This celebrity is overly enthusiastic!

Chapter 92: Is a sword worth 3000 million?
Shu Chang's college entrance exam went smoothly, and she was confident she could get into the Beijing Film Academy after checking her scores.

Tangtang, who also took the college entrance examination, wasn't as lucky as Changchang. Her participation in "Love Courtyard" severely affected her studies, and her college entrance examination score wasn't high enough for the undergraduate program at Beijing Film Academy, so she could only attend a vocational college.

After finishing her college entrance exams, Shu Chang didn't indulge in a break. Instead, she studied acting with an acting coach hired by the company in advance to prepare for the TV series the company had prepared for her in the second half of the year.

Chen Yuan was very pleased that Changchang was so sensible, which made his high expectations for "The Story of a Female Physician" worthwhile.

The historical background of "The Story of a Female Physician" is set in the early Wanli period of the Ming Dynasty, and the female protagonist is named Xu Wanzhen.

Based on the dramatic story of the original "Dae Jang Geum" heroine Jang Geum, Liu Heping incorporated the turbulent political landscape of the Wanli era, before and after Zhang Juzheng's reforms.

Beneath this ruthless power struggle, undercurrents were also swirling within the imperial palace.

Xu Wanzhen's various experiences, seemingly due to her efforts and mistakes, were ultimately the result of the political struggles at court.

This adaptation makes "The Story of a Female Physician" appear on the surface to be an inspirational drama about Xu Wanzhen's "upgrade and development," but in reality, she is just an insignificant blade of grass caught in the struggle of the times.

It adds a sense of historical gravitas to the TV series.

But it is precisely in this situation where fate is beyond one's control that Xu Wanzhen's steadfast kindness and her unwavering spirit in the face of hardship become all the more precious.

Even if you don't understand the court intrigues, it's okay. You can still be deeply moved by watching it purely as a story of Xu Wanzhen's bittersweet struggle.

Zheng Xiaolong was deeply attracted by the story when he read the first draft of the script and decided to cooperate with Metaverse. He is now revising the script with the screenwriters of Metaverse.

A compelling story gave Chen Yuan the confidence to stir up trouble.

He wants to incorporate the filming techniques from "A Bite of China" and Li Ziqi's pseudo-Chinese rural handicrafts into this drama.

Filming for "Love Courtyard" has wrapped up, and the project has entered post-production.
All available staff were added to the "Biographies of Female Physicians" project team to collect and organize various medical classics, medicinal diets, and other materials needed for the project.
There are also traditional crafts that might be used; consult relevant experts and veteran craftsmen.

Of course, Chen Yuan is not solely focused on promoting Chinese culture; he has also begun to negotiate brand promotion collaborations with some time-honored brands of traditional Chinese medicine, condiments, cosmetics, and chain high-end Chinese restaurants.

Some were indifferent, while others were very interested, but the metaverse wasn't in a hurry.

It's not too late to finalize the collaboration after "Legend of Seven Swords" airs and see how much buzz it generates.

With ample funding, the post-production of "Legend of Seven Swords" proceeded quickly, and the broadcasting platform was also arranged long ago, scheduled to air in early July this year on CCTV-8's prime-time drama slot.

"Love Courtyard," which features many of the original cast members from "Legend of Seven Swords," will likely be sold to other television stations after "Legend of Seven Swords" has at least completed its first run, taking advantage of its popularity to negotiate better broadcast terms.

A smooth combo was planned perfectly, but things don't always go smoothly. Before "Legend of Seven Swords" even premiered, a formidable opponent made a bold entrance.

The period fantasy martial arts drama "Wind and Cloud", starring He Rundong and Zhao Wenzhuo, premiered on June 8 on the variety channel of Southern TV.

Adapted from a comic book, this show features 'high-level martial arts' fights that are different from traditional martial arts dramas. Its cool moves and dazzling special effects have left viewers who are seeing this kind of show for the first time exclaiming how awesome it is!
The last martial arts drama with a lot of special effects that the public saw was "The Smiling, Proud Wanderer" which aired at the beginning of the year and achieved impressive ratings.

