This celebrity is overly enthusiastic!

Chapter 48 Chen Yuan = Movie Market!

Chen Yuan has been busy with his movie recently, and some members of the "Legend of Seven Swords" crew who are not involved in the preparation of the film are temporarily on paid leave.

Even after returning home, Chen Hong continued her physical training. In fact, due to the growing buzz surrounding Chen Yuan, she paid even more attention to Chen Yuan's first foray into television.

"Ha, Xie Tingfeng was caught by reporters going to the cinema to see 'Kung Fu Panda' with some people, and he even praised Chen Yuan's film. It seems that the people in Hong Kong are not planning to cause him any trouble."

While practicing yoga, Chen Hong watched entertainment gossip on TV and smiled at Old Chen sitting by the coffee table.

"Heh, it's good enough that Chen Yuan isn't causing them any trouble right now, but to be honest, it was just a misunderstanding to begin with."

Chen Kaige picked up the remote and changed the channel. The evening news was broadcasting news that Sichuan Province attaches great importance to cultural and creative tourism and has decided to vigorously develop the province's tourism resources.

"I never expected that Xiao Chen, at such a young age, could become the number one director in China with just one animated film."

Seeing Old Chen's expression, which was a mix of reminiscence and sourness, Chen Hong knew that his tendency to belittle fellow intellectuals had struck again, so she stopped what she was doing and comforted him:
"Kung Fu Panda certainly caught a good time, but calling him the number one director is too much of an exaggeration. The influence of animation directors cannot be compared with that of live-action films, except in places like Japan."

Xiao Chen's connections in the industry are still too shallow.

"Even so, the commotion he created was truly astonishing. Moreover, by integrating the movie, merchandise, and theme park into one operation, the money he made could directly rival the annual box office of domestic films."

Chen Kaige put down the remote control in his hand and sighed.

"The total box office for movies in a year! Last year, the total domestic box office was 8 million yuan! How can it be so exaggerated!"

Chen Hong's beautiful almond-shaped eyes widened in surprise. She was no newcomer to the industry; Columbia Pictures' high regard for "Kung Fu Panda" indicated that most of the profits would go into their pockets.

Even if Chen Yuan manages to make a living, at most he'll only earn a hundred or two hundred million RMB. Yuan Universe isn't publicly listed, so how can he earn several times the box office revenue just by selling toys and merchandise and opening theme parks?
"Even the Shanghai Fine Arts Factory, which was on the verge of bankruptcy, received a large amount of financial support from the Shanghai government, let alone Chen Yuan's Yuan Universe?"

There are reports that Disney is willing to pay a high price for the rights to "Kung Fu Panda," or even to buy the metaverse itself.

"The film's copyright, Chen Yuan's own reputation, and the increased value of the entire Metaverse company—Honghong, do you think that's enough to cover the entire domestic film market for a year?"

At this moment, Chen Hong couldn't think of anything else; all she could think about was the image of that energetic and vibrant young man whose kung fu skills could impress Hong Kong's martial arts choreographers.

"Moreover, Kung Fu Panda did indeed do a great job for the country and achieved remarkable results. Although our industry has a strong foundation and connections, it is still very important."

But to be honest, you still need to create value for those above you. If you're useful, you'll get more attention and support.

"Xiao Chen did a fantastic job! No one can stop the rise of the metaverse."

The more Chen Kai spoke, the less sourness appeared on his face. He could only be jealous of someone he could understand and strive for.
But Chen Yuan's sudden rise to fame was nothing short of a self-inflicted misery; being jealous of someone who possessed both talent and good fortune was simply asking for trouble.

Moreover, Chen Yuan's shrewd business acumen is completely different from that of someone like me who only focuses on film art.

To console himself in this way, Chen Kai sighed and smiled with relief:
"Haha, Xiao Chen getting up won't affect us much, and we actually have a pretty good relationship with him."

The Wang brothers are probably the ones facing the biggest headache right now.

Columbia Pictures has found better partners in China, and commercial films are not something that Huayi Brothers can handle alone; in fact, the metaverse has even more tricks up its sleeve and better results.

The attention and support policies from above are no longer solely borne by them.

"Indeed, the two kings who have Feng Xiaogang under their thumb have won the domestic box office champion for several years in a row and are extremely proud of themselves. The rise of the metaverse is indeed a headache for them."

At this moment, Chen Hong didn't dwell on Huayi's awkward situation, but instead thought about Fan Binbin, the lucky little girl.

In the entertainment industry, being pretty is never enough to succeed, especially for women. To gain a foothold, they have to rely on a capable man.

Fan Binbin hadn't even had much hardship before Chen Yuan took notice of him and started mentoring him.

