Halo of cheating in the entertainment industry

The editor Lu Zhongfei found was about the same age as Lu Zhongfei. He was not too far away from the forty-year-old mark. He was a very kind-faced middle-aged man who also had a good attitude towards Su Li and others.

Su Li basically knew nothing about editing, so he could only watch from the side. Today Su Li and Lu Zhongfei came to the editing room together, and the editor in charge of editing was already waiting inside.

I discussed a lot of general requirements with the editor, but then Su Li and Lu Zhongfei still needed to make specific decisions on many details.

However, when the editor just started working, Su Li felt very distressed because the film they spent a lot of effort to shoot turned into waste in the hands of the editor. Many things were originally provided when shooting.

What was chosen is now discarded.

Although Su Li has the prototype of the original "Nightclub Supermarket" in his mind, once these shots are separated, the movie will become fragmented, so in general he can only give some guidance based on his own judgment. And now he is watching

At that point, the pieces of film were turned into scraps with the help of the editor and a few assistants. Some of them were carefully selected before they could be reluctantly put into the frame of the entire movie - Zurich couldn't bear to watch it.

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They worked hard to shoot so many shots, but in the hands of the editor, there are only two types of these shots - usable and unusable.

However, what surprised Su Li was that he performed quite well. Even though his face was a little pale, there was not much difference in the overall situation. After that guy Lu Zhongfei worked on the editing process for a while, he finally felt a little

Unable to bear it anymore, he walked over and patted the editor on the shoulder. The editor turned his head a little strangely: "What's wrong?,.

"I think you cut out too much film... I think you can add some more and take a look." Lu Zhongfei said, then he took the mouse and clicked on the shot just now, and said: "I

I think we shot this shot very well! We had to redo it five times before we finally passed this shot, so we don’t have to throw it away?”

Su Li also had some of the same regrets as Lu Zhongfei, but he knew that they were not professionals, and editors had their own reasons for what they did. What's more, this editor had been responsible for the editing of many movies. In terms of experience,

No problem at all.

The editor laughed when he heard this: "I said, Lao Lu... you are really getting older and better, making yourself look like a rookie director who has never gone through editing before.

I know you feel pity for the camera. In fact, I feel a little pity too, but it can’t be done without editing! Look at the combination of several shots before and after. If this lens is put up, it will destroy the overall coordination! What’s more, this is editing.

After giving a rough look, a lot of scenes will need to be cut out, so it’s too early to start feeling distressed now.”

Lu Zhongfei smiled bitterly: "You continue to see..." In fact, he didn't know that these scenes had to be cut. But when he saw the mouse clicking lightly on the computer, a period of hard work was wasted and he couldn't move it.

When it was shown on the big screen, he couldn't help but feel a little twitching in his heart. Although he didn't buy the film, his hard work had been condensed on it.

"It's okay, Old Lu." Su Li suppressed the pity in his heart and patted Lu Zhongfei on the shoulder: "This is all about striving for excellence..."

Lu Zhongfei smiled. He suddenly remembered that if he felt distressed, then Su Li would be the one who felt even more distressed. Although on the surface he was the only director of this movie, in fact Su Li was also serving as the deputy director.

Director and even director for a period of time. In addition, Su Li used his own money for everything from equipment to remuneration in this movie. Seeing those films can only be thrown into the trash can, Su Li was really distressed.

Thinking of this, Lu Zhongfei felt that he had no right to suffer too much. Thinking about Su Li's pretended indifference, he was embarrassed to make such a gesture again.

A few people worked hard all morning and completed about 20% of the work. There is still a lot of work to be done next.

During the lunch break, Su Li called Zhong Dajun. Now Zhong Dajun is the publicity director of the movie "Nightclub Supermarket". His voice on the other end of the phone was a little impatient and said: "Su Li, what's the matter?"

"I want to ask about the progress of your promotion."

Zhong Dajun said: "It can't be done for the time being... It's just that you have to invest some more, otherwise our publicity work will be very stressful." Zhong Dajun is the person in charge of the film's publicity. What they are currently doing is

Some early publicity activities. Such publicity mainly uses a kind of viral marketing, always hoping to spread word of mouth. Because of the recent frenzy of reviews caused by "Eavesdropping" and the crazy sales of last year's "The World",

These factors have made Zurich very popular in China. Many people want to go to the cinema to see what "Nightclub Supermarket" will be like.

The publicity team established by Zhong Dajun is to gradually arouse people's curiosity and promote Su Li's role in this movie, his performance, screenwriting, director, etc., through a multi-pronged publicity, "Nightclub Supermarket"

》The number of people paying attention to it is constantly increasing.

