvin already vaguely felt that Sony Columbia has always suffered the one who has been at a loss since it was acquired by the notebook in the first few years.

Among the six giants, they could still suppress Paramount in the first two years, but after Paramount was acquired by Viacom, under the leadership of the powerful woman Shirley Lansing, he recovered from the pain in the summer.

Now, only Sony Colombia is the film giant under the six major media groups, and North America is vaguely targeted, which has kept this film giant controlled by Benzi in pain.

"There is almost over below, okay, let's go down!"

Paul Knight shook his head and took the lead and walked into the theater in the dark again. The movie had been screened to the end. The theater was silent, as if every audience member was immersed in the film.

In fact, as the distribution director of a giant company, Paul Knight is certainly clear that if the film performs poorly on the first weekend, he can guess what the theater company will do.

But so what? Could it be that he would take the lead in saying some depressing words? Moreover, although this film was released in Colombia and invested a lot of publicity and distribution funds, after all, the production company is not Colombia, it is not.

Even if you lose money in the end and you won’t make a return on the release cost from the box office, there is still a possibility of offline operations. He can’t guarantee how the box office of this film is, but he knows that the videotape market will definitely be good.

The video gradually ended, and when the lights turned on again, the unexpected applause woke everyone up.

The hundreds of people who watched the whole movie carefully stood up and began to applaud vigorously almost after the end of the film. The applause lasted for at least ten minutes. The crew members led by Nikki Marvin stopped after three curtain calls.

This invisible encouragement gave the core creators who were cold inside a little hope. They hoped to wake up tomorrow morning and get good news at the box office.

"Don't think about it, go to the reception party first." Frank Derabont patted the male protagonist Tim Robbins on the shoulder. "The heavy publicity event will start tomorrow. Go back early after the reception. At least the audience's reaction is very good, right?"

"But……"

Tim Robbins was not happy because of his words, but frowned. "But, Morgan was still in the police station, and her wife didn't go to bail him, but instead bit him again. This was incredible!"

In fact, they understood what was going on. Morgan Freeman was regarded as a monkey by Warner Brothers, and it must have been finished. His wife would definitely not mind kicking him for his huge fortune and kicking him into a deeper well.

This kind of thing is not uncommon in Hollywood. Now the crew is constantly attacked by Warner Bros. media because of this incident, and there are always a lot of troubles.

"Morgan is over. If you really have a good relationship with him, just wait two years. After the public forgets this, we will help him take on some suitable roles."

Frank Derabont sighed, giving the most timely suggestions.

Nikki Marvin and the others would never have imagined that, not far from the premiere Kodak Theater, another theater in the Beverly area, Wayne and Naomi Watts, were also watching "The Shawshank Redemption" after disguising themselves!