Although she gained nationwide fame through several excellent commercials, in the public eye she was merely a pretty face with virtually no original work.
The only female lead in "Journey to the West: The Sequel" attracted a lot of criticism and accusations after its broadcast, with many people cursing the cheap TV series for ruining the original work.

Chen Hong was well aware that as long as "Legend of Seven Swords" was filmed well, with Lan Yue's almost perfect character design,
She can definitely shake off the national audience's impression of her as the little maid Jin Suo.

"Legend of the Seven Swords" is Chen Yuan's first work to conquer the small screen, and he had previously made such big promises.

Chen Yuan now has no shortage of fame and wealth, so how could he not take it seriously?
Fan Binbin is so lucky! Although Chen Hong has already reached the pinnacle of being an ordinary actress, can her sacrifices and efforts compare to those of Fan Binbin, a 21-year-old woman whose face still shows traces of naivety and innocence?
Good heavens, did Fan Binbin save the world in his past life? How come he's so lucky?

People's emotions can't stay high forever. The Kung Fu Panda craze only lasted for three days. After the movie-going frenzy among citizens with financial means subsided, the enthusiasm began to decline.

The current domestic movie ticket prices are extremely disproportionate to residents' income. Despite China having 14 billion people, a single ticket can easily cost 20 or 30 yuan, resulting in a very, very small audience.

Before the reform and opening up and the massive spending by internet companies, going to the cinema was always a very bourgeois form of entertainment.

With the widespread availability of pirated DVDs, box office revenue began to plummet.

However, the 3600 million RMB box office generated in just three days is enough to shock the entire film industry.

Zoos with pandas are very popular, but they no longer cause the same level of disruption to normal order as before.

Overseas daily box office is also slowly declining, but the drop is remarkably healthy compared to the domestic market.

According to Colombia's projections, the final overseas box office, excluding mainland China, should reach $2.4-2.7 million.

It can't compare to Shrek, which had a six-month run, while Kung Fu Panda only lasted two months at most.

According to international practice, Chen Yuan will eventually receive only about 20 to 30 million US dollars after various taxes and fees, and it may take three to five years to collect the full amount.

Some people from Columbia Pictures who were involved in the negotiations ridiculed Chen Yuan, saying it would have been better to just sell the overseas distribution rights to Columbia directly.

However, joint distribution and outright sale are not the same thing. If it is sold outright, "Kung Fu Panda" is a product produced in China and sold in the United States.

The current "Kung Fu Panda" is a joint distribution by Columbia Pictures and China Film Group, making it an undisputed Chinese film.

Moreover, there are still peripheral toys to make up for it, and if the company buys out the rights, the vast majority of the revenue from this part will go to Columbia Pictures.

For popular movies that appeal to teenagers, the sales of related merchandise are generally 1 to 1.5 times the box office revenue.

Super IPs like Star Wars can generate more than three times the box office revenue from their derivative products.

Of course, the prerequisite for all of this is having a complete merchandise operation system before the movie is released.

There was no merchandise operation system for the new IP "Kung Fu Panda". It was only because Chen Yuan had advanced funds and prepared a lot of goods in advance that this valuable business opportunity was not wasted.

Columbia only stocks some basic peripherals designed by Metaverse.

However, the products that truly made Kung Fu Panda popular were the Chinese-themed merchandise that Chen Yuan specifically commissioned to create.

Chen Yuan's own funds for stocking up on goods were limited, and the government only helped him transport a few cargo planes of specialty merchandise to Europe and America during the few days when the movie was a hit.

Now, even if the film is produced and shipped over by sea, its peak theatrical run will be over, and it can only be sold slowly in nearby stores.

Although it's certain that you won't lose money, and might even make a fortune, it's still a small regret.

Columbia Pictures anticipates that merchandise related to "Kung Fu Panda," in collaboration with various brands, will generate approximately 5% of the box office revenue.

The Chinese side's share of this revenue will be higher than that of the box office, approximately 48% of the net profit.

For example, for a $20 merchandise T-shirt, after deducting production, logistics, retail sales commissions, and various taxes, the profit is roughly $8, of which the Chinese side can receive about $4.

Chen Yuan himself financed the production of all the goods, and he was able to make a small profit in this process.

No one knows exactly how much Chen Yuan will earn, but everyone knows he's made a fortune this time, becoming a billionaire overnight. But Chen Yuan still doesn't feel it's enough.

This is because the card of winning the Olympic bid hasn't been played yet; everything is still undecided.

　Damn, the new chapter card has been approved. It'll be ready tomorrow morning. Everyone, take a break!

　　
　
(End of this chapter)