Huayu: Starting from joining the mainstream entertainment industry in 96

Chapter 83, Section 82: A Small Goal and a Crisis

We had a simple celebratory dinner.

It's still early.

Li Xiaoran suggested going to the cinema to watch a movie to aid digestion.

Wang Sheng readily agreed.

The two then went to Dahua Cinema, one of the most famous cinemas in Beijing.

Dahua Cinema was one of the most prestigious and luxurious cinemas in Beijing at the time, famous for showing original foreign films and a gathering place for art lovers and foreign friends.

Although the film market is in a slump, major cinemas in Beijing are doing quite well.

Evening tickets still require queuing to buy.

Wang Sheng and Li Xiaoran stood in the long line in front of the movie theater ticket window, looking at the movie poster for the evening screening—"Broken Arrow".

Wu Baige's movies.

The film is a blend of typical Hong Kong-style violent aesthetics and Hollywood-style grand spectacle, featuring plane chases, explosions, and confrontations between two heroes. For most mainland Chinese audiences of that era, it was a completely unprecedented visual feast.

Having lived through an era of Hollywood's relentless bombardment, Wang Sheng found this film rather uninteresting.

Tsk~
Big White's legs are so smooth.

Wang Sheng's attention was completely diverted.

This movie is worse than Li Bai's one leg!

After watching the movie.

Li Xiaoran couldn't wait to drag Wang Sheng home...

Meow~ Meow~ Meow~
Somersault Cloud: Is there a second cat in this house besides me?
……

September has quietly arrived.

Autumn is beginning to show in Beijing.

September 3rd, Tuesday morning.

Finance manager Chen Yu, carrying a stack of newly compiled August revenue reports, knocked on Wang Sheng's office door.

To reward Wang Sheng for winning the Youth Science and Technology Innovation Award, Han Sanping rented out the entire first floor of the main building of Beijing Film Studio to Shengying Media for office use.

Wang Sheng then had his own general manager's office.

"Mr. Wang, the detailed revenue data for August is out."

Chen Yu placed the report in front of Wang Sheng, his face filled with barely suppressed excitement.

Wang Sheng nodded, picked up the top summary sheet, and calmly scanned the rows of numbers.

Chen Yu provided timely verbal reports and explanations from the sidelines:

"Firstly, there's the 'personalized customization' business. In August, we completed 21 orders with full payment. The average order value fluctuated slightly depending on the service details, but the total cost was approximately 50 yuan per order, with the average cost per order controlled at around 18 yuan."

Based on these calculations, the total revenue from the 21 orders was 1050 million yuan, the total cost was approximately 378 million yuan, the gross profit reached 672 million yuan, and the profit margin was approximately 64%.

Wang Sheng nodded slightly; this profit margin was within his expectations.

Chen Yu continued, "In addition, there are 27 'customized' orders at different stages. According to our payment rules, we collect a 10% deposit upon signing the contract, 50% upon delivery of the wedding film, and the remaining 40% upon delivery of all the video recordings. These 27 orders have now completed the second stage of payment, meaning we have already collected 50% of the total order amount. The confirmed revenue from this part is also quite considerable."

Next up is the "Golden Jubilee Collection" series.

Chen Yu continued, “'Golden Jubilee Collection: Ultimate Edition' completed 87 orders in August, with a profit margin of approximately 65% ​​per order, total revenue of approximately 870 million yuan, and gross profit of approximately 565 million yuan. 'Golden Jubilee Collection: Basic Edition' completed 16 orders, these were from previously signed clients, delivered as planned, with total revenue of approximately 16 yuan and gross profit of approximately 9.6 yuan.”

Chen Yu added, "As per your instructions, after entering September, the monthly quota for the 'basic version' has been reduced to 8 orders as planned, with a focus shifting towards the premium version." Finally, there is the "Image Memory" project, which has the widest coverage.

Chen Yu rattled off a series of figures: "The 6999 yuan package completed 103 orders, the 5888 yuan package completed 307 orders, the 3999 yuan package completed 455 orders, and the 1999 yuan package completed 173 orders. The total revenue was 4,693,885 yuan. After deducting the commissions from intermediary platforms such as Zifangzi, as well as various expenses, the gross profit of this part of the business was about 2.4 million yuan. The specific figures are written in the report."

"The Golden Jubilee Collection business is doing well."

Only the money earned from this business belongs entirely to Shengying Media and can be freely disposed of by Wang Sheng.

Looking at the numbers on the report, Wang Sheng nodded slightly and said, "Well done, the data is very clear. Chen Yu, based on last month's performance, give Hou's team a bonus this month. The image memory business is also doing well, so give Liu and Zhao's teams a bonus this month as well, based on their performance. Other front-line technical staff will each receive a National Day bonus of 100 yuan, which will be paid with this month's salary. Your finance department will each receive 200 yuan. Write a proposal for me."

"Thank you, Mr. Wang!"

Chen Yu happily agreed.

"Then I'll go and get busy?"

"Go."

After Chen Yu left, Wang Sheng picked up the "custom-made" report, got up and left the office.

……

Arrived at the factory manager's office.

Han Sanping was reviewing documents.

Seeing Wang Sheng enter, he put down his pen and smiled, "Oh, you look good. What good news have you had?"

Wang Sheng handed over the report: "Factory Manager, this is the revenue situation of the 'Personalized Customization' business last month. Please take a look."

Han Sanping took the report and began to examine it carefully.

When he saw the revenue exceeding ten million, his eyes flashed with undisguised admiration and satisfaction.

"good, very good!"

"This is all thanks to your support, factory director, and everyone's joint efforts," Wang Sheng said modestly.

Han Sanping: "How's business this month?"

Wang Sheng: "So far this month, we have received 77 private customization orders in Jiangsu, Zhejiang and Shanghai, with an average order value of over 50 yuan. Our clients are very willing to pay for our optional services such as movie-level wedding photos, makeup, and set design."

"77...50..."

Han Sanping muttered the two numbers to himself, his eyes brightening even more: "That's nearly forty million in revenue per month."

Wang Sheng added at the opportune moment: "Also, the second day of the National Day holiday is auspicious for weddings. In addition, it coincides with the celebration of the country. The number of orders on October 2nd directly reached the peak of the day's order volume, a total of 55 orders. The number of orders next month will most likely exceed 100, and it is also possible that it will exceed 100 this month."

The combined equipment of all 19 factories can handle 60 orders a day, but in practice, this cannot be done; some equipment needs to be reserved.

"In other words, the total revenue for August, September, and October combined will reach approximately 100 million yuan, or even more," Wang Sheng stated, revealing a figure that is about to be achieved.

One hundred million...

Han Sanping quickly did some mental calculations.

The Beijing Film Studio invested a total of thirty 16mm film cameras and corresponding manpower. For orders completed using this manpower and equipment, the Beijing Film Studio took 60% of the profits, while for orders completed using manpower and equipment from other studios, the Beijing Film Studio took 30%.

With a total revenue of 100 million, the gross profit can be about 60 million. Overall, Beijing Film Studio can get about 40%, Shengying Media can get about 40%, and the remaining 20% ​​goes to the 18 local film studios that have come to join them. Each of them can earn about 1 million, with equipment rental fees and saved labor costs being extra profits.

Overall, Beijing Film Studio and Shengying Media together retained 80% of the profits.

Wang Sheng then poured cold water on the idea: "Factory manager, people who hold weddings usually don't do it a second time. Once the wealthy in a place have 'harvested' their profits, the market will shrink. The wedding film business will eventually become obsolete. The number of orders in the last few months may be the peak. We should be prepared for the worst. Now, we need to consider our next steps."

(End of this chapter)