At present, the number of people who will definitely go to the cinema to watch "Nightclub Supermarket" has reached 10,000, and this number is still increasing.

The pressure on Jong Daejun is huge, because "Nightclub Supermarket" did not find a distribution company to let them take on the task and share the profits, so the promotion plan of "Nightclub Supermarket" is basically backlogged between Jong Daejun and a few others.

The team that was formed. Their publicity was finally finalized after repeated discussions between Su Li and Zhong Dajun. Now that the first stage of publicity is coming to an end, the next step is to promote it vigorously, which will take a lot of time.

It’s time for money

The current publicity team of "Li Guang Film Studio" has taken on the work of many other departments, and there are too few people in Zurich. Fortunately, although Zhong Dajun looks a bit unsightly, his ability is absolutely unquestionable, and the publicity plan is under his guidance

We are continuing to get on the right track.

Su Li is a little worried about the financial problem here!

He now has a total of 600,000 yuan. The money comes from the advertising fees of the automatic zone and a little sales share of "Full Text ~ WP Takes the World". The other part is the money he earns from attending events. It is really good to invest this money in publicity

A little less.

Although he had very little money, Su Li really had no choice but to spend money everywhere, and he felt a little exhausted.

He said to Zhong Dajun: "Good meeting...I will be in charge of the investment. You only need to take care of the publicity aspects."

Zhong Dajun hummed on the other end, and then said: "The next publicity plan requires about 300,000 yuan, I hope you can prepare it."

"I know..." Su Li was about to hang up the call with Zhong Dajun, and took out his notebook to do some calculations. Zhong Dajun seemed to have remembered something, and suddenly said: "By the way... Su Li, I gave this movie

I contacted several companies and they were willing to pay to insert some product placement ads in the movie!"

"Ka..." Su Li was slightly taken aback, but quickly said: "This is a good thing, as long as it doesn't damage the integrity of the movie itself, I can agree to it."

Only then did he remember the matter of product placement. Product placement appeared very early and has become more and more common in recent years. The blockbuster film "Chilling" used many product placements, some of which

Netizens joked that what they paid for tickets to watch was not a movie but an advertisement!

With the development of the times, the sources of movie coverage are becoming more and more extensive. It is not limited to the box office, but also includes peripheral products, movies, novels, TV series, theme parks, product placement, etc.

Achieve cost recovery. It’s just that the multiple sources of income from movies are not very well explored in China, and even the peripheral products are not outstanding. Unlike Disney, which directly opens theme parks all over the world. The Chinese seem to believe that implantation is more important

Advertisements, so there are more and more advertisements in many domestic fashion films.

Su Li heard about the job offers from the advertising companies that Zhong Dajun gave him. The first was a v player production company. This company was willing to pay 50,000 yuan to turn the scene of the proprietress's small ktv room v in "Nightclub Supermarket" into a v-screen.

It is from their company, and the price is pretty good. Because the picture does not appear too much, the post-processing will increase some costs, but it can be dealt with. There are also some food manufacturers whose advertising requirements also require post-processing.

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In this way, "Nightclub Supermarket" also achieved its first capital recovery, and was able to recover a total of tens of thousands of dollars in cost from several advertisers. Of course, these producers did not expect how popular the movie would be when they made this advertisement.

The advertisements are all based on the popularity of Zurich. They know that the popularity of Zurich can attract many people to watch it. Even if they can't go to the cinema to watch it, they can still watch pirated copies.

From the time "Nightclub Supermarket" was put into production until now, many places have exceeded the budget. So far, if you count the 300,000 yuan in publicity investment that was just promised to Zhong Dajun, he has invested 1.9 million yuan.

There will be some follow-up publicity plans, and if they are all added up, Zurich will soon go bankrupt.

Advertising revenue can now offset some of this. In this way, although there will still be difficulties with follow-up funding, it will not be as difficult as it was a few days ago.

Zhong Dajun hummed on the other end of the phone to agree. After the two discussed the details of the promotion for a while, Su Li hung up the phone.

Su Li was still calculating the income and expenses of "Nightclub Supermarket" in his mind. After doing some calculations, he came to this conclusion - the box office of "Nightclub Supermarket" must exceed 10,000 yuan in order for him to recover the cost. He did not dare to count on other peripheral income.

, the peripheral income of this movie is only about one V, and Su Li doesn’t dare to count on that.

Su Li calculated in his mind for a long time. He found that he was becoming more and more careful with calculations. Many numbers came out in his mind at once, but there was nothing he could do about it - who made him have too little money?

Lu Zhongfei and the others were almost finished eating, so Su Li walked back and started the afternoon work in the editing room.