Entertainment since 1999

Chapter 259 The Original Earthy Advertising

On the plane, as the flight attendant said gently on the radio that it was about to take off, Han Qiao lowered his head and quickly said: "Sister, I'm going to Hezhou Province today. I'm back to meet and chat."

send.

I pointed at the screen with my fingers, and the text message was sent yesterday.

Han Qiao touched her chin and was a little suspicious that she had charged Liu Xiaoli 200 phone bill yesterday.

The plan to guide Aunt Liu is a long way to go...

Han Qiao has an online fishing mentality, constantly throwing baits, and does not believe that Aunt Liu will not take the bait.

"Xiaoqiao, we arrived in Xinzheng at about 10:00, do you want to eat something?" Ma Jia took the blanket sent by the flight attendant, reminded the flight attendant a few words, leaned forward and carefully covered Han Qiao. Looking at Han Qiao, he said worriedly: "Xiaoqiao, Bai Xiang is in a bad situation. Kang Shuaifu, Unified, Xinfeng joined forces to encircle and fight, and the market share is only 15%. Now it is a fire pit. I know you have never done anything you are unsure, but my sister still wants to persuade you that we have a good choice..."

"No need, sister, I've eaten in the morning."

"I'll do it myself."

Han Qiao pulled the blanket, adjusted the seat, took out the notebook, and wrote with a pen.

First class was very quiet, and it was the earliest flight.

"Sister, I know that Bai Xiang's situation is very bad now. From all aspects, it is not the best choice..." Han Qiao raised his head and smiled at Ma Jia.

Ma Jia is a very responsible agent, whether in life or work, so even if she knows that Han Qiao is stubborn, she will continue to persuade her.

Moreover, Ma Jia’s concerns are normal.

Bai Xiang’s dilemma cannot be solved by a small spokesperson. This will be a great blow to Han Qiao’s commercial value. After all, he has not endorsed many times. If it is rumored that there is bankruptcy and reorganization, it will be nice to say it. Therefore, celebrities choose endorsements and are always picking up big brands and famous companies, so how can they take a fire pit?

Ma Jia couldn't understand Han Qiao's idea.

Han Qiao paused and smiled: "Sister, this is actually an opportunity. Bai Xiang is at least one of the top three instant noodles brands in the country. A lean camel is bigger than a horse. The spokesperson has only the endorsement fee. But if you can invest in Bai Xiang, you will make more money."

Han Qiao also thought about it last night. He knew nothing about management. His only advantage was "promotion". As a daily food, it is the top priority to establish national popularity, followed by offline distribution channels. Several companies joined forces to siege. To put it bluntly, if you put it on the market, you should not think of other instant noodles for supply.

In the case of disadvantage, this is undoubtedly a direct hit. After all, Kang Shuaifu is more famous than Bai Xiang, and three old hooligans join forces, and the boss is paying for it. However, if Bai Xiang is more famous, everyone's first choice to buy instant noodles is Bai Xiang. Continuing this strategy is to dig your own grave.

For this situation.

Han Qiao’s plan is very simple.

1. National marketing white statues are established, brand value is established, and "Chinese people's own instant noodles".

2. Develop new flavors of instant noodles as soon as possible.

It makes sense to say that Bai Xiangshou is a spicy braised beef noodles, and the sour and refreshing old-sauce pickled cabbage noodles. Huafeng, Jinmailang, I won’t mention this, what is Bai Xiang?

The only famous nutritional and healthy cylindrical noodle has become a bit of instant noodles. What health can you care about? You must choose salt to re-energize it.

so.

The cylindrical surface gives the white look like a life, but it is only a life.

but,

In 2002, the white noodles without cylindrical bone flavors, and the old sauerkraut that was unified and not sour.

Han Qiao is very polite. The old sauerkraut is good and it will be white in the future.

It's simple to say.

To achieve these two things, it is definitely nonsense to rely on the identity of the spokesperson alone. Only by investing in a white statue and tied to a boat may you succeed.

so.

Han Qiao thought to himself that if Bai Liu agreed to invest in his own shares, he would make Bai Liu better even if he fought his life.

If you disagree.

Buy more boxes of instant noodles next time.

Han Qiao wrote quickly.

Ma Jia pointed his fingers on his lips at the stewardess who was walking over, signaling to be gentler, and quietly took the hot water sent by the stewardess and placed it on the table beside him.

