Dad's life

Manpower is sometimes scarce.

This does not distinguish between big people or small people. Many things have nothing to do with ability.

Just because "it's hard to deal with destiny".

Li Mu held a porcelain tea bowl and tasted the tea cooked by Lao Tang.

Usually the tea Li Mu buys is relatively expensive, but there is still no comparison with Lao Tang's tea. Lao Tang's tea is basically the kind of special tea that is not available on the market, and some are even bought from auction houses, which is considered luxury.

.

"How is it!?"

Old Tang asked with a smile.

"Very good"

Li Mu smiled and replied.

As for using fancy words to describe it, Li Mu doesn't know how to do it.

"Bring some back when you go back in the afternoon"

Li Mu's ordinary comment made Old Tang happy.

"That feeling is good"

Li Mu was not polite either.

Although he came here to discuss cooperation, Li Mu could not act in a groveling manner.

Doing business is all about win-win results. Tiancheng Company designed advertisements for Lao Tang Beverage to increase sales. They are all on equal footing. As for some people outside who say, "If you want to negotiate a good business, you have to lower your head and put down your dignity. Once you make money, you can give up the lost dignity one by one."

"Pick it back." Li Mu neither objects nor approves.

Some people are willing to be dogs in order to make more money.

As soon as you make money, you stand up and bite others. That is someone else's business, and Li Mu can't do it.

"Li Mu"

Seeing his wife and Hu Li entering the kitchen to cook, Old Tang hesitated for a long time before saying, "In your opinion, are the drinks in our factory really unable to be sold in the surrounding cities?"

"..."

Li Mu put down his tea bowl and lowered his head to think.

When he went to work in the morning, Xu Jianhua talked with him about Lao Tang Company.

Li Mu and Xu Jianhua have the same idea. It is really difficult for products to be sold in some places. This cannot be done by advertising and promotion. The key problem lies in the taste of the drinks.

However, Lao Tang has a somewhat conservative personality and lacks the enterprising spirit of a big entrepreneur.

For so many years, I have not thought about developing other flavors of drinks for research and promotion. Now I want to quit, and suddenly I want to become bigger and stronger. This is not easy!

After all, the times always favor those who keep running with it.

Once you fall behind a few steps, you will lose the initiative in the market forever.

Lao Tang has the same experience as Wahaha boss Zong Qinghou. They both started by walking around the streets. However, they have constantly adjusted their market strategies and followed popular tastes as their selling points. Now they are developing in a diversified way. What about Lao Tang!? More than ten years old.

When we founded the company more than 20 years ago, we only had a few drinks, and they are still the same. Except for the slight price increase, nothing else has changed.

After thinking for a while, Li Mu said, "Old Tang, I won't hide it from you. It's really not optimistic. Market profits are divided into three layers. The first is floating profits. To earn this part of profits, the company needs to have something that other companies can't imitate.

The core product, followed by mid-level profits, is what your company is making now. It has a certain base of stable consumers in several cities around Ningyang. This group of people is not many, but it can still keep your company doing well.

The profit margin, and finally the floating profit, and the companies that make this part of the profit are the kind of small foundries that rely on squeezing labor to extend working hours and cannot even guarantee the minimum wage standard in Ningyang City."

“Wouldn’t it be better to increase advertising and promotion efforts?!”

Old Tang asked again, "For example, your company can help me create an advertising plan like Nongfu Spring!?"

"Haha"

Li Mu couldn't help but laugh twice, and then said helplessly, "Old Tang, that's a drink, not tasteless mineral water."

Li Mu said it very tactfully.

It’s not like Li Mu has never tasted Lao Tang Company’s drinks.

The first time I drank it, I really couldn't get used to the taste. That is to say, when there were no drinks in the market, Lao Tang took the lead and occupied several surrounding markets, so that some people gradually formed a habit.

As for relying on advertising bombing.

It also depends on the product.

Except for a few mineral waters on the market that have created miracles in the advertising industry, beverages have never appeared at all, including Pepsi and Coca-Cola.

These principles.

Old Tang obviously understands.

But before I retire, I still want to play hard and retire with honor.

He is definitely not doing it for money.

Just for face.

The older a person gets, the less they want to lose face. Instead of being sidelined by his son and a few old people and leaving the stage, it is better to use the only rights in hand to prove oneself.

Li Mu naturally understands this kind of mentality.

But the fact is that he couldn't achieve any results. He spent most of the company's funds on advertising and promotion, but it still couldn't change the fact that the drinks produced by his company were not accepted by most people.

"What happened to the drink!?"

Old Tang began to argue with Li Mu, saying, "Can't drinks make good advertisements?"

"Old Tang, you haven't understood what I mean yet"

Li Mu said, "We are not talking about functional drinks, but in terms of the taste of the drinks, what advantages do you think your company's drinks have over the various drinks on the market now!?"

"Not good, at least it's not bad!"

Old Tang was a little angry and said.

"The key is that this is neither too good nor bad. If you want to make money and increase profits, you must have a product that can be produced, otherwise no matter how much advertising money you spend, it will be useless. This is what I am telling you. If

If you were someone from another advertising company, they would be happy for you to mortgage your company to a bank for advertising."

Li Mu continued, "The main purpose of your advertising now is to let the consumers who like to drink your company's drinks know that the product has always existed and has not withdrawn from the market. The taste can remain unchanged, but it cannot be without memory. Once the memory is gone, what will happen?"

We are not far from exiting the market”

Speaking.

Li Mu smiled and said, "Old Tang, let me give you a warning. You can dig out the advertising and promotion plans from ten or twenty years ago, and I will help you put them out. Let's also refresh our feelings."

"You..."

Old Tang pointed at Li Mu and was speechless for a long time.

"Goodbye"

Li Mu replied with a smile, "What is engraved in memory is feelings, and evoking certain images of the past in consumers' minds is also a means of marketing. After all, memories can easily make people breathless, and the past cannot be let go.

I can tell you that if you do this, you may have unexpected effects."

Li Mu’s words were not a joke.

He really wants to do this.

Instead of coming up with good advertising and promotion plans for uncompetitive products.

Might as well relive old dreams.

It seems that no one in the advertising industry has done this before. Li Mu plans to use Lao Tang to test the waters. If the results are good, Li Mu estimates that "feelings" will become a popular new theme in the advertising industry in the next one or two years.

And he, Li Mu.

He will also become famous in the advertising industry.

"After lunch, get out of here"

Obviously.

The feelings of the elderly are limited, and Old Tang does not want Li Mu to consume the feelings that his company has accumulated for more than ten or twenty years.

Because of this thing of feelings, I consumed it once.

Next.

They are all ruthless.