Daily entertainment uses love to generate electricity
Chapter 579 Hunger Marketing
"I hope this is the case." Aso Kita is not as optimistic as Takuki Taku. He frowned and hesitated for a moment before continuing: "Kun Takagi, although even my friend said Takuki Masuko has the ability to become a best-selling toy, I still think it may be safer to find a toy manufacturer to cooperate with."
"Oh? Why did Qita Jun say that?" Hearing Aso Kita said that, Takuki leaned on the desk with a smile, wrapping his hands around his chest and waiting for his explanation with interest.
"Although we already have our own publishing house and have collaborated with GAMR FREAK on Pokémon, our main business is still in the firm."
Aso Kaita cleared his throat and continued, "And it is not impossible to independently produce and sell Takumako, but we do not have a ready-made production line and can only outsource it to other toy factories. Moreover, we do not have a mature logistics and sales channel. To establish it, it not only requires a lot of manpower and funds, but also takes a long time. It is actually not cost-effective to calculate."
"Kita-kun means that we still use the previous "Pokemon" practices to cooperate with a toy manufacturer to sell Tamagozi, right?"
"Well, this method should be more in line with our current situation." Aso Kaita nodded.
"Then if I said I could solve the problems of sales channels and logistics, would Qi Taijun still stick to this suggestion?" Takuro Takagi asked.
"What?" Hearing Takuki Taku's words, Aso Kita looked up at him in surprise, and found that the friend beside him still had a calm expression. Aso Kita, who had long been used to his style, then grinned and said, "If you have any bad ideas, don't keep it from being stuck."
"Hehe, drink a glass of water first, don't be impatient." Takuki first smiled and walked to the water dispenser beside him and poured a glass of water for Aso Kata, and then said slowly: "Since we are confident in the prospects of this toy, why should we hurry up and find a seller? Wouldn't it be nice to let them come to us by themselves?"
"You mean?" Aso Kita's eyes lit up, and he seemed to have grasped some key points, "Let those channel dealers come to us for cooperation?"
"Yes, we can first distribute a part of Takumako as a preemptive version to readers who purchase the publishing house's new weekly magazine through book purchase lottery or free distribution, and then promote the sales strategy of limited sales through TV or magazines that can only be designated for about ten toy stores due to the limited production volume."
Takuki Takagi explained: "If nothing unexpected happens, this method of selling restricted location and quantity will not only arouse the desire of a large number of potential consumers to buy, but after this toy has caused a topic in the industry, the surrounding channel dealers will definitely take the initiative to talk about cooperation with us, and we will just expand production at that time."
Takuki Takagi actually talked about the hunger marketing method used by a certain mime when he first started to make a fortune in later generations.
Although the popularity of the Internet in this era is not the same level as that of later generations and cannot be used as a means of publicity, this marketing method can achieve very outstanding results even if it only uses traditional publicity methods such as television and magazines.
"Takagi's marketing method is indeed very thoughtful, and it seems to be very feasible." After listening to Taku Taku's explanation, Aso Kita also stroked his chin and said affirmatively.
"That's..." Taku Takagi raised his head proudly, "But I just said that if I really want to implement it in detail, it depends on Qi Taijun, who is a top student."
"I knew you would say that." Aso Kita shrugged with a wry smile, "Well, there is still some time before Takumako's program development is successful, so I can do some preparations first."
As he said that, Keita Aso got up and walked towards the office door.
"Kita-kun Qi will not talk for a while?" Taku Takagi said, deliberately showing a malicious smile.
"Give me aside, I'm afraid that if you stay for a while, Takagi Jun, you don't know what troublesome tasks to assign me." Aso Kitao glanced at Takutao in anger, turned around and pushed open the door of the office.
"President Aso? Good morning." At the door, Mizuno-yue Liuge was about to knock on the door and go in when he suddenly saw Keita Aso coming out of the inside, so he quickly smiled and greeted him.
"Liuge Jiang, look at the pile of materials you have. Didn't Takagi give you some heavy tasks, right?" Aso Kita, who walked out of the office, looked at the pile of materials in Shuimuwuyue Liuge's arms and joked.
"No, it's just a simple investigation report." Shui Wuyue Liuge shook his head happily, "Ah, Takamusang is still waiting for me, so I'll enter first."
"Yes," Aso Kita agreed, looking at Mizunoyue Liuge, who was still energetic, walked into Takuki's office lightly with his feet.
"It shouldn't be a very simple job to look at the thickness of the stack of reports. Why is Liu Ge Jiang so happy as if she got some reward?" He frowned and muttered to himself, shook his head and walked back to his office.
------
"Liuge Jiang, I'm back. How are the results of these days?" In the office, Takuki Takagi was about to take out the travel magazine and continue to flip through it. When he saw that Liuge Mizuki came in, he had to give up this idea again.
"Well, I've gained a lot. This is the specific sales of "Pokemon" during this period that I sorted out after the visit."
While handing the materials in his arms to Taku Takagi, Mizuno said, "These days, Tanaka and I have transferred several large electronic game stores in Tokyo. Although Pokémon is only ranked in the middle and upper reaches of each store's best-selling list, this game has received a good response in the eyes of all merchants. Some shop owners have even become loyal fans of Pokémon themselves."
"Is that? That's really a very happy thing." What Mizuno-yue Liuge said was basically what Takuki said. He smiled and looked at the reports sent by Liuge and asked, "Is there anything else?"
"Well, and the game seems to have become quite well-known among players. When we asked those players who came to buy it, many of them bought it through friends' recommendations." When she said this, Shui Wuyue Liuge was also very excited. Even though she didn't understand the electronic game market, just like selling records, consumer reputation is definitely a very important aspect that supports sales.
"In addition, Tanaka Jun also discovered that many people who had purchased the game came in groups to buy the second card, and they seemed to be saying something like buying the 151st Pokémon. Takagi Jun, I remember you said that there are only 150 Pokémon in "Pokémon"? What's going on with this 151st Pokémon?"
"Hehe, this is a secret. Liugejiang just thinks that the 151st Pokémon is the legendary Pokémon." Takuki smiled and blinked, but his heart was already full of joy.
It seems that the plan to give the "Pokemon" cassette through the comic weekly lottery can be implemented in advance. At that time, coupled with the animations that will be broadcast in April, this superposition effect will be enough to make the game's sales enter a stage of rapid growth.
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