Halo of cheating in the entertainment industry

Chapter 387 Promotion Strategy

When Li Xian heard Su Li's words, he smiled and said, "After all, you have been together for three years, and your relationship has indeed been like that for such a long time... It seems that I have never heard you quarreling."

Su Li waved his hand and said: "It's just that you haven't heard it... How can we never quarrel? It's just that we won't say it to the outside world, and after being angry for a while, someone will always compromise first, and that's how it goes.

Already."

"Well." Li Xian said: "Actually, you are not too young. I always wanted to give you a suggestion before, which is to buy her out to your company. In this way, there will be many benefits. But I don't know you

No matter what you think, it seems that I have never had such thoughts. Of course, what you think is up to you, this is just my suggestion."

Li Xian said this with sincerity in his eyes. Indeed, someone had helped Su Li consider these things, including many of his fans who had also given him such advice.

I just don’t know why, but he has never adopted it, which makes everyone puzzled.

Su Li frowned when he heard this. Someone had mentioned these things to him, but he had not put them into practice.

Su Li thought about it and felt that it was nothing to talk to Li Xian, so he said: "Actually, many people have mentioned this suggestion before you. If you can buy her out, it will really be a happy thing for everyone. Maybe.

It can avoid always being at odds with each other, and prevent her money from always being taken away by other companies... To be honest, I haven't thought about it myself, and she even mentioned it to me..."

"Then why...?" Li Xian asked a little puzzled.

Su Li smiled and said: "Even from my personal point of view, I am naturally willing to let her come to my company. This will be beneficial to everyone. But once she comes to my company, as an actor she will not be so

She is free. When people arrange scenes for her, they always take me into consideration - maybe to prevent me from being too far away from her, maybe to prevent her from taking some shots that may make me uncomfortable...that way she

She was restricted. She started to have a relationship with filming at such a young age, and I didn’t want her to be tied up because of my relationship, otherwise she might not be happy, and I wouldn’t feel good either.”

"Uh..." After Li Xian heard what Su Li said, he suddenly felt a little uncomfortable. He really didn't expect Su Li to think so far. He thought that Su Li must also be suffering from some troubles.

But for the sake of the other party, he didn't take these troubles to heart.

"Su Li, you are really thinking too far." Li Xian sighed: "She should be very happy. But it is not an option to continue like this. Have you made any plans for the future?"

"In the future?" Su Li smiled, and then suddenly said mysteriously to Li Xian: "Speaking of this, I still have something to ask you. I hope you can help me."

Afterwards, Su Li talked to Li Xian. Li Xian was shocked by some of Su Li's novel ideas. He suddenly felt that Su Li was really a bit of a genius in innovation. What he said to him should indeed be true.

It surprises some people so much that they will remember it for a lifetime.

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The production of "The Fall of the Country" is progressing very quickly. Li Xian promised that he can indeed do it, and the film should be completed within April.

The first version of the trailer has finally been edited. Under Su Li's supervision and creativity, the effect of this trailer is quite good.

These trailers appear on many movie websites, and the trailers are also played in many places.

The publicity of "The Kingdom is Broken" is a big problem. As usual, domestic publicity does not require too much energy and money. It is just a new Zurich film with 3D effects plus the epoch-making 3D movie promoted by Zurich.

Technology... is enough to attract everyone.

The most important battlefields of "The Kingdom is Broken" are naturally the mainland, Hong Kong, Taiwan and other Asian countries and regions. Of course, Europe and the United States are also a very important battlefield. As for Japan... I don't dare to expect too much to top the box office. After all, this is

The conflict between the two nations.

Promoting in these places will definitely cost a lot of money. In the era of "Inception", Zurich spent close to 200 million just on publicity. But this time, he felt that 200 million might be a little bit more.

There are not enough...because what he wants to promote now is a Chinese Anti-Japanese War movie. No matter how attractive the epoch-making visual effects are, from the words "Anti-Japanese War", the publicity expenses will be exponentially higher

The ground rises..

Because of these reasons, the publicity costs for "The Country is Broken" are definitely not low.

Now, due to the variables in special effects production, the cost of "National Breakdown" has nearly exceeded 500 million, reaching 49.8 billion. And now, if you include the expenses that Zurich plans to invest in publicity... then "National Breakdown"

The cost of "Shanhe Zai" will directly exceed 700 million, approaching 800 million yuan...

