CCTV News: In Beijing, Chen Shuting brings a woman to her door.

Guo Shaoheng walked straight into the store, where a faint fragrance wafted around him and soft music flowed gently in the air.

He walked to the flower bed and saw some employees arranging a community event – ​​“Family Happiness Day”.

The event plans to invite local residents to participate and deepen their impression of the Qiangsheng Real Estate brand through games, quizzes, and parent-child activities.

In addition, special preferential housing purchase policies will be offered, and multiple fully furnished model homes will be shown to residents to increase their interest in purchasing new homes.

Guo Shaoheng couldn't wait to gather his team members to share the latest strategic initiatives of Qiangsheng Real Estate.

"Hello everyone! I believe you've all heard about our company's latest marketing strategy."

Chapter 1170 Real Needs

Guo Shaoheng surveyed the crowd with a determined look, “We will establish a positive image for Qiangsheng Real Estate in the local area through a combination of community activities and online promotion.”

"This is a great opportunity to let more people know about and recognize us."

The team members' eyes gleamed with anticipation, and they all nodded in support.

"In terms of community activities, we plan to hold a 'Family Happiness Day' event."

Guo Shaoheng spoke eloquently, “At ‘397’, we will provide fun games, abundant prizes, delicious food and beverages, and children’s entertainment facilities.”

"Through these activities, we aim to deepen residents' understanding of our brand and convey our commitment to their well-being and happiness."

"As for online promotion, we will use social media platforms for publicity."

Cheng Zuo suggested, "We can use live streaming platforms for online promotion, allowing more people to personally experience our 'Family Happiness Day' event through live streaming, and attracting more people to participate."

Upon hearing Cheng Zuo's suggestion, Guo Shaoheng's eyes lit up. "A brilliant idea!"

"We can invite well-known local internet celebrities to do live broadcasts to attract more fans to our event."

Everyone nodded in approval of Cheng Zuo's suggestion.

"At the same time, we can also use social media platforms to engage in topic-based interactions."

Guo Shaoheng continued to elaborate on his proposal, "By providing information on home-buying experiences, comparisons of living environments, and investment prospects, we can stimulate discussion and participation among residents."

"This not only increases brand exposure, but also helps to understand the real needs of the target customer group."

The team members listened attentively to Guo Shaoheng's every idea and actively discussed and supplemented it.

The next morning, Gao Qilin and a Lingnan municipal government official sat in his office having a private conversation.

The office atmosphere was solemn and tense, with sunlight streaming in through the window and illuminating the mahogany table like golden amber.

Gao Qilin frowned slightly, his eyes revealing a thoughtful expression.

He understands that government relations have a significant impact on the real estate sector, especially in areas such as project approval and land transfer.

Therefore, he decided to increase the frequency of exchanges with Lingnan municipal government officials and enhance the cooperative relationship between the two by donating to the construction of public facilities and participating in urban planning.

"Mr. Mayor, I have full confidence in the development of Lingnan City and am willing to contribute to the city's construction," Gao Qilin said in a calm yet firm voice.

The Lingnan municipal government officials smiled and nodded, expressing their gratitude to Gao Qilin for his contributions to the city's development.

"Mr. Gao, what are your specific plans? We look forward to cooperating with you."

Gao Qilin carefully considered his words, knowing he had to be tactful, expressing his interest and commitment to the project while avoiding being overly explicit.

"Mr. Mayor, Qiangsheng Real Estate plans to donate a portion of the funds for the construction of public facilities."

"We will actively participate in Lingnan City's urban planning activities and leverage our professional expertise and experience in them," Gao Qilin said with a hint of confidence in his eyes.

After hearing Gao Qilin's words, the Lingnan municipal government officials showed satisfied smiles.

"Thank you very much for President Gao's support and cooperation."

"We would appreciate it if you could provide some specific details so that we can better develop the relevant plans."

Gao Qilin smiled slightly and said thoughtfully, "We plan to develop several large-scale community projects in relevant areas of Lingnan City, and build various public facilities in them."

"Such as schools, medical institutions, and cultural and entertainment centers."

"Furthermore, we are willing to invest funds to improve the quality of life for local residents and provide corresponding community services."

Chapter 1171 Satisfied

Upon hearing this, the Lingnan municipal government officials once again showed expressions of approval on their faces.

