Ball king grower

Bundesliga, Premier League, La Liga, Champions League, as Lin Yu moved to more leagues, his influence became greater, so the value of his endorsement and the effect of advertising became better and better. This made Lin Yu, again, this year

Became the hottest advertising celebrity in the world at one time

The famous Emirates, a very wealthy airline that currently sponsors Real Madrid and several teams' chest advertisements, actually signed a five-year endorsement contract with Lin Yu in order to continue to expand its European and Asian markets.

Originally, Emirates Airline looked down upon player endorsements. They sponsored Arsenal, Milan, Paris Saint-Germain, and Real Madrid, which had just joined. They felt that sponsoring the chest advertisements and endorsements of wealthy teams was enough, and that was just

It has the best effect, but because Lin Yu is now huge

Huge influence, people can often be heard talking about Lin Yu on many flights, and Lin Yu's portrait can often be seen in newspapers and magazines. Even if Lin Yu is singled out, his endorsement effect may not be

It's worse than a wealthy club, and a single endorsement is much cheaper than the entire club.

How could Emirates miss such a good thing?

The price of Real Madrid’s chest advertising is 22 million euros per year, which is definitely a lot of money. Lin Yu’s single endorsement can earn 10 million euros per year from Arab businessmen.

What is this concept?

In other words, this endorsement alone is much higher than the annual salary of many stars. This is the value of advertising. No wonder so many people want to be famous.

It's a pity that so far, Lin Yu is the only one who has won the favor of Emirates Airlines and has become the beneficiary of this terrifying endorsement fee.

Although it seems that the Arabs have paid a lot, in fact they have earned it. You must know that even if Lin Yu is alone, his endorsement effect can definitely be comparable to that of a wealthy team. His influence has already been

All over the world, especially in Asia, he is regarded as a god-like existence, and the Arabs will never lose.

In addition to the big deal with Emirates Airlines, he also got the endorsement of the famous Braun razor, which was brokered by his mentor Mourinho, otherwise he would not have chosen Braun, because including Philips Gillette

These brands came to him, and in the end the endorsement contract was signed for five years, which would allow him to earn an income of two million euros per year, which is actually quite good.

In addition, German Audi also pursued Spain and signed a new endorsement contract with him. The contract period is three years and he can receive an income of 2.5 million euros from Audi every year.

Heineken, which often sponsors Champions League games, is headquartered in the Netherlands and is produced by the world's fourth largest beer company. With its excellent brand strategy and excellent quality assurance, it has become the world's top beer brand. For such a company, come to

Lin Yu is the spokesperson. The contract period is four years and the endorsement fee is 1.5 million euros per year.

In fact, these famous brand companies did not find him on a whim, but because of his outstanding performance and his innate news value.

No matter where he goes, he always seems to be in the news

Some players may be very skilled, but their news value cannot compare to Lin Yu. These companies are chasing the maximization of advertising effects, so a player who can often make news, be often heard, and can get a lot of honors

, naturally became their first choice

Real Madrid itself has great influence in the world. Coupled with Lin Yu's 60 goals in the league this season and 17 goals in the Champions League, winning the league's top scorer and the Champions League golden boot respectively, Lin Yu is a well-deserved winner.

The hottest football players this season

Coupled with that racial discrimination incident and the Champions League violence incident, regardless of the impact, good or bad, these two incidents have become powerful tools to increase Lin Yu's popularity, which has made Lin Yu also known by some people who do not watch football.

As we all know, Lin Yu’s endorsement effect is not limited to football, but also has very good effects in other aspects.

This is true abroad, but at home, Lin Yu's endorsement can have a huge effect. For example, Lin Yu recently officially joined Sina Weibo, and for this, Sina needs to pay him 23 million yuan per year!

At first glance, this seems like a sky-high price. How many people in China can earn 23 million yuan a year?

But in fact, Sina knew that this was definitely not a loss. In cooperation with Sina Sports Channel, they only did a little promotion. Then Lin Yu posted a video on his Weibo blessing Chinese fans and said that he was stationed on Sina Weibo.

, just one hour later, his fans had reached 10 million!

The most important thing is that these 10 million fans are not just fans. There are many nymphomaniac little girls and many domestic celebrities who follow his Weibo.

And 10 million is just the number of fans added in one hour, and the number of fans continues to rise thereafter. This is the power of a superstar.

Who makes Lin Yu so star-like? Not only is he good at football and handsome, but he also likes to do some charity work. His foundation is already very famous in the country.

In addition, Huawei, a well-known domestic electronic communications company, also found Lin Yu and modified the original endorsement contract, not only increasing the contract period to five years, but also increasing the endorsement fee to two million euros!

That’s right, it’s the Euro!

Huawei asked Lin Yu to endorse, not for domestic supermarkets, but for European supermarkets. For supermarkets in other parts of Asia, they found that Lin Yu's endorsement effect was so good! And this time, Lin Yu also endorsed Huawei's products.

Mobile phones, tablets, etc. can be regarded as supporting national industries.

