From Composer to Entertainment Superstar

Chapter 616 Hot discussion among the people, signs of phenomenal programs (Happy New Year's Eve

There is no impenetrable wind. It is impossible to hide the news that the exclusive online video broadcast rights of "The Voice" were sold for 80 million yuan. In other words, neither Tianhai, Yangcheng Satellite TV nor Tencent Video thought of hiding it.

Why hide it? This can increase the popularity of "The Voice".

After obtaining Wang Xuan's consent, Tencent Video made a high-profile announcement of investing 80 million to purchase the exclusive online broadcast rights of "The Voice of China."

One stone stirred up a thousand waves, and the Internet was immediately abuzz.

"Fuck!! 80 million?"

"Sold an online video broadcasting right for 80 million? This is so awesome!"

“Is Tencent Video that rich?”

"There must be money. After all, it is backed by Tencent Group. In the past year, Tencent Video has developed very well and made a lot of money. The question is, is "The Voice" worth the price? After all, it is only an exclusive online video broadcast.

Right."

"Yes. "The Voice" has only aired one episode, and the ratings haven't even been released yet. Isn't it a bit risky to dare to spend so much money?"

"Yeah, we should wait until the ratings come out."

"You know what to do. When the ratings come out, what if the ratings explode? As long as you watched "The Voice" last night, you will know that it is possible. If the ratings of "The Voice" explode, then

, do you think 80 million can still buy the exclusive online video broadcasting rights of "The Voice"? Even if it can, there must be more competitors, and it may not be Tencent Video's turn. After all, in the field of online video, Tencent Video

Still a younger brother."

"Heroes see the same thing. As the saying goes, soldiers are expensive and quick, I guess Tencent Video suddenly offered a sky-high price just to seize the opportunity and bet on "The Voice"!"

"But it's crazy. I've never seen the network broadcast rights of a TV show sell for a sky-high price of 80 million."

"Of course you have never seen it before. This price has far exceeded the previous record. But it is really crazy."

"I can't understand it either. This is no longer the world I know. In the words of fantasy novels, it's like suddenly coming to another dimension."

"The production cost of "The Voice" was 180 million. Before, I thought Wang Xuan was stupid and would definitely not be able to recoup the cost. But now, just for the naming rights and exclusive online video broadcast rights, "The Voice" has been sold for 140 million. This

Damn it, it turns out the clown is myself!"

"No matter what the ratings are, "The Voice" can be said to be a great success! It seems that the profit of this program is at least more than 200 million."

"Awesome! You can't even rob a bank that fast!"

"The key point is that the market for TV programs is not good right now. Many variety shows are at a stage where they can't even provide food and clothing. Either no one invests in advertising, or the price is very low. If you can do it without losing money, you will be lucky. As a result, "The Voice"

"What about? Before the recording even started, the naming rights were sold at a record-breaking price. When the first episode was broadcast, someone squinted and poured money into it! It's the same program, but the gap is so big! It is said that "

The exclusive online video broadcast rights of "Super Idol" were sold to Tudou Video for only 30 million."

"It can't be compared. Those who have watched "Super Idol" and "The Voice" at the same time can tell you that "Super Idol" and "The Voice" are not on the same level."

"Yes. Although this program is very popular abroad, in terms of program content, "The Voice" is more innovative and interesting."

"Wang Xuan is so awesome. Let's not talk about lyrics and music. This guy is actually so good at program planning. He is simply invincible!"

…

The industry was shocked and the masses were in an uproar. They were all shocked by the price at which the exclusive online video broadcast rights of "The Voice" were sold.

Only Wang Xuan was not particularly surprised.

This is "The Voice". In another time and space, the ordinary advertising price of "The Voice" was sold for 500,000 yuan in 15 seconds, which is terrifying.

Around 10 o'clock, the director of Yangcheng Satellite TV personally called Wang Xuan: "Teacher Wang Xuan, you have helped our Yangcheng Satellite TV fight a lot this time!"

Because it was too Buddhist in the past, Yangcheng Satellite TV has always been at the bottom of the industry in terms of variety shows. Even though it has spent a lot of money in the past two years, the effect is not obvious. It is still at the bottom of the industry, worse than some backward provinces.

Now, Wang Xuan's arrival has turned Yangcheng TV's situation around, almost by himself! Judging from the current situation, the program "The Voice" is likely to push Yangcheng TV's variety shows from the bottom of the industry.

It is possible for a person to rise to the middle or upper level in the industry, or even to the top.

