bloom america

"The brightness of LED lights far exceeds that of CRT monitors. In this case, our TVs will be able to obtain better display effects and higher contrast. At the same time, CRT TVs need to use interlaced scanning to display images.

, even Apple’s Dazzling TV is the same, and such interlacing will greatly reduce the visual experience, so it is inevitable that this kind of TV will be eliminated——"

Jing Shen paused for a moment, then glanced at his colleagues.

This is a secret internal meeting.

"And the screen made of LED lights is thinner, lighter and more powerful than CRT TVs. These are very good advantages."

Everyone nodded, indeed, such a product is almost too good to be better.

"Our goal should be to develop an LED light screen before Apple. This is the most important thing for us."

Akio Morita added.

"If our Japanese companies want to enter the United States, price alone is not enough, but also technology and technological content."

Ibuka nodded, and then looked at Akio Morita, who worked hard with him to create Sony.

Although the company has been researching towards progressive scan TVs before, now, the company's strategy is about to change.

They want to directly develop LED TVs.

Jing Shenda is full of confidence in this.

"We at Sony are about to lead the world's trends, we are about to change the world!"

Jing Shenda excitedly expressed his views on the future.

His voice was trembling a little.

"Pah, pah, pah—"

The following is warm applause——

As for Catherine, she has no idea what kind of attention the Japanese manufacturers paid.

CRT TVs have been a long-term trend, and this will not change. It is difficult to make Fed screens very large - at least within the next 20 years, it will be impossible. Therefore, Apple's current strategy is to fully develop progressive TVs.

After the advent of progressive TVs, people began to study ultra-thin CRTs - although they were ultra-thin, they were only relatively thin, and in fact they were still a bit thick.

After the emergence of ultra-thin CRT, the potential of CRT TVs and monitors has basically been exhausted, and the next step is to launch products.

From progressive to ultra-thin, this process will take at least 10 years, and it will be more than 20 years before ultra-thin CRT is eliminated.

At this time, TVs with fed and sed screens can just fill the gap in the market.

This is a good plan. But for now, the small-screen fed screen still has its place.

That's Pip-Boy and handheld consoles.

The development of these two devices involves a problem that has always been a headache for Catherine, that is, power supply.

Lithium-ion batteries are the established strategy, while cadmium-nickel batteries are a replacement.

Of course, battery development cannot be done by oneself. Catherine has no knowledge in this area at all. She can only say that she has some common sense. And the company has no technical accumulation in this area at all.&&Baidu Search:&&

Therefore, Catherine can't help at all in this regard.

In this case, Catherine decided to let the company act as a venture capital investor.

——The strategy of casting a wide net and catching more fish.

The origins of venture capital can be traced back to the late 19th century, when some private banks in the United States achieved high returns by investing in emerging industries such as steel, oil, and railroads.

In 1946, Harvard University professor George Dowitt and a group of New England entrepreneurs established the first modern venture capital company, the American Research and Development Corporation, pioneering the modern venture capital industry.

But for now, there are not too many pure venture capital companies. In this market, Rockefeller - to be precise, Lawrence Rockefeller - is waving money there.

Catherine asked Elsa to find information on various energy companies registered in the United States, and then started screening.

Catherine didn't know much about the battery industry, so she could only choose this method. After all, her ark had no talent and no technology. If she wanted to quickly enter the battery industry, she could only choose to invest in other companies and use this to

"Catalyze" the entire industrial chain.

The most popular ones now are lead-acid batteries and dry batteries, so Catherine first eliminated a group of companies that focused on research and sales of these two types of batteries.

Then, Catherine excluded those larger companies and paid special attention to some more dynamic small companies.

It is very common to start a business in the United States, which is a capital-controlled country.

In the end, Catherine picked and selected and found 10 companies across the United States that seemed to have great potential. They mainly researched new energy and new energy storage equipment. Although they were only small companies, Catherine was optimistic about their future.

But after all, the company was not a specialized venture capital institution. After much deliberation, Catherine brought Soros over.

"Ms. Edson - you said you are planning to set up a venture capital company?"

Soros looked at Catherine strangely.

Because the company has a large amount of funds, Soros is now prospering.

However, Soros had no idea that Catherine would make such a request at this time.