"Mr. Gao is really sincere! This kind of cooperation is very important to us."

"We are willing to fully support your project and provide you with all necessary assistance."

Gao Qilin nodded slightly, satisfied with his decision.

……

One month later.

On the opening day of "Lingnan Yayuan", crowds thronged and homebuyers came in droves.

Standing by the glass wall of the project exhibition area, Gao Qilin looked at the crowd through the glass and couldn't help but feel a sense of pride and joy.

His first personally planned residential project was so popular with the market that sales exceeded one billion yuan.

This result made Gao Qilin very satisfied, and it also made him more confident in his decision.

The success of "Lingnan Yayuan" is not only due to its prime location and exquisite architecture, but more importantly, the comprehensive supporting facilities it provides.

Gao Qilin knew that in modern society, people's requirements for living environment have exceeded those for the physical building itself.

He conducted in-depth research on the surrounding area and tailored various community services for the residents.

"There is an international school here that can provide children with a high-quality education," Gao Qilin said, pointing to the facilities listed on the display board.

The homebuyers listened attentively to Gao Qilin's introduction and nodded in satisfaction.

They could see that Gao Qilin was not only a successful real estate developer, but also someone who deeply understood market demands.

"Moreover, we also have a modern medical institution with advanced equipment and a high level of medical care," Gao Qilin continued.

Homebuyers were particularly excited about the news, as health and education are important issues that every resident cares about.

"In addition, there is a cultural and entertainment center in our community."

“Here, residents can enjoy a variety of cultural activities, such as movies and theater performances,” Gao Qilin said in a calm and confident tone.

Upon hearing this news, homebuyers expressed their admiration.

Such comprehensive community facilities undoubtedly greatly increased their confidence in purchasing property.

Throughout the sales launch, Gao Qilin personally answered many homebuyers' questions and repeatedly emphasized Qiangsheng Real Estate's pursuit of quality and service.

He won over many people with his sincere and frank attitude, making them believe that this would be a worthwhile investment.

After a day's work, Gao Qilin walked out of "Lingnan Yayuan" with Cheng Zuo and Guo Shaoheng.

Looking at the brightly lit skyscrapers and flashing neon lights under the night sky, Gao Qilin felt a strong sense of satisfaction.

In this bustling city, he created a desirable home and brought more honors and reputation to the company.

Gao Qilin smiled and said to Cheng Zuo and Guo Shaoheng, "We have just made a good start with 397, but that doesn't mean we can be satisfied with this."

"I believe we can do better in the time to come."

Cheng Zuo and Guo Shaoheng nodded in support when they heard Gao Qilin say this.

The next day, Gao Qilin met with Shen Wansan in a conference room at a well-known hotel.

Gao Qilin sat on one side of the conference table, his brows slightly furrowed. He still remembered Shen Wansan's sarcastic remarks to him and was not entirely convinced by his apology.

On the other side, Shen Wansan was silent for a moment, then suddenly said, "President Gao, I am very sorry for my words yesterday."

"I did go a bit too far."

Chapter 1172 Surprising

Gao Qilin narrowed his eyes, staring intently at Shen Wansan, waiting for him to continue.

"In fact, I've always been a little jealous of your achievements."

"You have a brilliant track record and reputation in the real estate industry, and you have always adhered to your principles and beliefs."

"I think you are a truly respectable and worthy person to learn from."

Gao Qilin did not rush to respond after hearing these words.

Although he thought Shen Wansan's words were somewhat hypocritical, he also realized that people all have their own ways of expressing their feelings.

At this moment, he hoped to hear more about Shen Wansan's attitude of apologizing.

Seeing that Gao Qilin did not express his opinion, Shen Wansan continued, "I understand that you may have doubts about my apology, but I have really decided to change."

“I will actively support your work and endorse you in the media.”

“I will prove to the public that I agree with you.”

Gao Qilin nodded slightly, his expression gradually softening.

Just as he was about to respond, Shen Wansan suddenly took out a contract and handed it to Gao Qilin, saying, "This is a letter of intent for cooperation on subsequent projects."

"If you are willing to sign, I will attend your press conference tomorrow as scheduled and issue a public apology."

Gao Qilin took the contract and read through its contents carefully.

He nodded in satisfaction and put the contract aside.