From collapsed house idol to entertainment superstar

In fact, the drama "The Beginning" is definitely not high-cost from an investment perspective. Even if it is a drama labeled as "science fiction", this level of soft science fiction is far less expensive than those dramas.

What kind of top-notch fairy tale dramas with male and female protagonists, costume dramas, etc. are really not enough to watch.

What's more, with the existence of this "shooting and broadcasting" model, the cost pressure has definitely been greatly reduced.

But on the other hand, the popularity of this drama from the promotion period to the launch is beyond imagination.

In addition to the popularity brought by the gimmick of Ding Zhi's new drama, in fact, the Madou platform must have contributed a lot to the fact that "The Beginning" has such attention.

According to some rumors, true or false, on a certain page, it was claimed that the showrunners spent nearly 30 million in publicity expenses to promote the show.

So even Ding Zhi was amazed that the top management of Madou headed by Wu Mengxia actually made such a big bet.

You know, excluding Ding Zhina's salary on the books, the total production cost of "The Beginning" including the actors' salary may not even be 30 million.

But this amazing behavior of throwing money has brought unprecedented popularity.

The reason why marketing is so enduring is that it is so effective.

On the night of the broadcast on July 26, one hour after the official broadcast, except for the keyword entry with "Ding Zhi Beginning" and other topics reaching the top, most of the discussions were still related to Ding Zhi.

——"Didn't you say that Ding Zhi is the leading actor? Why does he have so few roles?"

——"Yes, yes, I feel like there are so few scenes, but it's great to be able to see his new work in front of the screen!"

——"Don't you understand? Ding Zhi's line says co-starring, but it actually means supporting role!"

Of course, since Ding Zhi was awarded the title of "Best Fantasy Sexual Partner", he has always exuded damn charm and naturally has no shortage of some sexy comments.

——"In ancient times, there was a way to make desserts. Take more than ten persimmons after frost, peel them, and stir-fry them in a pot over high heat until thick and sweet. I couldn't remember what this dessert was called until I saw Ding.

Zhi,? I suddenly remembered and shouted to Ding Zhi: Fry the persimmon nest! Fry the persimmon nest!"

——"Hey, I fainted just now, everyone has been talking so much, right?"

——"It seems that there are no carbon-based organisms on the Internet that you care about, right?"

——"Sisters, let's just say, please put your pants back, it's going to hit me in the face."

——"I was knocked unconscious by a pile of underpants just now. It turns out that everyone has been talking so much!"

This wave still belongs to the fact that this drama is still reaping the traffic bonus of Ding Zhi.

This is actually the tacit approval of Jiuyao, including Ding Zhi himself. After all, the original intention of Ding Zhi himself to participate in this drama is to protect this three-no web drama with no traffic, no big production, and no capital.

And after the episode aired the next day, there were many passers-by who were really attracted by the episode.

At the beginning of the second episode, it is linked to the hook given at the end of the first episode, telling the story from the perspective of Xiao Heyun, a guy with glasses.

In line with the guesses of many viewers yesterday, Xiao Heyun also entered the cycle.

Judging from the tense pace and tragic atmosphere of the first episode, the overall atmosphere of the second episode became slightly more relaxed.

The drama intentionally reduced the emphasis on the damage caused by the explosion, but gave more scenes of the interaction between "Xiao Heyun" and "Li Shiqing".

Xiao Heyun went from disbelief, to doubt, to wavering, and finally frantically tried to use a life-saving hammer to escape but was stopped. He tried to jump out of the window but was blocked again.

Along with the brisk background music, there is also a bit of humor and amusement.

The passengers in the car also had more interactions.

In the end, the two people who calmed down after being bombed countless times finally came up with a seemingly reliable method, that is, they tried to prevent the tragedy by reminding the driver.

But this time, with the reminders of Xiao Heyun and Li Shiqing, the bus did avoid a collision with the oil tanker.

But just when the two of them started to feel relieved, as the bus was driving towards the cross-river bridge, a "Canon" ringtone that Li Shiqing was very familiar with suddenly rang, and then the bus exploded again!

Xiao Heyun and Li Shiqing were confused when they returned to the birth point of their "first acquaintance". There was no collision, but there was an explosion, combined with the strange ringing sound.

The two finally sorted everything out and came to the conclusion that the main cause of the bus explosion was not the explosion of the oil tanker, but because there was a bomb hidden in the bus!

Then, the hero and heroine discussed it and continued to use the old method of "catching perverts" to get off successfully.

As if arranged by fate, the bus exploded again at the traffic light at the intersection.

...

...

——"It is indeed a suspense drama produced by Ding Zhi. It is so good. The only drawback is that you still have to wait for a week!"

——"For one thing, Ding Zhi is actually a supporting character! After two episodes, his role is probably less than ten minutes! It's so disappointing."

——"Actually, there is no need to guess. According to the current qualified plot, even if Ding Zhi is not a supporting role, he will not be the first lead actor. In fact, he was recruited to praise the two newcomers!"

Unlike most other top celebrities whose fans are all getting younger, Ding Zhi’s group includes mostly “elderly” people aged 10-50, or even 2-30 years old.

What about brushing up data, voting for rankings, and empty bottles? Ding Zhi's fan base really doesn't have much fighting power, but when it comes to talking nonsense, Ding Zhi doesn't have too many yin and yang fans.

A few days after its premiere, "The Beginning" performed very gratifyingly.

