From Flower Vase to Film Emperor in Hollywood

In the next twenty years, the world will enter an era of rapid development, and streaming media based on the internet will completely change people's lifestyles.

Music is only a part of it. Movies, television, and even work, social interaction, and life will all be drawn into the virtual world constructed by the internet.

If Anson were to say now that virtual currency is more profitable than stocks, it is estimated that 99% of people would not believe it, thinking he was daydreaming.

However, reality did happen, changing people's lives in a destructive way, penetrating into all aspects.

And in this wave, Apple undoubtedly stands at the center of the storm, not only in digital music sources, but in all aspects of life.

Therefore, if Anson is prepared to follow the trend of the times and connect with digital music sources, he believes that iTunes is the right choice, no need to worry.

However, in Lucas and Edgar's eyes, things are not so simple.

On the one hand, Apple has no advantage in the digital music source business. Leaving aside a series of strong professional competitors, Sony Music, which is now booming, is generally considered to be a player with the ability to change the market, while Apple is just an amateur player who plays computers.

On the other hand, even in Apple's professional field, Apple computers are showing a booming trend and showing good potential, but they are not on the same level as giants like Microsoft at all. The two are not comparable. It can only be regarded as a rising star, and potential is just potential.

In other words, from all aspects, Apple does not have an advantage.

Edgar believes that Apple needs Anson now, urgently; but Anson does not need Apple. Anson is the one with the choice.

If Apple hopes to persuade this cooperation, they need more sincerity.

Not only Edgar, Lucas also has the same attitude, but Lucas is slightly different. He knows Anson's attitude towards this emerging technology company.

Lucas glanced at Anson.

He had a feeling that Anson has always maintained a positive attitude towards Apple's expansion and innovation, and should be happy to see this cooperation succeed.

Anson looked particularly relaxed, and did not nod and agree impatiently. After Edgar spoke, he took the initiative to Edgar, posing as if he was listening attentively, which made a smile appear in Lucas's eyes.

Matt was not surprised by this—

Obviously, he came prepared.

"So, are we talking about ideals now, or reality?"

Matt revealed a smile, but without waiting for an answer, he continued.

"Talking about ideals, we expect Anson and the August 31st band to become the spokespersons of fashion and trends, and to be at the forefront of the times. We are willing to launch a series of non-endorsement promotional activities with Anson."

"On the surface, we did not sign Anson as Apple's spokesperson, because we don't use spokespersons; but in fact, we are willing to highlight Anson's image in conspicuous positions, so that Apple's high-tech innovation image and Anson's young and fashionable image collide with sparks and produce a chemical reaction."

"This is a win-win brand cooperation. We believe that Apple can add glory to Anson's personal image."

Between the lines, Matt revealed a touch of confidence—

In Edgar's eyes, it was a little strange, because Apple is not considered a top brand in the industry now; however, the confidence shown by Matt's gestures seems solid and bright, and you can clearly feel his pride and pride.

That is a kind of wholehearted trust and determination.

"Talking about reality, if Anson is willing to exclusively authorize us all of 'Another Light' and the band's future music works, we are willing to sign a check to show our sincerity. Of course, the specific numbers can be discussed slowly."

In fact, like signing with a record company, Apple also prepared a signing bonus, hoping to show their sincerity with such a condition.

Matt's cleverness lies in the fact that he did not directly give a number—

It can also be said to be cunning.

Judging from this detail, Matt's visit today is mainly about the emotional card of dreams. Benefits? It can be discussed, but Apple is not prepared to cut the meat and bleed in this regard.

After all, iTunes is just starting now. Once Anson's special case occurs, they will be in a passive position when negotiating with other singers and other record companies in the future. Matt doesn't want to expose his cards early.

Of course, Edgar can force Matt to talk now, aggressively demanding that Matt show his sincerity.

But Edgar believes that this is a bad strategy, getting involved in petty negotiations, haggling over signing fees of tens of thousands or two hundred thousand, and giving up the initiative.

So, what is the correct way to open it?

Edgar shook his head slightly and showed a smile.

"Mr. Brown, you are not sincere enough."

"You only talk about exclusive authorization, but you don't talk about the sharing of digital music sources at all. I don't know iTunes, but I know that whether it is a physical album or a digital music source, there should be a share for every album or song sold."

Oops, caught.

Matt was not flustered, but showed a smile and raised his hands to surrender.

"Sorry, look at my memory, I completely forgot this key thing."

"Generally speaking, we don't negotiate separately with singers about sharing. We talk to record companies. All record companies adopt a unified standard, and then the record companies talk to their singers separately."

However, Edgar did not buy it, "Then, you should talk to Warner Records, instead of sitting here and directly contacting Anson, right?"

"You are sitting here now, treating Anson and the August 31st band as independent individuals. They are not just any 'musician', but a unique and important 'musician'. I think Mr. Brown should have come prepared."

Tricky, sharp.

Edgar is indeed powerful.

Matt also expected such a scene, and he chuckled softly.

"Of course. Of course!"

"Sorry, obviously I didn't show enough sincerity, please allow me to adjust."

Admitting his mistake frankly, but not embarrassed, Matt cleverly resolved the crisis.

Changing the subject, "We are willing to sign a special profit-sharing agreement with Anson, guaranteeing it is higher than other standard contracts. No, in fact, it is a full 5% higher. We believe in the talent and appeal of the August 31st band, and our cooperation will definitely create an effect greater than one plus one equals two."

5%.

Just a number, Edgar and Lucas both showed a little surprise—

Indeed, this is sincerity.

Because they know that the negotiations of these big companies often continue to stalemate over one percentage point, and they must spend a lot of effort to get a little bit of benefit.

After all, 1% of the benefit is often hundreds of thousands or even millions.

However, Anson, who had been sitting quietly aside, chuckled.

"No wonder my mother always said, never easily trust strangers, maybe he is the Big Bad Wolf."