From Composer to Entertainment Superstar

After agreeing on the consensus, Yang Zheng immediately called Wang Xuan: "Teacher Wang Xuan, we have already discussed it. The program must be reserved for us. I will go to Magic City to discuss it with you."

Program cooperation."

Wang Xuan naturally had no objection to this.

His demands are a bit too much, so it would be better to discuss things in person.

Before deciding to do "The Voice", Wang Xuan actually asked people from Tianhai to conduct a market survey to investigate the ratings and market share of singing columns on various satellite channels.

Not to mention, there are quite a few singing programs, at least a dozen of them, large and small. The ratings range from a few tenths to a few tenths.

The one with the highest ratings is "The Sound of Nature".

"The Sound of Nature" is a large-scale singing talent show jointly established by Xiangjiang Satellite TV and Morning Star Entertainment. It is held every two years. It has been established for ten years now. At its peak, the ratings also reached a phenomenal level. Later, there were more choices, and the ratings

The ratings have declined, but they are still very stable, staying at around 2.5. In previous years, this rating could only be ranked behind "The King of Masked Singer". This year, when the ratings of "The King of Masked Singer" have dropped significantly, it has officially overtaken it.

"The King of Masked Singer" returns to the top of the list.

And "The Masked Singer" fell to second place.

The ratings of "The King of Masked Singer" even exceeded 4 the year before last. It not only ranked first among all singing programs, but also among all variety shows. Unfortunately, it suffered a waterloo this year, with a ratings of only 2.2. It has been replaced by "The Sound of Heaven"

"Voice" transcends.

"The Voice of Nature" is a female singing talent show. Xiangjiang Satellite TV and Morningstar Entertainment also have a male singing talent show "Top Male Voice", which was launched only after the popularity of "The Voice of Nature". This program has the highest ratings

Not bad. Although you were not a phenomenon back then, you were still a hit. Now the ratings are also declining, but they remain above 1.8, ranking sixth.

The third one is a program called "King of Crossover Singers". It is a phenomenon-level large-scale star crossover music program launched by Yanjing TV with all the efforts of Taiwan. It aims to break through the inherent entertainment boundaries and bring together active members of the entertainment industry.

Many heavyweight and popular stars in film, television, entertainment and other fields. The ratings also reached around 2.1.

The fourth one is "I Love Memorizing Lyrics", which is a singing variety show created by Zhehai Satellite TV. The program combines singing rules and entertainment fashion. It only competes on the contestants' lyrics memory, not their singing voice, stage performance and appearance.

It's worth it. As long as the contestants can sing the required lyrics correctly, they can win bonuses. When this program was launched, it was also very popular. It reached a blockbuster at its peak, but now it has not dropped much, and the ratings remain at 2.0.

The four major TV stations of Xiangjiang, Yanjing, Zhehai, and Suning all have their own singing programs, and Oriental TV in the magical capital has naturally not left behind. The singing program created by Oriental TV is called "The Most Beautiful Collision", which is a new large-scale studio

Music challenge program. The program invites Lin Jun, Li Ronghui, Cyndi Yang, Hu Bin and other famous singers as guests, and 12 amateur singers will be selected to compete with these famous singers.

The ratings of this program are not bad either, with a rating of 1.9, ranking fifth among similar programs.

The ratings of singing programs on other satellite TVs are much lower, and they are incomparable with the singing programs of the five major satellite TVs.

Of course, singing programs such as the five major TV stations are broadcast in staggered time periods. If they are broadcast in the same time period, the ratings will definitely be evenly divided.

Other singing programs each have their own advantages and many tricks. Programs of the same type can also produce different things. Although the ratings of each program are not very high, and most of them do not exceed 1, but

These programs are not deliberately staggered. If the market shares of several programs are added together, it is also a very scary number.

In short, the market for singing programs in this world is huge, and there are many people doing it, which invisibly divides the ratings and market share. If an outstanding singing program can appear and make other singing programs eclipse, the ratings will definitely be

Very scary.

But can anyone do this?

