From Composer to Entertainment Superstar
Chapter 666: 'Under One Person' locks in three major video platforms
Although he was excited, Sun Chengshan did not forget to ask someone to invite Wang Xuan.
Although "Under One Person" was produced by them, the idea was provided by Wang Xuan, and the manuscript of the animation also came from Wang Xuan. Whether it can be considered a successful production has to be tested by Wang Xuan.
Wang Xuan was also delighted to learn that "Under One Person" was produced. After all, it was the first animation produced by the animation department since its rebirth, and he provided the idea.
He came to the animation department. After a few pleasantries with Sun Chengshan, he accepted the invitation of Sun Chengshan and others and began to accept "Under One Person".
In another time and space, when Wang Xuan traveled through time, "Under One Person" had been produced for six seasons. Wang Xuan now has the scripts for the first four seasons, and Sun Chengshan and others only produced the first season.
An hour later, with the help of fast forwarding, Wang Xuan finally finished watching the first season.
Worthy of being the core creator of the Torch Animation team, "Under One Person" produced by Sun Chengshan and others has a clearer video quality and is much smoother than the original version.
The original picture quality is very poor because in the early days of "Under One Person", the production funds were very small. Unlike Sun Chengshan and others, the production funds were as much as they needed. Wang Xuan always had only one request for them, so they could do whatever they wanted.
, don’t be afraid of burning money.
With a lot of money, the quality of the animation produced is not much different.
"How is it?" Sun Chengshan looked at Wang Xuan with some expectation and some anxiety. Although he was confident in the animation produced by his team, "Under One Person" was after all the first animation they had produced since joining Tianhai, so it was inevitable that they would be a little worried about gains and losses.
.
"Very good." Wang Xuan praised without hesitation, "I will ask the sales department to contact the video playback platform later. If the results are good, everyone will receive bonuses."
"yeah!"
"Long live!"
The animation department cheered again.
Although he has only joined Tianhai for a short time, everyone knows how generous the boss Wang Xuan is. The bonus he mentioned is not just three thousand thousand.
Just say that during the Spring Festival this year, they received year-end bonuses of 20,000 to 30,000 yuan. This was a project that they failed to win last year. When "Under One Person" is launched, if the results are good, it is estimated that the year-end bonuses they will receive next year will be more than
Their normal salary is just a little more.
For example, for the crew of "The Condor", it is said that when year-end bonuses were distributed, each crew member received a year-end bonus that exceeded their normal salary.
When Wang Xuan first took over Tianhai, all departments of Tianhai were extremely scarce and almost paralyzed. Now four years later, under the leadership of Zhu Xu and Li Tao, all departments of Tianhai have been perfected and full of talents.
Of course, this is also due to Tianhai’s good reputation in the industry.
In terms of employee remuneration, Tianhai is well-known in the industry for its deep pockets, not even comparable to those of several giant companies. The key is that the remuneration is good. Under the leadership of Zhu Xu and Li Tao, the working atmosphere within Tianhai is also outstanding.
The harmony of names.
As a result, no one knew how many people were trying to squeeze into Tianhai.
The current director of the sales department, Zhang Yan, came from Xingkong and has participated in the sales of many major projects of Xingkong.
Strictly speaking, Zhang Yan cannot be said to have changed jobs from Xingkong. Zhang Yan had changed jobs from Xingkong two years before joining Tianhai. Due to the non-competition agreement, he moved to other industries for two years.
In the past two years, Zhang Yan has been paying attention to the industry and looking for his favorite next employer. Tianhai stood out and became his target.
Two years later, the non-competition agreement expired. Zhang Yan contacted Tianhai immediately. He originally did not expect to become the director of the sales department, because the director of Tianhai's sales department was not vacant at that time and was held by Li Tao. Unexpectedly, Tianhai decided to do it for him.
He showed great sincerity in joining. For this reason, Li Tao actually gave up his position as minister, which moved Zhang Yan deeply.