Looking at Han Qiao, I felt a little moved.

Han Qiao is really amazing. The young players in the industry are still competing for rankings, and Han Qiao has already walked out of his own path.

……………………

10:00 am.

The plane landed in Xinzheng, a city that was once the old capital of the Shang Dynasty and had a strong cultural heritage.

Han Qiao met Bai Xiangfang's representative at the airport. To be honest, Han Qiao was a little surprised. The person who picked up the plane was not Bai Xiang's employee, but...

"Hello, Han Qiao, I am Yao Zhongliang, General Manager of Bai Xiang." Yao Zhongliang spoke with a breath, his waist and back were straight, his hair turned white, and he looked very vicissitudes.

"Mr. Yao is so lucky to have a trip in person."

"It should be." The two of them held their hands. Yao Zhongliang's hands were strong and he slammed them heavily, and said enthusiastically: "Brother Han, there are many historical relics in Xinzheng. Today I will take a walk around and have fun..."

Han Qiao smiled and said, "Brother Yao is so polite, there is no need to go shopping, let's go directly to the factory."

As he said that, he pretended to be cheerful: "Dissatisfied with Mr. Yao, Kang Shuaifu gave me 25 million endorsement fee..."

"What?"

“25 million”

Yao Zhongliang was shocked. According to his expectations, Bai Xiang's endorsement fee was only 10 million yuan. Kang Shuaifu was so aggressive. Could it be that Bai Xiang was really incompetent to turn things around...

He smiled slightly with a slight force and said, "Brother Han, you can come because you respect your brother. If you don't talk about these, let your brother do the best of his landlords in the past two days and have fun for two days."

"Brother Yao, you misunderstood. I'm here this time, not trying to talk about the endorsement fee. I heard that Bai is like our Chinese people's own instant noodles. It's a responsibility for revitalizing national enterprises!" Han Qiao's expression was solemn, and the light of the righteous way shone on his face.

Yao Zhongliang was speechless, stunned for a moment, and then said, "I didn't expect that Brother Han is young but has such a real man's mind. Since that's the case, I'm not polite, so we will go directly to the factory."

The two got into the car.

Yao Zhongliang is an authentic Hezhou man with a heroic personality. His fine traditions of the army were not abandoned with his retirement. He was still meticulous and sat like a pine tree.

Han Qiao heard Yao Zhongliang know the Xinzheng ancient sites flashing through the car window, and thought to himself that Yao Zhongliang had a deep affection for this land.

The car drove to the suburbs, and on the empty fields, trees stood alone, and occasionally there were grain planted in the farmland.

Yao Zhongliang glanced at Han Qiao with a squinted eyes, and he was not a fool either.

Han Qiao is a big star, and she is so young. If she is impetuous, she will probably have no hope. However, she is talking nonsense and Han Qiao listens seriously...

This young man has a clear idea.

"Brother Han, I'm not sure about it. Bai Si is difficult now." Yao Zhongliang sighed in his heart, took out a cigarette from his pocket and lit it. He took a deep breath and said heavily: "Last year, Bai Si's flowing water was only 1.1 billion yuan, but the expenditure alone was 1 billion yuan. There are still many unpaid payments in this flowing water. This year, Bai Si's flowing water is difficult... Half a year has passed, and the flowing water is only 400 million yuan..."

"This time the factory decided to invite Mr. Han to endorse him for 10 million, which is our entire wealth."

Han Qiao almost laughed out loud, let’s say that, if the troops don’t cry badly, there will definitely be no future.

"Mr. Yao, Bai Xiang is in danger now, and he may go bankrupt."

As soon as Han Qiao opened his mouth, he became an old master.

Yao Zhongliang's hands shook, and the ashes fell on his pants, and he smiled: "Brother Han, that's not the case."

"Mr. Yao, I have also learned about the treasure island of instant noodles originated in Treasure Island, invented by Ando Momofuku, Chinese-Japanese. Therefore, Kang Shuaifu, unification, whether it is production technology or capital technology, is far better than Bai Xiang..."

"Speaking of this, Kang Shuai Mansion has braised beef noodles, and unified with pepper beef noodles... These are all well-known instant noodles series, what's the White Scene?"

"In terms of spicy taste, white statues are not as good as Kang Shuaifu, in terms of technology, white statues are not as good as unity, in terms of capital channels, white statues are not as good as Huafeng..."