Even "The Sound of Nature" at its peak and "The Masked Singer" the year before last failed to dominate the market share of singing programs.

But Wang Xuan believes that "The Voice" can.

This program was truly a national phenomenon in another time and space. During the time period it was broadcast, all singing programs had to stay away, otherwise they would be eclipsed.

.......

After calling Yang Zheng, Zhu Xu happened to come to Wang Xuan's office to find Wang Xuan.

"Brother Xuan, good news, I found the animation production team you want for you." Zhu Xu said excitedly.

"Oh? Which anime team?"

"Torch Animation Team."

"Huh? What kind of team is this? I don't think I've heard of it?"

"This team is a new one. It has been established for less than three years and has no outstanding works. Brother Xuan must have never heard of it. But if I tell you a name, Brother Xuan must have heard of it, Huiju Animation Team."

Wang Xuan nodded: "I've heard of it."

If Wang Xuan was an outsider, he might be a little unfamiliar with the Huiju Animation team. But since he is in the entertainment industry and has ambitions to make a splash in the animation market, how could he not know about the Huiju Animation team?

This team is a veteran team and is very famous in the industry. It participated in the production of the "Journey to the West" animation at the end of the last century. That version of the "Journey to the West" animation is also very classic, not inferior to the 1998 version of "Journey to the West" on Earth.

Yes, there is also "Journey to the West" in this time and space. After all, the past history of China is the same as that of China. Tang poetry, Song lyrics, Li Bai and Du Fu all have it. It was only after the Ming Dynasty that there was a gap.

In the history of China, after the Ming Dynasty, it was succeeded by the Qing Dynasty. In the history of China, it was succeeded by the Manchu Dynasty.

Of course, there was actually not much difference between the Manchu and Qing dynasties. They both kept whips, and they did a lot of bad things. The decline of Hua and Huaxia was all related to the arrogance and insularity of the Manchu and Qing dynasties.

Therefore, if Wang Xuan wants to produce some Qing palace dramas, such as "Step by Step" and "The Legend of Zhen Huan", it is possible. At most, he can just slightly adapt them.

Talking about "Journey to the West", "Journey to the West" is the original work written by Wu Chengen. Wu Chengen was from the Ming Dynasty, so naturally there is also "Journey to the West" in this world. It is also known as "The Romance of the Three Kingdoms", "A Dream of Red Mansions" and "Water Margin".

Listed as one of the four famous works.

The animation "Journey to the West" is adapted from "Journey to the West" and has been adapted in many versions. The version adapted in 1997 by Huiju Animation Company and CCTV is the most classic version, which carries Wang Xuan's childhood.

He grew up watching the animation "Journey to the West". At that time, there was a special note at the end of the cartoon that the animation "Journey to the West" was produced by Huiju Animation Company. So how could Wang Xuan have no impression of Huiju Animation Company?

"Huiju Animation Company participated in the production of "Journey to the West" and "Sun God" at the end of the last century. In the new century, it also participated in the production of "Heroes of Qin and Han" and "The Romance of the Three Kingdoms". The animation technology has nothing to say, and it should be able to meet the requirements of Xuan Geer.

request?" Zhu Xu said.

"Definitely consistent. I have seen many cartoons they have produced. Whether it is art painting, character modeling, or three-dimensional special effects, synthetic special effects, they are all very good. This team, in my impression, is not affiliated with Huaguo International

Is it an animation team under the Television Corporation? And you just mentioned the Torch Animation Team. Is this Torch Animation Team related to the Huiju Animation Team?" Wang Xuan asked.

"To be precise, the Torch Animation team is separated from the Huiju Animation team. In other words, the Huiju Animation team is still a team under the Huaguo International Television Corporation, but the people are no longer the same people. I investigated

, the main technical staff who participated in the production of "Journey to the West" and "Qin and Han Dynasty" had already left China International Television Corporation three years ago and took the lead in establishing this Torch Animation Company." Zhu Xu said with a smile.

"Does this mean we can dig them out?" Wang Xuan asked.

