First Divorce Forced To Become a Full-time Artist

Chapter 234: Can't book tickets! Xia Dayong criticized the operation and market

  Chapter 234 Can't book tickets! Xia Dayong criticized the operation and marketing manager!

   "Later, I asked my friend to inquire, and my friend told me that this woman named Ding Feifei was very pitiful."

   "Lin Feifei's father is a gambling ghost, and her mother divorced early. She wants to pay her father's gambling debts, so she has mixed up in various places when she is young."

  "She worked very hard to run the game. After working during the day, she would go to the bar to accompany and make money at night. So in the play, she performed very well, including her smoking things."

  "But everyone, don’t think that Ding Feifei’s accompany at the bar is not good. She only sits on the stage but never comes out. Otherwise, she might have paid off her father’s gambling debts long ago."

   "In short, this is a very pitiful but hard-working girl."

   "Whether it is Tian Weicai or Ding Feifei, it is no exaggeration to say that both of them are in their true colors in the movie "The King of Comedy"."

   "Probably only the true character can perform the sadness and helplessness in the play, as well as the desire for love of the two low-level characters."

   "Of course, in the end, I still have to boast about the choreographer and director."

"A screenwriter who can write such a good script, and can make such an excellent film, I want to be a director, certainly not because I can't afford actors because of poor money, I guess it should be the director who insists on'not picking the most expensive but only the most suitable'. Philosophy."

   "In short, I give this movie a double percent! Friends who want to watch the movie at this Spring Festival festival must not miss it."

  ……

  One film critic after another evaluated the film from all sides.

  Includes the scriptwriter, including the camera, including the director, including the actors, and the inner heart of the characters in the plot.

  The form it expresses is funny; the career view it expresses is upward; the love view it expresses is simple.

  Almost all film critics gave this movie a rating of more than eight points!

  In Douban Movies and Television, where the audience is extremely picky, there are very few who can get a rating of more than eight points.

  ……

   Douban's operation, Wang Dong, after seeing a large number of film reviews springing up like mushrooms after rain, he also booked tickets for "The King of Comedy" and watched it again.

After reading it, Wang Dong sighed.

  It’s really hard to imagine that a new director can make such an excellent movie.

  Comedy comes with tragedy.

  Whether it’s emotional drama or other aspects, this movie is really excellent.

  He has been a movie operator for so many years, and it has been a long time since he has seen a movie that touches his heart.

  After all, he still has a little power in his hands, so Wang Dong decided to use his power to promote the movie.

  After returning home, Wang Dong took out his computer and put all three or four excellent film reviews on "The King of Comedy" on the top of the homepage!

  At this moment, because of Dong Wenbo’s film reviews, the well-known "King of Comedy" in Douban movies instantly exploded on Douban!

  ……

  Zhang Feixiang always reads film reviews every time he watches a movie, and then he will book tickets after he feels that the film reviews are suitable for him. He belongs to a person who has higher requirements for film quality.

   Douban Film Review is one of his favorite websites.

  As early as Dong Wenbo's comment on "The King of Comedy" was posted on the homepage, Zhang Feixiang had already seen it.

  But he is very careful, he is still in a wait-and-see attitude towards "The King of Comedy".

  After all, Dong Wenbo is the only one who gave praise, which does not mean anything.

   Soon, one day passed, and Zhang Feixiang clicked on Douban Film Review again.

  A scene that shocked him happened.

  On the entire homepage, there are three or four film reviews about "The King of Comedy", and all of them are on the same level as Dong Wenbo and evaluated by senior film critics!

  Zhang Feixiang read the posts one after another. After reading them, he exclaimed.

   "All of them are Douban's most senior film critics, and all of them are praised."

   "This movie is a bit too awesome!?"

  Zhang Feixiang clicked again to enter the main page of "The King of Comedy", and was surprised to find that the total number of film reviews yesterday was less than 100, but today, it has reached more than a thousand!

  The rating of "The King of Comedy" is as high as eight eight points!

  Eight eight!

  On the entire Douban film review website, I have not seen such a high rating for a long, long time.

   Zhang Feixiang, who was still wandering in his heart, had already made up his mind at this moment.

  If you want to watch "The King of Comedy", you must watch it!

  No one can stop him!

  Zhang Feixiang took out his mobile phone and opened Maomao Movie and Television to book tickets.

  Can turn on the phone and take a look, he is dumbfounded.

  "Are the movie theaters all stupid? They are all pushing junk movies like "Above Youth", and "The King of Comedy" is not scheduled!???"

  Zhang Feixiang opened the three or four cinemas closest to him one after another, but none of them were scheduled.

  Finally, he found him in a cinema six kilometers away from him, and it was still ten o'clock in the evening.

  However, this still cannot prevent Zhang Feixiang from enjoying good movies.

  Zhang Feixiang clicked in and prepared to book tickets, and then he became even more confused.

   "It's nine o'clock in the morning, and I booked a movie at ten o'clock in the evening, but there are no seats left! They are all marginal seats!"

  Zhang Feixiang sighed in his heart.