The first episode's single-day views reached 30 million+.

On the second day, it continued to rise, reaching around 50 million.

In the following days, it remained around 60-80 million.

By the second week, the total number of views had exceeded 300 million!

This may not seem to be as good as some online dramas on other platforms that were launched at the same time, but you must know that these broadcasts are only for two episodes.

Others that seem to have higher statistics than "The Beginning" basically release several episodes at once and win by quantity.

Comparatively speaking, this kind of data is many times better than the early data of "Peeping", and "The Hidden Corner" is also slightly inferior.

With the blessing of such good results, Madou TV has made even greater efforts to continue marketing on major platforms.

For example, on Weibo, in just one week, nearly 30 hot searches about "The Beginning" were on the hot search list.

What #丁之杀我#,

#赵小锔小Rabbit#

#timeloop# and other related terms are frequently on the hot searches.

This is equivalent to a viral marketing technique, very low, but equally effective. In a short period of time, the playback volume of "The Beginning", which has only two episodes, once again exploded.

But at the same time, side effects also occurred.

The sand sculpture netizens who are now surfing the Internet are no longer the ignorant newbies who knew nothing more than ten years ago. Their immunity to marketing has been greatly improved. For anything online, they have learned to be like Lu Datou.

I don’t believe it” and “What next?” way of thinking.

Excessive marketing will also attract many people's comments.

——"Ding Zhi really disappoints me. I didn't expect that he would also engage in marketing."

——“I originally wanted to go see it, but this kind of marketing method is so off-putting that I’d rather not go see it.”

——"Ah, yes, yes, your new drama can be promoted by cutting it off. Ding Zhi's new drama is just for marketing. You have to do it all by yourself? First change your Wang Yizhan's avatar and then "disappoint" Ding Zhi

"Bar!"

——"Why can't good dramas be promoted? Is it normal for bad dramas to be widely publicized, while good dramas deserve to be hidden in obscurity and wait for others to find out? What kind of thinking is this!"

——"But I have to say that even though I like Ding Zhi, I am actually a little annoyed by the hot searches for this drama."

Here, there are those who are fishing in troubled waters, and there are also those who are really annoyed by Madou TV’s money-spending marketing tactics.

Some people even claimed that the marketing cost of "The Beginning" was as high as "50 million yuan," which was only a few million yuan compared to the production cost.

It caused a lot of heated discussion again.

Some people even took advantage of the popularity of "The Beginning" and frequently posted things like "On the ecological environment of domestic entertainment TV series", "Why the promotion fee is higher than the production fee - On the current situation of "low-cost" drama series" and so on.

"Shocking Body" title.

There is no doubt that this drama was caused by the popularity of "The Beginning".

Some are really analyzing the impact of publicity on film and television dramas, and some are just to gain popularity, like those seven aunts and eight aunts who forwarded "Shock!" People who ingest this substance generally have symptoms.

Life is in danger!》.

When I clicked on it, I found that the substance was H2O.

In this internet environment of turmoil and mixed reviews, it’s finally the second week and the broadcast of the third and fourth episodes of “The Beginning”.

Single-day views: 150 million times!

This is not a doubling, this is simply a super doubling!

Not to mention those colleagues who are paying attention to this number, even the person in charge of Madou TV was shocked.

You know, this is only four episodes!

Generally speaking, most video platforms currently broadcast dramas in a model of first broadcasting 6 episodes, and then the remaining episodes are slowly broadcast.

As for "The Beginning"'s filming-and-broadcasting model, it is doomed that it cannot compete with other crews for the total number of views in the early stages.

But the third episode exceeded 100 million in a single day, which is comparable to those high-profile major productions!

This wave directly silenced some "badmouthing the party" who had ulterior motives or different views!

As someone said online, what most viewers really hate are bad dramas with too much marketing!

It's like trying desperately to promote some "peerless sweet drama" or "beautiful love" or other dramas. The crappy plot and equally crappy performances can only make the audience vote with their feet.

As for a truly good drama, it will not arouse the disgust of most people!

On the contrary, most people will shout "increase efforts"!

What surprises Madou TV even more is that after the first wave of marketing, the popularity of "The Beginning" did not diminish because there was no "renewal" later.

On the day of broadcast, the facilitators of "The Beginning" directly relied on the real popularity to send the terms related to the series to the hot search!

The concept that Ding Zhi’s films must be high-quality films has once again been confirmed in the hearts of most people!

...

...

After the episode of "The Beginning" was aired, Madou TV was not the only one who was hit by pie in the sky.

In other words, Wu Mengxia of Madou TV originally had strong confidence in Ding Zhi and "The Beginning".

The ones who really felt like they were dreaming were Zhao Xiaodian and Tan Zichen.

In just a few days on the set, the number of fans on their social platforms soared like an exponential increase.

This made them laugh out loud from time to time even when they were in the crew, even feeling a little unreal.

Especially Zhao Xiaodian. At this time, she had been signed by Liang Qiong and became the youngest member of Jiuyao Culture's "Older Day Group", which brought the average age back to around 30 years old, neutralizing the influence of Zhang Yi's joining.

The impact of “aging”.

Ding Zhi's ability to praise others is a small "metaphysics" vaguely formed in the circle.

This is actually one of the reasons why the two male and female protagonists were so happy after getting this role.

But when that day did come, even though the show had only aired four episodes, it already made them famous?

What kind of fairy is this?