From Composer to Entertainment Superstar

When they heard that Wang Xuan actually wanted to use a commercial song to compete for endorsements, the managers of international celebrities were disapproving and thought Wang Xuan was too naive.

But it's normal. After all, even Liu Jiang thinks Wang Xuan is a little whimsical, doesn't he?

But after learning that Wang Xuan had composed a commercial song, Yu Chenghai took it very seriously.

He studied Wang Xuan.

As long as the theme songs are composed by Wang Xuan, they have all received very good results. The song "The World" made the already declining movie "Half a City of Smoke and Sand" become a box office hit again.

The song "corssfire" made the game "corssfire" popular again.

The song "Overture of the Undead" caused the number of players of "Warcraft" to increase by almost 40%. The song "I Got a Cold in That Corner" caused the sales of Chaofan Music mobile phones to skyrocket.

The most terrifying thing is that the theme song "My Land" composed for China Unicom's new card not long ago actually made China Unicom surpass China Mobile and become a communications oligarch.

In the face of such outstanding achievements, how could Yu Chenghai dare to underestimate Wang Xuan's theme song? Doesn't Wang Xuan know what kind of competitor Chen Xueqi is facing?

How can it be?

Wang Xuan is not a fool, how could he not know what kind of competitors Chen Xueqi faces?

Now that we know that Wang Xuan dares to come up with a theme song to compete for this endorsement, then I think this theme song must be extraordinary.

So Yu Chenghai immediately asked Liu Jiang to suspend the meeting.

Of course, the meeting was not suspended, but all parties were asked to wait in the conference room for a while while Liu Jiang took the theme song provided by Wang Xuan to Yu Chenghai's office.

In addition, Yu Chenghai also notified the person in charge of various types of music within Huayao Mobile to come to his office to listen to the theme song provided by Wang Xuan.

In the conference room, everyone from all sides looked at each other.

Isn't it necessary?

In their opinion, there is no need to listen to Wang Xuan's theme song on Huayao Mobile, it is simply a waste of time.

Guo Hong and Chen Xueqi were both a little nervous.

Wang Xuan was at ease, holding Chen Xueqi's hand with one hand, and drawing Yaya on Chen Xueqi's leg with the other hand. This made Chen Xueqi's pretty face turn red, and she quickly grabbed Wang Xuan's hand to prevent him from causing trouble.

However, after Wang Xuan's mischief, Chen Xueqi's nervousness disappeared.

On the other side, Yu Chenghai's office was packed with people at the moment. Except for Yu Chenghai and Liu Jiang, almost everyone in Huayao Mobile who had made some achievements in music came over.

"Teacher Wang Xuan composed a theme song for our overseas version of the mobile phone. It is of great importance. Let's listen to this theme song together." Yu Chenghai said, and opened the USB flash drive provided by Wang Xuan.

There was only one song that caught my eye, but the name surprised Yu Chenghai.

"'Dreamit Possible', could it be that the theme song composed by Wang Xuan is actually an English song?" Yu Chenghai's eyes lit up, and the more he thought about it, the more likely it was.

After all, Huayao Mobile needs overseas spokespersons this time, and Wang Xuan must consider this factor. If the theme song provided is a Chinese song, it will definitely have no effect on foreign audiences. English songs are different. This is called

When in town, do as the Romans do.

Of course, the name looks like an English song, but you have to listen to it to know that it is not an English song. In the past, there were people in the Chinese music scene who chose English names for the sake of being new and different, but the songs were purely Chinese songs.

Thinking of this, Yu Chenghai clicked on the song and turned on the playback. Soon, the faint sound of piano sounded, and the soothing and gentle melody made everyone in the scene close their eyes.

After the prelude, Chen Xueqi’s equally soothing singing voice sounded:

"i " will " run,i " will " climb,i " will " soar

I run, I climb, I want to spread my wings and fly

i'mued

never give up

jumping out of my skin, pull the chord

Get rid of the shackles of yourself and play the strings

yeah i believe it

Yes, I believe it”

In order to allow Yu Chenghai and others to better understand the meaning of this song, the song recorded by Wang Xuan was also specially accompanied by a Chinese translation.

For a moment, everyone at the scene widened their eyes.

Chen Xueqi's singing voice is so beautiful. Her somewhat hoarse yet ethereal singing voice seems to be able to penetrate people's souls and sing directly into their hearts. But it wasn't this that made everyone's eyes widen. It was the impressive words sung from Chen Xueqi's mouth.

..English song.

"I'll go! English song?"

"Wang Xuan can actually compose English songs? This is so awesome!"

"Wang Xuan has never released an English song before. Unexpectedly, he gave us a big surprise when he released an English song."

"One more thing, I didn't expect Chen Xueqi to sing English songs so beautifully, with a relaxed, slightly magnetic, ethereal and distant voice. Oh my god, listening to it makes me pregnant."

