global actor

Starting from January 5th, Jiangsu and Zhejiang Lantai began to exert its efforts. A large number of "Exile" promotional videos appeared on major media, social software, and short video apps, and a large number of first-line stars and well-known bloggers of major apps were combined to create the project.

His platform was a rallying cry for Lu Ze’s movie, which finally returned after so many years.

The number of views of the trailer quickly exceeded 100 million in just a few days. This was not the number of views based on bubble data, but real data that had been reviewed. After some reporting, Mickey and the others finally saw what Lu Ze was doing in China.

The power can be said to be quite impressive.

This movie was released in a hurry, especially because there were big problems with the movie theater schedule. January was originally a window period before the Lunar New Year. Movies that were released would expand the resources of the theaters and increase the choices of movie fans. The theaters had already

The decision was made, but no one expected that "Exile", a prehistoric giant that had once again expanded its size after fanatical marketing, would suddenly enter the box office competition in January.

The theaters are looking at the already scheduled film list. There are a total of eleven films released in January. I won’t mention the ones that are just making up the numbers. The remaining seven films are:

Three domestic horror movies with supernatural themes, one in a deserted village, one with a magician, and one visiting relatives in one's hometown. They are all classic horror themes, and they are also themes that have been played badly. The box office can be seen at a glance, and they can't make any waves at all.

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A low-cost genre film with a campus love theme, and two rural-themed literary films, one of which is a reset version of "I'm Not Wang Mao" that was previously released.

There are two low-budget vulgar dramas, the kind of films that consciously believe that they are not worthy of participating in the Lunar New Year war. They are gone. That’s all. How to choose?

Must make way for "Exile"!

This is a consensus reached by all theater chains. If you don't increase the number of screens by showing movies that will never lose money, do you really think that the audience will like those horror movies that pretend to be scary ghosts?

Therefore, after many discussions with Universal Brothers Pictures, "Exile" was officially scheduled! It will be released on January 15th for a period of one month, and will be taken over the next day with a Lunar New Year release!

Nowadays, there are more than 16,000 theater chains in China. The main market is divided up by 13 theater chains. The remaining scattered small theater chains have been abandoned directly. Otherwise, it would be too late to discuss cooperation time one by one.

The income of these small cinema chains is extremely low. For example, non-capital cinema chains such as municipal cinemas have old facilities, poor environment, and 3D equipment is not popular. Even if the ticket price is low, they will not be chosen by movie fans.

The main focus will still be on the cooperation with large groups. Now that they have nearly 80,000 screens in the country, the top priority is how many films they can arrange!

The final negotiation result was very satisfactory to both parties. After all, everyone is here just for the sake of box office revenue, so without violating the rules, everyone wants to increase the film scheduling rate as much as possible.

Based on the number of screens given by major theater chains, the screening rate of "Exile" in China is 64.7%! Although it is the off-season for movies, and Avengers: Endgame has a screening rate of 82.6%

When it comes to arranging films, some theaters have even reached the terrifying figure of 100% arranging films, but more than 60% of arranging films is still very astonishing.

This means that there will be more than 600,000 performances during the launch period! Covering more than 3.8 million seats! This is the largest theater supply in the history of Lu Ze’s career as an actor!

When Lu Ze negotiated this kind of contract, Mickey and the others were all confused. In China, which is still the world's largest ticket bank! Did they negotiate for 64% of the film schedule? This made Mickey and the others think

He actually died on a passenger plane flying from Singapore to the Chinese Imperial Capital...

After testing that they were indeed still alive, the carnival began. Everyone knew in their hearts that "Exile" would never be able to do what Avengers: Endgame did, accounting for 99.4% of the country's monthly box office during its release period, but in the future

Look forward to it!

After discussing theaters, "Exile" was officially released for pre-sale tickets. In just three days, more than 1.7 million movie tickets were sold! The price of each ticket is 49 yuan, which does not include discount coupons.

This means that before it is released, they have already earned more than 80 million yuan in box office! The box office on the first day has exceeded 100 million yuan!

The shooting cost of "Exile" was only 25 million euros. After all, Gambiano Pictures' investment in many aspects opened up a lot of joints and saved a lot of personnel and venue expenses. According to the current exchange rate of one to seven

, not considering issues such as sharing, taxes, etc., nearly half of the shooting cost was recovered in just three days of pre-sale!

This answer was once again frustrated by the Mendeleev brothers, who were releasing their debut film for the first time. All the anxiety has now dissipated, and the big stone has finally fallen to the ground. After all, with the quality of the movie, who can compare to them?

Ever since, the two brothers started flipping through their phones all day long, constantly looking at the latest advance ticket sales, and exclaiming every time they looked at it. Speaking in broken Chinese, Lu Ze didn't know who they were.

Where did you learn it from?

"Huaxiaying fans are so awesome!"

This achievement made Mickey start to feel sore. Damn, he has made so many movies in his life, and he has never had such a good pre-sale ticket record. What is even more incomparable is this film schedule. How can he still have fun like this? The more I see the brothers,

The more happy he was, the more he felt sour that he couldn't even eat or sleep well.

In the next few days, I was interviewed to cooperate with the promotion. According to the wishes of the marketing team, a lot of traffic influencers were invited to interview several members of the main creative team, especially Lu Ze. Basically, as soon as one person was sent away, the next one came.

, but later, they gradually stopped interviewing Lu Ze. Even the marketing team invited them to interview Lu Ze, but they refused.

Because the sand sculpture team headed by Mickey next door is more popular among passers-by, basically every short video interviewing Mickey and the others can easily exceed a million.

In contrast, although the praise for the interview with Lu Ze is not low, these big v.s always feel a little scared after sitting with Lu Ze. This is due to Lu Ze's seriousness and the fact that these big v.s all know it.

Du Ming’s industry background.

Lu Ze himself was unwilling to laugh when being interviewed. He always kept a straight face and looked very serious. They didn't have the guts to joke with Lu Ze. They could only finish the interview questions in a serious manner and then said goodbye to Lu Ze immediately.

Escape.

Even Big V said after the interview video that Lu Ze's aura was too strong. After interviewing Lu Ze, he immediately went to the bathroom to wash his hands and change a pair of socks. His palms and soles were all sweaty, and he even trembled a little while holding the microphone.

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After this back and forth, Mickey and the others also became popular. The account registered on the Chinese social networking site quickly reached one million fans, which aroused a burst of emotion from Mickey and the others.

In such a busy time, time passed day by day, and the day finally came to the 15th, an hour before the premiere of "Exile".

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