From Composer to Entertainment Superstar

"Breaking news!! Produced by Tianhai Entertainment, written and directed by top director and top screenwriter Mr. Wang Xuan, the TV series of the same name is adapted from Luo Qiu's martial arts "The Legend of the Condor Heroes". It is scheduled to be broadcast on Yangcheng Satellite TV in the evening on June 5

Two prime-time episodes aired consecutively.

In addition, the second-round broadcast rights, third-round broadcast rights and online broadcast rights of "The Legend of the Condor Heroes" are all under hot bidding. The bidding hotline is 021-2223333. Interested TV stations and video broadcast platforms are welcome to consult and discuss cooperation. The quantity is limited.

First come first served." This is the official Weibo post of Tianhai Entertainment.

Yangcheng TV posted on Weibo: "At 8pm on June 5th, watch Yangcheng TV and watch "The Legend of the Condor Heroes". The excitement is waiting for you! Believe me, this "The Legend of the Condor Heroes" produced by Teacher Wang Xuan must be a masterpiece!

"The Condor Shooting" will be the best martial arts TV series in history. I would rather kill by mistake than miss it!!

PS: This time "The Condor" will be exclusively premiered by Yangcheng Satellite TV. Currently, the advertisements during the broadcast are still hot for investment. The investment hotline is: 020-666888. All major brands are welcome to consult and discuss cooperation. The quantity is limited, first come first served!"

The contents of both Weibo are almost the same.

The official Weibo of Yangcheng Satellite TV does not receive much attention, and the Weibo posts it posts are not popular. However, since Wang Xuan is the boss of Tianhai, the official Weibo of Tianhai Entertainment has received a lot of attention. As soon as the official Weibo of Tianhai was posted, it was retweeted several times and directly became popular online.

boiling.

"6666!"

"I'll go! Won't it be completed in March? Is it already set?"

"What about the people who said before that "Legend of the Condor Heroes" may not be released by the end of the year? Your face must be swollen."

"I don't blame them. After a normal film and television drama is completed, it will take at least half a year to be broadcast. I can only say that Wang Xuan's speed is too fast, beyond everyone's imagination."

"Why is it premiering on Yangcheng Satellite TV? Yangcheng Satellite TV is not as good as the five major satellite TVs, and the ratings are far behind."

"The filming of "The Condor" is really not very good, right? So no one except Yangcheng Satellite TV is interested, so the premiere rights can only be sold to Yangcheng Satellite TV?"

"Probably!"

"There's a chance! You first read the official Weibo content of Yangcheng Satellite TV. They say that Wang Xuan's production must be a high-quality product. "The Legend of the Condor Heroes" will be the best martial arts TV series in history. If

Wang Xuan's filming was not good, do you think Yangcheng TV dares to promote it like this?" someone said.

"Tch! A gimmick, do you understand the gimmick!"

"If you don't blow louder, where will the heat and attention come from?"

"Whether "The Condor" is good or not depends on the shooting cost and the price of the first broadcast rights. Does anyone know the shooting cost and the price of the first broadcast rights of "The Condor"?"

"I don't know how much the premiere rights to "The Condor" were sold for, but I do know something about the filming costs. As far as I know, the cost of filming "The Condor" was as high as 160 million."

"160 million? How is that possible! Are you kidding?"

"Although there are many veteran actors in the cast of "The Condor", their salaries are not very high. The highest paid actor should be Zeng Wei, a first-line actor, but his salary is estimated to be only four to five million, and the other veteran actors are similar.

, it would be nice to have a total salary of 30 million. The young leading actors are all newcomers, not to mention the salary. The total salary is definitely less than 8 million, plus some extras, that is, the entire The Condor crew, the actors' salary

It is estimated to be less than 40 million, but you actually said that the filming cost of "The Condor Shooting" was 160 million? Is it possible!!!"

"That's right, I guess he doesn't even know what 160 million is!"

"Come on, those two people upstairs should shut up! He doesn't know what 160 million is, do you? You should first find out who the person who broke the news is talking about!" someone said.