"Yes, venture capital company, I will provide at least 20 million US dollars as initial capital. Moreover, I also want Quantum Fund to help manage this company."

Catherine said.

"I would like to ask, why would you want to set up a company like this?"

Soros is a bit unclear.

"Yes, I hope this company can become a tool in the hands of Ark Group. Our company is not omnipotent, but there are many people in this country who can help us. In the United States, what we lack most is creativity and innovation.

.All I have to do is let this creativity and creativity develop and then use it for me."

Soros seemed to understand: "In fact, what you need is not just a simple venture capital company, but a prop that can realize your will?"

"Um."

"Then, your venture capital company, the main venture capital target, is based on the needs of Ark Group, and then determines the investment direction."

Catherine continued to nod: "In fact, if the other party comes to your door, if the company has a good future, it would be a good idea to invest.&&Baidu search:&&"

Soros pondered for a moment: "In this case, I roughly understand that this venture capital company will be different from the current companies, but a different model?"

Catherine said: "Yes, that's right! What I value most is the products and results of these companies. These are what I want, not just money. And, even if it is a loss, it is

It doesn’t matter, I don’t intend to make this company make money anyway.”

However, Soros seems to have realized another problem: "The operation of venture capital includes four stages: financing, investment, management, and exit. Venture capital institutions mainly exit invested startups through IPO, equity transfer, and bankruptcy liquidation.

Realize investment income. After the exit is completed, the venture capital institution still needs to distribute the investment income to venture capital investors. If our investment method is different from other companies, how should our company make money? This is not just a loss

The question is: Profit is an important guarantee for the survival of an enterprise. If we do not have any means of profit from the beginning - can such a company really be favored? "

An IPO is an initial public offering, which is the first time a company is listed on the market.

Profiting through IPO is also something that many venture companies like to do.

But if Catherine changes to a new investment method, this profit model will disappear, which is very detrimental to the company.

Catherine was asked a rhetorical question by Soros and immediately realized the problem. She immediately thought of a compromise method: "Well, let's use the method of ordinary venture capital. But we must also do it in the same way as ordinary venture capital.

It makes a difference, but it is a unique investment method suitable for ark. We can either inject capital into emerging companies to obtain their equity, and then, when signing the contract, we can require the company to have the priority to purchase the other party's patents.

, how about this?”

"But would anyone sign such an unequal contract?"

Catherine was stumped by Soros's question again.

"I think the positioning of this newly established company should be to pave the way for new people in the business world. Our company needs a good reputation and good enough profitability. This is not just about making money, a company that only wants to make money

Enterprises like this cannot develop no matter what."

These words came from the mouth of Soros.

But—Catherine listened to Soros say these words—why did she feel like something was wrong?

Well, very subtle.

At this time, Catherine had another idea: "Our company established a venture capital company not to make profits, but just to strengthen the company's grand strategy. Therefore, it is destined that we cannot be the same as ordinary venture capital companies. But

For the sake of the company itself, we also need to make a profit——"

And there is another point, that is, after the 1970s, various large venture capital companies will continue to appear. If you want to stand out in this cruel competition, you must develop.

"——Well, then what should we do?"

Catherine was confused.

Venture capital is divided into two types. One is a pure venture capitalist - the enterprise that accepts venture capital is a venture enterprise, and it organizes fundraising, manages venture capital, seeks and selects investment projects, invests and supervises, and supports the development of venture enterprises.

People are called venture capitalists.

The other type is a specialized venture fund (or venture capital) that effectively invests the funds it manages into high-tech enterprises with profit potential, and obtains capital rewards through the latter.

What Catherine has to do now is to establish the latter model.

Although venture capital is a kind of equity investment, the purpose of investment is not to obtain ownership of the enterprise, not to hold a shareholding, and not to operate the enterprise, but to make the invested enterprise bigger through investment and value-added services.

This is not in line with Catherine's purpose.

Besides, what else can be done?

Merger? Acquisition?

This may be feasible, but who knows what kind of company the following merger and acquisition is?

Catherine is not ready to enter other industries, and she does not want to make enemies for this purpose.

Therefore, venture capital is very necessary.

"It doesn't have to be a venture capital company, but simply a company with some ideas and concepts of venture capital. In this case, wouldn't it be much better?"

