Hong Kong film: My brother, Big D, I really don't know kung fu.

Hearing this, Robinson breathed a sigh of relief.

Lei Hao originally wanted to recommend Jimmy, who was the most business-savvy person under Lei Hao and also very filial to the elders in the gang who treated him well.

Therefore, Lei Hao believed that once Robinson and Jimmy had met, they would definitely like the godson he had sent.

Lei Hao entrusted the handover of the Crown Hotel to his advisor, Su.

He specifically instructed that no loopholes should be left in the law, otherwise it would not benefit anyone.

Master Su is a clever man, and with his wisdom, he can handle this matter very well.

At the same time, Lei Hao couldn't help but sigh that Wo Luen Shing was truly full of talent. If they united, both Tung Sing and Hung Hing would be overshadowed.

Unfortunately, Deng Bo and his old cronies liked to play the balancing act and were greedy for power, so even with a wealth of talented people, they couldn't unite into a cohesive force.

Chapter 33 A Hotel Development Plan Ahead of the Crowd

“Robinson, we need to change our approach to the hotel’s business from now on,” Lei Hao said with a deep look in his eyes.

With his former boss, Robinson, around, Lei Hao is not worried about the Crown Hotel's operations.

However, the hotel's business operations need to be rectified.

Hong Kong law strictly prohibits open gambling, allowing only a few legal forms of betting, such as horse racing and lottery activities.

Liu Yaozu's operation of a casino directly within the Crown Hotel is illegal.

However, since he operated under a club membership system, these activities were more like private gatherings, which differed from public casinos, making it difficult for the police to intervene directly.

However, since it still operates on the fringes of the law, there will always be hidden dangers, so it's best to cancel it as soon as possible.

Robinson nodded and said, "Mr. Lei, I understand. I will immediately shut down the casino run by Liu Yaozu!"

Lei Hao asked with a smile, "Have you thought about how to run the hotel in the future?"

“This…” Robinson looked troubled. He understood that canceling the casino would have a huge impact on customer traffic, but he didn’t have any good solutions at the moment.

Lei Hao took out his prepared plan and placed it in front of Robinson, saying, "Take a look. I stayed up most of the night to prepare this."

Robinson curiously picked up the plan and started flipping through it, soon becoming captivated by its contents.

It details the Crown Hotel's future business strategy, which mainly revolves around four dimensions: differentiated positioning, refined service, localized marketing, and innovative facilities.

I. Differentiated Positioning: Targeting Niche Customer Groups

Business travelers: Capitalizing on Hong Kong's status as a financial center and the increasing number of multinational corporations establishing offices there, the hotel has added executive floors, a business center, 24-hour secretarial services, and offers privileges such as express check-out and free use of meeting rooms.

Leisure travelers: Taking advantage of the benefits of Hong Kong's return to China in 1997 and tourism promotion, the number of mainland tourists has gradually increased, and short-distance trips to Southeast Asia have become popular. Combining the image of Hong Kong as the Pearl of the Orient, the city has launched rooms with night views of Victoria Harbour and rooms with views of Victoria Peak, featuring 180-degree full sea view rooms, which have become popular spots for tourists to take photos.

In collaboration with mainland travel agencies, hotel + attraction packages are offered, such as complimentary amusement park (or Ocean Park) tickets for guests staying at the Royal Plaza Hotel Mong Kok.

II. Refined Service: Combining Localization and Humanization

Language and cultural adaptation: In order to better serve mainland tourists in the future, hotels should gradually add Mandarin-speaking service positions, provide simplified Chinese newspapers and Chinese tea bags in guest rooms, and introduce familiar mainland dishes in hotel restaurants.

In addition, we will add staff who speak other Southeast Asian languages ​​to better serve Southeast Asian tourists, and also launch Southeast Asian food festivals.

Innovation in service details: In addition to regular beverages, we have added local Hong Kong drinks such as Vita Lemon Tea and Yeo's Water Chestnut Dew, and snacks such as egg rolls and chicken biscuits.

Holiday Marketing: Launch holiday package deals, offering complimentary seasonal food, decorations, and activities.

Loyalty program: Offer accommodation discounts, points redemption, and other activities to maintain customer loyalty.

III. Marketing Localization: Leveraging Film and Television and Celebrity Effects

By collaborating with film companies, hotels can provide filming locations free of charge. In the future, they can leverage the exposure from the films to attract viewers to visit and check in, and launch movie-themed rooms to attract customers.

The hotel regularly invites celebrities and sports stars to stay, and attracts fans by releasing information about the same room types and dishes favored by celebrities through the media.

Actively collaborate with surrounding business districts to offer hotel + shopping discounts.

Sponsoring local events, such as the Miss Hong Kong pageant, the hotel became the designated accommodation for Crowne Plaza, leveraging the pageant to increase its exposure.

IV. Facility Innovation: Keeping Pace with the Times

Forward-looking layout of science and technology facilities

Business hotels have added digital business centers, providing one-stop services such as faxing, printing, and scanning to meet the mobile office needs of foreign company employees.