Wang Xuan's ability is so strong that he has never disappointed anyone.

Now let’s look at the ratings numbers!

As for the ratings of "The Voice", Yangcheng TV also has an estimate in mind. The deviation will not be too big, it just depends on the precise number.

Wang Xuan heard what the station director said and smiled: "You're welcome, station director, I just did what I should do. Besides, this is not just for your station, but also for our Tianhai program department. Speaking of which, I have to

Thank you for trusting me and allowing "The Voice" to be played on your station."

He told the truth.

Not only is Yangcheng TV's variety shows at the bottom of the industry, but Tianhai's program department is also at the bottom. If Yangcheng TV hadn't been eager to improve its ratings, it would have been difficult for "The Voice" to find a suitable partner.

Although Yangcheng Satellite TV has always been tepid, it is, after all, the provincial TV station of the country's largest economic province. It has a large potential audience, and it requires money and connections. If Yangcheng Satellite TV takes action, it will destroy the five major TV stations.

It's really not impossible for one of them to pull down the horse.

The station director nodded: "Okay. Teacher Wang Xuan, I won't say any more polite words. I will give you credit later and give credit to the entire column team of "The Voice"!"

After hanging up the director's phone, Wang Xuan's phone soon rang again. It was Li Tao calling.

"Brother Xuan, an advertiser contacted me and wanted to buy the first-class special advertisement for "The Voice"."

Wang Xuan was stunned.

"Isn't Yangcheng TV doing the advertising and investment promotion? How can advertisers contact you?"

"He said that Yangcheng TV's line has been busy and couldn't get through, so he contacted me and asked me if there was still a spot for the first-class special advertisement for "The Voice". I didn't know this, so I contacted Yangcheng TV again.

, I learned that this advertiser had previously been interested in special advertising for "The Voice", but the price offered was too low. Yangcheng Satellite TV offered 4 million, but the advertiser directly cut it to 2 million. He also said that if Yangcheng Satellite TV did not

If you agree, you won’t be able to sell the first-class special advertisement for “The Voice”. But now you haven’t got it back yet?”

"What did Yangcheng TV say?" Wang Xuan asked.

"Yangcheng Satellite TV said that there are still five first-class special advertisements for "The Voice", and selling one to this advertiser is not a problem."

"Then tell Yangcheng TV that the current first-class special advertising will be sold for 5 million."

"Ah?" Li Tao was stunned, "The question is, will they agree to the price of 5 million? After all, this is a full increase of 1 million, and the program has already been broadcast for one episode, which means they have one less advertisement.

"No, your idea is wrong. If you think about it this way, the program "The Voice" was not broadcast before, and everyone didn't know what the program "The Voice" was like. There are still many people in the industry who are badmouthing our program.

, our price must not be set too high. After all, the price of 4 million is already very high. One thing to say, before this, it would take a lot of money to dare to spend 4 million to buy the first-class special advertisement of "The Voice"

Of courage and courage.

But now, the program "The Voice" has been aired, and the response is very good, and there is a high probability that it will become a hit. They came back again, and they must have seen that "The Voice" has a tendency to become a hit. At this time, they still want to use 4 million to buy it

How can the first-class special advertisement for "The Voice" be so cheap?

Just 5 million, not a penny is too much. Otherwise, it would be unfair to the advertisers who spent 4 million to buy the first-class special advertisements.

People took such a big risk and spent 4 million to buy special ads for "The Voice". Now that the show has become popular, there is no risk. Other advertisers can also come in for 4 million and enjoy the same treatment. Do you think it is fair? Will they be happy with it?

?”

"Yes, then I'll go talk to Yangcheng TV."

"Yeah. At this price, tell Yangcheng TV that the price of all advertisements will increase by about 30%. We won't worry about not being able to sell them!"

"Understood." Li Tao said, feeling full of energy.

How should I put it? In fact, for TV stations and entertainment companies, advertisers are the breadwinners, and they usually have to support and coax Wang Xuan. However, when it comes to Wang Xuan, the role has been relaxed, and it is the advertisers who have to support and coax Wang Xuan.

Li Tao has been in the industry for so many years. When has he ever seen such a situation?

When Li Tao went to the investment promotion department of Yangcheng Satellite TV, he knew why Wang Xuan was so strong.

Li Tao stayed in the investment promotion department of Yangcheng TV for about an hour, and the phone calls never stopped. They were all inquiring about the advertising space of "The Voice". Those advertising spaces that could not be sold before have increased in price by hundreds of dollars.