"Hey! Didn't you mention it upstairs? I haven't noticed yet. The person who just broke the news was actually the person who broke the news on Weibo!" Someone was surprised.

"Holy shit! As we all know, all the revelations made by Weibo whistleblowers are the result of in-depth front-line investigations. They rarely make mistakes. So, the cost of filming "The Condor" is really as high as 160 million?" Some people were shocked.

call.

"But how is it possible? The actors' salary is less than 40 million, and the shooting cost is 160 million. Doesn't it mean that just shooting

Just spent 120 million? Isn’t this incredible?” someone said.

"So do you have any misunderstandings about the cost of filming? Do you know where the majority of the filming cost of a film is spent? Actors' remuneration? Wrong! It's the costume, the way, the costumes, and the scenery!

Costumes, costumes, costumes, and scenery are the most expensive aspects of a film, especially for large-scale costume TV series such as "Legend of the Condor Heroes". The requirements for costumes, costumes, costumes, and scenery are even more prominent and expensive.

money.

If the actor's remuneration exceeds the cost of filming the costumes, costumes, costumes, and scenery, such a film will definitely be abnormal. The costumes, costumes, costumes, and scenery will be a mess. Unless the management also invests in costumes, costumes, costumes, and scenery at no expense.

, but this possibility is very slim, because no employer will be taken advantage of." The Weibo whistleblower spoke again.

"But the filming cost of 160 million yuan, excluding the actors' remuneration, the average shooting cost per episode is nearly 2.4 million yuan. Isn't this too high? Even if it costs a lot to persuade, does it cost that much?" someone said.

"It's not much at all. Let me tell you something specific. The early scenes of "The Condor" were filmed in the Mongolian grasslands. I followed up on the whole process. There are two scenes that cost a lot of money. One scene has Guo Jing standing in the grassland.

On the cliff, people looked up to the sky and howled. Another scene was the scene where Guo Jing, Temujin, Torre and others were galloping across the grassland and shooting vultures.

In order to film these two scenes, Wang Xuan rented an unmanned helicopter, a traditional helicopter. The cost is very expensive, close to one million a day. And in order to use the kind of bow that can teach thousands of troops to overcome difficulties, it can be seen that the horse is back.

The scenes of Wanli Grassland were shot. The two scenes were filmed for 5 days. The rental cost of the two helicopters alone cost about 5 million. Including the costumes, soundtracks, and transformations, it cost at least 8 million. You still have to spend 8 million.

Do you think the shooting cost can’t be more than 120 million?” said the tipster on Weibo.

"Damn it! Two plays cost 8 million? Are you so willing to give up?"

"You are really rich!"

"I've learned a lot. If it weren't for the Weibo whistleblower who broke the news, I really don't know how expensive it is to dress, do, transform, and decorate."

"Does the 160 million filming cost include Wang Xuan's appearance fee?" someone asked.

"Definitely not!" Jun Dao broke the news on Weibo.

"So, if Wang Xuan's appearance fees are included, how much did the filming of "The Legend of the Condor Heroes" cost?"

"At least 200 million."

"200 million? The situation is too small. 240 million is about the same! "The Condor" was filmed for seven or eight months. Wang Xuan is the chief director and has been on set for seven or eight months. The appearance fee of 80 million is definitely not excessive.

.”

"Since the filming of "The Condor" is so expensive, why can the premiere rights be sold only to Yangcheng Satellite TV?"

"Brother, I feel like you look down on Yangcheng TV a little bit."

"One thing to say is that Yangcheng Satellite TV has changed a lot in the past year or two. Last year alone, Yangcheng Satellite TV launched two foreign variety shows. Although the ratings were average, if you put it in the past, would you believe it?"

"The problem is that no matter how Yangcheng Satellite TV changes, the ratings cannot be compared with those of the Five Satellite TVs. And in terms of price, it is impossible for Yangcheng Satellite TV to charge a higher price than the Five Satellite TVs, right?" someone said.