"Brother Yao, I speak more directly. I heard that Bai Xiang has invested a lot of money recently to study bone calcium extraction technology. Bone soup instant noodles advocate nutrition and health. This is a good thing. However, Mr. Yao, the most instant noodles consumer group is the middle and low-end income group. They do not value nutrition and health, and they do not care about delicious food."

"Others only care about whether they can eat it and whether they can eat it for a long time."

"Of all the flavors, heavy taste is the most appetizing, spicy, sour and refreshing, and these two things cannot be escaped."

"So, the sales of bone soup instant noodles must not be as good as these two."

Han Qiao scolded Fang Qiu. He knew nothing about instant noodles, but there was one thing that Han Qiao had vomited instant noodles in her previous life, and consumers had the final say.

To be simple, the most popular ones on the Spring Festival Gala train are Kang Shuaifu braised beef noodles, and the fastest sold in the supermarket is always the old sauerkraut noodles.

Yao Zhongliang's hands were a little burning. He looked down and the cigarette was burning to his butt. He quickly threw it away, and he felt a little dizzy.

Bone soup instant noodles are the secret of the factory. How could Han Qiao know? He knows it all, and Kang Shuaifu can't not know it.

This is a nuclear weapon that plans to turn the tables.

This is a big deal.

Han Qiao looked almost done and patted Yao Zhongliang's thigh: "Brother Yao, I came here this time, actually want to join our Bai Xiang. I am a big star at least, with a lot of advertising resources and becoming my own person. There is absolutely no problem with publicity."

"These are some ideas I have sorted out, Brother Yao can take a look."

"You want to invest?" Yao Zhongliang's head was clearer and took the paper.

Han Qiao nodded: "I don't want too many shares, nor do I interfere with the specific operation of the white-haired image. The only requirement is that the original shares cannot be diluted..."

"Brother Yao, I don't have much time in Xinzheng... If possible... I want to agree on it as soon as possible."

Han Qiao went straight in with one shot.

He is now a popular star, a small capital of a model and a few of his companies. He will definitely not be able to catch up with the white-eyed ones when he tells it, but the profit ratio is not low.

Simply put, he is a small person, but a golden toad.

The white statue looks large, and if you poke it, it will either be straw or water.

Yao Zhongliang didn't say anything.

He has a good habit of not making decisions immediately if he can't decide.

………………………………………

The car arrived at the White Solemn Factory.

Yao Zhongliang called the beautiful girl from the office and took Han Qiao around. He kept catching up with the car and prepared to return to the headquarters building for a meeting.

The beautiful girl's surname is Yao, and is Yao Zhongliang's niece. She is usually responsible for handling documents. She is quite beautiful and admires Han Qiao. She screams excitedly: "Xiao Qiao, I am your ashes, ahhh, I didn't expect that Bai Si spokesperson is really you..."

Han Qiao was carrying a bottle of water, big sunglasses, black mask, and wearing a baseball cap on his head. He was so unrecognizable that he squatted at the factory gate, looking at the employee preparing for lunch break.

To be honest, it was quite touching.

There were a lot of people at the entrance of the factory, and they were pouring out of the factory...

Some are on crutches, some are pushing wheelchairs, and there are quite a few, but their clothes are clean, their minds are calm, and they talk and laugh.

These are people in difficulty.

However, because of the white statue, we can live a dignified life.

This world has dignity, which is too difficult.

Han Qiao stood up, her legs twitched a little. Beauty Yao's hands were fast and her eyes were fast. She held her idol, her head was a little dizzy, and there were little stars in her eyes. At this moment, she thought of the scene in the TV series.

Han Qiao shook his legs and was about to stand still. The young man limped on a cane in the abortion and ran very quickly, shouting in a hurry: "Who dares to bully the little girl at the door of Baisi."

With this sound, many people looked over and saw that this person was not a good person, but he was hiding his head and covering his face. The girl beside him was Yao Yatou...

Beauty Yao usually goes to the factory to send documents very frequently, and they all know each other, and in an instant, they all gathered around.

Han Qiao was about to explain, but his arms were pressed down. The strong man pulled his throat: "Where is the security guard? Where is the security guard?"

As he said, his hands were pressed hard, and his tone was not good: "What do you want to do here when you are dressed like this? Boy, you don't go out to inquire. Is Bai like a place where you can go wild?"

Han Qiao was about to cry without tears.