It was Elsa who spoke.

Yes! That’s it!

"Oh~Elsa, you are so wonderful~"

If it weren't for Soros' presence, Catherine would have wanted to hug her.

From the beginning, Catherine fell into a misunderstanding, that is, she must set up a venture capital company.

But in this case, is it really necessary?

the answer is negative.

Because of Elsa's words, Catherine immediately jumped out of that circle.

"Yes, we don't need to be just a venture capital company, all we need is the idea of ​​venture capital!"

Hearing Catherine's words, Soros nodded with deep understanding: "It seems much easier to make a plan from this aspect -"

"Well - in that case, we don't need to call venture capital. How about entrepreneurial funds?" Catherine immediately explained her thoughts: "We don't have to focus on a specific company at all, but just on a certain company."

To invest in a variety of products, and it doesn’t have to be a company, even an individual can apply for a batch of funds from us - well, we can even send staff to help them establish and expand the company? "

The latter idea is a bit whimsical, but the previous idea is exactly on point.

"It seems very feasible, but there are some problems - what if this product cannot make breakthrough progress for a long time? What if the input and output ratio are too different? What if the other party is a liar?"

Soros is worthy of being a future financial tycoon and a famous venture capitalist. He immediately found the shortcomings and what to do with the three of them, leaving Catherine speechless.

After a moment of silence, Soros thought of a way: "Maybe this can be done - we can cultivate our enterprises by investing in company stocks and products."

Does it feel like the Pentagon?

Catherine suddenly had such an illusion.

"In this case, the company's positioning should be in cultivating the company. In this case, it should help a certain company step by step and establish a close relationship with it——"

Catherine's eyes lit up.

Yes, why do you have to follow the example of venture capital and sell stocks? Isn’t such a company very beneficial to its own development?

"Except for certain companies that are helpful to ARK, our investment targets are mainly focused on venture companies that are committed to solving major social problems, such as environmental protection, energy, etc."

"Environmental friendly?"

Catherine didn't expect anyone would think of this word now.

"Yes, I recently watched "Silent Spring" and I think business people should have certain social responsibilities and moral principles——"

Indeed, Soros did not care about money after retirement and just devoted himself to the charity industry.

But then again, why are successful people always keen on doing charity?

And unlike those so-called "charitable funds" that try to evade inheritance taxes, the other party actually pulls up their sleeves and does it.

"What would be a good name for the company?"

Quantum Venture Capital Company?

No way?

Catherine felt that it would be better for the company not to have anything to do with "Quantum". Even if Soros personally controlled it, Catherine always felt that if it had some connection with the Quantum Fund - well - its reputation might be tarnished.

Finally, "Angel Venture Capital Fund Co., Ltd." was established in such a gorgeous way. Although it was a bit nondescript, it should be regarded as half a venture capital company.

Catherine took out 30 million US dollars as starting capital.

In this company, Catherine holds 60% of the shares, while Quantum Fund holds 40% of the shares.

For Catherine, the venture capital company is a tool, not a career, so Catherine temporarily lets Quantum Fund manage this company.

Catherine's company cannot be involved in all industries.

Although most group companies like General Motors are involved in several or even dozens of industries, Catherine's company background is not enough. In Catherine's view, without ten years of accumulation, her company can only be in the electronics industry.

The internal development is, at most, just a gradual look from this industry to the outside world.

In this way, cooperation becomes very important, and using venture capital to develop some small businesses is also a good choice.

What's more important is that this thing will bring you a lot of benefits - reputation!

A good reputation is very important.

Catherine's Angel Fashion Design Company has a good reputation, and this is also an idea that originated from Catherine's experience of life.

So far, Angel Clothing Design Company still has a kind of clothing that makes almost no money, and that is clothing for those with disabilities. And Homann seems to be very keen on charity, so so far, Angel Clothing Design Company's reputation is considered to be

Out.

It's just that although this company can currently bring hundreds of thousands of dollars in income to Catherine, compared to her own Ark Group, it is really not enough.

On the other hand, angel investment has also been officially registered, and Soros is also involved.

Then, the company immediately found the ten small businesses that Catherine was originally interested in, and then started the company's first investment——

(To be continued)<>