In addition, Lin Yu even became the spokesperson for Xi'an's investment promotion. Although the endorsement fee is relatively small, only 5 million yuan per year, it can be regarded as making some contribution to his hometown. Anyway, in addition to shooting some publicity

Advertising, he didn’t have much to do, so he just did it casually

Some people say that Lin Yu is really making a lot of money now. The superficial income alone every year is enough to make many people jealous. In fact, this is true.

In addition to the new or improved endorsements above, Lin Yu now also has endorsements such as Nike, Coca-Cola Clear Shampoo, etc.

The contract signed by Nike will give him an endorsement fee of 3 million euros per year. In addition, if he is awarded the Champions League Golden Boot as the league's top scorer, the total will be approximately 6 million euros;

The endorsement fee for Coca-Cola is 2 million euros per year;

Qingyang shampoo is one million euros per year

If you add in his annual after-tax salary of 20 million euros in addition to bonuses, his earnings this year will reach nearly 60 million euros! And if this is converted into RMB, it is basically 60 million euros per year.

With an income of nearly 500 million, Lin Yu had never thought about this huge amount of money before, nor did he dare to think about it.

This is just superficial income. His goal bonuses, winning bonuses, share income, investment income, and gray income are not included.

It happens that the bulk of his income comes from his share income and investment income. This is also a secret. He will not disclose it to the public, so except for those closest to him, almost no one knows how much income he makes every year.

And even if you don't count these, Lin Yu is also the most profitable Chinese athlete in history. You must know that even Li Na, who once won the French Open champion and the Australian Open runner-up, this Chinese sports star had the highest income in the past year.

, advertising revenue is 17 million U.S. dollars, and competition bonus income is 3.7 million U.S. dollars. In total, this is equivalent to 15.5 million euros, which is only a quarter of Lin Yu's.

Therefore, now it is Lin Yu who chooses the company, not the company who chooses him. In order to be able to focus more on playing football, the endorsements he chooses are either expensive ones, usually more than one million euros per year. In addition,

It’s something that he thinks is good, or he is willing to reduce the endorsement fee, such as the endorsement for his hometown of Xi’an and the endorsement for Hua Wei, which can be regarded as lowering the endorsement fee.

It is precisely because he has so much income that his father can concentrate on fulfilling his dream without worrying about lack of money. Now the education group run by his father has the best facilities and equipment, including classrooms.

The treatment is also the best, and the quality of education students receive is also the best.

The best, although it doesn't make much money, but has to invest money in it, but to Lin Yu, this is really nothing. Others can buy the team and play, and he uses his own money to let his father realize his dream.

It's all the same money, but he feels that he is happier and more practical when he spends his money.

During this holiday, Lin Yu turned down a large number of endorsements because he needed more free time to spend with his family and his girlfriend.

As for those endorsements, his principle is that firstly, they will not affect his vacation, and secondly, they will not affect his image. For example, he will never get involved in real estate or food advertisements such as milk powder and milk. In order to make money

With that little money, it’s not good to ruin your own image.

Although Lin Yu's image is originally rebellious and a bad boy, he is bad and principled. He will only show his bad side when dealing with enemies, so he doesn't want to turn away even those who support him.

And it would be bad to criticize yourself

So throughout the holiday, he only filmed one commercial, which was a commercial for "Pro Evolution Soccer" with Cristiano Ronaldo.

The main reason for endorsing "Pro Evolution Soccer" is that this football game is a memory of Lin Yu's childhood. Ever since he was able to play games, this was the first computer game he came into contact with, and it was this game that made him come into contact with it.

Football, and fell in love with football, so even if the sales of EA's FIFA football are obviously better than live football, he doesn't care, not to mention that this is endorsed with his good friend Cristiano Ronaldo, and the spokesperson of FIFA is now him

Our enemy Messi, this choice is actually very simple

Then, Lin Yu stayed at home for a few days, and then took Qu Hong on vacation in Hawaii, where he had a good time.

After the vacation, Lin Yu returned to Spain, while Qu Hong went to England to visit her sister, Little Cricket.

Lin Yu, who returned to Spain, found that he had actually gained a little weight. This shocked him, so he hurriedly entered the King of Football Training Equipment and asked Xiaoshuidi to make a plan for him. He must improve himself before the new season.

body is back to what it was last season

Ever since, he was alone in the villa, exercising every day in addition to exercising. Because he returned to Spain relatively early, other players had not arrived yet, so no one came to disturb him.

Until one day, after training, he turned on the TV in the living room, made a pack of instant noodles, and took out the pickles he brought from his hometown to eat. When he was about to eat, the door to the room was opened. Kudo Karin stared at it with wide eyes

Looking at him as if he didn't know him

Is it surprising that a superstar whose official income alone reaches more than 60 million euros a year is actually eating instant noodles and pickles?

Lin Yu looked at Hua Lian and smiled, feeling a little embarrassed. It wasn't that he couldn't cook, but his cooking was definitely not as delicious as Hua Lian's. And because he was busy training, he was very particular about what he ate. These days, he basically ate

All of them are devoid of nutrients.

Kudo Kareen shook his head, went up and picked up Lin Yu's instant noodles and threw them directly into the trash can. Then he said seriously: "You are not allowed to eat these junk foods in the future. I will make food for you immediately!"

rs