Entertainment: Start writing the script, Yang Mi comes to the door with a knife

The whole episode shows daily life.

Everyone prepares dinner together and sits in the yard to eat.

After dinner, they drink tea and chat together.

Recall the past and imagine the future.

The whole atmosphere is relaxed and warm.

Although there is no clear theme and no conflict.

But it is very comfortable to watch.

In fact, before the official recording, Teacher He and Teacher Huang also proposed.

Should we design a script?

They are worried that the effect of the program will not be good, which will make Ye Chen, the investor, lose money.

As a result, Ye Chen clearly refused.

He said that this kind of original feeling is what he wants.

The audience nowadays is very smart. If you deliberately design the content, people can see it at a glance.

At that time, it will only backfire.

Therefore, there is such a relaxed atmosphere in the first episode.

But they did not expect that the effect of the broadcast was better than all of them expected!

On that day, the broadcast volume of the first episode of Mushroom House ranked first among the variety shows of the same period!

Moreover, it is the first by a huge margin, much higher than the second place!

…

"I have finished watching it for the first time, and I will watch it again in a while, because I was only busy looking at Ye Chen's handsome face the first time, and didn't watch the variety show at all!"

"Haha, you above are just acting like me, we are exactly the same."

"Actually, I don't want to, but who can blame Ye Chen for being so handsome? That face is so eye-catching, I can't take my eyes off it at all."

"It's a pity that Ye Chen doesn't become a star with this face, but it's also a pity that he doesn't become a director with his talent. The only thing to blame is that he is too perfect."

"Ye Chen has a sense of variety shows, and listening to him speak is also meaningful, making people feel like being bathed in spring breeze, love it!"

"This variety show is so good, so healing, it's not enough to watch, I strongly recommend one update a day!"

…

The income of variety shows mainly depends on the sponsorship of advertisers.

Because it was not optimistic in the early stage, the first episode was purely naked broadcast.

There was no sponsorship.

After watching the first episode, the audience began to spontaneously ask for sponsorship for the program on Weibo.

The Weibo comment area of ​​major brands was conquered by the audience of Mushroom House.

"Look at our Mushroom House. Such a good program, don't you really consider sponsoring it?"

"I'll put it here. As long as you sponsor Mushroom House, we will be good friends. I must buy a lot of your things."

"The Mushroom House is such a good program, but there is not a single sponsor? Do you brands have vision?"

"Wow, I was moved when I thought of this. Knowing that Mushroom House had no sponsors, Ye Chen still chose to invest. What else can this be but sentiment!"

"No! Ye Chen provided us with such a good program, how can he lose money? Where are the sponsors? Come to me quickly."

The business sense of major brands is also very sharp.

Instantly discovered the huge treasure of Mushroom House.

That night, the phone of Chenyang Film and Television Marketing Department was almost blown up.

Major brands contacted them through various channels, wanting to sponsor Mushroom House.

At the same time, they also shouted on Weibo.

Expressed their willingness to invest.

The next morning, after Yuan Xiaoning went to work, he was shocked by a long list of names brought up by the marketing department.

"These... are all brands that want to sponsor Mushroom House?"

"Are you sure you didn't make a mistake? Did you type out the statistics of national brands by mistake?"

Yuan Xiaoning looked at the person in charge of the marketing department and questioned.

The other party spread his hands and said.

"Now you know how much work I had last night, right?"

"I didn't sleep much all night, and I have dark circles under my eyes."

As he said, he yawned.

"These brands are now very competitive. In order to grab investment opportunities, they don't sleep in the middle of the night."

Looking at the long list, Yuan Xiaoning was also amazed.

But more of it was happiness.

"Mr. Ye is indeed worthy of this. At first, I thought this project was purely for charity."

"I didn't expect it to be so popular after the first episode was broadcast!"

"Isn't this going to make a fortune?"

...

The two handed the list to Ye Chen together.

Ye Chen took it and looked at it, his expression very calm.

"Mr. Ye, aren't you surprised?" Yuan Xiaoning asked in confusion.

"What are you surprised about?"

"So many brands want to sponsor? How come you seem to have expected it..."

Looking at Ye Chen's confident look, Yuan Xiaoning seemed to understand something.

"You just... expected it?"

Ye Chen nodded.

"If I don't have this little confidence, why should I invest?"

As he spoke, he ticked off a few brands on the list with a pen.

"You can talk to these brands and choose three from them."

"See which brand has the highest sponsorship amount and the best policy for us, and choose that one."

"Just choose three? Mr. Ye, isn't that a little too little?"

The head of the marketing department was a little unwilling.

What was in front of him was not a list at all, it was clearly glittering money.

He felt that if he didn't choose a few more, he would be sorry for staying up late last night.

Ye Chen shook his head.

"The more sponsorship we accept, the more advertising time there will be in the feature film, which will affect the audience's perception."

"Mushroom House is a long-term variety show, and we plan to do many seasons."

"Too early consumption of audience enthusiasm will only shorten its life cycle."

"The gain does not outweigh the loss."

"These three are enough..."

Hearing this, Yuan Xiaoning and the head of the marketing department nodded like chickens pecking at rice.

At the same time, they gave a thumbs up and admired sincerely.

"It's still Mr. Ye, who knows how to make choices and has a long-term vision!"

As a result, Ye Chen continued to add.

"These three more points will make up for our losses."

"Anyway, there are so many brands as spare tires. If they don't want to come out, let them out!"

Yuan Xiaoning: "..."

Marketing Department Manager: "..."

It seems that I said it a little too early just now.

But think about it carefully, there is nothing wrong with what I said.

Ye Chen does have a long-term vision.

But, this wool can't come from myself, it has to come from others!

...

Just when the situation on Ye Chen's side was very good.

Several investors secretly broke the defense in the corner.

They just want to run away at the last minute, the potential investors in front of the Mushroom House.

"No... How come this Mushroom House is so popular?"

"What's so good about a lifestyle variety show? There's nothing special about it!"

"That's right, I really don't understand the tastes of today's audiences."

"Now that Ye Chen has gotten a great deal, so many brands are actively offering to sponsor him, how much money can he make!"

"Oh! He's just one step away. If I had known, I wouldn't have withdrawn my investment!"