Little did he know that Li Tao's appointment as the head of the sales department was only a temporary one because Tianhai had never found a candidate who could take on the functions of the head of the sales department. Zhang Yan, Zhu Xu and Li Tao were no strangers to this. After all, the entertainment industry is so big.
Zhu Xu and Li Tao will definitely know what kind of powerful management the company has.
Zhang Yan is undoubtedly a powerful figure in the marketing industry of the entertainment industry. The two of them just didn't expect that after Zhang Yan changed jobs from Xingkong, he never settled on a new home. Otherwise, the two of them would definitely have taken the initiative to visit.
Fortunately, Zhang Yan took the initiative to send it to his door now, so Tianhai could not miss it.
Naturally, there is a director of the sales department, and the matters of cooperation in "Under One Person" are naturally left to the director of the sales department. As for the sales director's arrangements, that is his business.
Considering that this is the first animation produced by Tianhai Animation Department since its rebirth, Zhang Yan directly discussed three video platforms, Bilibili, Potato and Kiwi, in order to make "Under One Person" accessible to more people.
In the past, whether it was "The Condor" or "Classmates", the cooperation method between Tianhai and Tencent was to directly sell the exclusive online broadcast rights to Tencent. As for how Tencent operates, Tianhai does not care. How much profit is generated after the broadcast is also with Tianhai
Nothing to do.
But not this time. This time "Under One Person" will be released on three video platforms at the same time without charging copyright fees. However, during the broadcast period of "Under One Person", the three video platforms must give "Under One Person" a fixed home page.
Recommended position. Tianhai only pays dividends based on playback volume. For every playback generated, the three major video platforms need to give Tianhai 0.2 Chinese national currency.
In other words, in addition to forcing the three major platforms to give fixed recommendation positions on the homepage, Tianhai has no regard for how the three major video platforms operate "Under One Person". How much advertising revenue can be generated has nothing to do with Tianhai.
Tianhai depends on the number of views.
What Tianhai also wants is playback volume.
In fact, the three major video platforms were a little reluctant to this kind of cooperation at first, but Wang Xuan's name was so easy to use. Zhang Yan only said that "Under One Person" was Wang Xuan's idea, and the three major video platforms were obedient.
Sit at the negotiating table.
After discussing the cooperation, "Under One Person" began to prepare for release and did an overwhelming publicity.
First, Tianhai’s official account released a news: Big news, produced by the ace team of Tianhai Animation Department, Teacher Wang Xuan’s first original animation "Under One Person" will be launched soon, and will be launched at 10 a.m. on March 25th at Kiwi, Station B.
Tudou Video will be launched simultaneously, so stay tuned.
At the same time, the three major video platforms also officially announced the news of "Under One Person". The content is similar, mainly focusing on the promotion of "Teacher Wang Xuan's first original animation". Because the name "Wang Xuan" is really easy to use.
Sure enough, as soon as the four official Weibo messages came out, the Internet went viral.
"Nani?"
"Wang Xuan's first original animation?"
"Wang Xuan can even do animation?"
"Is it the Wang Xuan I know? He doesn't have the same name, right?"
"A hammer with the same name and surname. This is official news from Tianhai. How many Wang Xuan are there in Tianhai?"
"But that's animation. Can Wang Xuan even know animation?"
"Who knows? I'm a little confused now."
"Wang Xuan was either filming "A Better Tomorrow" or directing "Dragon Movie" some time ago. When did he start working on animation again?"
"Isn't that upstairs a fool? Wang Xuan's first original animation means that the idea for this animation is Wang Xuan's. To put it bluntly, the animation script is Wang Xuan's original creation. The production is done by someone else. I didn't notice the official announcement of Tianhai
In the news, it was specifically mentioned that this animation was produced by the ace team of Tianhai Animation Department?"
"Okay, scare me."
"But it's also very impressive. I didn't expect Wang Xuan to even be involved in animation."
"As a lover of the second dimension, I feel like it's pie in the sky right now."