"You're wrong. It's really hard to say about the ratings. Last year, "I Am a Special Forces Soldier" premiered on Yangcheng Satellite TV. In the same time period, Yangcheng Satellite TV was able to beat the ratings of Yangcheng Satellite TV by five. I can only say that "The Condor Heroes"

If "The Legend" is premiered on the five major satellite TVs, the ratings may be higher than if it is premiered on Yangcheng Satellite TV. After all, the original audience base is there.

Moreover, who told you that the price offered by Yangcheng TV will definitely be lower than the price offered by the five major TV stations? I have just received the exact news that the price of the first broadcast rights of "The Legend of the Condor Heroes" was sold for 3 million per episode!

” Weibo whistleblower broke the news again.

"Three million? Damn it!"

"Crazy! Yangcheng TV is absolutely crazy!"

"3 million per episode, the first broadcast rights of the entire "The Condor" is nearly 160 million, isn't Yangcheng TV afraid of losing money?"

"What the hell, my generation is uneducated, so we can go around the world with just one word of f*ck!"

"I thought Tianhai spent 160 million to film "The Condor" already.

It’s crazy enough. I didn’t expect Yangcheng TV to be even crazier. It actually dared to spend 160 million to buy the first broadcast rights of “The Condor”. This is equivalent to fully sponsoring Tianhai’s filming of “The Condor”.”

"Is the news reliable?" someone asked.

"My cousin's cousin's cousin's cousin works at Tianhai, and she is still a middle-level manager. I just asked her, what do you think?" Jun Dao broke the news on Weibo.

At this moment, Lin Jun came out to speak: "The revelations made by Weibo leaker Jun are true, and I testify. Because at that time, our Ludong Satellite TV was bidding with Yangcheng Satellite TV for the right to premiere, and Ludong Satellite TV offered 2.8 million per episode.

, and ended up losing.”

Lin Jun's Weibo is officially certified, and it shows the manager of the TV management department of Ludong Satellite TV, so her words are very credible, and the Internet is abuzz.

"Awesome!"

"If you spend 160 million to purchase the first broadcast rights of a TV series, is this still the Yangcheng TV I know?"

"I thought that Yangcheng TV spent 30 to 40 million yuan to purchase the premiere rights of "I Am a Special Forces Soldier" last year, which was an exaggeration. Unexpectedly, this time it directly overturned my perception, 160 million yuan!"

"Ye Qingjie, this is not the Yangcheng TV I know."

"As a Yangcheng native, I love hearing about it!"

"The ancestors of my ancestors, our Yangcheng TV has finally made its mark, and your souls in heaven can rest in peace."

"I was a little worried before, but now I'm full of expectations for "The Legend of the Condor Heroes" filmed by Wang Xuan. It's a TV series that can cost Yangcheng Satellite TV 160 million. I think it's not much different."

"Wait a minute, "The Prodigy" will be broadcast on the prime time slot on the evening of June 4th, while "Legend of the Condor Heroes" will be broadcast on the prime time slot on the evening of June 5th. Isn't this a schedule collision?"

"So "The Legend of the Condor Heroes" won't be based on "Tianjiao Wushuang", right? I heard that Tian Qiong, the author of "Tianjiao Wushuang", and Luo Qiu, the author of "The Legend of the Condor Heroes" have a feud."

"Don't think too much. During the prime time slot in the evening, most TV stations broadcast TV dramas. It's normal to have schedule collisions."

"Yes. I checked and found that the TV series currently being broadcast on prime time in the evening by Yangcheng Satellite TV will have its finale on June 4th. It is normal to arrange for "Legend of the Condor Heroes" to take over."

"Well, I thought it was fun to watch!"

...

Seeing that the premiere of "The Legend of the Condor Heroes" has caused such a big discussion on the Internet, the media naturally will not let go of this wave of enthusiasm. Each one of them spontaneously used a large space to report, focusing on the cost of filming "The Condor Heroes"

and the price of first broadcast rights.

However, the premiere of "Tianjiao Wushuang", which had been hotly discussed before, suddenly fell into the cold and no one cared about it.

