Under the trending searches.

Netizens commented one after another.

"A surprise to kick off the new year!"

“Today is a good day!”

"Holy crap, it's finally here! I've been waiting for this for so long."

"When exactly will it start airing? Stop doing this, releasing a message every now and then to keep us in suspense."

"I wonder if the fantasy dramas that Brother Yue directs are any good?"

"It has to look good; they've never made a mistake."

"I heard You Mingyue is playing the female lead in this drama? Wahahaha, my wives, I'm here."

"Hey bro, you can fool my friends, but don't fool yourself. How could my wives be your wives? You know, our country doesn't support bigamy."

"Hurry up and broadcast it, Mother Moon!"

"I want to see what level their fantasy dramas are at."

"To be honest, fantasy dramas are a real pitfall, and everyone had high expectations for this one. If it really fails, it will be hard to recover. I hope the ladies are as invincible as ever."

"I've got my stool ready, waiting to be fed. I hope this show will bring me joy."

"..."

Amidst a flurry of online discussion.

Shi Qing scrolled through the comments.

"joy?"

The corners of his mouth twitched.

The beginning of the Legend of Sword and Fairy 1 was indeed quite enjoyable.

But the point is.

The more joyful it is at the beginning, the more heartbreaking it becomes later.

—Those two ruthless and beautiful sisters, who showed no mercy when it came to killing people, even wrote the death of the female lead they played.

It might cause depression!

In a trance.

Shi Qing seemed to see the entire internet erupting in tears when the Legend of Sword and Fairy series ended.

……

The eleventh day of the first lunar month.

The young woman, who was filming in Hengdian, received good news from Lü Liang.

The first installment of the Legend of Sword and Fairy series has been sold.

Surprisingly, the buyer of the online streaming rights was not the deep-pocketed Tencent.

Instead, Bilibili and Youku joined forces to buy each episode for 200 million yuan and broadcast them simultaneously during the broadcast.

This is already the price of a top-tier blockbuster film.

Roughly calculated, the series totaled 34 episodes and sold 6800 million copies.

Excluding investments, I earned a total of 2800 million.

It seems like very little?

But this is actually just the online streaming rights fee for two years.

Even after the copyright expires, it can still be sold.

In China, the copyright term for TV dramas is 50 years, which means that the TV drama can continuously generate copyright revenue within these 50 years.

Of course, the quality has to be top-notch.

For example, after LeTV purchased the exclusive online broadcasting rights for "Empresses in the Palace" for 20 million yuan, the series now generates tens of millions of yuan in revenue for LeTV every year.

Also.

The television broadcasting rights for Chinese Paladin 1 are still in our hands.

When it's broadcast on satellite TV later, it can also fetch a high price.

……

After discussions among all parties, it was agreed that "Chinese Paladin 1" would be broadcast in mid-February as the opening drama for Bilibili and Youku.

The girl saw the ambitions of these two video platforms.

Currently, there are five video platforms vying for dominance in China.

Which five?

Tencent, iQiyi, Youku, Bilibili, Mango TV.

some of.

Penguin is rich and powerful, ranking first.

iQiyi has been deeply involved in the long-form video platform for many years and has a solid foundation, currently ranking second.

Youku and Mango ranked third and fourth, respectively.

Bilibili initially focused on anime and manga content, and entered the long-form video field relatively late, which is why it only ranks fifth.

And this time.

The fifth and third brothers joined forces and secured the broadcasting rights for the first installment of the Legend of Sword and Fairy series, which was then aired as the opening drama of the year.

The purpose is self-evident.

It's clear they're targeting the penguin and want to pull off something big.

They pinned their hopes on You Mingyue.

They admit there's an element of gambling involved, but winning is a huge windfall!

Faced with this situation.

With the power of money, can the penguin, which is used to being arrogant, tolerate this?

A counter-attack is a way to counterattack.

They also released a fantasy drama to compete with them.

The drama is called "The Legend of the Sword and Fairy," a major IP drama adapted from the female-oriented novel of the same name on Feilu Novel Network.

A master-disciple relationship, a bittersweet love story.

Tencent bought the rights for $250 million per episode, with the original plan to air it in March of this year.

But now that Bilibili and Youku have joined forces to launch this challenge, let's just move up the schedule and broadcast it ahead of time.

Thus, a scene unfolded online that captivated countless netizens.

Bilibili and Youku just launched their promotional campaigns for "Chinese Paladin 1," and almost simultaneously, Tencent launched its own promotional campaign for "The Legend of Sword and Fairy," with the latter airing a day earlier than "Chinese Paladin 1."

Netizens were shocked.

"Holy crap! A fight has broken out?"

"Penguin Gang!"

"The Legend of Sword versus the Divine Sword, my god!"

Which one is more powerful?

"Of course it's my Great Sword! This is a work by the great director Cheng Xiaoshu, and it even has TV Queen and Movie King in it, starring A-list stars Song Qiao and Meng Qiudong. How beautiful is Song Qiao? How handsome is Meng Qiudong? You can't not know, right? On the other hand, look at the Legend of Sword and Fairy. Xiao Han is a washed-up second-rate actor, Zhu Xudan is just barely second-rate, and the only decent one in the whole crew is You Mingyue. And this is their first fantasy drama. How can they compare?"

"My fondness for Miss Gu King makes me reluctant to comment, but to be honest, the Divine Sword team has a much better chance of winning!"

"I'm rooting for Chinese Paladin this time. These twins are known for creating miracles; this might just be a blockbuster. As for their first time filming a fantasy drama??? Let me ask the person upstairs: when they cross over into the film, animation, and novel industries, isn't it always their first time? And what's the result? They've succeeded every time!"

"..."

Netizens are arguing fiercely.

Some fans support "The Legend of Sword and Fairy 1", while others support "The Legend of Immortals".

of course.

357 There's still a difficult choice, so I've decided to watch both shows when the time comes.

In short, with the launch of promotional campaigns for these two dramas, a competitive atmosphere has spread across the entire internet.

……

Cheng Xiaoshu, director of "The Legend of the Condor Heroes," is a well-known director in the Chinese film and television industry with numerous representative works.

At that moment, looking at the comments online, his face darkened and turned ashen.

In fact.

He had long been dissatisfied with Youmingyue and The Legend of Sword and Fairy 1.

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