Film and Television: Bao Zong has finance in his left hand and entertainment in his right.

The same three consecutive repetitions ensured that the phrase "Dongmei brand T-shirts, a high-end fashion brand owned by the Chinese people" was truly imprinted in the minds of people across the country.

Such a wide-ranging advertising blitz undoubtedly made 'Dongmei' a huge hit.

Although Liu Xiaobao invited Deng Lijun to endorse and advertise the "Dongmei" brand, its popularity was actually limited to the Huangpu River area and surrounding regions.

However, thanks to Liu Xiaobao's promotional efforts, the "Dongmei brand" became a nationwide sensation.

Once the momentum is built up, the results are naturally predictable.

Starting from April 11th, people across the country were rushing to buy 'Dongmei' brand T-shirts.

However, for the time being, it is only available at sales outlets in various provinces that General Manager Xu has contacted for Liu Xiaobao. It is not yet available in local cities and counties.

People in these areas who want to wear this high-end Chinese-owned brand of T-shirts have to travel to the provincial capital to buy them.

But even if these people go to the provincial capital, they may not be able to buy it.

Because there is currently a shortage of 'Dongmei' brand products.

Goods at sales points in various provincial capitals sell out almost as soon as they are put on the shelves.

There was no other way; even though Mr. Ma had been working overtime all this time, he had only managed to produce a little over two million pieces of goods.

Seeing his "Dongmei" brand become a nationwide sensation overnight, even though he was working overtime and was exhausted, Mr. Ma, the owner of the factory in Chuji, couldn't help but shout excitedly.

"Quickly expand the production lines! Hurry, quickly expand the production lines for me! Add five more production lines! No, add ten more!"

Chapter 54: Granting Provincial-Level Agency Rights (Please Add to Favorites and Give Flowers)

Actually, when Liu Xiaobao asked Boss Ma to lower the price of each item by one yuan, Boss Ma was practically heartbroken.

You should know that ever since 'Dongmei' and 'Sanyang' started together, they have never had to worry about sales.

The retail price outside has reached 150 yuan per item, and scalpers are even reselling them for 200 yuan per item.

But Boss Ma only offered Liu Xiaobao 25 ​​yuan per item.

Originally, Boss Ma had planned to discuss with Liu Xiaobao raising the price by two or three yuan per item after completing the first order of one million pieces.

But Boss Ma didn't expect that Liu Xiaobao would not only not raise the price by two or three yuan, but would actually lower the price by one yuan per item.

Ten million pieces of goods, that's ten million yuan in cash!

Ten million yuan—in these days, that's a thousand people with ten million yuan each!

If it weren't for Boss Ma's trust in Liu Xiaobao and his own ambitions, he really wouldn't have agreed.

It was precisely because Boss Ma believed that Liu Xiaobao would not disappoint him that he reluctantly agreed to the price Liu Xiaobao proposed, even though it pained him to do so.

However, Boss Ma now knows that he made the right bet. Although he will lose ten million yuan in the short term, in the long run, he will earn far more than ten million yuan.

Because Boss Ma knew very well that the 'Dongmei' brand had now truly taken off nationwide.

Barring any unforeseen circumstances, the 'Dongmei' brand will become one of the first high-end fashion brands in China, and this trend is likely to continue for decades to come.

How can a company's decades of development be compared to a mere ten million yuan?

If I had known it would turn out like this, I guess even if it was 100 million, Mr. Ma would have been willing to pay!

While Boss Ma was expanding his factory's production line, Liu Xiaobao, the primary distributor, was also extremely busy.

However, Liu Xiaobao was also extremely busy, because he was earning his first real pot of gold.

At this time, almost every day, distributors from all over the country would come to Liu Xiaobao. They weren't there to buy clothes, but to discuss the second-level agency rights for the 'Dongmei' brand.

Liu Xiaobao was naturally overjoyed. He didn't have time to focus on the nationwide distribution of "Dongmei" brand, so he had to delegate the agency rights.

After some negotiation, Liu Xiaobao granted provincial-level agency rights for the "Dongmei" brand to each province at a uniform price of 35 yuan per item.

Although the retail price of 'Dongmei brand' is 150 yuan per piece, Liu Xiaobao gets the goods from Boss Ma for 25 yuan per piece, but he can't do retail himself, so the price difference has to be passed on to others.

For example, when Liu Xiaobao cooperated with Hulian Department Store, he got the goods from Boss Ma for 25 yuan per piece, and he gave them to General Manager Xu for 35 yuan per piece, making a profit of 10 yuan per piece.

Mr. Xu sold each piece of clothing from Hulian Department Store to those clothing wholesalers for 48 yuan, and Mr. Xu's Hulian Department Store also made a profit of 13 yuan per piece.

Wholesalers then take the items back to their local areas for wholesale, selling them to various clothing stores for about 68 yuan per item, making a profit of 20 yuan per item.

Finally, there are those clothing stores that retail each item for 150 yuan, making a profit of about 82 yuan per item.

Although it may seem like the clothing store is making the lion's share of the profits, in reality, the clothing store could never earn more than Liu Xiaobao.

After all, how many pieces can a clothing store sell each day? And how many pieces of merchandise can Liu Xiaobao sell each day?

The quantities are on completely different levels, so although Liu Xiaobao, the first-level general agent, may not seem to make much profit on each item, he is actually the one who makes the most money.

However, Liu Xiaobao had to give up the price difference; otherwise, how could he possibly sell so many goods every day on his own?

This is what's called a business chain; everyone can make money, and only then can they cooperate happily.

Of course, Boss Ma also needs to make money. The cost price of a piece of clothing for Boss Ma is about eighteen to nineteen yuan, so even if he only sells each piece to Liu Xiaobao for twenty-five yuan, he still makes about seven yuan per piece.