But when you put the special effects of "The Legend of the Condor Heroes" next to those of "Storm Riders", it's simply unwatchable!

"Storm Riders" quickly sparked a huge viewing frenzy.

"Don't tell me forever, forever is too expensive a vow~~" The melody played on television sets in countless homes. Although the Chinese TV drama market is currently very, very large and is still expanding rapidly, it can easily accommodate both "Legend of Seven Swords" and "Wind and Cloud" competing against each other.
However, the media learned that "Legend of Seven Swords" would be broadcast this summer, and they were happy to provoke Chen Yuan, who is always high-profile.

If his 100 million dollar production doesn't generate as much buzz as the 40 million dollar production "Storm Riders," then his reputation as a child prodigy will be greatly diminished.

Moreover, the mission he undertakes in this TV series is completely different from that of "Wind and Cloud," and he received a large amount of sponsorship money from the company.
If the results are not ideal, the golden statue he created will be damaged, and the booming advertising business of the metaverse will also be significantly affected.

Chen Yuan was very grateful that the media promoted his TV series for free, and he didn't care about the slight doubts.

While "Wind and Cloud" is indeed a high-quality and enduring classic martial arts drama, its production costs have resulted in noticeably rudimentary aspects in terms of costumes, props, and sets.

Chen Yuan's "Legend of Seven Swords" is far superior to its opponent in this aspect, and Chen Yuan himself believes that there are no shortcomings in terms of special effects, fighting and plot.

The only thing lacking is the cast, but that's not a big deal.

Anyone who has seen the finished film of "Legend of the Seven Swords" would find it quite laughable that the media claims "Storm Riders" is a formidable rival to "Legend of the Seven Swords".

Binbin also finished filming "Dust Settles Down". Chen Yuan and the main cast and crew began to frequently give interviews and appear on programs to promote "Seven Swords Legend".

Faced with the difficult questions, Chen Yuan expressed his appreciation for "Wind and Cloud" and his bewilderment at the media's linking of the two dramas.

But his words revealed absolute confidence, which made the media and the public even more eager to see his martial arts drama, which had been rumored since the beginning of 01.

In mid-June, CCTV-6 broadcast the first trailer advertisement for "Legend of Seven Swords".

Swift and powerful melee combat, various mysterious and impressive "martial arts" in red, blue, and colorful colors, "combination moves" that trigger "heavenly phenomena" and exude a high-class aura, and the lifelike and adorable auspicious beast Qilin.
The character makeup and costumes clearly show a lot of effort, and the lighting and camera work are also well-organized. This level of quality is even better than some cheaply made Hong Kong films!

The media were all amazed, saying that if Chen Yuan hadn't deliberately put all the exciting scenes in the trailer, then his 100 million yuan production seemed to be quite substantial!

As viewers learned from the trailer, Chen Yuan plays a swordsman whose sword is called the Changhong Sword.

This has left many people puzzled. How can the name of a sword be worth 30 million in sponsorship?

This is a martial arts drama, not a modern urban drama. How can we promote it to achieve a publicity effect of 30 million?

In reality, it's not just about 'sponsoring' a sword. Since last year, Chen Yuan has been thinking about how to use this TV series to promote Changhong TV.

Everything is ready now, just waiting for the TV series to air.

Amidst the cacophony of doubts, Changhong Group's stock price began to fluctuate.

Group Chairman Ni Runfeng was very nervous. He had never done this kind of marketing before, and he really had no confidence!

When he heard that Chen Yuan had used his 1500 million yuan savings to leverage his investment in Changhong by 10 times, he finally gained a little confidence in Chen Yuan's audacity.

Having already boarded Chen Yuan's pirate ship, they have no choice but to cooperate with his plan and engage in marketing.

During the interview, he appeared very confident, saying he believed in Chen Yuan's abilities and wished "Legend of Seven Swords" great success in ratings!
(End of this chapter)