From collapsed house idol to entertainment superstar

In fact, except for Ding Zhi, no one expected that "Heartbeat Signal" would become so popular so quickly, including director Li Xiuyuan, who seemed confident before.

Chen Ke from Peach TV was even more surprised.

To be honest, he was indeed optimistic about this unique variety show at the beginning, but he just wanted to test the waters. After all, the cost was not high, and Ding Zhi's Jiuyao production team shared the cost.

So even though Li Xiuyuan's team were all newcomers and had no experience in producing variety shows before, he approved the project.

In his opinion, it is not so much investing in this program as investing in Ding Zhi, which further binds him as a person.

Now, it's quite a bit of an unintentional windfall.

In addition to the somewhat unsatisfactory broadcast volume when the first episode premiered, the fermentation, testing, open and covert fighting in the second episode, and the "assignment of appointments" at the beginning of the third episode finally reached its peak.

This immersive look and feel has given many viewers a sense of "chasing variety shows with the mentality of chasing dramas." The most important thing is that this is different from ordinary sweet love dramas. Everyone in the TV dramas knows that they are fake.

Yes, even if we go crazy, it is just an argument at the keyboard level.

As for this variety show, although many netizens have suspected that it is scripted since its launch, the words and deeds, micro-expressions, small movements, and even the subconscious reactions of the amateurs who are magnified countless times by hidden cameras do not seem to be fake.

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These vivid and natural reactions are actually hard to believe that they are fake - if you have this kind of acting skills, it will not be enough to explode the traffic of those idol dramas. Why participate in amateur variety shows? Hurry up and start filming.

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So all these signs undoubtedly reveal a signal that we are really talking about CP!

Li Xiuyuan is the best at controlling this aspect. This kind of control of the "plot" achieves dramatic excitement through the setting and guidance of various rules in the Heartbeat House.

Does it feel familiar at all?

Isn't this similar to the model of "Human Observation" shot by Li Xiuyuan's team before?

They are all based on preset conditions and have a certain experimental nature of social observation.

After the third episode of the first pairing date of urban men and women in the Heartbeat House, the popularity of this variety show reached another peak.

Among them, the most interesting one is the pairing between the fresh and lovely female lead, Yang Kaiwen, and "Big Brother Duan Shuiliu" Zhao Qijun.

"Big Brother" seems to have had a soft spot for the first female lead, Yang Kaiwen, from the first issue, but he has not achieved any results, and is even at a disadvantage compared to the third male lead, William, who is in love with Yang Kaiwen.

However, in the third episode of the date, it was as if he had opened up the two channels of Ren and Du, and launched a textbook-like love offensive for the audience!

During the date, Zhao Qijun showed his high emotional intelligence and sincerity like a fool.

From choosing gifts to arriving at the zoo, he coincidentally used the sightseeing car to have close contact with small animals to create a "suspension bridge effect". He also bravely hit a straight shot on the way and did not hesitate to praise the woman to show his appreciation for the woman.

Of course, all these routines contain something, a hot and honest heart.

All the carefully prepared details and routines contain undisguised love.

The dates of the other two couples were also full of details and surprises.

Since then, "Heartbeat Signal" has begun to dominate the major search lists, and the number of views has soared along with the topic, and the screens of WeChat Moments and Weibo have been constantly refreshed.

This low-cost variety show opened up a new genre of amateur variety shows in a unique way, and it was a complete hit!

At this time, Ding Zhi, who had just finished filming "The Hidden Corner", also received a call.

"Azhi! Our variety show is a blast! Hahahahaha!"

"I know, why are you so surprised? Aren't you quite confident before the show started? It's all fake."

"Hahahaha, of course it's a lie! Damn it, let me tell you, I was so panicked before the show started, especially when the first episode was so low in views that I didn't even dare to call you! Now what?

!We succeeded! Hahaha!”

Ding Zhi is naturally concerned about this, after all, this variety show is also his hard work (Li Xiuyuan: Oh shit!).

"Don't be too busy being silly, let me ask you something about sponsorship..."

"Hey! I was just about to tell you this! When our second issue's broadcast volume started to surge, some of the previous advertisers actually contacted me again and gave me their original quotations. I held on, and this week

After the third issue's playback volume surged, more advertisers came to the door, and I was just wanting to discuss it with you."

In the variety show "Heartbeat Signal", the amateur recording part has actually been completed, but the celebrity recording part was recorded and broadcast at the same time.

Before the previous recording, the advertisers who wanted to lower the price were now eager to go back and bite the fat.

You know, when many advertisers had canceled their tickets before, there were still a few advertisers who still bet on this variety show.

Today's "Heart Signal" was a big hit in its early stages, and its broadcast index ranked among the top 1 online TV shows in the same period.

For example, Lancôme, which received the naming rights, and DK Wedding Rings, which received joint sponsorship, saw their sales hit a new high shortly after the variety show was launched!

There is no harm without comparison. At this time, those advertisers who had already negotiated sponsorship with the program team but then bounced back were very upset behind the scenes.

Who would have thought that a low-cost variety show with no big names, no traffic, and "rudimentary" production could explode with such great energy?

At this time, it is natural to want to "make amends".

There are still seven issues left, and if you can win it, it’s not impossible.

Hey, how do you say that saying, although it’s corny, but it’s really satisfying when it’s done?

You used to be indifferent to me, but now you can't reach me!

Taken together, Ding Zhi and Li Xiuyuan suffered great psychological trauma from the contempt and bullying they suffered before.

In addition, the program "Heart Signal" is their hard work.

If you want to join the team now...

Need more money!

You still have to bid!

Isn't this just like people and cars driving on the highway, you see others taking off, but you still want to get on the car, you have to pay a price!

This is good news. After those advertisers encountered a problem with Li Xiuyuan, they all got together to figure it out.

"Hey! The price is going up just by sitting on the ground!"

"Tsk, I really don't know what to say. Do you really think that without him, Butcher Zhang, we would have to eat pigs with hair on them?"

"That's it, let's break up. It's just a small team that goes wild when it gets its way. Bah!"

The advertisers reached an agreement to let Li Xiuyuan and Ding Zhi play on their own, but they really stopped sponsoring.

But after a week...

When the new episode of "Heartbeat Signal" was broadcast, the audience discovered a small detail, that is, the celebrity observation group seemed to have a lot more special sponsors and co-sponsored oral broadcasts.

And those sponsors are basically the ones who were scolded most harshly by the group of advertisers who came together to scorn the "Heart Signal" program group...