Fortunately, at this time, Meimei Yao pulled and shouted: "Brother Li, you misunderstood. This is Han... This is a customer in the factory."

I explained a few words.

The man let Han Qiao go, feeling a little embarrassed, and smiled awkwardly: "Little brother, I have a big hand, okay..."

Han Qiao twisted his arm, a little sore. He is now 186. This man is taller than him, and his muscles are bulging: "It's okay..."

After thinking about it, he smiled and said, "Brother Li was a veteran before. I think your grasping method is quite professional."

"Yes, I'm a veteran." Brother Li nodded, his voice buzzing: "But it's not me that it's really unsafe for you to wear this way. Many of the factories are veterans, and they are very vigilant..."

The misunderstanding was resolved and people dispersed one after another.

The beauty Yao was a little sorry: "Brother Han, I'm very embarrassed. Our factory attaches great importance to safety, so..."

"fine……"

Han Qiao felt confident. It seemed that what the news said was good. Bai Xiang was indeed a good company, not a capitalist's factory.

Next.

Han Qiao accompanied Mei Ng Yao to the cafeteria for dinner, and then walked around the factory where instant noodles were produced.

It's 3:00 pm.

After receiving a call from Ma Jia, Ma Jia said: "Xiaoqiao, Bai Xiang decided to take out 5% of the original shares, and the stock price is planned to be priced at 60 million..."

60 million.

So, Yao Zhongliang’s valuation is 1.2 billion.

To be honest, this valuation is quite scientific. Many of the assets of Bai Xiang are real estate, such as factories and machines...

but.

In business.

"Sister Ma, keep talking, and my endorsement fee needs to be converted into it. The endorsement fee is more important."

Hang up the phone.

The endorsement fee is also money. You can’t endorse it for free just because he invests in it…

I thought about the funds in my mind, and it was a bit short of 60 million yuan. However, there are four companies in Hanqiao now, and the biggest one is Guomai Culture. Guomai Culture is now the top three in the publishing industry. It should not be difficult to piece together them together.

only.

At this moment, Han Qiao's shorts were gone.

……………………

The next day.

Han Qiao met several shareholders of Bai Xiang in the conference room of Bai Xiang’s headquarters building.

Bai Xiang was formerly a state-owned factory under the Department of Grain of He Province. Later, after Yao Zhongliang took over, Bai Xiang became a state-owned factory. He still had equity, but not many. Among the few shareholders, Yao Zhongliang had the most equity, more than 50.

The signing of the agreement was still very smooth.

The final equity was negotiated at 50 million, of which his endorsement fee was 15 million, which means that Han Qiao would have to pay a total of 35 million, with a term of six months...

It is worth mentioning that Han Qiao is responsible for "propaganda" work, with an annual salary of 150,000 yuan...

After the agreement is signed.

Yao Zhongliang was much more relaxed, and his 35 million yuan accounted for the problem of workers' wages and bank turnover. Simply put, with Han Qiao's money, Bai Si can spend the New Year safely.

but.

The problem was solved, but the crisis was not solved.

Several shareholders looked at Han Qiao and hoped that the big stars could bring some new things. Han Qiao was not polite and put down the big teacup: "Brother Yao, I don't know much about the brand, I only have some small suggestions. First, we must establish the concept of "Light of China". Bai Si is the only company that does not have Japanese-funded enterprises to participate in. Since this is the case, we must give full play to this advantage, develop patriotism, and distinguish us from the rest of instant noodles..."

"This..." Yao Zhongliang was a little embarrassed and hesitated: "Brother Han... patriotism is the responsibility of citizens, how can it be used to promote it? This is not very good."

The other shareholders also nodded.

Han Qiao looked at the shareholders of his father's age and was helpless: "Brother Yao, you are wrong. Since we are real guns and ammunition, why can't we promote it? True patriotism is not limited. As long as we correct our conscience and honestly bring high-quality instant noodles products to the people, why can't we say it?"

"We have to say not only, but we also have to talk about it very much. From corporate culture, product packaging, the concept of "the light of domestic products" is implanted in all aspects..."

"Okay." Yao Zhongliang groped in the smoke and lit it. Now he had no good idea. Maybe Han Qiao would really make a bloody path if he did this.

"Secondly, we need to develop new instant noodles flavors. Of course, we continue to stick to the flavor of bone soup. For the new series, I have two ideas. One is Baisi Laotan sauerkraut beef noodles. The taste is sour and refreshing, brewed in ancient ways, and fermented in one year..."