"Don't get excited yet. That's animation. Whether the animation created by Wang Xuan is good or not is a question. I don't dare to have high expectations anyway."
"Yes. The span from film and television to animation is too big, and Wang Xuan may not be able to hold it."
"Let me tell you, Wang Xuan can just keep making movies and TV shows, so why bother with animation? If he makes a mistake, won't his reputation be ruined for the rest of his life?"
"You made a mistake? Are you overthinking it? When has Wang Xuan ever disappointed anyone?"
"That's right, Wang Xuan's product must be of high quality, no explanation."
"I believe in Wang Xuan unconditionally anyway. I will definitely watch "Under One Person" the day it is released."
"Together!"
.......
In addition to the discussion among the melon-eating masses, major media also reported on topics related to "Under One Person".
It's about Wang Xuan.
Traffic password!
If you miss it, you will be struck by lightning.
Thanks to this wave of discussions and media reports, Tianhai and the three major video platforms did not have to spend any money. "Under One Person" became a hot search, and it became more and more popular. It soon broke into the top ten.
Five, and finally settled on the second frame.
In other words, a major event has happened in China in the past two days, otherwise it would have been ranked first in the trending search.
Anyway, countless people are looking forward to "Under One Person".
The three major video platforms were overjoyed and began to solicit advertising and investment for "Under One Person" and successfully completed the investment solicitation.
After all, just the topic of Wang Xuan's first original animation has made "Under One Person" a hot topic and the popularity remains high. And facts have long proved that the works produced by Wang Xuan have never disappointed, whether it is "Under One Person"
Classmate" or "The Condor Shooting", or "I Am a Special Forces Soldier", "A Better Tomorrow", all have made advertisers a lot of money.
The three major video platforms are rejoicing.
There is one video platform that is restless, and that is Tencent.
It’s no wonder that in the past, many film and television works produced by Tianhai were cooperated with Tencent Video, but this time Tencent Video was excluded. As a result, Tencent Video was a little suspicious that it had not done well enough and offended Tianhai.
To this end, the director of Tencent Video specially called Li Tao to inquire about the specific situation.
"Mr. Yang, you are worrying too much. Tengxin Video is great and has been doing very well. The cooperation between us is also very pleasant," Li Tao said.
"Then why did Tencent Video exclude us from "Under One Person" this time?"
"You're talking about this. Because "Under One Person" is a two-dimensional animation. The two-dimensional animation is at Station B. Potato and Kiwi have more audiences, but Tencent is a bit weak in this aspect, and our Tianhai recently has a new salesperson.
Director of the sales department. He had been in contact with Tudou, Kiwi and Bilibili before, so he chose them. I am also blamed for this. I should make it clear to the new sales director that we are important partners and let him
Tencent Video has also been added. But now..." Li Tao explained.
He hadn't finished speaking, but Tencent's director understood what Li Tao meant.
Now that the matter has come to this, it is useless to say anything else.
"..." Tencent's director had no choice but to accept this fact.
In the final analysis, the current Tencent Video and animation areas are indeed half-dead.
But this incident also made Tencent’s director determined to develop animation.
After hanging up the phone, Li Tao shook his head.
In fact, what he just said was half true and half false.
Zhang Yan has connections with the three major video websites. It is true that the connections are true. He forgot to tell Zhang Yan that the connection between Tianhai and Tengxin was false. Tianhai deliberately excluded Tengxin Video. Because Zhang Yan said that no matter how optimistic Tianhai was,
For the future of Tencent Video, we cannot be tied too closely to Tencent and put all our eggs in one basket. It is better to be more careful and give Tencent Video a sense of crisis, so that we can take more initiative in future cooperation negotiations.
Zhu Xu and Li Tao thought it was reasonable, so "Under One Person" deliberately excluded Tenxin videos.
The time has come to March 25th.
It was Saturday at eight o'clock in the morning. Amid the expectations of countless people, especially 2D enthusiasts, "Under One Person" was finally launched on Station B, Kiwi, and Tudou Video, unraveling its mysterious veil.
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