Thirty or forty copies were sold out!

All sold!

So hot!

Many advertisers don't even have the link. As long as Yangcheng Satellite TV proposes a price, it directly agrees. They are afraid that if the agreement is slow, the advertising space will be taken by others first.

Some advertisers were still uneasy after finalizing the cooperation over the phone, so they sent a team to Yangcheng TV to sign the contract that day.

.......

In fact, not only the phone of Yangcheng Satellite TV's investment department kept ringing, but Wang Xuan's personal phone also kept ringing, with people congratulating and praising "The Voice".

No, as soon as Wang Xuan hung up the phone with Wang Gui, Zhang Zheng called.

"Teacher Wang Xuan, the "The Voice" you planned is really good. Considering the relationship between us, why didn't you think of Suning TV?" Zhang Zheng joked. He said he was joking, but he actually meant it.

Although "The Voice" has only aired one episode, it is very popular online and has an explosive reputation. This program is probably more popular than "The Masked Singer". How could Suning TV not be jealous of it?

"Didn't I think our Tianhai program production department was a little idle, so I wanted to find something for them to do? I didn't expect "The Voice" to be so popular. If I came to you, you would cooperate with me because of favors, and the program would end up being

If I'm cheating, doesn't that mean I'm cheating you?" Wang Xuan said.

The real reason is naturally not this, but if Wang Xuan asked Suning TV, "I am going to plan a singing talent show, are you interested in cooperating?", the answer he would get would be absolutely no.

After all, Suning TV already has "The King of Masked Singer", which was a huge hit last season and is a singing variety show. How could it be interested in another singing talent show?

Moreover, who would believe that Wang Xuan can plan such a popular program? Even within Tianhai, there are many doubts. Only Yangcheng Satellite TV is more courageous.

As one of the five major TV stations, Suning TV is absolutely unwilling to take this risk.

This is the real reason why Wang Xuan did not contact Suning TV.

"What are you talking about? Teacher Wang Xuan, when have you ever disappointed people? Anyway, next time you plan a new program, you must think of our old friend Suning TV." Zhang Zheng said that this was the reason why he contacted Wang Xuan.

real purpose.

The program "The Voice" allowed them to see Wang Xuan's amazing planning ability, so Zhang Zhengcai showed his presence in front of Wang Xuan so that next time Wang Xuan planned a new program, he would think of them.

"No problem. If I have new ideas next time, I will definitely ask you first." Wang Xuan agreed.

After hanging up Zhang Zheng's phone, Wang Xuan's parents got a call.

"Son, your dad and I watched "The Voice" last night. The show you planned was great and beautiful. Several contestants sang really well, especially Zhou Xia at the end. Her voice was so amazing. It was so beautiful.

I didn't expect a boy to have such a voice." Wang Xuan's mother said.

"Yeah." Wang Xuan smiled.

"Have the ratings come out yet?" Wang Xuan and his father interjected from the side.

"No. It won't be out until noon. Why are you paying attention to the ratings of "The Voice"? Do you know what the ratings are?" Wang Xuan said with a smile.

"Of course, don't underestimate your dad, okay?" Wang Guojun said.

"And your mother. My son plans a TV show, so I naturally have to understand the ins and outs of TV shows, and ratings are the most important thing. But now, we are not the only ones paying attention to the ratings of "The Voice". There are countless

Everyone is paying attention to the ratings of "The Voice". Didn't you see that the guests at our hot pot restaurant are all discussing it. Your mother and I were walking on the street, and the passers-by were also discussing "The Voice". We were curious about "The Voice".

How high can the ratings of "The Voice" be?" Zhou Yulan said.

"Also on Weibo, the top ten most searched topics are all "The Voice". Among them, the topic "What is the ratings of "The Voice"" has already become the top three most searched topics. Everyone is discussing it."

Wang Guojun added another sentence.

"Okay." Wang Xuan nodded and chatted with his parents for a few more words before hanging up the phone.

Then he opened Weibo, and sure enough, the top ten most searched topics were all occupied by "The Voice" topics.

["The Voice", Yangcheng TV's counterattack]

[It turns out this is "The Voice"]

[The amazing "The Voice", the amazing contestants]

[What are the ratings of "The Voice"? Can Wang Xuan have the last laugh? 】

[The Voice of China: A Feast of Music]

[Good Voice is born! A new mode of singing talent show may be launched]

[The exclusive online video license of "The Voice" sold for 80 million yuan]

[Wang Xuan recreates the myth]

.......