  He was a little tangled, wondering if he would watch it tomorrow.

  But thinking of the various comments on Douban.com, Zhang Feixiang finally booked a movie ticket at a marginal location.

  ……

  There are many people like Zhang Feixiang in China!

  And similar to Zhang Feixiang’s movie theater schedule, there are many, many.

and so.

  The occupancy rate of "The King of Comedy" broke through a new high again, reaching a terrifying 90%!

  This is already a little bit surprisingly high.

  Because a movie theater is actually only 30% of the best places to watch movies. Therefore, if the occupancy rate can reach more than 50%, the film placement rate can be increased. If it reaches more than 70%, it can basically be recommended.

  And "The King of Comedy" reached 90%!

   One can imagine how popular it should be.

  Compared with the rapid improvement of "The King of Comedy", the previously popular "Above Youth" and "Flying Windfall" are declining rapidly, dropping from 40-50 attendance to more than 30.

  This is quite normal. After all, the publicity is too strong, so the early outbreak suddenly declined in the later period.

  ……

  Xia Dayong is the owner of Jingzhou Firefly Cinema.

  On this day, Xia Dayong received a call from his brother.

  He and his younger brother will contact them if they are basically okay. They have a very good relationship.

  After answering the call, his brother’s helpless voice came over there: "Hey, brother!"

   "What's wrong with Xiaoyong."

   "I want to watch a movie. The rating on Douban is very high. Many film critics say yes."

   "Then book a ticket, how simple it is."

"The key is that I can't book it! This movie is only available in the big movie theater, but it is still full; there are no small movie theaters, and neither does your firefly theater, so I want to ask you if you can give me a film source. !"

  Xia Dayong is a bit weird: "The big movie theaters are full. How can there be such a hot movie? What is the name of the movie? You tell me, I will ask the marketing manager."

   "That movie is called "The King of Comedy"."

  Xia Dayong nodded: "That's OK, let me know first!"

  After hanging up the phone, Xia Dayong directly searched the Internet for "The King of Comedy", and found that he did have a very high rating on Douban Film Review.

  And, indeed, as his brother said.

  Many small movie theaters don’t even have movies!

  However, any movie theater with a row of movies is basically full!

  This is strange.

  Xia Dayong directly called the operation manager, and soon a polite voice came from the other end of the phone: "Boss, what's the matter with you?"

   "Xiao Tang, let me ask you. You know the movie "The King of Comedy" is not, why is there no lineup in our Firefly Theater?"

  Operation Manager Xiao Tang still has a deep impression of "The King of Comedy", after all, he has only operated the cancellation of the schedule.

Therefore, the operations manager Xiao Tang immediately replied: "This is the boss. The film was performed by the new director and the new actors. The level and quality are very average, and the box office is not too good. We withdrew it for maximum profit. It's filming."

  Xia Dayong immediately became unhappy after hearing this explanation.

   "The level of quality is average? The box office is not too good? You **** fart me!"

   "Although my boss is a hand-off shopkeeper, I am not stupid! This movie was rated 8.80 on Douban, and it was very well received. You tell me the quality is average!"

"In addition, you said that the box office is not too good, then I ask you, yesterday's box office of more than 10 million yuan, how the **** is not bad, right? And you look at today, almost all the movie theaters that line the "King of Comedy" It’s all full!"

  After three consecutive curses, there was silence over there.

   The more silent there, the more angry Xia Dayong felt: "You wait for Lao Tzu, I'm going to the cinema now!"

  For such a good movie, the operations manager didn’t arrange it?

  Is this a joke?

  If you continue like this, it’s good if the cinema doesn’t close down!

  Xia Dayong drove to the cinema quickly, and then directly opened the door of the operation department.

  At this moment.

  Lao Wen, the marketing manager, and Xiao Tang, the operation manager, are chatting, discussing questions about "The King of Comedy".

  But as soon as the two of them hadn't talked a word, the door was pushed open directly. When they looked up, it was their own boss.

  As soon as the boss entered the house, he directly questioned the two of them: "Explain to me why the movie "The King of Comedy" is not scheduled!?"

  Operation manager Xiao Tang looked panicked, then glanced at the old Wen next to him, and directly sold his teammates: "Boss, I ranked according to the data given by the old Wen of the Marketing Department."

The responsibility was directly transferred to the marketing manager, and the marketing manager Fatty Lao Wen instantly turned pale: "This, this, boss... On the first day of the Spring Festival, the occupancy rate of "Above Youth" was very high. The occupancy rate of "The King of Comedy" is only a dozen percent... I, I don’t know how it suddenly rose so high."

  Hearing these words, the boss Xia Dayong's expression became more gloomy.

  Xia Dayong looked at Fatty Old Wen with frosty eyes, and asked: "When did the Spring Festival movies enter the theater? How many movies did they enter?"

  Old Wen Sese tremblingly replied: "It is the eighteenth lunar month of the lunar calendar. A total of 30 movies have been entered!"

  Xia Dayong glanced over the two with cold eyes, and said: “As the marketing manager and as the operation department, after the movie enters the theater, what should you do and what determines the schedule?”