After just listening to it for a while, the place was in an uproar.

Yu Chenghai frowned slightly, clicked Pause, and said: "Quiet, listen to the song first before expressing your opinion."

As soon as these words came out, everyone at the scene immediately fell into silence.

Yu Chenghai clicked to continue playing, and Chen Xueqi's singing echoed again.

"the past, is everything we were don't make us who we are

History determines the past, but it cannot determine our present.

so i'll dream, i until make it real,and all i see is stars

So I will keep dreaming until my dreams come true and I see the sky full of stars

its not until you fall that you fly

Don’t be afraid of falling, until you spread your wings and fly high.”

As soon as this part came out, everyone at the scene couldn't help but marvel again. But this time Yu Chenghai didn't say anything because he couldn't help but want to marvel.

It sounds really good!

"when your dreams are alive" you're unstoppable

When your dreams come true, you are unstoppable

take a shot, chase the sun, find the beautiful

Wave your wings, chase the sun, and look for beauty

we will glow in the dark turning dust to gold

We will shine brightly in the darkness, turning stones into gold

and we'll dream it possible

We want our dreams to come true

possible

A dream come true

and we'll dream it possible

We will make our dreams come true”

The climax came, and this climax was simply explosive. It was so explosive that everyone had forgotten Yu Chenghai’s words and screamed involuntarily.

"Wow wow wow, this sounds so good."

"I swear, this is definitely the best English song I've ever heard. If not, it's at least in the top five."

"Awesome! I didn't expect Wang Xuan to be able to compose English songs of this level."

This time, Yu Chenghai also did not stop the crowd's noise, because at this moment, he was also feeling a little excited inside.

Seeing the lyrics of this song, Yu Chenghai seemed to have seen Huayao's past. The connotation of this song is simply the development history of Huayao.

The world's top communications giant and the world's top 500 companies, Huayao is undoubtedly prosperous now, but how many people know that Huayao was just a little-known small company in the beginning?

From a little-known small company to becoming the world's top communications giant and a top Fortune 500 company, who knows what Huayao has gone through? How many setbacks and cold looks has it endured?

How many crises has Huayao experienced? How many people are not optimistic about Huayao? But Huayao has relied on tenacity and perseverance to get to where it is today amidst cold looks and ridicule.

This song fits Hua Yao to the extreme. Yu Chenghai is now very lucky that he did not reject Wang Xuan flatly before, but gave Wang Xuan a chance.

Just think of what Wang Xuan said, giving Chen Xueqi a chance is actually giving Hua Yao a chance.

By the time the song was played, Yu Chenghai had already made a decision in his mind. However, he still asked for other people's opinions: "After listening to the song, what do you think?"

"Perfect, this song is so perfect. Mr. Yu, you must buy this song."

"I also think we should buy this song at all costs. With the help of this song, our Huayao Mobile phone will definitely be able to open up overseas markets in one fell swoop."

"I just recalled it again, and I am absolutely sure, this song is definitely in the top ten of all the English songs I have ever heard, and it is definitely a hit."

"Another and most critical point is that this song is an inspirational song with an inspiring force. It is very consistent with our Huayao and is very suitable to carry our Huayao's brand spirit: believe in yourself, dare

Challenge and chase your dreams.”

"Wang Xuan is so awesome, and he truly deserves his reputation as a theme song professional."

...

After hearing this, Yu Chenghai nodded secretly and said to Liu Jiang: "Everyone else has dispersed. Mr. Liu, go over and bring Teacher Wang Xuan and the other three over. By the way, tell the others that they should go back and wait for the news. Hua Yao will wait for the news."

We will reply to them via text message later.”

Liu Jiang was shocked when he heard this. He knew that Yu Chenghai had already made a decision and chose Chen Xueqi as the spokesperson. As for asking others to go back and wait for news, it actually meant rejection. But they were all respectable people, even if Huayao Group was not afraid of these international big names.

It's not good to refuse in person, just to make others uncomfortable.

I didn’t expect that!

Before that, Liu Jiang really didn't expect that the winner would be Chen Xueqi. Wang Xuan undoubtedly created another miracle.

After understanding what Yu Chenghai meant, Liu Jiang naturally knew what to do. After entering the conference room, he said: "Okay, we have read all your plans. Sorry, the matter is so important that we cannot reply to you immediately.

, it needs to be considered comprehensively. Please go back and wait for the news, there will probably be results in the evening."

After saying that, he motioned with his eyes to Wang Xuan and the others to stay.

After seeing Wang Xuan's understanding, Liu Jiang breathed a sigh of relief.

Others had no objections and thought that Hua Yao really had to consider it before giving a result. After all, the plans just provided by everyone had their own advantages and disadvantages, so it was really difficult to make a decision at the first time.