This scene made Tianqiong's face look very ugly, and he wanted to scold her.

No wonder.

Speaking of which, "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes" were actually serialized at the same time. When they were serialized, "The Legend of the Condor Heroes" was always being overshadowed by "The Legend of the Condor Heroes", both in terms of popularity and performance.

"Legend of the Condor Heroes" is overwhelming.

Without "Legend of the Condor Heroes", "Tianjiao Wushuang" would have ranked first on the Internet that year. After all, "Tianjiao Wushuang" had an average subscription of 80,000, which was Tianqiong's best performance.

But just because of "The Condor", "The Prodigy" became second. The difference between first and second seems to be only one person, but in fact it is a world of difference. If it were not for "The Condor", the film and television of "The Prodigy" would not be the same.

The copyright could be sold for at least 12 million, but now, only 6 million has been sold.

Forget it, now "The Prodigy" has been made into a TV series. As soon as it was officially announced to premiere, it encountered "The Legend of the Condor Heroes". The popularity was once again suppressed by "The Legend of the Condor Heroes", and it failed to succeed...

How can Tianqiong not look ugly? How can he not want to scold his mother?

"That's fine! Let's see who among us can laugh the best." Tianqiong snorted coldly. He still has confidence in "The Prodigy". After all, this TV series was written by him and the plot is highly restored to the original work.

Another thing is that the cost of filming "The Legend of the Condor Heroes" is very high, and the cost of filming "The Legend of the Condor Heroes" is also not low. Including the actors' remuneration, it also cost 100 million. Moreover, "The Legend of the Condor Heroes" also cost a lot

It premiered on Zhejiang TV. As an upper-middle-class TV station among the five major TV stations, Zhejiang TV’s ratings are much better than those of Yangcheng TV. I don’t believe that “The Prodigy” can’t make a comeback.

As long as the TV series "The Prodigy" becomes popular and surpasses "The Legend of the Condor Heroes", he will definitely become famous, surpassing Luo Qiu, and becoming the number one person in the online literary world is not impossible.

Let’s wait and see!

...

On the other hand, Tianhai deliberately told the Weibo leaker about the filming cost and the price of the first broadcast rights of "The Legend of the Condor Heroes". Otherwise, how could the Weibo leaker get such accurate information?

The person who broke the news on Weibo also knew Tianhai’s intentions, so he took the initiative to break the news online.

The goals of both sides are similar.

The purpose of breaking the news on Weibo is to confirm your position as a whistleblower. The more accurate the news he makes, the more fans will pay attention to it, and there are many benefits for him. For example, he can receive advertisements and live broadcast to sell goods.

Tianhai is doing it for hype and to save publicity costs.

Revealing the production cost and the price of the first broadcast rights are the main hype gimmicks of film and television dramas, especially those of large productions. The higher the production cost, the higher the price of the broadcast rights, and the more likely it is to arouse widespread discussion.

After all, in the subconscious mind of the audience, film and television dramas with high production costs and high prices are not much different.

Sure enough, after the Weibo reporter broke the news, the TV series "The Condor" caused a lot of discussion on the Internet and even became a hot search. This wave can at least save Tianhai tens of millions in publicity expenses.

In addition, Tianhai released these for fishing.

The second-round broadcast rights of "Legend of the Condor Heroes" have not been sold yet. How can we attract fish to take the bait if we don't put some information out there?

After the finished product of "Legend of the Condor Heroes" came out, Li Tao thought about taking the finished product to major TV stations to promote it, but Wang Xuan felt that this was too passive. It was better to turn passive into active and let Yu'er take the initiative.

It is not a good idea to have to go door-to-door to promote a film and television drama every time it is filmed. It is best to let the industry form a subjective consensus: Tianhai's products must be high-quality products. Film and television dramas produced by Tianhai must be grabbed.

To put it bluntly, it is hunger marketing.

Sure enough, the fish took the bait.

The quickest to take the bait was Ludong Satellite TV.

...