"Correct answer. A few years ago, they jumped out and took the lead in establishing an animation company. They thought they could use their technology to make a big impact in the animation industry, but reality gave them a blow. Because they did not have good ideas, the animation they produced was

The money earned in those years has already been put into the production of one movie after another. It is almost impossible to attract investment because no one is optimistic about Chinese comics. The entire company is now unable to make ends meet, and even the rent of the house cannot be paid.

"

Wang Xuan shook his head.

Many people think that they can achieve great things with their passion, but reality often gives these people a slap in the face.

Although the words may sound a bit unpleasant, in this society, it is not possible to succeed just by having passion and dreams, especially the entertainment industry, which is a big dyeing vat, is more cruel and naked.

He had just traveled to this world, and he had a lot of classics in his mind. He also had the ability to produce these classics, so his capital should be considered strong, right? Didn't he choose to go it alone, but chose Tianyu as a springboard?

Although Wang Xuan has always been going smoothly, it is because Tianyu is escorting him behind. Otherwise, look at it?

Without background, if Wang Xuan comes out with those classic songs, they may not be popular. Even if they are popular, what will follow will definitely be all kinds of suppression, threats, coercion, forcing Wang Xuan to join them, forcing Wang Xuan to join them.

The classics in his mind were given to them. What Wang Xuan got was probably a very small amount of income. People ate a lot of meat, and what he got was probably just a little bit of minced meat, and he couldn't even drink the soup.

The works he created will be taken away, and even the right of authorship is not his.

Weak, pitiful, and helpless.

It’s so cruel! The entertainment industry is very dark, and this kind of thing is not uncommon in the entertainment industry. How many songwriters have been signed by some entertainment companies, and the contract lasts for ten years, and the salary is very low, almost like a contract of betrayal. In the past ten years,

All the works he produces belong to the company. The copyright belongs to the company. Even the signature belongs to the company. He does not even have the right to sign. It is not possible to break out because the liquidated damages are very high and his meager salary cannot pay it.

Incur high liquidated damages.

This is the reason why Wang Xuan was affiliated with Tianyu in the early stage. Later, when he became famous and had a net worth of hundreds of millions, Wang Xuan dared to jump out of Tianyu.

Because he is famous, and his fame has reached his level, it is no longer easy to suppress him. With a net worth of hundreds of millions, Wang Xuan does not need to attract investment. He can completely build a team by himself to produce the film and television works in his mind without having to

Act according to the face of capital.

Judging from Wang Xuan's many years of experience in the entertainment industry, the Huiju Animation team jumped out of Huaguo International Television Corporation to work alone. If there is no one to protect them, it will definitely suffer. It is abnormal if it succeeds.

Wang Xuan thought about "Quiba". His mind went back to the era when the "Quiba" trilogy failed.

In 2006, relevant departments formulated the "Several Opinions on the Development of my country's Film, Television and Animation Industry". For the first time, China clearly proposed preferential policies for the development of the animation industry at the national level. The central government provided financial support with special development funds. The domestic animation industry ushered in a great leap forward. step development.

"Quiba: The Great Urgency", released in 2011, came into being against the backdrop of this era.

Against the background of this era, the growth rate of animated films in domestic theaters is obvious. In 2008, there were only five domestic animations released in mainstream theaters, but in 2009, there were 29 films.

From 2009 to 2011, most types of domestic theatrical animations were based on all ages. In essence, children under the age of 14 were the main target. Series such as "Pleasant Goat and Big Big Wolf", "Purple", and "Moore Manor" dominated the screen.

Among them, the box office of domestic animation theaters in 2011 reached 310 million, an increase of 43.2% compared with 2010.

Among the 310 million box office, "Pleasant Goat and Big Big Wolf: The Year of the Rabbit" took 142 million at the box office, the Sino-German co-production "Panda Story" swept the box office with 44.6 million, and "Ser Hao" adapted from the domestic community game theme

"Looking for the Phoenix Beast" and "The Holy Dragon Knight of Rock Kingdom" received 43.82 million box office and 33.5 million box office respectively.