Although Boss Ma doesn't earn as much as Liu Xiaobao, Boss Ma is much less troublesome than Liu Xiaobao.

Boss Ma doesn't need to worry about sales channels at all. He just needs to produce the goods and hand them over to Liu Xiaobao, and then he can collect the money. How convenient!

The distributors who are now approaching Liu Xiaobao to discuss agency rights are all smart.

Seeing how popular the 'Dongmei' brand is now, these distributors did not haggle at all and all signed provincial agency contracts at the price of 35 yuan per item as Liu Xiaobao had stated.

They immediately signed an order for two million pieces of goods and gave Liu Xiaobao a deposit of 500,000 yuan and a down payment of one million yuan respectively.

Of course, Liu Xiaobao wasn't the kind of person like General Manager Fan who would abandon someone after they've served their purpose. He didn't forget General Manager Xu and immediately signed the agency rights for Pujiang and the surrounding areas to General Manager Xu.

There are 31 cities in the country, including municipalities (Hong Kong, Macau and Taiwan have not yet returned to China at this time, so they are not included). How much deposit and guarantee did each agent have to pay to Liu Xiaobao?

It's nearly 50 million yuan.

This shows how successful Liu Xiaobao's deal was, and the first pot of gold he earned in the trade business made him very satisfied.

Most importantly, from now on, Liu Xiaobao will no longer have to worry so much about trading 'Dongmei' brand products. He only needs to ship the goods to agents in various provinces across the country and he can then sit back and collect the profits.

The uncle who witnessed the whole process was amazed when Liu Xiaobao successfully completed this big order.

However, the old man's face showed more satisfaction than anything else: "I really didn't misjudge this kid back then; he's surpassed me in talent now!"

Chapter 55 The End and Fate of President Fan (Please collect and give flowers)

While Liu Xiaobao and Boss Ma were laughing and enjoying their bountiful harvest, Boss Fan and Boss Wei were crying and arguing with each other.

It turns out that General Manager Wei and General Manager Fan had previously signed an order for one million units, and he sold them quite well, selling them out in about half a month.

Even at a purchase price of 34 yuan per item, with one million pieces of goods, Mr. Wei still made over ten million yuan.

Having tasted success, General Manager Wei signed a new order for two million yuan with General Manager Fan, and General Manager Fan added two yuan to the price of each item, making the purchase price thirty-six yuan per item.

At the time, General Manager Wei felt there was still money to be made. Although he inwardly cursed General Manager Fan for being a petty person who was trying to raise prices unnecessarily, he still signed the new order.

Although General Manager Fan is greedy, he is still capable in his work. After signing a new order with General Manager Wei, he delivered another 500,000 pieces of goods to General Manager Wei in less than a week.

Just as Mr. Wei was preparing to make another fortune, "Dongmei" suddenly became a nationwide sensation overnight, becoming a high-end fashion brand owned by the Chinese people.

As a result of the rise and fall, and at the same price, the "San Yang" brand, which was once on par with the "Dong Mei" brand, suddenly became a low-end product and was no longer sought after.

With 500,000 items stuck in his inventory that he can't sell, who else can he blame but General Manager Fan?

Five hundred thousand pieces of goods, at thirty-six yuan each, that's eighteen million yuan! Do you think President Wei will let President Fan off the hook? Obviously not!

Besides, there are still 150 more items that haven't been delivered yet. If President Wei doesn't cause trouble for President Fan, and President Fan sends the remaining 1.5 million items to President Wei, President Wei will really suffer a huge loss.

However, there was an order contract between them. When General Manager Wei approached General Manager Fan, General Manager Fan naturally argued that he was only responsible for the production of goods and not for their sales.

So no matter how much Mr. Wei scolded, it was useless; he could only cry and yell, demanding a refund.

In fact, General Manager Fan was even more annoyed than General Manager Wei.

Dongmei, which was once on par with its own Sanyang brand, suddenly became a nationally renowned high-end brand overnight, while its Sanyang brand became completely ignored.

He won't need to produce any more Three Sheep brand products in his factory anymore. Even if he did, they wouldn't sell. What would be the point of producing them?

Besides, there's General Manager Wei right in front of him right now, who has already declared that he no longer wants the remaining 1.5 million items.

General Manager Fan had no choice but to instruct the factory to suspend operations.

However, Mr. Wei's matter was just the beginning, because Mr. Fan had not only sought cooperation with Mr. Wei, but also with other people. So soon, a second and third group of people came to Mr. Fan to request a refund.

That's not the most important thing. These individuals have all signed order contracts, so Mr. Fan can barely get away with it.

The crucial point is that Mr. Fan received a notification from Ms. Wang that 300,000 pieces of "San Yang" brand goods that had been exported previously had been returned to China, and the Foreign Trade Bureau ordered Mr. Fan to pay money to pick up the goods.

Individuals can refuse to return goods, but not goods from the Foreign Trade Bureau. Otherwise, General Manager Fan would face accusations from state authorities and could go to jail.

Moreover, even the factory had to be shut down by the government.

So no matter how unwilling Mr. Fan was, he had no choice but to take the money and return the goods to the Foreign Trade Bureau.

When Wang Mingzhu, who handled the matter at the time, saw President Fan with a bitter face throughout, she felt extremely relieved.

At this point, President Fan was filled with remorse and felt like he wanted to die.

General Manager Fan certainly understood why the "Dongmei" brand had suddenly become so popular, because Liu Xiaobao had always been the primary distributor for the "Dongmei" brand.

Liu Xiaobao, as the primary distributor, was responsible for the marketing of the 'Dongmei' brand.

Now, the "Dongmei" brand has become a nationwide sensation overnight. Who else could this marketing strategy be but Liu Xiaobao's?