Old Wen still shivered, and backed like a textbook: "We should watch all the movies first, and then analyze the good and bad of the movies. Then according to the number of people "want to watch" on the Internet such as Douban film reviews, and The propaganda strength of the film company is evaluated in many aspects, and the audience of the film is reviewed to arrange the film."

  "Furthermore, after the film is scheduled, it is also necessary to always pay attention to the evaluation of Douban Films, so as to make adjustments to the film schedule to ensure the maximum benefit of the movie playing in the theater."

  After the old Wen finished speaking, Xia Dayong turned his gaze to the thin Xiao Tang, the operations manager: "Xiao Tang, is there anything wrong with what Old Wen said?"

   Xiao Tang blinked his eyes twice, and then said: "Old Wen said nothing wrong, and he said it well..."

  Just after Xiao Tang’s words fell, Xia Dayong slapped the table directly, and shouted coldly: "Yes, you are quite familiar with the operation schedule and process!"

  "Then I ask you, have you finished watching these 30 movies on the Spring Festival file!?"

   Xiao Tang and Lao Wen looked at each other, and then they stuttered: "Look...Look...I'm finished."

   "After reading it, please!"

  Xia Dayong did not graduate from high school, so he was relatively rude in speaking. After swearing, he asked: "Then you guys tell me what is said in "The King of Comedy"!?"

   Xiao Tang and Lao Wen both looked speechless and trembling, unable to answer at all.

"Heh!" After Xia Dayong sneered, he continued to ask: "It's fine if you haven't seen it, I understand. After all, "The King of Comedy" was shot by a new director and a new actor. It is really easy for you to watch many movies every day. Aesthetic fatigue, so I can understand the conditional choice to watch."

  Xiao Tang and Lao Wen breathed a sigh of relief...It's good for the boss to understand.

But the two of them hadn’t finished their anger, Xia Dayong cursed here: "But you didn’t watch it, what the **** did you lie to me!? Also, what you just said, Lao Wen, after the release of the film, you need time Pay attention to Douban's evaluation to adjust the film arrangement. I ask you, as the marketing manager, have you read Douban.com's evaluation!?"

  Old Wen didn't dare to lie this time, and said with a bitter expression: "Boss, I'm with my family during the New Year, so I don't have time to watch Douban screen..."

  Xia Dayong looked at Xiao Tang, the manager of the operation department: "Have you seen it!?"

   Xiao Tang also looked bitter: "No..."

"You two, you are totally incompetent!" Xia Dayong cursed directly: "If it weren't for my brother to tell me that the "King of Comedy" on Douban had a high score, and said that he couldn't see it, I didn't pay attention at all. That's it!"

   "The Spring Festival file, this is a Spring Festival movie!"

  "In the entire movie theater, the annual income of the Spring Festival file accounts for 20 to 30%. At such a critical moment, do you treat your work like this? Just so not serious!?"

  "Now you open Douban for me to see how high the rating of "The King of Comedy" is!?"

   "Now you go to see the attendance rate of "The King of Comedy" in other theaters! Almost every "King of Comedy" released, all the seats are full!"

   "A movie ticket for the Spring Festival stall is more than 50 yuan, plus popcorn drink mineral water. Taking a movie hall with 100 people and three shows a day, it directly loses a small 20,000 yuan!"

  "Is this your working attitude!?"

   "I seriously doubt now whether your usual work attitude is also like this!"

  Old Wen and Xiao Tang first showed surprise in their eyes.

  They were surprised by the high ratings of "The King of Comedy", and even more surprised that "The King of Comedy" was full in other theaters?

  A film with a new director and a new actor actually counterattacked! ?

   Then after being surprised, the two men lowered their heads severely, not daring to look at the boss.

  Yes, it was their work that went wrong.

  They did not read word-of-mouth and film reviews, but they arranged films based on their past experience, which led to the loss of this movie theater.

   "Boss, my fault!"

   "Boss, I am also wrong!"

   Xiao Tang and Lao Wen apologized one after another.

   Hearing the words of apology from the two, and seeing the two people bowing their heads and not daring to speak, Xia Dayong's anger disappeared a lot.

Xia Dayong snorted, and said, "Now we will rearrange the film immediately! The film schedule of "The King of Comedy" should be increased to at least 20%! This is definitely a hit movie! The price can also be appropriately discounted and grab some flow."

   "In addition, the banner of "The King of Comedy" is also hung in the movie theaters to promote the "King of Comedy" in all aspects!"

"Also, the most urgent thing is for you two to show "The King of Comedy" first, then make a summary after watching it, design the classic dialogue or classic image inside, and then get a marketing photo spot. And you can do it appropriately. Some activities, such as sending popcorn by taking photos and posting to Moments!"

   Although Xia Dayong did not graduate from high school, he is proficient in business. Soon he came up with a rescue plan, and even figured out the next step to promote the movie theater.

  Xiao Tang and Lao Wen looked at their boss in admiration, and then immediately nodded!

  The two decided.

  Watch the movie first, if it is really good, they must promote it at all costs!

  (End of this chapter)

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