This is even more risky than "Inception". If you want to recover the cost, you must not only consider the Chinese market. However, no one can guarantee that foreigners will also like this anti-Japanese war movie. Especially when Americans are just paying attention to "Jinling Ten"

"San Chai" has been criticized endlessly. If "Guo Po Shan He Zai" re-enters their market at this time, one can imagine how bad the first impression will be.

On the issue of foreign publicity, Su Li discussed with everyone for a long time. After these discussions, they generally came to the following principles - the first is not to save money, invest as much as you should in publicity, not

Giving up some publicity because the current cost is too high... After all, this movie has its own special xng.

The second principle is that there must be a kind of innovation in publicity. Don't always copy the original things, and you can't give others a bad impression. In this regard, Zurich mainly cannot offend the nerves of those countries.

You cannot say anything above that is not in line with their views.

The third principle is to open up more points and try to carry out publicity in all places where cinemas can cover it. The methods of publicity must also be diversified and cannot always be fixed in some publicity models that have been continued from the past. In this regard,

Su Li also borrowed some of Zhang Yimou's propaganda methods, but they did not copy them abroad.

In promoting Europe and the United States, Zurich did not use slogans such as 'The Indomitable Will of the Chinese Nation' and 'The Great Resistance of the Chinese Nation'... The slogans they used were slogans such as 'Oscar Best Screenplay, Best Screenplay,

Promotional slogans such as "Inception" director Su Li's new work "The Country is Broken", "A war epic, an unprecedented visual feast", "A stunning three-dimensional war masterpiece".

These promotional slogans have achieved a lot of results so far. After Zurich and others directly spent money, promotional posters for "The Country is Broken, Mountains and Rivers Are Here" have been posted in many places in Europe and the United States. They have also been posted on some movie websites in Europe and the United States.

A special topic has been specially created for "The Kingdom is Broken". Liguang Entertainment's publicity campaign is like an endless stream of water, impacting people's hearts one row after another.

Americans at least know about the existence of "The Lost Kingdom" and that it is the work of Mr. Zu Li, who won the Oscar for Best Screenplay last year. It is the new work of the director who has brought a lot of crazes like "Inception". Americans are very interested in it.

I am still interested in this. War movies are also the favorites of some passionate Americans. They also decided to watch this war movie shot in the form of a three-dimensional movie.

However, whether this movie is good-looking or not is a question that is lingering in everyone's mind. It is impossible to really think that this is an unprecedentedly good-looking war movie just because of some publicity.

After people in the United States saw the propaganda campaign of "The Country is Broken, Mountains and Rivers Are Here" in their own country, many different voices jumped out.

Everyone disagrees, and many people have their own unique opinions.

However, many people still see the essence of China's Anti-Japanese War hidden under the war blockbusters in this movie. Many people are still a little uncomfortable watching this. This is because the cultural influence and other education they are receiving now make them less aware of that war.

This war is getting less and less cold...

Therefore, all kinds of voices were heard in many places in the United States in an instant:

"War blockbuster? I believe in Su Li. He is a good director. Now he has changed the carrier of making movies from 2 movies to 3 movies... I believe he can also complete the control. But I still have to doubt him unfortunately,

Because that period of history is not that easy to photograph. For some well-known reasons, I bet we will be confused about that period of history that only belongs to the Chinese." These people deliberately used English grammar to emphasize the "history of the Chinese". In fact,

The above is also saying that Zurich’s historical foundation is not that solid.

There are indeed many people who hold this view, and they account for a large part of them, because many Americans may have some doubts about the war.

"Even though there may be some historical disputes about Su Li's "The Country Is Broken", I definitely don't mind going inside to see it, because I know Su Li's ability and the good movies he has made.

, so I have reason to believe that this will also be a very exciting movie, and the war movies he makes must also have unique and beautiful characteristics. But, from my attitude, although I like his movies, so

I want to go see it, but I don’t completely agree with his views..."

Americans who are deeply influenced by pragmatism naturally choose to watch Zurich's movie at these times, but as for the historical concept in it, they don't think about it for the time being. They don't want to watch the movie.

The suffering of the Chinese people, but I want to see the new work of Su Li, the director of "Inception". I want to see what the unprecedented visual feast that Su Li is promoting is all about, and see if Su Li can still

We can't make good movies like before.

If Su Li's "The Country Is Broken, Mountains and Rivers Are Here" cannot meet their expectations, they will not hesitate to put the name Su Li into the recycling bin of time... After all, the United States is not China, and there are many jng movies there every year.

There will also be many amazingly talented directors in the movies...