These four theatrical animations shared a total box office of 263 million. "Quiba 1: Ten Thousand Urgent", which had a promotion of 20 million, only received a pitiful 3.05 million in the end.

What's the reason?

Is it because "Kuiba 1: The Great Emergency" was not well-produced? No, if it was not well-produced, how could this animated movie explode in the future and be loved by countless people?

Or maybe the producer doesn't have enough capital? No, if you can spend 20 million on promotions, how can you be short of capital?

Or maybe there is no mature publicity and distribution team? This is not the case. Back then, the publicity and distribution team of "Quiba 1" and the publicity and distribution team of "Pleasant Goat and Big Big Wolf: Year of the Rabbit" were actually the same, and they were both responsible for Shanghai Xuandong Communication

It was announced that "Pleasant Goat and Big Big Wolf" had a box office of 142 million. What about "Quiba"? 3.05 million!

The production is no worse than "Pleasant Goat and Big Big Wolf", and there is no shortage of capital. It is willing to spend money on promotion and distribution, and the promotion and distribution team is also very mature. Compared with "Pleasant Goat and Big Big Wolf", the box office is one day at a time. What is the reason?

Wang Xuan summarized three reasons: the first is background, the second is fame, and the third is cultural inferiority.

Comparing the successful works at that time, "Pleasant Goat and Big Big Wolf" has long-term TV audience support. To put it bluntly, it is very well-known and has a broad audience base.

Similarly, "Moore Manor" and "Seer", as community games, also have a certain audience base. A mature company like Shanghai Xuan Dong Media has sufficient experience in publicizing and distributing such works, whether it is through local promotion or reckless promotion.

All media publicity in the period can achieve results based on experience.

What about "Kuiba"? Not only was it not well-known, there were no such successful theatrical animations in China at that time. Even if Shanghai Xuandong Media wanted to promote it, it didn't know how to promote it.

Moreover, the cultural inferiority complex of the audience and sales staff also gave "Quiba" a head-on blow. Wang Chuan, the director of "Quiba", once reviewed this inferiority complex. At that time, Qingqingshu's staff were working in theaters one by one, but many of them were

The theater experience told me face to face that their film was not advertised and had no publicity. Even if the film was scheduled, no one would buy a ticket to see it.

Lack of fame and cultural inferiority are the two main reasons for the failure of "Quiba". The other reason is the lack of background. If the production company of "Quiba" was a well-known company in the industry, the treatment it would receive would definitely be different.

This is essentially the same problem encountered by the Torch Animation team.

Wang Xuan believes that if the Torch Animation team still produces animations from the "Journey to the West" or "Romance of the Three Kingdoms" series, it will definitely be successful because of the inherent reputation of the IP. But if they jumped out of Huiju Animation Company, it would be impossible for them to do so.

Allow them to continue developing "Journey to the West".

Without the support of popular IP, the Torch Animation team can only create original animation content, or purchase the copyrights of some lesser-known content. The animation produced will inherently have no audience. Due to cultural inferiority, the audience will be even smaller.

At present, the domestic animation market is still monopolized by Dao Man and Mi Man.

Then, the Torch Animation team has no background behind them. Regardless of whether the animations they produce are good or not, there is a high chance that they will fail. If one of ten works is successful, it can be regarded as Amitabha.

The question is, for a team like the Torch Animation team that came out of a state-owned enterprise, if they can’t attract investment, can they afford ten animations with their own wealth? How is that possible? It would be good if they could afford three.

Wang Xuan plans to get involved in Chinese comics. Although the Chinese comics he plans to produce are not well-known in China, they are not popular IPs.

But Wang Xuan himself has a background and a reputation!

He is an "IP" in his own right. Is the more than 40 million Weibo followers a joke? The works he produces, benefiting from his fame, will have a large audience base. This is a popular fan. As long as the work passes the test,

Popular fans will slowly turn into fans of the work.

This is something that the Torch Animation team cannot compare with, nor can it be compared with other animation teams in the industry.

This is the reason why Wang Xuan dares to set foot in Chinese comics.

.......

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