As for Wang Xuan and Chen Xueqi, everyone looked down upon them from the beginning to the end and did not believe that they could win the overseas endorsement of Huayao mobile phones among a group of international celebrities.

Everyone on the scene left one by one. Wang Xuan deliberately slowed down his pace and turned back after seeing the others leaving. Sure enough, he soon saw Liu Jiang.

"Mr. Liu, I should understand you correctly, right?" Wang Xuan said with a smile.

"I understand that right, come with me, Mr. Yu is waiting for you in his office." Liu Jiang said with a smile.

Guo Hong and Chen Xueqi were surprised when they heard this.

When Wang Xuan was about to return to Huayao Mobile Headquarters, Guo Hong and Chen Xueqi were still a little surprised. Only now did they realize that they had won.

Soon, Wang Xuan and others met Yu Chenghai in Yu Chenghai's office.

"Teacher Wang Xuan, nice to meet you." Yu Chenghai took the initiative to say hello and extended his right hand to Wang Xuan.

"Nice to meet you, Mr. Yu!" Wang Xuan shook hands with Yu Chenghai.

"Miss Chen Xueqi, you are much more beautiful in real life than in the camera. Standing next to Teacher Wang Xuan, you are really talented and beautiful. No wonder people like Teacher Wang Xuan are so eaten up by you." Yu Chenghai said hello to Chen Xueqi again.

"Mr. Yu praised me highly." Chen Xueqi responded generously.

"This should be Sister Hong, right?" Mr. Yu looked at Guo Hong again.

"Wow? Mr. Yu actually knows me."

"That's for sure. Although we have never met, I have admired your name for a long time. Sister Hong's ability is so outstanding. I don't know how many big-name stars she has brought out, and many of them have business dealings with our Huayao. I

Can you not know? I haven’t said anything, Sister Hong, just tell me what kind of treatment you need before you are willing to join our Huayao Mobile." Yu Chenghai said with a smile.

"Hey, hey, Mr. Yu, is it really okay to poach my people in front of me like this?" Wang Xuan naturally could tell that Yu Chenghai was joking, so he also made a joke.

"See how anxious Teacher Wang Xuan is." Yu Chenghai smiled and led a few people to sit down, "Let's get back to the topic, Teacher Wang Xuan, I'm calling you to stay. The song "Dream It Possible" you just provided is very amazing. We just passed by

After discussion, we unanimously decided to buy this song, how about you make an offer?"

"Just buy it?" Wang Xuan asked.

Yu Chenghai also understood what Wang Xuan meant.

In fact, if possible, he would naturally hope to buy the song and then endorse it overseas to the few international celebrities just now. This would help Huayao Mobile to open up overseas markets.

But I also know it’s unrealistic.

The person sitting opposite is Wang Xuan. He has made it clear that he wrote the song "Dream It Possible" to help his girlfriend get an overseas endorsement for Huayao Mobile Phone. How could he agree to only sell the song?

Mainly, they don’t lack the money for one of your songs.

Don't think too beautifully. So Yu Chenghai said: "Of course not. It's just that this song is very suitable for our Huayao, and I want to buy it. Forget it, let's talk about the song now, let's talk about the endorsement. Before you

Say, "dream it is possible" is just one of the solutions you provided, and I want to hear your other solutions."

"The other plan is actually very simple. If you choose my Qiqi to be the overseas spokesperson of your Huayao mobile phone, the song "dream it possible" can be sold to you, and I will also shoot an advertising MV based on "dream it possible".

Help Huayao mobile phone penetrate into the hearts of overseas people." Wang Xuan said.

"Is there anything specific?"

"To be more specific, Mr. Yu may have to make a decision. However, isn't this song "dream it possible" not enough?

Mr. Yu, have you ever experienced: when you accidentally hear a certain melody, you will be reminded of a certain scene? Listening to the background music of a battle in a movie, you feel like you are possessed by the protagonist? Put on a certain piece of clothing and feel like you are walking.

More confident?…

I think Mr. Yu should understand that these are actually psychological effects, which are similar to the emotionalization of the brand: a brand that builds excellent emotionalization can make consumers think that as long as they own the brand's products, they will get the brand's publicity.

Value propositions that consumers desire or resonate with. For example:

just do it-nike.

think                     different-apple.

welehome－airbnb.…

The highest pursuit of every mass consumer goods brand is to find the emotional positioning of the brand itself. In addition to the "functional value" given to consumers by physical products, it also uses a specific value proposition to give consumers "emotional value". An industry with a relatively mature life cycle

, differentiation in product functional value no longer has much advantage, and brands need emotional value to maintain or achieve differentiation.

"Dream It Possible" can provide Huayao with emotional value and achieve differentiation from other products.

dream it possible-Huayao.

As the only unlisted company in the Fortune 500, Huayao has told the world that nothing is impossible. Just the name of this song is a very good advertising plan, isn't it?"