"That...I have a problem!" A shareholder thought for a while: "Is it too long for a year to ferment? The product cannot keep up..."

Han Qiao rubbed Meixing and said embarrassedly: "There are so much publicity, but in fact it's enough to be so sour and refreshing..."

"However, hygiene must be strictly controlled."

“Isn’t this a deception to consumers?”

"If you don't know, you can't do this business."

"Hanqiao, we are a conscientious enterprise. We must be genuine and false propaganda is not allowed."

Han Qiao spread his hands: "Kang Shuaifu's braised beef noodles can be used for one year. If he can make Kang Shuaifu, can't I make it?"

"Puff".

In the corner, Beauty Yao held her chin with her hands, her beautiful eyes shining, and she burst into laughter.

The atmosphere in the conference room is relaxed.

"We must stick to the bottom line, and we must have wild paths."

Seeing that several people were silent, Han Qiao continued, "In addition, we also need the taste of pepper. We can't beat Kang Shuaifu with spicy taste. Instead of catching up on the backward track, it is better to open a new track, and the taste of pepper chicken sauce is comparable to braised beef..."

"Well, I met Jack Ma from Ali's father. I'll contact you. We want to take the lead in occupying the high ground of the online channel..."

"By the way, I want to set up a new department, online publicity department, and online marketing must not be missed. In addition, I will find a way to communicate with Hunan Satellite TV and Liaoning Satellite TV to see if I can talk about the title rights of the program..."

Nowadays, there is no right to naming the program, and the most important thing is the right to sponsor the program, which means that you sponsor me to host the program...

The naming rights are higher than the sponsorship rights, and Han Qiao is not afraid that Hunan Satellite TV will not agree.

White Sound Super Girl, White Sound "The Voice of China", White Sound "The Masked Singer"...

Now is the golden era of the Chinese music scene. In this era, it is not only meaningful to convene heroes from all walks of life to "Sword Contest on Huashan", but it is definitely a gimmick.

There are so many popular variety shows. As long as one show becomes popular, Bai Si will completely open up its own signature...

Several shareholders were stunned.

You...

Sales should not be sold all over the country, discuss channels, and build sales networks...

Why are all evil ways?

Han Qiao waved his hand: "The most important thing now is to shoot an advertisement and put it on..."

The meeting room was quiet.

Everyone looked at the young man and said his expectations for the future.

……………………

8:00 pm.

Han Qiao was sitting on the plane, still very passionate and imagined the future of Bai Xiang. Han Qiao was very satisfied with his investment.

but.

I guess in this world, as long as Han Qiao can have such ability...

The rest of the people don’t have such good variety show ideas, how can the rest of the people know that most of the physical industry will be killed or injured in the future...

Just talk about the best-selling old sauerkraut and pepper chicken sauce...

The future of white scenery will not be bad.

After all, with the bone soup series alone, even if Bai Xiang is miserable, she is still the top four in the country...

On the plane.

Han Qiao thought for a while: "By the way, Sister Ma, you go and contact Zhou Xingchi. I want the copyright development of "A Chinese Odyssey"..."

Han Qiao plans to shoot an advertisement first, and save it forever, and it will not waste much energy. The crew and actors are all ready-made, and the advertisement also has ideas. The life of instant noodles, this advertisement can be said to be a nonsensical peak version, The Westward Journey, Journey to the West, Water Margin...

There is enough soil...

It's funny, it's really funny.

"A Chinese Odyssey" has almost become popular in colleges and universities in recent years. Han Qiao's advantage is the youth group. If you don't talk about the distance, teenagers have to keep it.

Ma Jia was a little bored, and her mind didn't turn around. Hearing this, nodded, paused, and reacted: "Xiaoqiao, what do you want to do in "A Chinese Odyssey"? This one is far enough, and you have to go to Xiangjiang."

“There is no good reputation over there…”

"Don't worry, sister, Zhou Xingxing will definitely not refuse."

The rest of the people, Han Qiao, may not have confidence. After all, he almost offended the Xiangjiang Circle to death, but Zhou Xingxing must be able to do so.

At worst, you can add money.

PK: The business is almost over, and the next thing is the normal plot. There is too little information in this area, so I'm waiting to make a splash and modify it...

Several violations have been blocked, and the application is being revised...

(End of this chapter)