Introducing Thai massage and yoga courses, such as the Qi Spa at Kowloon Shangri-La Hotel, which focuses on traditional Chinese therapies.

"Lei Sheng, did you really devise this plan?" After reading Lei Hao's short- and long-term development plan for the hotel, Robinson was immediately amazed.

Lei Hao joked, "What, you don't believe me?"

“No, no, no!” Robinson hurriedly waved his hand. “I just didn’t expect you, Mr. Lei, to be so knowledgeable about the hotel industry! With this plan, our Crown Hotel will be able to stay ahead of the times in the future.”

Lei Hao said confidently, "Of course. I appointed my cousin-in-law Zeng Xinyi as the financial director, and I also want to leverage her father's influence as the former Deputy Secretary for Administration to bring more business clients to our hotel."

"On the mainland side, I will have Jimmy communicate with the Shenzhen Municipal Government. As long as we build up our brand awareness, we won't have to worry about attracting customers in the future."

Robinson nodded. The return to China in 1997 was an inevitable trend. As long as we could take the lead, we could stay ahead.

He didn't foolishly say that the mainland is still very poor and backward, and that it's impossible for many tourists to come to Hong Kong Island.

While learning that Lei Hao had sent people to set up a garment factory in Pengcheng City across the border, Robinson was also studying everything in the mainland.

In his view, a country with more than one billion people undoubtedly has enormous development potential.

However, this market still needs time to grow.

After handing over the affairs of the Crown Hotel, Lei Hao left with his advisor, Su.

He was simply recalling the strategy for operating the Hong Kong hotel in the future.

He doesn't understand, and doesn't want to understand, this kind of business.

Who wants to be stuck in the office like a beast of burden, even if it's their own company?

...

Yuen Long, an unnamed mahjong parlor.

Golden Tiger Sha Meng, one of the Five Tigers of Dongxing, sat in a chair, smoking a cigarette and crossing his legs, playing mahjong with his underlings.

A gaunt figure hurried in, walked up to Sandman, bowed respectfully, and said, "Boss, we've found out everything."

"Rotten Life Wah, is there really no laundry detergent left in Tsuen Wan?" Sandman tilted his head and asked curiously.

The cigarette that Sandman was holding almost burned Lanminghua's eyes, startling him so much that he took two steps back.

If it were anyone else, Lanminghua would have already cursed their mother.

But facing the sand bug's menacing gaze, Lanminghua dared not utter a word: "Boss, it's true. Big D has gone crazy. Not only does he refuse to sell laundry detergent himself, but he also forbids the sale of laundry detergent in the entire Tsuen Wan!"

"That's good!" Sandman chuckled sinisterly. "I'll give you a batch of goods. Go and infiltrate Tsuen Wan for me. If you do a good job, I'll guarantee you a promotion!"

"Thank you so much, boss!" Lanming Hua was overjoyed.

As for the dangers of infiltrating Tsuen Wan, rotten-hearted Hua didn't care at all.

They, Tung Sing, started out by selling drugs; if they were afraid, they wouldn't have joined Tung Sing.

All that Lan Minghua could see was the enormous profits from capturing the Tsuen Wan laundry detergent market.

Chapter 34 Tsuen Wan is in chaos again.

Time flies, and it's already the end of early October.

The Nikkei index futures are approaching 26000 points, not far from Lei Hao's expected shorting target of 26600.

Feeling slightly uneasy, Luo Minsheng made the phone call.

"Mr. Lei, our small-scale short position in Nikkei index futures has already resulted in losses."

"The Nikkei index is still trending upwards. Are you sure you want to short 4 contracts at 26600 points?"

Luo Minsheng wanted to confirm one last time, so that if Lei Hao changed his mind, he could also reverse his position and make a profit.

Lei Hao said firmly, "No need, do as I say. Short sell as much as you can once the index surpasses 26600 points!"

"Don't ask me about these things anymore. If you can't do it, I can have Zhou Wenyu replace you!"

Lei Hao's tone when he said the last sentence was clearly impatient.

"I'm sorry, Lei Sheng, I promise I won't do it again!" Luo Minsheng hurriedly begged for forgiveness.

In any case, he'll make a lot of money from the transaction fees this time.

If we replace him, he might really be starving in the future.

He had heard that Lei Hao was not only on good terms with financial tycoons like Huang Shitong and Sima Xiang, but even Shen Daban of HSBC thought highly of Lei Hao.

If he offends Lei Hao, who is favored by so many important figures, he won't be able to work in Hong Kong's financial circles anymore.

Lei Hao didn't listen to him finish speaking and hung up the phone immediately.

Although Luo Minsheng is indeed very capable and has many unique insights into investment, Lei Hao now needs an obedient trader.

No matter how capable you are personally, can you be more capable than someone who can predict the future?

Lei Hao's purpose just now was nothing more than to give Luo Minsheng a warning.

He had already made a bet with Luo Minsheng, his goal being to bring him under his command in the future, so how could he possibly replace him?